UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

FORM 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended October 2, 2010

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from              to             

Commission File Number: 000-19406

Zebra Technologies Corporation

(Exact name of registrant as specified in its charter)

Delaware	36-2675536
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

475 Half Day Road, Suite 500, Lincolnshire, IL 60069

(Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code: (847) 634-6700

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	x	Accelerated filer	¨
Non-accelerated filer	¨  (Do not check if smaller reporting company)	Smaller reporting company	¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

As of October 29, 2010, there were 56,528,911 shares of Class A Common Stock, $.01 par value, outstanding.

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

QUARTER ENDED OCTOBER 2, 2010

INDEX

		PAGE
PART I - FINANCIAL INFORMATION
Item 1.	Consolidated Financial Statements
	Consolidated Balance Sheets as of October 2, 2010 (unaudited) and December 31, 2009		3
	Consolidated Statements of Earnings (unaudited) for the three and nine months ended October 2, 2010 and October 3, 2009		4
	Consolidated Statements of Cash Flows (unaudited) for the nine months ended October 2, 2010 and October 3, 2009		5
	Notes to Consolidated Financial Statements		6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations		22
Item 3.	Quantitative and Qualitative Disclosures About Market Risk		36
Item 4.	Controls and Procedures		37
PART II - OTHER INFORMATION
Item 1.	Legal Proceedings		38
Item 1A.	Risk Factors		38
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds		38
Item 5.	Other Information		38
Item 6.	Exhibits		39
SIGNATURES			40

2

PART I - FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements

ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(Amounts in thousands)

	October 2, 2010			December 31, 2009
	(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	47,447		$	38,943
Restricted cash		1,615			1,725
Investments and marketable securities		123,058			114,064
Accounts receivable, net		165,423			150,992
Inventories, net		95,842			79,926
Deferred income taxes		11,282			10,792
Income taxes receivable		—			4,724
Prepaid expenses and other current assets		11,043			9,771
Total current assets		455,710			410,937
Property and equipment at cost, less accumulated depreciation and amortization		84,809			77,589
Long-term deferred income taxes		32,234			35,842
Goodwill		152,418			153,225
Other intangibles, net		51,592			55,982
Long-term investments and marketable securities		90,076			91,989
Other assets		4,806			4,915
Total assets	$	871,645		$	830,479
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	33,908		$	28,137
Accrued liabilities		66,486			52,591
Deferred revenue		22,292			24,082
Income taxes payable		5,752			—
Total current liabilities		128,438			104,810
Deferred rent		2,853			4,108
Other long-term liabilities		9,647			9,432
Total liabilities		140,938			118,350
Stockholders’ equity:
Preferred Stock		—			—
Class A Common Stock		722			722
Additional paid-in capital		128,068			136,104
Treasury stock		(430,515	)		(385,831	)
Retained earnings		1,042,756			969,195
Accumulated other comprehensive loss		(10,324	)		(8,061	)
Total stockholders’ equity		730,707			712,129
Total liabilities and stockholders’ equity	$	871,645		$	830,479

See accompanying notes to consolidated financial statements.

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ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF EARNINGS

(Amounts in thousands, except per share data)

(Unaudited)

	Three Months Ended						Nine Months Ended
	October 2, 2010			October 3, 2009			October 2, 2010			October 3, 2009
Net sales:
Net sales of tangible products	$	221,795		$	175,334		$	632,198		$	503,947
Revenue from services and software		24,712			25,444			76,475			77,116
Total net sales		246,507			200,778			708,673			581,063
Cost of sales:
Cost of sales of tangible products		117,502			98,682			341,815			291,117
Cost of services and software		10,291			10,398			29,630			30,703
Total cost of sales		127,793			109,080			371,445			321,820
Gross profit		118,714			91,698			337,228			259,243
Operating expenses:
Selling and marketing		30,365			26,395			88,193			73,992
Research and development		26,746			21,454			75,189			64,552
General and administrative		20,302			22,447			60,889			61,881
Amortization of intangible assets		2,444			2,649			7,147			7,857
Exit, restructuring and integration costs		—			3,515			2,392			9,455
Asset impairment charges		—			—			—			(1,058	)
Total operating expenses		79,857			76,460			233,810			216,679
Operating income		38,857			15,238			103,418			42,564
Other income (expense):
Investment income		635			813			2,111			2,238
Foreign exchange gain (loss)		(325	)		575			235			(840	)
Other, net		(216	)		(286	)		(1,052	)		(622	)
Total other income (expense)		94			1,102			1,294			776
Income before income taxes		38,951			16,340			104,712			43,340
Income taxes		12,800			5,229			31,151			13,866
Net income	$	26,151		$	11,111		$	73,561		$	29,474
Basic earnings per share	$	0.46		$	0.19		$	1.28		$	0.49
Diluted earnings per share	$	0.46		$	0.19		$	1.28		$	0.49
Basic weighted average shares outstanding		56,739			58,954			57,405			59,548
Diluted weighted average and equivalent shares outstanding		56,998			59,083			57,657			59,643

See accompanying notes to consolidated financial statements.

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ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Amounts in thousands)

(Unaudited)

	Nine Months Ended
	October 2, 2010			October 3, 2009
Cash flows from operating activities:
Net income	$	73,561		$	29,474
Adjustments to reconcile net income to net cash provided by (used in) operating activities:
Depreciation and amortization		23,698			24,409
Equity-based compensation		8,155			8,687
Excess tax benefit from equity-based compensation		(83	)		(11	)
Loss (Gain) on sale of assets		(58	)		357
Asset impairment charges		—			(1,058	)
Deferred income taxes		3,208			4,259
Changes in assets and liabilities:
Accounts receivable, net		(14,463	)		13,797
Inventories, net		(15,972	)		22,632
Other assets		(1,192	)		178
Accounts payable		6,747			(21,216	)
Accrued liabilities		13,861			(19,389	)
Deferred revenue		(1,530	)		2,674
Income taxes		9,197			(2,394	)
Other operating activities		(3,391	)		584
Net cash provided by operating activities		101,738			62,983
Cash flows from investing activities:
Purchases of property and equipment		(23,752	)		(19,499	)
Payments for patents and licensing arrangements		(2,882	)		(425	)
Purchases of investments and marketable securities		(312,201	)		(236,520	)
Maturities of investments and marketable securities		230,715			194,939
Sales of investments and marketable securities		74,371			49,899
Net cash used in investing activities		(33,749	)		(11,606	)
Cash flows from financing activities:
Purchase of treasury stock		(67,384	)		(49,609	)
Proceeds from exercise of stock options and stock purchase plan purchases		7,772			3,250
Excess tax benefit from equity-based compensation		83			11
Net cash used in financing activities		(59,529	)		(46,348	)
Effect of exchange rate changes on cash		44			752
Net increase in cash and cash equivalents		8,504			5,781
Cash and cash equivalents at beginning of period		38,943			33,267
Cash and cash equivalents at end of period	$	47,447		$	39,048
Supplemental disclosures of cash flow information:
Income taxes paid	$	17,162		$	9,764

See accompanying notes to consolidated financial statements.

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ZEBRA TECHNOLOGIES CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Note 1 – Basis of Presentation

Management prepared these unaudited interim consolidated financial statements for Zebra Technologies Corporation and subsidiaries (“Zebra”) according to the rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial information. Accordingly, they do not include all of the information and footnotes required by United States generally accepted accounting principles (“GAAP”) for complete financial statements. Therefore, these consolidated financial statements should be read in conjunction with the consolidated financial statements and notes included in Zebra’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009.

