Geographic Data

12 Months Ended

Dec. 31, 2012

Geographic Data

Note 20 Geographic Data

Information regarding Zebra’s operations by geographic area is contained in the following table. These amounts (in thousands) are reported in the geographic area of the destination of the final sale. We manage our business based on these regions rather than by individual countries.

	North America		Europe, Middle East & Africa		Latin America		Asia		Total
2012
Net sales	$	435,520	$	322,970	$	100,101	$	137,577	$	996,168
Long-lived assets		90,363		7,522		538		2,926		101,349
2011
Net sales	$	409,208	$	342,578	$	89,715	$	141,987	$	983,488
Long-lived assets		88,382		5,965		362		3,113		97,822
2010
Net sales	$	394,865	$	305,659	$	80,679	$	113,156	$	894,359
Long-lived assets		78,938		6,566		332		1,257		87,093
Net sales by country that are greater than 10% of total net sales are as follows (in thousands):
	United States		United Kingdom		Singapore		Other		Total
2012	$	539,504	$	317,793	$	134,349	$	4,522	$	996,168
2011	$	504,283	$	339,027	$	136,757	$	3,421	$	983,488
2010	$	482,891	$	303,604	$	105,286	$	2,578	$	894,359
Net sales by major product category are as follows (in thousands):
	Hardware		Supplies		Service and Software		Shipping and Handling		Total
2012	$	730,489	$	212,499	$	47,941	$	5,239	$	996,168
2011	$	743,308	$	187,457	$	47,206	$	5,517	$	983,488
2010	$	676,738	$	167,633	$	44,829	$	5,159	$	894,359