Consolidated Statements Of Operations (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010
Consolidated Statements Of Operations [Abstract]
Net sales	$ 15,616,300	$ 14,396,600
Operating costs and expenses:
Cost of sales	8,553,500	7,757,600
Advertising	773,300	405,200
Selling	4,527,100	4,149,300
General and administrative	2,318,100	2,443,200
Total operating costs and expenses	16,172,000	14,755,300
Loss from operations	(555,700)	(358,700)
Rental and other income	159,200	139,500
Interest expense	(237,300)	(275,800)
Loss before income taxes	(633,800)	(495,000)
Income tax expense (Note 5)
Net loss	$ (633,800)	$ (495,000)
Net loss per common share (Note 7):
Basic	$ (0.06)	$ (0.05)
Diluted	$ (0.06)	$ (0.05)
Weighted average shares outstanding:
Basic	10,898,800	10,820,400
Diluted	10,898,800	10,820,400