The consolidated balance sheet as of December 31, 2009 in this Form 10-Q is taken from the audited consolidated balance sheet in our Form 10-K. These interim financial statements include all adjustments (of a normal, recurring nature) necessary to present fairly Zebra’s consolidated financial position as of October 2, 2010, the consolidated statement of earnings for the three and nine months ended October 2, 2010 and October 3, 2009, and consolidated statement of cash flows for the nine months ended October 2, 2010 and October 3, 2009. These results, however, are not necessarily indicative of results for the full year.

Reclassifications. Certain amounts in the prior years’ financial statements have been reclassified to conform to the current year’s presentation. For the three and nine months ended October 3, 2009, general and administrative expenses of $602,000 and $1,799,000 were reclassified to selling and marketing expenses. For the three and nine months ended October 3, 2009, general and administrative expenses of $299,000 and $979,000 were reclassified to research and development expenses. These reclassifications were made to better reflect costs as they relate to their functional areas. In addition, write-offs of an equity investment in an international technology company in the amount of $88,000 and $855,000 for the three and nine months ended October 3, 2009 that were previously presented netted against asset impairment charges were reclassified to investment income in order to be consistent with the 2009 year end presentation. Prior period amounts will differ in the above categories from amounts previously reported.

Note 2 – Fair Value Measurements

Financial assets and liabilities are to be measured using inputs from three levels of the fair value hierarchy. Fair value is based on the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Zebra uses a fair value hierarchy that prioritizes observable and unobservable inputs used to measure fair value into three broad levels:

Level 1: Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities. The fair value hierarchy gives the highest priority to Level 1 inputs.

Level 2: Observable prices that are based on inputs not quoted on active markets, but corroborated by market data.

Level 3: Unobservable inputs are used when little or no market data is available. The fair value hierarchy gives the lowest priority to Level 3 inputs.

In determining fair value, we utilize valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible as well as consider counterparty credit risk in the assessment of fair value.

Included in our investment portfolio are three auction rate security instruments. These instruments are classified as available-for-sale securities and are reflected at fair value. Due to events in credit markets, however, the auction events for the instruments held by Zebra as of October 2, 2010, are failed. Therefore, the fair values of these securities are estimated utilizing broker quotations, discounted cash flow analysis or other types of valuation adjustment methodologies at October 2, 2010. These analyses consider, among other items, the collateral underlying the security instruments, the creditworthiness of the counterparty, the timing of expected future cash flows, estimates of the next time the security is expected to have a successful auction, and Zebra’s intent and ability to hold such securities until credit markets improve.

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These securities were also compared, when possible, to other securities with similar characteristics. In June 2010, one of the four auction rate securities held at the end of the first quarter of 2010 was called by the issuer and redeemed at par value. Zebra received proceeds in the amount of $1,650,000 and adjusted other comprehensive income by $200,000. See Level 3 table below for more details.

Of the three auction rate security instruments still held, Zebra deemed one to be other than temporarily impaired and recorded the market value decline in 2008. The decline in the market value of the other securities is considered temporary and has been recorded in accumulated other comprehensive income (loss) on Zebra’s balance sheet. Since Zebra has the intent and ability to hold these securities until they are sold at auction, redeemed at carrying value or reach maturity, we have classified them as long-term investments on the balance sheet.

Financial assets and liabilities carried at fair value as of October 2, 2010, are classified below (in thousands):

	Level 1		Level 2		Level 3		Total
Assets:
U.S. government and agency securities	$	19,231	$	—	$	—	$	19,231
Obligations of government-sponsored enterprises (1)		7,999		—		—		7,999
State and municipal bonds		140,782		—		2,683		143,465
Corporate securities		39,489		—		2,914		42,403
Other investments		36		—		—		36
Investments subtotal		207,537		—		5,597		213,134
Money market investments related to the deferred compensation plan		3,196		—		—		3,196
Total assets at fair value	$	210,733		—	$	5,597	$	216,330
Liabilities:
Forward contracts (2)	$	5,295		578		—	$	5,873
Liabilities related to the deferred compensation plan		3,185	$	—	$	—		3,185
Total liabilities at fair value	$	8,480	$	578	$	—	$	9,058

Financial assets and liabilities carried at fair value as of December 31, 2009, are classified below (in thousands):

	Level 1		Level 2		Level 3		Total
Assets:
U.S. government and agency securities	$	12,811	$	—	$	—	$	12,811
Obligations of government-sponsored enterprises (1)		10,666		—		—		10,666
State and municipal bonds		161,839		—		4,133		165,972
Corporate securities		13,654		—		2,914		16,568
Other investments		36		—		—		36
Investments subtotal		199,006		—		7,047		206,053
Forward contracts (2)		851		—		—		851
Money market investments related to the deferred compensation plan		3,155		—		—		3,155
Total assets at fair value	$	203,012	$	—	$	7,047	$	210,059
Liabilities:
Liabilities related to the deferred compensation plan	$	3,155	$	—	$	—	$	3,155
Total liabilities at fair value	$	3,155	$	—	$	—	$	3,155

(1) Includes investments in notes issued by the Federal Home Loan Mortgage Corporation, the Federal National Mortgage Association and the Federal Home Loan Bank.

7

(2) The fair value of forward contracts are calculated as follows:

a. Fair value of forward collar contract associated with forecasted sales hedges are calculated using the midpoint of ask and bid rates for similar contracts.

b. Fair value of regular forward contracts associated with forecasted sales hedges are calculated using the period-end exchange rate adjusted for the discount rate (3 month LIBOR rate).

c. Fair value of balance sheet hedges are calculated at the period end exchange rate adjusted for current forward points unless the hedge has been traded but not settled at period end. If this is the case, the fair value is calculated at the rate at which the hedge is being settled.

The following table presents Zebra’s activity for assets measured at fair value on a recurring basis using significant unobservable inputs, Level 3, for the three month periods (in thousands):

	Nine Months Ended
	October 2, 2010			October 3, 2009
Balance at beginning of the year	$	7,047		$	7,047
Transfers to Level 3		—			—
Total losses (realized or unrealized):
Included in earnings		—			—
Included in other comprehensive income (loss)		200			—
Purchases and settlements (net)		(1,650	)		—
Balance at end of period	$	5,597		$	7,047
Total gains and (losses) for the period included in earnings attributable to the change in unrealized losses relating to assets still held at end of period	$	—		$	—

The following is a summary of short-term and long-term investments at October 2, 2010 and December 31, 2009 (in thousands):

	As of October 2, 2010
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
U.S. government and agency securities	$	19,084	$	153	$	(6	)	$	19,231
Obligations of government-sponsored enterprises		7,877		122		—			7,999
State and municipal bonds		143,225		638		(398	)		143,465
Corporate securities		42,516		303		(416	)		42,403
Other investments		36		—		—			36
Total investments	$	212,738	$	1,216	$	(820	)	$	213,134
	As of December 31, 2009
	Amortized Cost		Gross Unrealized Gains		Gross Unrealized Losses			Estimated Fair Value
U.S. government and agency securities	$	12,931	$	45	$	(165	)	$	12,811
Obligations of government-sponsored enterprises		10,589		82		(5	)		10,666
State and municipal bonds		165,366		1,177		(571	)		165,972
Corporate securities		16,680		306		(418	)		16,568
Other investments		36		—		—			36
Total investments	$	205,602	$	1,610	$	(1,159	)	$	206,053

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The maturity dates of investments are as follows (in thousands):

	As of October 2, 2010
	Amortized Cost		Estimated Fair Value
Less than 1 year	$	122,785	$	123,058
1 to 5 years		88,892		88,995
6 to 10 years		1,061		1,081
Thereafter		—		—
Total	$	212,738	$	213,134

The carrying value for Zebra’s financial instruments classified as current assets (other than short-term investments) and current liabilities approximate fair value due to short maturities.

