-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, LlfrJFkPId76N2wDWbjuY4AqxokzYII8NtB41RQtqjx1pnT5LN3DiLO2DS2dSMn+ /07/IK+T418nX2HmF5kDoA== 0000879554-04-000063.txt : 20040802 0000879554-04-000063.hdr.sgml : 20040802 20040802164839 ACCESSION NUMBER: 0000879554-04-000063 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20040802 ITEM INFORMATION: Regulation FD Disclosure FILED AS OF DATE: 20040802 FILER: COMPANY DATA: COMPANY CONFORMED NAME: CHECKERS DRIVE IN RESTAURANTS INC /DE CENTRAL INDEX KEY: 0000879554 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 581654960 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-19649 FILM NUMBER: 04945558 BUSINESS ADDRESS: STREET 1: 4300 WEST CYPRESS STREET STREET 2: SUITE 600 CITY: TAMPA STATE: FL ZIP: 33607 BUSINESS PHONE: 8132837000 MAIL ADDRESS: STREET 1: 4300 WEST CYPRESS STREET STREET 2: SUITE 600 CITY: TAMPA STATE: FL ZIP: 33607 8-K 1 checkers8k080204.txt FORM 8-K SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Current Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) August 2, 2004 CHECKERS DRIVE-IN RESTAURANTS, INC. (Exact name of registrant as specified in charter) DELAWARE 0-19649 58-1654960 (State or other (Commission (IRS Employer jurisdiction of File Number) Identification No.) 4300 WEST CYPRESS STREET, SUITE 600, TAMPA FLORIDA 33607 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code (813) 283-7000 Former name or former address (if changed since last report) NOT APPLICABLE Item 9. REGULATION FD DISCLOSURE. On August 2, 2004, the Registrant issued a news release entitled "Checkers Drive-In Restaurants, Inc. Scores Again - Double Drive-Thru Joins Miami Dolphins(R) as Official Burger", a copy of which is attached hereto as Exhibit 99.1. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. CHECKERS DRIVE-IN RESTAURANTS, INC. By:_________________________________ Name: Keith E. Sirois Title: Director, CEO and President Dated: August 2, 2004 EXHIBIT INDEX Exhibit Number Description 99.1 Press Release, dated August 2, 2004 Exhibit 99.1 CHECKERS DRIVE-IN RESTAURANTS, INC. 4300 West Cypress Street, Suite 600, Tampa, Florida 33607 * (813) 283-7000 * (813) 283-7001 CONTACT: Kim Francis MARC PR 412-562-1186 kfrancis@marcusa.com Checkers Drive-In Restaurants, Inc. Scores Again - Double Drive-Thru Joins Miami Dolphins(R) as Official Burger TAMPA, FL., August 2, 2004 -- Checkers Drive-In Restaurants, Inc. (NASDAQ: CHKR) the nation's largest double drive-thru chain, today announced that it signed a multi-year sponsorship deal to become the Official Burger of the Miami Dolphins(R) NFL(R) team. "Checkers Drive-In Restaurants is proud to announce our partnership with the Miami Dolphins," said Keith E. Sirois, President and CEO, Checkers Drive-In Restaurants, Inc. "Our Checkers(R) brand has a strong presence throughout Florida, and with 49 locations in the Miami/Ft. Lauderdale and West Palm Beach areas, we believe it's important to be a fully active member of these communities. As Official Burger of the Dolphins, we know we will connect with customers as we join them in cheering on their home team." The Official Burger sponsorship is a multi-year agreement. As the Official Burger, Checkers will be featured on Jumbotron spots and game replays throughout the season and will be an active part of Sportstown activities at the stadium. In addition, participating Checkers locations in the Miami/Ft. Lauderdale and West Palm Beach areas will offer a special Dolphins Combo, which includes a half-pound double cheeseburger, large fries, and a large Coke(R) in a collectible cup for the fans. To support the sponsorship, Checkers will air a customized Dolphins version of its award-winning "You Gotta Eat(SM)" campaign throughout the season. "We are very pleased that Checkers is joining our team," said Eddie Jones, President of the Miami Dolphins. "This is a great opportunity for the Dolphins to be more fully engaged with our fans throughout the community at Checkers restaurants, and the sponsorship will give our fans new ways to get excited about the team." Checkers has had much success with past NFL team relationships, and is looking forward to continued success with the Miami Dolphins. Checkers will be the title sponsor of the Dolphins preseason game against the Washington Redskins(R) on August 21, 2004, and will give away a Checkers/Dolphins Thermal Cup to the first 50,000 fans to enter the stadium. Checkers Drive-In Restaurants, Inc. (www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The Company develops, produces, owns, operates and franchises quick service "double drive- thru" restaurants. Except for historical information, this announcement contains "forward-looking" and "Safe Harbor" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended and the Private Securities Litigation Reform Act of 1995. These forward-looking and Safe Harbor statements reflect management's expectations based upon currently available information and data; however, actual results are subject to future events and uncertainties, which could cause actual results to materially differ from those projected in these statements. Further information regarding factors that could affect the company's financial and other results is included in the company's Forms 10Q and 10K, filed with the Securities and Exchange Commission. -----END PRIVACY-ENHANCED MESSAGE-----