-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 CNau6+XP9dSOP/OZqyF0eBqCA9FG8bH+wCqeKvdpv8/YI+zNE8C9qlHuLQLHiBKy
 nC+2lbgAqDKAazd1ZggSJw==

<SEC-DOCUMENT>0001201213-04-000004.txt : 20040109
<SEC-HEADER>0001201213-04-000004.hdr.sgml : 20040109
<ACCEPTANCE-DATETIME>20040109205724
ACCESSION NUMBER:		0001201213-04-000004
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040101
FILED AS OF DATE:		20040109

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SELBY JEFFREY C
		CENTRAL INDEX KEY:			0001274248

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-13990
		FILM NUMBER:		04519379

	BUSINESS ADDRESS:	
		STREET 1:		101 GATEWAY CENTRE PARKWAY
		STREET 2:		GATEWAY ONE
		CITY:			RICHMOND
		STATE:			VA
		ZIP:			23235-5153
		BUSINESS PHONE:		8042678365

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LANDAMERICA FINANCIAL GROUP INC
		CENTRAL INDEX KEY:			0000877355
		STANDARD INDUSTRIAL CLASSIFICATION:	TITLE INSURANCE [6361]
		IRS NUMBER:				541589611
		STATE OF INCORPORATION:			VA
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		101 GATEWAY CTR PKWAY
		STREET 2:		GATEWAY ONE
		CITY:			RICHMOND
		STATE:			VA
		ZIP:			23235
		BUSINESS PHONE:		8042678000

	MAIL ADDRESS:	
		STREET 1:		PO BOX 27567
		CITY:			RICHMOND
		STATE:			VA
		ZIP:			23261

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	LAWYERS TITLE CORP
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>

<ownershipDocument>

    <schemaVersion>X0201</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2004-01-01</periodOfReport>


    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000877355</issuerCik>
        <issuerName>LANDAMERICA FINANCIAL GROUP INC</issuerName>
        <issuerTradingSymbol>LFG</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001274248</rptOwnerCik>
            <rptOwnerName>SELBY JEFFREY C</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1></rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity></rptOwnerCity>
            <rptOwnerState></rptOwnerState>
            <rptOwnerZipCode></rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Executive Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>

        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5040</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>

    </nonDerivativeTable>

    <derivativeTable>

        <derivativeHolding>
            <securityTitle>
                <value>Phantom Stock</value>
                <footnoteId id="F2"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>1988-08-08</value>
            </exerciseDate>
            <expirationDate>
                <value>1988-08-08</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Phantom Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1260</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>

        <derivativeHolding>
            <securityTitle>
                <value>Non-qualified Stock Option</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>44</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2000-02-16</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2006-02-16</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Non-qualified Stock Option</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>7000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>

        <derivativeHolding>
            <securityTitle>
                <value>Non-qualified Stock Option</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>19.375</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2001-02-23</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2007-02-23</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Non-qualified Stock Option</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1925</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>

        <derivativeHolding>
            <securityTitle>
                <value>Non-qualified Stock Option</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>20.0625</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2001-05-17</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2007-05-17</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Non-qualified Stock Option</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1575</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>

        <derivativeHolding>
            <securityTitle>
                <value>Non-qualified Stock Option</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>36.8</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2002-02-20</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2008-02-20</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Non-qualified Stock Option</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>5000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>

        <derivativeHolding>
            <securityTitle>
                <value>Non-qualified Stock Option</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>26.5</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2002-12-20</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2008-12-20</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Non-qualified Stock Option</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>6000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>

    </derivativeTable>

    <footnotes>
        <footnote id="F1">Shares acquired through granting of restricted stock awards.  Shares vest 25 percent on the anniversary on which they were granted and the remaining three anniversary dates thereafter.</footnote>
        <footnote id="F2">The phantom stock is representative of one share of the issuers stock on December 16, 2003.  The phantom stock will vest in 25 percent increments, and be payable in cash determined by the closing price of the issuer's stock on December 16, 2004, and each December 16th thereafter for the remaining three years.  There is no exercisable or expiration date (Box 2), or no conversion or exercise price of derivative security (Box 4) for this transaction.</footnote>
        <footnote id="F3">The option granted vests in 25 percent increments on the succeeding four anniversary dates.  Some vested options were execised prior to named insider becoming a Section 16 Insider.</footnote>
    </footnotes>


    <ownerSignature>
        <signatureName>Wm. Chadwick Perrine for Jeffrey C. Selby</signatureName>
        <signatureDate>2004-01-09</signatureDate>
    </ownerSignature>

</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----