Note 3 – Investments and Marketable Securities

We classify our investments in marketable debt securities as available-for-sale. As of October 2, 2010, all of our investments in marketable debt securities with maturities greater than one year are classified as long-term investments on the balance sheet due to our ability and intent to hold them until maturity.

Changes in the market value of available-for-sale securities are reflected in the accumulated other comprehensive income caption of stockholders’ equity in the balance sheet, until we dispose of the securities. Once these securities are disposed of, either by sale or maturity, the accumulated changes in market value are transferred to investment income. On the statement of cash flows, changes in the balances of available-for-sale securities are shown as purchases, sales and maturities of investments and marketable securities under investing activities.

Changes in market value of trading securities would be recorded in investment income as they occur, and the related statement of cash flows would include changes in the balances of trading securities as operating cash flows.

Change in unrealized gains and losses on available-for-sale securities are included in these financial statements as follows (in thousands):

	Three Months Ended				Nine Months Ended
	October 2, 2010		October 3, 2009		October 2, 2010			October 3, 2009
Changes in unrealized gains and losses on available- for-sale securities, net of tax, recorded in accumulated other comprehensive income	$	8	$	289	$	(34	)	$	814

Note 4 – Inventories

The components of inventories are as follows (in thousands):

	As of
	October 2, 2010			December 31, 2009
Raw material	$	30,916		$	27,953
Work in process		614			162
Deferred costs of long-term contracts		427			1,937
Finished goods		73,060			58,928
Total inventories, gross		105,017			88,980
Inventory reserves		(9,175	)		(9,054	)
Total inventories, net	$	95,842		$	79,926

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Note 5 – Goodwill and Other Intangible Assets

Intangible asset data are as follows (in thousands):

	As of October 2, 2010
	Gross Amount		Accumulated Amortization			Net Amount
Amortized intangible assets
Current technology	$	31,918	$	(19,887	)	$	12,031
Patent and patent rights		16,545		(8,618	)		7,927
Customer relationships		44,727		(13,093	)		31,634
Total	$	93,190	$	(41,598	)	$	51,592
Amortization expense for the nine months ended October 2, 2010			$	7,147
	As of December 31, 2009
	Gross Amount		Accumulated Amortization			Net Amount
Amortized intangible assets
Current technology	$	32,038	$	(17,071	)	$	14,967
Patent and patent rights		13,663		(6,774	)		6,889
Customer relationships		44,822		(10,696	)		34,126
Total	$	90,523	$	(34,541	)	$	55,982
Amortization expense for the year ended December 31, 2009			$	10,466

	As of
Goodwill	October 2, 2010			December 31, 2009
Goodwill at gross cost	$	265,799		$	265,799
Impairment charges		(112,184	)		(112,184	)
Foreign exchange impact		(1,197	)		(390	)
Goodwill	$	152,418		$	153,225

During the second quarter of 2010, Zebra entered into an agreement with an international technology provider to acquire patents and patent rights related to card printer solutions technology. The agreement requires total consideration in the amount of € 2,400,000. Zebra has paid € 1,950,000 or $2,399,000 in accordance with the agreement through the end of September 2010, and has an obligation to pay an additional € 450,000 in the fourth quarter upon completion of the agreement. This agreement provides Zebra with a new distribution partner and enhanced technology solutions and software.

Certain of our intangible assets including goodwill are denominated in foreign currency and, as such, include the effects of foreign currency translation.

We test goodwill for impairment on an annual basis or more frequently if we believe indicators of impairment exist.

Factors considered that may trigger an impairment review consist of:

• Significant underperformance relative to historical or projected future operating results,

• Significant changes in the manner of use of the acquired assets or the strategy for the overall business,

• Significant negative industry or economic trends,

• Significant decline in Zebra’s stock price for a sustained period, and

• Significant decline in market capitalization relative to net book value.

If we believe that one or more of the above indicators of impairment have occurred, we perform an impairment test. The performance of the test involves a two-step process. The first step of the impairment test involves comparing the fair values of the applicable reporting units with their aggregate carrying values, including goodwill. We generally determine the fair value of our reporting units using three valuation methods: Income Approach – Discounted Cash Flow Analysis, Market Approach – Guideline Public Company Method and Market Approach – Comparative Transactions Method. If

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the carrying amount of a reporting unit exceeds the reporting unit’s fair value, we perform the second step of the goodwill impairment test to determine the amount of impairment loss. The second step of the goodwill impairment test involves comparing the implied fair value of the affected reporting unit’s goodwill with the carrying value of that goodwill.

We performed our annual impairment test in June 2010 and determined that our goodwill was not impaired as of the end of May 2010.

Note 6 – Costs Associated with Exit or Disposal Activities

In 2008, we announced plans to establish regional distribution and configuration centers, consolidate our supplier base, and transfer final assembly of thermal printers to Jabil Circuit, Inc., a global third-party electronics manufacturer. These actions are intended to optimize our global printer product supply chain by improving responsiveness to customer needs and increasing Zebra’s flexibility to meet emerging business opportunities. As a result, substantially all printer manufacturing in our Vernon Hills, Illinois, and Camarillo, California, facilities has been transferred to Jabil’s facility in Guangzhou, China, and there are no further related exit costs that are expected to be incurred.

As of October 2, 2010, we have incurred the following exit costs (in thousands):

Type of Cost	Cost incurred through December 31, 2009		Costs incurred for the nine months ended October  2, 2010		Total costs incurred as of October 2, 2010
Severance, stay bonuses, and other employee-related expenses	$	7,633	$	103	$	7,736
Professional services		5,915		115		6,030
Relocation and transition costs		8,802		1,959		10,761
Other exit costs		30		215		245
Total	$	22,380	$	2,392	$	24,772

For the nine months ended October 2, 2010, we have incurred the following exit costs by segment (in thousands):

Type of Cost	Specialty Printing Group (SPG) costs		Zebra Enterprise Solutions (ZES) costs		Total costs incurred  for the nine months ended October 2, 2010
Severance, stay bonuses, and other employee-related expenses	$	94	$	9	$	103
Professional services		110		5		115
Relocation and transition costs		1,959		0		1,959
Other exit costs		0		215		215
Total	$	2,163	$	229	$	2,392

For the nine months ended October 3, 2009, we incurred the following exit, restructuring and integration costs by segment (in thousands):

Type of Cost	Specialty Printing Group (SPG) costs		Zebra Enterprise Solutions (ZES) costs		Total costs incurred for the nine months ended October  3, 2009
Severance, stay bonuses, and other employee-related expenses	$	1,530	$	969	$	2,499
Professional services		54		1		55
Relocation and transition costs		4,526		0		4,526
Other exit costs		0		10		10
Integration costs		0		2,365		2,365
Total	$	6,110	$	3,345	$	9,455

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Liabilities and expenses related to exit activities were as follows (in thousands):

	Nine Months Ended
	October 2, 2010			October 3, 2009
Balance at beginning of period	$	3,038		$	6,378
Charged to earnings		2,392			7,090
Cash paid		(4,159	)		(9,991	)
Balance at the end of period	$	1,271		$	3,477

Liabilities related to exit activities are included in the accrued liabilities line item on the balance sheet. All current exit costs are included in operating expenses under the line item exit, restructuring and integration costs.

