Segment Information

9 Months Ended

Sep. 30, 2011

Segment Information [Abstract]

Segment Information

Note 3. Segment Information

We operate in two different segments: household products and skin care products. Our products are sold nationally and internationally (primarily Canada), directly and through independent brokers, to mass merchandisers, drug stores, supermarkets, wholesale distributors and other retail outlets. Management has chosen to organize our business around these segments based on differences in the products sold. The household products segment includes: "Scott's Liquid Gold" wood care products including a cleaner that preserves as it cleans and a wood wash product; Mold Control 500, a mold remediation product; "Clean Screen," a surface cleaner for sensitive electronic televisions and other devices; and "Touch of Scent" room air fresheners. The skin care segment includes: "Alpha Hydrox," alpha hydroxy acid cleansers and lotions; a retinol product; and "Diabetic Skin Care", a healing cream and moisturizer developed to address skin conditions of diabetics. In the skin care segment, we also distribute skin care and other sachets of Montagne Jeunesse and certain other products.

The following provides information on our segments for the three and nine months ended September 30:

	Three Months ended September 30,
	2011					2010
	Household Products			Skin Care Products		Household Products			Skin Care Products
Net sales to external customers	$	1,399,500		$	2,671,900	$	1,672,600		$	1,821,400
Net income (loss)	$	(182,900	)	$	173,200	$	(22,700	)	$	(173,800	)
Identifiable assets	$	2,631,200		$	4,475,300	$	2,755,700		$	3,989,600
	Nine Months ended September 30,
	2011					2010
	Household Products			Skin Care Products		Household Products			Skin Care Products
Net sales to external customers	$	4,497,500		$	7,439,100	$	5,415,400		$	5,128,800
Net income (loss)	$	(393,600	)	$	560,700	$	100		$	(440,300	)
Identifiable assets	$	2,631,200		$	4,475,300	$	2,755,700		$	3,989,600

The following is a reconciliation of segment information to consolidated information for the three and nine months ended September 30:

	Three Months ended September 30,						Nine Months ended September 30,
	2011			2010			2011		2010
Net sales to external customers	$	4,071,400		$	3,494,000		$	11,936,600	$	10,544,200
Net income (loss)	$	(9,700	)	$	(196,500	)	$	167,100	$	(440,200	)
Identifiable assets	$	7,106,500		$	6,745,300		$	7,106,500	$	6,745,300
Corporate assets		8,057,600			8,149,300			8,057,600		8,149,300
Consolidated total assets	$	15,164,100		$	14,894,300		$	15,164,100	$	14,894,300

Corporate assets noted above are comprised primarily of our cash and investments, and property and equipment not directly associated with the manufacturing, warehousing, shipping and receiving activities.