Segment Information

6 Months Ended

Jun. 30, 2012

Segment Reporting Information [Abstract]

Segment Information

Note 3. Segment Information.

We operate in two different segments: household products and skin and hair care products. Our products are sold nationally and internationally (primarily Canada), directly through our sales force and indirectly through independent brokers, to mass merchandisers, drugstores, supermarkets, hardware stores and other retail outlets and to wholesale distributors. We have chosen to organize our business around these segments based on differences in the products sold.

Accounting policies for our segments are the same as those described in Note 1. We evaluate segment performance based on segment income or loss before income taxes.

The following provides information on our segments for the three and six months ended June 30:

	Three Months Ended June 30,
	2012					2011
	Household Products			Skin and Hair Care Products		Household Products			Skin and Hair Care Products
Net sales to external customers	$	1,212,200		$	2,205,300	$	1,537,900		$	2,458,900
(Loss) income before income taxes	$	(399,500	)	$	44,900	$	(168,000	)	$	219,000
Identifiable assets	$	2,307,200		$	4,260,200	$	2,568,000		$	4,340,100

	Six Months Ended June 30,
	2012					2011
	Household Products			Skin and Hair Care Products		Household Products			Skin and Hair Care Products
Net sales to external customers	$	2,549,700		$	5,206,200	$	3,098,000		$	4,767,200
(Loss) income before income taxes	$	(747,200	)	$	346,600	$	(210,700	)	$	387,500
Identifiable assets	$	2,307,200		$	4,260,200	$	2,568,000		$	4,340,100

The following is a reconciliation of segment information to consolidated information for the three and six months ended June 30:

	Three Months Ended June 30,					Six Months Ended June 30,
	2012			2011		2012			2011
Net sales to external customers	$	3,717,500		$	3,996,800	$	7,755,900		$	7,865,200
(Loss) income before income taxes	$	(354,600	)	$	51,000	$	(400,600	)	$	176,800
Consolidated (loss) income before income taxes	$	(354,600	)	$	51,000	$	(400,600	)	$	176,800
Identifiable assets	$	6,567,400		$	6,908,100	$	6,567,400		$	6,908,100
Corporate assets		7,378,800			7,983,500		7,378,800			7,983,500
Consolidated total assets	$	13,946,200		$	14,891,600	$	13,946,200		$	14,891,600

Corporate assets noted above are comprised primarily of our cash and investments, and property and equipment not directly associated with the manufacturing, warehousing, shipping and receiving activities.