Note 7 – Derivative Instruments

In the normal course of business, portions of our operations are subject to fluctuations in currency values. We manage these risks using derivative financial instruments. We conduct business on a multinational basis in a wide variety of foreign currencies. Our exposure to market risk for changes in foreign currency exchange rates arises from international financing activities between subsidiaries, foreign currency denominated monetary assets and liabilities and transactions arising from international trade. Our objective is to preserve the economic value of non-functional currency denominated cash flows. We attempt to hedge transaction exposures with natural offsets to the fullest extent possible and, once these opportunities have been exhausted, through foreign exchange forward and option contracts with third parties.

Credit and market risk

Financial instruments, including derivatives, expose us to counter party credit risk for nonperformance and to market risk related to interest and currency exchange rates. We manage our exposure to counterparty credit risk through specific minimum credit standards, diversification of counterparties, and procedures to monitor concentrations of credit risk. Our counterparties in derivative transactions are commercial banks with significant experience using derivative instruments. We monitor the impact of market risk on the fair value and cash flows of our derivative and other financial instruments considering reasonably possible changes in interest rates and currency exchange rates and restrict the use of derivative financial instruments to hedging activities.

We continually monitor the creditworthiness of our customers to which we grant credit terms in the normal course of business. The terms and conditions of our credit sales are designed to mitigate or eliminate concentrations of credit risk with any single customer. Our sales are not materially dependent on a single customer or a small group of customers.

Fair Value of Derivative Instruments

Zebra has determined that derivative instruments for hedges that have traded but have not settled are considered Level 1 in the fair value hierarchy, and hedges that have not traded are considered Level 2 in the fair value hierarchy. Derivative instruments are used to manage risk and are not used for trading or other speculative purposes, nor do we use leveraged derivative financial instruments. Our foreign currency exchange contracts are valued using broker quotations or market transactions, in either the listed or over-the-counter markets.

Hedging of Net Assets

We use forward contracts and options to manage exposure related to our pound and euro-denominated net assets. Forward contracts typically mature within three months after execution of the contracts. We record gains and losses on these contracts and options in income each quarter along with the transaction gains and losses related to our net asset positions, which would ordinarily offset each other. Summary financial information related to these activities included in our consolidated statement of earnings as other income (expense) is as follows (in thousands):

	Three Months Ended						Nine Months Ended
	October 2, 2010			October 3, 2009			October 2, 2010			October 3, 2009
Change in gains (losses) from foreign exchange derivatives	$	(6,446	)	$	(2,149	)	$	2,626		$	(1,348	)
Gain (loss) on net foreign currency assets		6,121			2,724			(2,391	)		508
Foreign exchange gain (loss)	$	(325	)	$	575		$	235		$	(840	)

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	As of
	October 2, 2010			December 31, 2009
Notional balance of outstanding contracts:
Pound/US dollar	£	8,419		£	7,500
Euro/US dollar	€	42,905		€	37,000
Net fair value of outstanding contracts	$	(212	)	$	(6	)

Summary financial information related to the cash flow hedges is as follows (in thousands):

	As of
	October 2, 2010			December 31, 2009
Net unrealized gains (losses) deferred in other comprehensive income:
Gross	$	(3,297	)	$	31
Income tax benefit		(1,241	)		12
Net	$	(2,056	)	$	19

Hedging of Anticipated Sales

We can manage the exchange rate risk of anticipated euro-denominated sales using purchased options, forward contracts, participating forwards and option collars. We designate these contracts as cash flow hedges which mature within twelve months after the execution of the contracts. Gains and losses on these contracts are deferred in other comprehensive income until the contracts are settled and the hedged sales are realized, the deferred gains or losses will then be reported as an increase or decrease to sales.

Summary financial information related to the cash flow hedges of future revenues follows (in thousands, except percentages):

	As of
	October 2, 2010			December 31, 2009
Notional balance of outstanding contracts versus the dollar	€	62,450		€	—
Hedge effectiveness		100	%		—

	Three Months Ended					Nine Months Ended
	October 2, 2010		October 3, 2009			October 2, 2010		October 3, 2009
Net gains and (losses) included in revenue	$	—	$	(629	)	$	—	$	724

Forward contracts

We record our forward contracts at fair value on our consolidated balance sheet as either other assets or other liabilities depending upon the fair value calculation as detailed in Note 2 of Zebra’s financial statements. The amounts recorded on our consolidated balance sheet are as follows (in thousands):

	As of
	October 2, 2010		December 31, 2009
Assets:
Other assets	$	—	$	851
Total	$	—	$	851
Liabilities:
Other liabilities	$	5,873	$	—
Total	$	5,873	$	—

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Note 8 – Warranty

In general, Zebra provides warranty coverage of one year on SPG printers against defects in material and workmanship. SPG printheads are warranted for nine months and batteries are warranted for twelve months. Warranty coverage for most ZES hardware products is similar, with coverage periods ranging from 90 days to one year depending on the nature of the product. Battery based products, such as location tags, are covered by a 30 day warranty. For ZES software products, the warranty period is generally 90 days and provides coverage against defects in material and workmanship as well as performance materially in compliance with the accompanying documentation. A provision for warranty expense is recorded at the time of shipment and adjusted quarterly based on historical warranty experience.

The following table is a summary of Zebra’s accrued warranty obligation (in thousands):

	Nine Months Ended
	October 2, 2010			October 3, 2009
Balance at the beginning of the year	$	3,813		$	2,814
Warranty expense		4,490			3,477
Warranty payments		(4,101	)		(3,033	)
Balance at the end of the period	$	4,202		$	3,258

In the European Union, we have an obligation to recycle printers. We reserve for this obligation based on the number of new printers sold after August 13, 2005, and printers sold prior to that date that are returned to us upon our sale of a new printer to a customer. The following is a summary of Zebra’s accrued recycling obligation (in thousands):

	Nine Months Ended
	October 2, 2010		October 3, 2009
Balance at the beginning of the year	$	1,001	$	1,207
Recycling expense		83		250
Reserve adjustment		—		(640	)
Recycling payments		—		—
Other adjustments		2		138
Balance at the end of the period	$	1,086	$	955

Note 9 – Contingencies

We are subject to a variety of investigations, claims, suits and other legal proceedings that arise from time to time in the ordinary course of business, including but not limited to, intellectual property, employment, tort and breach of contract matters. We currently believe that the outcomes of such proceedings, individually and in the aggregate, will not have a material adverse impact on our business, cash flows, financial position, or results of operations. Any legal proceedings are subject to inherent uncertainties, and management’s view of these matters and their potential effects may change in the future.

