<ARTICLE> 7
<LEGEND>
THIS FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS OF AMERICAN MEDICAL
SECURITY GROUP, INC. FOR THE SIX MONTHS ENDED JUNE 30, 2000, AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.

<MULTIPLIER> 1,000

                                            
<PERIOD-TYPE>                                        6-MOS
<FISCAL-YEAR-END>                              DEC-31-2000
<PERIOD-START>                                 JAN-01-2000
<PERIOD-END>                                   JUN-30-2000
<DEBT-HELD-FOR-SALE>                               274,372
<DEBT-CARRYING-VALUE>                                4,337
<DEBT-MARKET-VALUE>                                     49
<EQUITIES>                                               0
<MORTGAGE>                                               0
<REAL-ESTATE>                                            0
<TOTAL-INVEST>                                     278,758
<CASH>                                              (3,531)
<RECOVER-REINSURE>                                       0
<DEFERRED-ACQUISITION>                                   0
<TOTAL-ASSETS>                                     465,007
<POLICY-LOSSES>                                          0
<UNEARNED-PREMIUMS>                                 21,449
<POLICY-OTHER>                                     140,173
<POLICY-HOLDER-FUNDS>                                    0
<NOTES-PAYABLE>                                     41,858
<PREFERRED-MANDATORY>                                    0
<PREFERRED>                                              0
<COMMON>                                            16,654
<OTHER-SE>                                         201,088
<TOTAL-LIABILITY-AND-EQUITY>                       465,007
<PREMIUMS>                                         488,442
<INVESTMENT-INCOME>                                  9,657
<INVESTMENT-GAINS>                                       0
<OTHER-INCOME>                                       9,904
<BENEFITS>                                         370,075
<UNDERWRITING-AMORTIZATION>                              0
<UNDERWRITING-OTHER>                               127,622
<INCOME-PRETAX>                                      6,634
<INCOME-TAX>                                         2,715
<INCOME-CONTINUING>                                  3,919
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                         3,919
<EPS-BASIC>                                           0.26
<EPS-DILUTED>                                         0.26
<RESERVE-OPEN>                                           0
<PROVISION-CURRENT>                                      0
<PROVISION-PRIOR>                                        0
<PAYMENTS-CURRENT>                                       0
<PAYMENTS-PRIOR>                                         0
<RESERVE-CLOSE>                                          0
<CUMULATIVE-DEFICIENCY>                                  0