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Segment Information
6 Months Ended
Jun. 30, 2012
Segment Reporting Information, Revenue for Reportable Segment [Abstract]  
Segment Information
Note 18 - Segment Information:
We operate in two reportable business segments: generic pharmaceuticals (referred to as “Par Pharmaceutical” or “Par”) and branded pharmaceuticals (referred to as “Strativa Pharmaceuticals” or “Strativa”).  Branded products are marketed under brand names through marketing programs that are designed to generate physician and consumer loyalty.  Branded products generally are patent protected, which provides a period of market exclusivity during which they are sold with little or no direct competition.  Generic pharmaceutical products are the chemical and therapeutic equivalents of corresponding brand drugs.  The Drug Price Competition and Patent Term Restoration Act of 1984 provides that generic drugs may enter the market upon the approval of an ANDA and the expiration, invalidation or circumvention of any patents on corresponding brand drugs, or the expiration of any other market exclusivity periods related to the brand drugs. Our chief operating decision maker is our Chief Executive Officer.   
Our business segments were determined based on management’s reporting and decision-making requirements in accordance with FASB ASC 280-10 Segment Reporting.  We believe that our generic products represent a single operating segment because the demand for these products is mainly driven by consumers seeking a lower cost alternative to brand name drugs.  Par’s generic drugs are developed using similar methodologies, for the same purpose (e.g., seeking bioequivalence with a brand name drug nearing the end of its market exclusivity period for any reason discussed above).  Par’s generic products are produced using similar processes and standards mandated by the FDA, and Par’s generic products are sold to similar customers.  Based on the economic characteristics, production processes and customers of Par’s generic products, management has determined that Par’s generic pharmaceuticals are a single reportable business segment.  Our chief operating decision maker does not review the Par (generic) or Strativa (brand) segments in any more granularity, such as at the therapeutic or other classes or categories.  Certain of our expenses, such as the direct sales force and other sales and marketing expenses and specific research and development expenses, are charged directly to either of the two segments.   Other expenses, such as general and administrative expenses and non-specific research and development expenses are allocated between the two segments based on assumptions determined by management.
 The financial data for the two business segments are as follows ($ amounts in thousands):

 
Three months ended
 
Six months ended
 
June 30,
2012
 
June 30,
2011
 
June 30,
2012
 
June 30,
2011
Revenues:
 
 
 
 
 
 
 
Par Pharmaceutical
$
273,109

 
$
202,449

 
$
524,276

 
$
412,193

Strativa
21,224

 
21,739

 
41,529

 
44,947

Total revenues
$
294,333

 
$
224,188

 
$
565,805

 
$
457,140

Gross margin:
 
 
 
 
 
 
 
Par Pharmaceutical
$
127,121

 
$
83,994

 
$
209,571

 
$
176,554

Strativa
16,033

 
15,032

 
31,429

 
32,125

Total gross margin
$
143,154

 
$
99,026

 
$
241,000

 
$
208,679

Operating income (loss):
 
 
 
 
 
 
 
Par Pharmaceutical
$
81,408

 
$
51,845

 
$
105,456

 
$
(80,901
)
Strativa
1,363

 
(34,038
)
 
(43,898
)
 
(39,854
)
Total operating income (loss)
$
82,771

 
$
17,807

 
$
61,558

 
$
(120,755
)
Interest income
140

 
382

 
276

 
805

Interest expense
(3,069
)
 
(150
)
 
(6,163
)
 
(301
)
Provision (benefit) for income taxes
28,537

 
8,859

 
33,062

 
(20,587
)
Income (loss) from continuing operations
$
51,305

 
$
9,180

 
$
22,609

 
$
(99,664
)


Our chief operating decision maker does not review our assets, depreciation or amortization by business segment at this time as they are not material to Strativa.  Therefore, such allocations by segment are not provided.
Total revenues of our top selling products were as follows ($ amounts in thousands):

Product
Three months ended
 
Six months ended
 
June 30,
2012
 
June 30,
2011
 
June 30,
2012
 
June 30,
2011
Par Pharmaceutical
 
 
 
 
 
 
 
Modafinil (Provigil®)
$
57,484

 
$

 
$
57,484

 
$

Metoprolol succinate ER (Toprol-XL®)
48,953

 
63,706

 
110,718

 
127,124

Budesonide (Entocort® EC)
33,513

 
16,357

 
71,497

 
16,357

Propafenone (Rythmol SR®)
17,888

 
13,311

 
36,980

 
35,350

Sumatriptan succinate injection (Imitrex®)
13,945

 
15,284

 
30,644

 
31,983

Bupropion ER (Wellbutrin®)
12,010

 

 
23,364

 

Chlorpheniramine/Hydrocodone (Tussionex®)
7,984

 
7,022

 
21,941

 
19,701

Zolpidem (Ambien CR®)
5,342

 

 
12,264

 

Cholestyramine Powder (Questran®)
4,958

 
4,077

 
9,878

 
7,760

Tramadol ER (Ultracet ER®)
4,593

 
5,873

 
10,422

 
11,954

Dronabinol (Marinol®)
4,444

 
8,118

 
12,047

 
14,989

Meclizine Hydrochloride (Antivert®)
3,783

 
4,562

 
7,969

 
9,437

Amlodipine and Benazepril HCl (Lotrel®)
1,729

 
12,505

 
4,177

 
30,675

Nateglinide (Starlix®)
3,518

 
3,815

 
7,542

 
8,120

Other (1)
46,170

 
38,774

 
95,160

 
81,809

Other product related revenues (2)
6,795

 
9,045

 
12,189

 
16,934

Total Par Pharmaceutical Revenues
$
273,109

 
$
202,449

 
$
524,276

 
$
412,193


Product
Three months ended
 
Six months ended
 
June 30,
2012
 
June 30,
2011
 
June 30,
2012
 
June 30,
2011
Strativa
 
 
 
 
 
 
 
Megace® ES
$
14,212

 
$
14,050

 
$
26,390

 
$
28,135

Nascobal® Nasal Spray
5,380

 
6,274

 
11,312

 
10,152

Oravig®
(3
)
 
1,027

 
152

 
1,776

Zuplenz®
(106
)
 
263

 
(21
)
 
485

Other product related revenues (2)
1,741

 
125

 
3,696

 
4,399

Total Strativa Revenues
$
21,224

 
$
21,739

 
$
41,529

 
$
44,947


(1)
No single product in the other category is in excess of 3% of total generic revenues for the six-month period ended June 30, 2012 or for the six-month period ended June 30, 2011.
(2)
Other product related revenues represents licensing and royalty related revenues from profit sharing agreements related to products such as diazepam rectal gel, the generic version of Diastat®, and fenofibrate, the generic version of Tricor®.  Other product related revenues included in the Strativa segment relate primarily to Strativa’s share of the proceeds from Optimer Pharmaceuticals’ sale of certain rights in fidaxomicin to a third party.