Note 10 – Changes to Benefit Programs

Zebra has a Retirement Savings and Investment Plan (401(k) Plan), which is intended to qualify under Section 401(k) of the Internal Revenue Code. During the first quarter of 2009, Zebra announced changes to its 401(k) Plan, profit sharing plan and stock purchase plan. Qualified employees may participate in Zebra’s 401(k) Plan by contributing up to 15% of their gross earnings to the plan subject to certain Internal Revenue Service restrictions. Effective March 1, 2009, Zebra reduced the company match to each participant’s contribution from 6% of gross eligible earnings at the rate of 50%, to 3% of gross eligible earnings at the rate of 50%. Effective January 1, 2010, Zebra increased the company match to each participant’s contribution to 4% of gross eligible earnings. Zebra will match 100% of the first 2% of gross eligible earnings, and also match the next 4% of gross eligible earnings at the rate of 50%. Zebra may contribute additional amounts to its 401(k) Plan at the discretion of the Board of Directors, subject to certain legal limits.

Zebra also has a discretionary profit-sharing plan for qualified employees, to which it contributes a percentage of eligible payroll each year. Zebra announced that it will suspend any contributions to the profit sharing plan for the 2009 plan year and plan years going forward. Participants are not permitted to make contributions under the discretionary profit-sharing plan.

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Note 11 – Stockholders’ Equity

Share count and par value data related to stockholders’ equity are as follows:

	October 2, 2010		December 31, 2009
Preferred Stock
Par value per share	$	0.01	$	0.01
Shares authorized		10,000,000		10,000,000
Shares outstanding		—		—
Common Stock – Class A
Par value per share	$	0.01	$	0.01
Shares authorized		150,000,000		150,000,000
Shares issued		72,151,857		72,151,857
Shares outstanding		56,519,663		58,318,983
Treasury stock
Shares held		15,632,194		13,832,874

During the nine-month period ended October 2, 2010, Zebra purchased 2,449,286 shares of common stock for $67,384,000 under board authorized share repurchase plans compared to the nine-month period ended October 3, 2009, in which Zebra purchased 2,579,630 shares of common stock for $49,609,000.

A roll forward of Class A common shares outstanding is as follows:

	Nine Months Ended
	October 2, 2010			October 3, 2009
Balance at the beginning of the year		58,318,983			60,861,592
Repurchases		(2,449,286	)		(2,579,630	)
Stock option and ESPP issuances		296,512			202,009
Restricted share issuances		375,279			406,242
Restricted share forfeitures		(14,627	)		(48,679	)
Shares withheld for tax obligations		(7,198	)		(8,914	)
Balance at the end of the period		56,519,663			58,832,620

Note 12 – Earnings Per Share

Earnings per share were computed as follows (in thousands, except per share amounts):

	Three Months Ended				Nine Months Ended
	October 2, 2010		October 3, 2009		October 2, 2010		October 3, 2009
Basic earnings per share:
Net income	$	26,151	$	11,111	$	73,561	$	29,474
Weighted average common shares outstanding		56,739		58,954		57,405		59,548
Per share amount	$	0.46	$	0.19	$	1.28	$	0.49
Diluted earnings per share:
Net income	$	26,151	$	11,111	$	73,561	$	29,474
Weighted average common shares outstanding		56,739		58,954		57,405		59,548
Add: Effect of dilutive securities – stock options		259		129		252		95
Diluted weighted average and equivalent shares outstanding		56,998		59,083		57,657		59,643
Per share amount	$	0.46	$	0.19	$	1.28	$	0.49

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Potentially dilutive securities that were excluded from the earnings per share calculation consist of options with an exercise price greater than the average market closing price of the Class A common stock during the respective three and nine month periods. These options were as follows:

	Three Months Ended				Nine Months Ended
	October 2, 2010		October 3, 2009		October 2, 2010		October 3, 2009
Potentially dilutive shares		1,887,000		2,421,000		1,893,000		2,708,000

Note 13 – Equity-Based Compensation

Zebra has an equity-based compensation plan and a stock purchase plan available for future grants. Zebra recognizes compensation costs using the straight-line method over the vesting period of 1 month to 5 years.

The compensation expense and the related tax benefit for equity-based payments were included in the Consolidated Statement of Earnings as follows (in thousands):

	Three Months Ended				Nine Months Ended
	October 2, 2010		October 3, 2009		October 2, 2010		October 3, 2009
Cost of sales	$	285	$	321	$	856	$	907
Selling and marketing		551		605		1,401		1,384
Research and development		401		494		1,207		1,317
General and administrative		1,763		1,681		4,691		5,079
Total compensation		3,000		3,101		8,155		8,687
Income tax benefit	$	1,035	$	992	$	2,813	$	2,780

Cash flows resulting from the tax benefits from tax deductions in excess of the compensation cost recognized (excess tax benefits) are classified as financing cash flows in the statement of cash flows. The tax benefits classified as financing cash flows for the nine months ended October 2, 2010 was $83,000 and for the nine months ended October 3, 2009, was $11,000.

The fair value of equity-based compensation is estimated on the date of grant using a binomial model. Volatility is based on an average of the implied volatility in the open market and the annualized volatility of Zebra stock prices over our entire stock history. Stock option grants in the table below include both stock options, all of which were non-qualified, and stock appreciation rights (SAR) that will be settled in Zebra stock. The following table shows the weighted-average assumptions used for grants of stock options and SARs as well as the fair value of the grants based on those assumptions:

	Nine Months Ended
	October 2, 2010			October 3, 2009
Expected dividend yield		0	%		0	%
Forfeiture rate		9.78	%		9.92	%
Volatility		39.50	%		43.08	%
Risk free interest rate		2.26	%		2.23	%
– Range of interest rates		0.06% - 3.41	%		0.15% - 3.29	%
Expected weighted-average life		5.36 years			5.23 years
Fair value of options and SARs granted	$	6,527,000		$	5,970,000
Weighted-average grant date fair value of options and SARs granted	$	10.65		$	8.04

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SAR activity was as follows:

	Nine Months Ended October 2, 2010
SARs	Shares			Weighted-Average Exercise Price
Outstanding at beginning of year		684,058		$	19.97
Granted		612,681			27.82
Exercised		(25,442	)		19.56
Forfeited		(30,678	)		22.14
Expired		(273	)		19.56
Outstanding at end of period		1,240,346		$	23.80
Exercisable at end of period		154,627		$	20.15
Intrinsic value of exercised SARs	$	252,000

There were no equity grants of SARs during the three months ended October 2, 2010.

The terms of the SARs are established under the 2006 Zebra Technologies Corporation Incentive Compensation Plan (the 2006 Plan) and the applicable SAR agreement. Once vested, a SAR entitles the holder to receive a payment equal to the difference between the per-share base price of the SAR and the fair market value of a share of Zebra stock on the date the SAR is exercised, multiplied by the number of SAR’s exercised. Exercised SARs are settled in whole shares of Zebra stock, and any fraction of a share is settled in cash. The SARs granted during the first nine months of 2010 vest annually in four equal amounts on each of the first four anniversaries of the grant date and expire 10 years after the grant date.

