-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, L5q058eOb/+ugq9ZHAHut4x0Ct0EjNISp5h7MDzey+DSXrep3QayxJYnzh56upF9 iFze5sij7h0IEPudd1r2yA== 0001275287-06-002865.txt : 20060517 0001275287-06-002865.hdr.sgml : 20060517 20060517135257 ACCESSION NUMBER: 0001275287-06-002865 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20060515 ITEM INFORMATION: Regulation FD Disclosure ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20060517 DATE AS OF CHANGE: 20060517 FILER: COMPANY DATA: COMPANY CONFORMED NAME: CHECKERS DRIVE IN RESTAURANTS INC /DE CENTRAL INDEX KEY: 0000879554 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 581654960 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-19649 FILM NUMBER: 06848514 BUSINESS ADDRESS: STREET 1: 4300 WEST CYPRESS STREET STREET 2: SUITE 600 CITY: TAMPA STATE: FL ZIP: 33607 BUSINESS PHONE: 8132837000 MAIL ADDRESS: STREET 1: 4300 WEST CYPRESS STREET STREET 2: SUITE 600 CITY: TAMPA STATE: FL ZIP: 33607 8-K 1 cd5922.htm FORM 8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 8-K


CURRENT REPORT
Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): May 15, 2006


 

Checkers Drive-In Restaurants, Inc.

(Exact name of Registrant as specified in its charter)

 


Commission File Number: 0-19649

 

 

 

 

Delaware

 

58-1654960

(State or other jurisdiction of
incorporation or organization)

 

(I.R.S. Employer
Identification No.)

 

 

 

4300 West Cypress Street
Suite 600
Tampa, FL

 

33607

(Address of principal executive offices)

 

(Zip code)

 

 

 

(813) 283-7000

(Registrant’s telephone number, including area code)

 


 

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

 

o

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

 

o

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

 

o

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

 

o

Pre commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 




Item 7.01. Regulation FD Disclosure

On May 15, 2006, the Registrant issued a news release entitled “Checkers®/Rally’s® Launches Major New Brand Campaign - New Ads Further Differentiate Company from Competitors, a copy of which is attached hereto as Exhibit 99.1.

The information contained in this Current Report on Form 8-K and the Exhibit attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing.

Item 9.01. Financial Statements and Exhibits

The following exhibits are filed with this Form 8-K:

(d) Exhibit No.

 

Description


 


99.1

 

Press Release, dated May 15, 2006




SIGNATURE

          Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Checkers Drive-In Restaurants, Inc.

 

(Registrant)

 

 

 

 

 

 

Date: May 17, 2006

By:

/s/ Keith E. Sirois

 

 


 

 

Chief Executive Officer and President



EX-99.1 2 cd5922ex991.htm EXHIBIT 99.1

Exhibit 99.1

Message

Message

CHECKERS DRIVE-IN RESTAURANTS, INC.

4300 West Cypress Street, Suite 600  *  Tampa, FL  33607  *  (813) 283-7000   *   (813) 283-7001

NEWS RELEASE

CONTACTS:

Kim Francis

Alyssa Siegel

 

Checkers Drive-In Restaurants, Inc.

Amalgamated

 

(813) 283-7078

(212) 396-9179

 

francisk@checkers.com

alyssa@aj-media.com

Checkers®/Rally’s® Launches Major New Brand Campaign
New Ads Further Differentiate Company from Competitors

TAMPA, FL – May 15, 2006 - Checkers Drive-In Restaurants, Inc. (NASDAQ:CHKR), the nation’s largest chain of double drive-thru restaurants, announces the launch of its new creative brand campaign designed to differentiate Checkers®/Rally’s® from its QSR competitors.

The campaign, which was created by New York-based agency Amalgamated, promotes the brand’s key attribute: the quick and efficient Double Drive-thru system.  The television campaign kicks off today, May 15th, 2006, with the first in a series of 8 tongue-in-cheek television spots set to run in Checkers/Rally’s markets across the country.

“Two is better than one, and that’s the philosophy behind Checkers/Rally’s double drive-thrus,” said Richard S. Turer, Vice President of Marketing for Checkers Drive-In Restaurants, Inc.  “Our double drive-thrus provide greater convenience to our guests and allow our guests to receive their orders faster, fresher and hotter.  Our new ‘Double Drive-Thru’ campaign demonstrates this key point of difference, while having a little fun along the way.”

In the television spots, the left and right side drive-thrus of Checkers/Rally’s Double Drive-Thru engage in some ‘friendly’ competition.  The ads play up the QSR chain’s fast-paced service element while showcasing its high quality, high value food offerings.  

“This platform – a mock battle between the two sides – allows Checkers/Rally’s to play up the retail messaging of great food at a great price while tapping into the fun, irreverent and entertaining personality of the brand,” says Charles Rosen, Managing Director at Amalgamated.

About Amalgamated LLC

Amalgamated (http://www.amalgamatednyc.com) is an independent agency formed in May 2003 and currently has over 30 employees.  With offices in New York, Toronto and London, Amalgamated’s clients include: Ben & Jerry’s (Unilever); New Belgium Brewing Co; Optimum (Cablevision); Svedka Vodka; and was named agency of record for Court TV and Clearblue Easy earlier this year. The Amalgamated team’s prior restaurant chain experience includes Little Caesars®, Hardee’s, Sonic and Denny’s.

About Checkers Drive-In Restaurants, Inc.     

Checkers Drive-In Restaurants, Inc (http://www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and franchises quick-service Checkers and Rally’s double drive-thru restaurants. In 2005, Checkers/Rally’s was awarded two of the industry’s most coveted recognitions: Best Drive-Thru in America 2005 in the QSR Drive-Thru Study for Rally’s, and Nation’s Restaurant News Hot! Again Award for Checkers’ sizzling business performance.  Checkers/Rally’s is the Official Burger and Drive-Thru Restaurant of NASCAR.

Except for historical information, this announcement contains “forward-looking” and “Safe Harbor” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Private Securities Litigation Reform Act of 1995.


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-----END PRIVACY-ENHANCED MESSAGE-----