Segment Information

12 Months Ended

Dec. 31, 2011

Segment Information [Abstract]

Segment Information

Note 8: Segment Information

We operate in two different segments: household products and skin and hair care products. Our products are sold nationally and internationally (primarily Canada), directly through our sales force and indirectly through independent brokers, to mass merchandisers, drugstores, supermarkets, hardware stores and other retail outlets and to wholesale distributors. Management has chosen to organize our business around these segments based on differences in the products sold.

Accounting policies for our segments are the same as those described in Note 1. We evaluate segment performance based on segment income or loss before profit sharing, bonuses, income taxes and nonrecurring gains and losses.

The following provides information on our segments as of and for the years ended December 31:

	2011					2010
	Household Products			Skin and Hair Care Products		Household Products			Skin and Hair Care Products
Net sales to external customers	$	5,941,100		$	9,675,200	$	7,038,600		$	7,358,000
Income (loss) before profit sharing, bonuses and income taxes	$	(934,500	)	$	300,700	$	(21,000	)	$	(474,000	)
Identifiable assets	$	2,376,700		$	3,549,400	$	2,572,200		$	3,860,400

The following is a reconciliation of segment information to consolidated information:

	2011			2010
Net sales to external customers	$	15,616,300		$	14,396,600
Loss before profit sharing, bonuses and income taxes	$	(633,800	)	$	(495,000	)
Consolidated loss before income taxes	$	(633,800	)	$	(495,000	)
Identifiable assets	$	5,926,100		$	6,432,600
Corporate assets		7,950,800			7,924,400
Consolidated total assets	$	13,876,900		$	14,357,000

Corporate assets noted above are comprised primarily of our cash and property and equipment not directly associated with manufacturing, warehousing, shipping and receiving activities.

We attribute our net sales to different geographic areas based on the location of the customer. All of our long-lived assets are located in the United States. For the year ended December 31, revenues for each geographical area are as follows:

	2011		2010
United States	$	15,485,300	$	14,268,900
Foreign countries		131,000		127,700
Total net sales	$	15,616,300	$	14,396,600

In 2011 and 2010, one customer accounted for approximately $4,165,000 and $4,105,900, respectively, of consolidated net sales while a second customer accounted for approximately $1,818,600 and $1,211,200 in 2011 and 2010, respectively. Both segments sell to the larger customer while only skin and hair care products are sold to the second customer. These customers are not related to us. The outstanding trade receivable from the larger of the two customers accounted for 15.0% and 26.9% of total trade receivables at December 31, 2011 and 2010, respectively. The decrease at December 31, 2011 in the percentage of outstanding receivable from this customer is due to the sale of these invoices to Wells Fargo pursuant to the financing arrangement discussed above. A loss of either or both of these customers could have a material adverse effect on us because it is uncertain whether our consumer base served by these customers would purchase our products at other retail outlets. No long-term contracts exist between us and these customers or any other customer.