The following table summarizes information about SARs outstanding at October 2, 2010:

	Outstanding						Exercisable
Range of Exercise Prices	Number of Shares		Weighted-Average Remaining Contractual Life		Weighted-Average Exercise Price		Number of Shares		Weighted-Average Exercise Price
$ 19.56-$19.56		578,598		8.59 years	$	19.56		127,463	$	19.56
$ 19.57-$27.50		75,686		9.05 years		24.84		27,164		22.95
$ 27.51-$27.82		568,938		9.59 years		27.82		0		0.00
$ 27.83-$29.06		11,647		9.47 years		28.57		0		0.00
$ 29.07-$30.08		5,477		9.45 years		30.08		0		0.00
		1,240,346						154,627

	Outstanding		Exercisable
Aggregate intrinsic value	$	12,438,000	$	2,114,000
Weighted-average remaining contractual term		9.1 years		8.6 years

Stock option activity was as follows:

	Nine Months Ended October 2, 2010
Options	Shares			Weighted-Average Exercise Price
Outstanding at beginning of year		2,767,887		$	35.98
Granted		0			0.00
Exercised		(206,507	)		23.81
Forfeited		(55,523	)		35.23
Expired		(67,941	)		35.54
Outstanding at end of period		2,437,916		$	37.01
Exercisable at end of period		1,969,919		$	37.14
Intrinsic value of exercised options	$	1,207,000

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The following table summarizes information about stock options outstanding at October 2, 2010:

	Outstanding						Exercisable
Range of Exercise Prices	Number of Shares		Weighted-Average Remaining Contractual Life		Weighted-Average Exercise Price		Number of Shares		Weighted-Average Exercise Price
$ 1.29-$25.23		541,675		2.76 years	$	21.17		497,744	$	21.28
$ 25.24-$36.49		585,099		6.60 years		35.60		337,950		35.34
$ 36.50-$42.28		518,941		6.49 years		40.31		394,618		40.31
$ 42.29-$46.18		463,998		4.91 years		44.91		411,404		45.03
$ 46.19-$53.92		328,203		3.75 years		49.33		328,203		49.33
		2,437,916						1,969,919

	Outstanding		Exercisable
Aggregate intrinsic value	$	6,983,000	$	6,354,000
Weighted-average remaining contractual term		5.0 years		4.5 years

Restricted stock award activity, granted under the 2006 Plan, was as follows:

	Nine Months Ended October 2, 2010
Restricted Stock Awards	Shares			Weighted-Average Grant Date Fair Value
Outstanding at beginning of year		507,984		$	23.90
Granted		375,279			27.84
Released		(22,325	)		29.11
Forfeited		(14,627	)		25.88
Outstanding at end of period		846,311		$	25.48

There were no equity grants of restricted stock awards during the three months ended October 2, 2010.

As of October 2, 2010, there was $20,576,000 of unearned compensation cost related to awards granted under Zebra’s equity-based compensation plans, which is expected to be recognized over a weighted-average period of 2.6 years.

The fair value of the purchase rights of all Zebra employees issued under the stock purchase plan is estimated using the following weighted-average assumptions for purchase rights granted. Expected lives of three months to one year have been used along with these assumptions.

	Nine Months Ended
	October 2, 2010			October 3, 2009
Fair market value	$	26.34		$	20.60
Option price	$	25.02		$	18.62
Expected dividend yield		0	%		0	%
Expected volatility		27	%		38	%
Risk free interest rate		0.13	%		0.16	%

Note 14 – Income Taxes

Zebra has identified, evaluated, and measured the amount of income tax benefits to be recognized for all of our income tax positions. Included in deferred tax assets are amounts related to federal and state net operating losses that resulted from our acquisition of WhereNet Corp. Zebra’s intention is to utilize these net operating loss carryforwards to offset future income taxes owed.

Zebra has concluded all U.S. federal income tax audits for years through 2006. The tax years 2006 through 2009 remain open to examination by multiple state taxing jurisdictions. Tax authorities in the United Kingdom have completed income tax audits for tax years through 2006.

Zebra’s continuing practice is to recognize interest and/or penalties related to income tax matters as part of income tax expense. For the three and nine month periods ended October 2, 2010 and October 3, 2009, we did not accrue any interest or penalties into income tax expense.

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The effective income tax rate for the third quarter of 2010 was 32.9% compared with 32.0% for the third quarter of 2009. The effective income tax rate for the first nine months of 2010 was 29.7% compared to 32.0% for the first nine months of 2009. Zebra’s effective tax rate for the first quarter of 2010 included a $2,764,000 reduction of federal taxes related to prior years’ adjustments for intercompany profit in ending inventory which reduced our effective rate for the first nine months of 2010 by 2.6%.

Note 15 – Other Comprehensive Income

Stockholders’ equity includes certain items classified as accumulated other comprehensive income, including:

• Foreign currency translation adjustment relates to our non-U.S. subsidiary companies that have designated a functional currency other than the U.S. dollar. We are required to translate the subsidiary functional currency financial statements to dollars using a combination of historical, period-end, and average foreign exchange rates. This combination of rates creates the foreign currency translation adjustment component of other comprehensive income.

• Unrealized gains (losses) on foreign currency hedging activities relate to derivative instruments used to hedge the currency exchange rates for forecasted euro sales. These hedges are designated as cash flow hedges, and we have deferred income statement recognition of gains and losses until the hedged transaction occurs. See Note 7 for more details.

• Unrealized gains (losses) on investments classified as available-for-sale are deferred from income statement recognition until the gains or losses are realized. See Note 3 for more details.

The Consolidated Statements of Comprehensive Income are as follows (in thousands):

	Three Months Ended						Nine Months Ended
	October 2, 2010			October 3, 2009			October 2, 2010			October 3, 2009
Net income	$	26,151		$	11,111		$	73,561		$	29,474
Other comprehensive income (loss):
Foreign currency translation adjustment		1,237			(660	)		(173	)		4,137
Changes in unrealized gains (losses) on hedging transactions, net of tax		(2,185	)		352			(2,056	)		(57	)
Changes in unrealized gains (losses) on investments, net of tax		8			289			(34	)		814
Comprehensive income	$	25,211		$	11,092		$	71,298		$	34,368

The components of other comprehensive income gross and net of income tax are as follows (in thousands):

	Three Months Ended					Nine Months Ended
	October 2, 2010			October 3, 2009		October 2, 2010			October 3, 2009
Changes in unrealized gains and losses on foreign currency hedging activities:
Gross	$	(3,504	)	$	565	$	(3,297	)	$	(91	)
Income tax (benefit)		(1,319	)		213		(1,241	)		(34	)
Net	$	(2,185	)	$	352	$	(2,056	)	$	(57	)
Changes in unrealized gains and losses on investments classified as available-for-sale:
Gross	$	13		$	463	$	(55	)	$	1,305
Income tax (benefit)		5			174		(21	)		491
Net	$	8		$	289	$	(34	)	$	814

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The components of accumulated other comprehensive income (loss) included in the Consolidated Balance Sheets are as follows (in thousands):

	As of
	October 2, 2010			December 31, 2009
Foreign currency translation adjustments	$	(8,515	)	$	(8,342	)
Unrealized gains and (losses) on hedging transactions:
Gross	$	(3,298	)	$	(1	)
Income tax (benefit)		(1,241	)		—
Net	$	(2,057	)	$	(1	)
Unrealized gains and (losses) on investments classified as available-for-sale:
Gross	$	397		$	452
Income tax (benefit)		149			170
Net	$	248		$	282

Note 16 – Segment Information

Zebra has two reportable segments: Specialty Printing Group (SPG) and Zebra Enterprise Solutions (ZES).

SPG includes direct thermal and thermal transfer label and receipt printers, passive radio frequency identification (RFID) printer/encoders and dye sublimation card printers. Also included in this group is a comprehensive range of specialty supplies consisting of self-adhesive labels, thermal transfer ribbons, thermal printheads, batteries and other accessories, including software for label design and printer network management.

ZES has evolved since the beginning of 2007 with the acquisitions of WhereNet Corp., proveo AG, Navis Holdings, LLC and Multispectral Solutions, Inc. The solutions that these companies provide are generally sold on a contract basis and are typically installed over several quarters. These contracts cover a range of services, including design, installation and ongoing maintenance services.

Segment information is as follows (in thousands):

	As of
	October 2, 2010		December 31, 2009
Identifiable assets:
SPG	$	378,380	$	336,428
ZES		184,037		185,495
Corporate and other		309,228		308,556
Total	$	871,645	$	830,479

	Three Months Ended						Nine Months Ended
	October 2, 2010			October 3, 2009			October 2, 2010			October 3, 2009
Net sales:
SPG Tangible products	$	213,406		$	171,977		$	616,493		$	493,491
SPG Service & software		9,413			8,780			27,380			25,943
SPG Net Sales		222,819			180,757			643,873			519,434
ZES Tangible products		8,389			3,357			15,705			10,456
ZES Service & software		15,299			16,664			49,095			51,173
ZES Net Sales		23,688			20,021			64,800			61,629
Total	$	246,507		$	200,778		$	708,673		$	581,063
Operating profit (loss):
SPG	$	60,084		$	36,682		$	167,457		$	100,769
ZES		(4,928	)		(2,912	)		(14,191	)		(9,839	)
Corporate and other		(16,299	)		(18,532	)		(49,848	)		(48,366	)
Total	$	38,857		$	15,238		$	103,418		$	42,564

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Zebra records its federal and state deferred tax assets and liabilities in corporate and other as reflected above. Intersegment sales are not significant. Corporate and other includes corporate administration costs or assets that support both reporting segments.

Note 17 – New Accounting Pronouncements

In October 2009, the FASB issued update 2009-13, ASC 605, Revenue Recognition: Multiple –Deliverable Revenue Arrangements-a consensus of the FASB Emerging Issues Task Force. The revised guidance provides for two significant changes to existing multiple element arrangement guidance. The first relates to the determination of when the individual deliverables included in a multiple-element arrangement may be treated as separate units of accounting. This change is significant as it may result in the requirement to separate more deliverables within an arrangement, ultimately leading to less revenue deferral. The second change modifies the manner in which the transaction consideration is allocated across the separately identifiable deliverables. These changes may result in earlier recognition of revenue for multiple-element arrangements than under previous guidance. This standard is effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. We have not yet determined the effect of this standard upon our consolidated financial statements.

In October 2009, the FASB issued update 2009-14, ASC 985, Software: Certain Revenue Arrangements That Include Software Elements – a consensus of the FASB Emerging Issues Task Force. This updated guidance is expected to significantly affect how entities account for revenue arrangements that contain both hardware and software elements. This standard is effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. We have not yet determined the effect of this standard upon our consolidated financial statements.

In January 2010, the FASB issued update 2010-06, ASC 820, Fair Value Measurements and Disclosures: Improving Disclosures about Fair Value Measurements. This updated guidance requires new disclosures related to transfers in and out of Levels 1 and 2. The standard also provides guidance on the disclosures related to Level 3 activities. In addition, existing disclosures related to disaggregation levels and disclosures about inputs and valuation techniques are clarified. This standard is effective for interim and annual periods beginning after December 15, 2009. This standard did not have a material effect upon our consolidated financial statements.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of Operations: Third Quarter of 2010 versus Third Quarter of 2009

Consolidated Results of Operations

(Amounts in thousands, except percentages):

	Three Months Ended
	October 2, 2010		October 3, 2009		Percent Change			Percent of Net Sales - 2010		Percent of Net Sales - 2009
Net Sales
Tangible products	$	221,795	$	175,334		26.5			90.0		87.3
Service & software		24,712		25,444		(2.9	)		10.0		12.7
Total net sales		246,507		200,778		22.8			100.0		100.0
Cost of Sales
Tangible products		117,502		98,682		19.1			47.7		49.1
Service & software		10,291		10,398		(1.0	)		4.1		5.2
Total cost of sales		127,793		109,080		17.2			51.8		54.3
Gross profit		118,714		91,698		29.5			48.2		45.7
Operating expenses		79,857		76,460		4.4			32.4		38.1
Operating income		38,857		15,238		155.0			15.8		7.6
Other income (expense)		94		1,102		(91.5	)		—		0.5
Income before income taxes		38,951		16,340		138.4			15.8		8.1
Income taxes		12,800		5,229		144.8			5.2		2.6
Net income	$	26,151	$	11,111		135.4			10.6		5.5
Diluted earnings per share	$	0.46	$	0.19

Consolidated Results of Operations – Third quarter

Sales

Net sales for the third quarter of 2010 compared with the 2009 quarter increased 22.8% due to a broad-based increase in demand for Zebra products, driven by global economic recovery. This was the third consecutive quarter of strong year-over-year growth. The increase in sales was largely attributable to 36.8% growth in hardware sales (including all printer categories and aftermarket parts). Printer unit volume increased 32.0% for the third quarter of 2010 compared to levels in 2009.

Sales by product category were as follows (amounts in thousands, except percentages):

	Three Months Ended
Product Category	October 2, 2010		October 3, 2009		Percent Change			Percent of Net Sales - 2010		Percent of Net Sales - 2009
Hardware	$	178,991	$	130,856		36.8			72.6		65.2
Supplies		41,644		43,229		(3.7	)		16.9		21.5
Service and software		24,712		25,443		(2.9	)		10.0		12.7
Shipping and handling		1,160		1,250		(7.2	)		0.5		0.6
Total net sales	$	246,507	$	200,778		22.8			100.0		100.0

Sales increased in all geographic territories due primarily to the global economic recovery. The sales growth on a percentage basis was greatest in Latin America and Asia Pacific because of higher rates of economic growth in those regions and as a result of greater investment in sales and marketing. Movements in foreign exchange rates decreased sales by $6,633,000 in the Europe, Middle East and Africa regions for the quarter due principally to a stronger euro against the dollar.

22

Sales to customers by geographic region were as follows (in thousands, except percentages):

	Three Months Ended
Geographic Region	October 2, 2010		October 3, 2009		Percent Change		Percent of Net Sales - 2010		Percent of Net Sales - 2009
Europe, Middle East and Africa	$	82,456	$	67,591		22.0		33.4		33.7
Latin America		22,338		17,452		28.0		9.1		8.7
Asia-Pacific		35,453		20,889		69.7		14.4		10.4
Total International		140,247		105,932		32.4		56.9		52.8
North America		106,260		94,846		12.0		43.1		47.2
Total net sales	$	246,507	$	200,778		22.8		100.0		100.0

Gross Profit

Gross profit increased 29.5% due to higher volumes and an improved product mix, with increased sales primarily in mobile, high-performance and mid-range table top printers, partially offset by $3,653,000 in higher freight costs in 2010. Gross profit was affected by unfavorable foreign currency movements which decreased third quarter gross profit by $5,809,000. As a percentage of sales, gross margin improved from 45.7% to 48.2%. The benefit of outsourcing printer production to a third party, higher volumes, improved product mix and continued cost control contributed to the increase in gross margin.

Operating Expenses

Operating expenses for the quarter increased 4.4% due mainly to greater selling and marketing expenses and research and development expenses. Several categories accounted for these increases, including compensation costs which include salaries, benefits, bonuses and commissions. Business development, outside professional services, project expenses, and travel and entertainment expenses all increased over 2009 levels. Exit, restructuring and integration costs decreased $3,515,000 in the third quarter of 2010 as compared to 2009. Zebra’s program for outsourcing its manufacturing operations is complete and the related restructuring costs for this program ended in the second quarter of 2010. Integration costs associated with the Zebra Enterprise Solutions (ZES) businesses were completed in 2009.

Operating expenses are summarized below (in thousands, except percentages):

	Three Months Ended							Percent of Net  Sales 2010		Percent of Net  Sales 2009
Operating Expenses	October 2, 2010		October 3, 2009		Percent Change
Selling and marketing	$	30,365	$	26,395		15.0			12.2		13.1
Research and development		26,746		21,454		24.7			10.7		10.7
General and administrative		20,302		22,447		(9.6	)		8.1		11.2
Amortization of intangible assets		2,444		2,649		(7.7	)		1.0		1.3
Exit, restructuring and integration costs		—		3,515		(100.0	)		0.0		1.8
Asset impairment charges		—		—		—			—		—
Total operating expenses	$	79,857	$	76,460		4.4			32.0		38.1

Other Income

Investment income declined from lower short-term interest rates in the third quarter of 2010 compared with 2009. Zebra recorded a foreign exchange gain in the third quarter of 2009 as the U.S. dollar strengthened against the euro.

Zebra’s non-operating income and expense items are summarized in the following table (in thousands):

	Three Months Ended
	October 2, 2010			October 3, 2009
Investment income	$	635		$	813
Foreign exchange gain (loss)		(325	)		575
Other, net		(216	)		(286	)
Total other income	$	94		$	1,102

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Operating Income

The operating income increase for the third quarter of 2010 was the result of increased sales and gross profit as noted above.

Income Taxes

The effective income tax rate for the third quarter of 2010 was 32.9% compared with 32.0% for the third quarter of 2009.

Business Groups

Specialty Printing Group

(Amounts in thousands, except percentages):

	Three Months Ended
	October 2, 2010		October 3, 2009		Percent Change			Percent of Net Sales - 2010		Percent of Net Sales - 2009
Net Sales
Tangible products	$	213,406	$	171,977		24.1			95.8		95.1
Service & software		9,413		8,780		7.2			4.2		4.9
Total net sales		222,819		180,757		23.3			100.0		100.0
Cost of Sales
Tangible products		110,789		96,918		14.3			49.8		53.6
Service & software		4,785		5,008		(4.5	)		2.1		2.8
Total cost of sales		115,574		101,926		13.4			51.9		56.4
Gross profit		107,245		78,831		36.0			48.1		43.6
Operating expenses		47,161		42,149		11.9			21.2		23.3
Operating income	$	60,084	$	36,682		63.8			26.9		20.3

Specialty Printing Group – Third quarter

Net sales in our Specialty Printing Group (SPG) increased 23.3% with the highest percentage growth in sales occurring in Latin America and Asia Pacific, and the highest dollar growth occurring in Asia-Pacific, North America and the Europe, Middle East and Africa region.

The increase in sales was largely attributable to increased hardware sales, with notable increases in sales of high-performance and mid-range tabletop, desktop, mobile printers and aftermarket parts.

Gross profit increased due to higher volumes and an improved product mix, with increased sales primarily in mobile, high-performance and mid-range table top printers, partially offset by $3,653,000 in higher freight costs in 2010. Gross profit for SPG was affected by unfavorable foreign currency movements which decreased third quarter gross profit by $5,809,000. As a percentage of sales, gross margin increased. The benefit of outsourcing printer production to a third party, higher volumes, improved product mix and continued cost control contributed to the increase in gross margin.

Printer unit volumes and average selling price information is summarized below:

	Three Months Ended
	October 2, 2010		October 3, 2009		Percent Change
Total printers shipped		265,962		201,713		31.9
Average selling price of printers shipped	$	545	$	530		2.8

For the third quarter of 2010, unit volumes increased in nearly all printer product lines compared to the same period of 2009, with notable volume increases in high-performance tabletop, desktop and mobile printers.

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Operating expense related changes for SPG are as follows (in thousands):

	Three Months Ended
	October 2, 2010		October 3, 2009		Increase / (Decrease)
Payroll and benefit costs	$	28,969	$	24,125	$	4,844
Business development		4,344		3,687		657
Outside professional services		2,981		2,277		704
Project expenses		1,598		927		671
Travel and entertainment		1,940		1,330		610
Exit and restructuring costs		—		2,375		(2,375	)
Other expenses		7,329		7,428		(99	)
Total operating expenses	$	47,161	$	42,149	$	5,012

Operating expenses for SPG increased primarily to greater selling and marketing expenses from the higher level of business activity and expansion into new geographic markets. Operating expenses are higher due to increases in payroll and benefit costs, advertising and marketing costs, compliance costs, project expenses and travel and entertainment expenses. Exit, restructuring and integration costs were completed in second quarter.

Zebra Enterprise Solutions

(Amounts in thousands, except percentages):

	Three Months Ended
	October 2, 2010			October 3, 2009			Percent Change			Percent of Net Sales - 2010			Percent of Net Sales - 2009
Net Sales
Tangible products	$	8,389		$	3,357			149.9			35.4			16.8
Service & software		15,299			16,664			(8.2	)		64.6			83.2
Net sales		23,688			20,021			18.3			100.0			100.0
Cost of Sales
Tangible products		6,713			1,764			280.6			28.3			8.8
Service & software		5,506			5,390			2.2			23.3			26.9
Cost of sales		12,219			7,154			70.8			51.6			35.7
Gross profit		11,469			12,867			(10.9	)		48.4			64.3
Operating expenses		16,397			15,779			3.9			69.2			78.8
Operating loss	$	(4,928	)	$	(2,912	)		69.2			(20.8	)		(14.5	)

Zebra Enterprise Solutions – Third quarter

ZES sales increased 18.3% for the third quarter of 2010 compared to 2009 primarily due to increased hardware revenue. This was offset by a reduction to installation services revenue associated with customer project implementations delays. Gross margin decline for the third quarter of 2010 compared to 2009 was primarily driven by revenue mix change and license revenue being delayed due to customer project implementation delays.

Operating expense changes for ZES are due to the following (in thousands):

	Three Months Ended
	October 2, 2010		October 3, 2009		Increase/ (Decrease)
Payroll and benefit costs	$	9,832	$	8,960	$	872
Business development		582		178		404
Outside professional services		630		482		148
Travel and entertainment		974		601		373
Exit, restructuring and integration costs		—		1,020		(1,020	)
Other expenses		4,379		4,538		(159	)
Total operating expenses	$	16,397	$	15,779	$	618

ZES operating expenses for the third quarter of 2010 are higher than 2009 due to increases in payroll and benefit costs, selling and marketing, consulting, project expenses and travel and entertainment costs. These increases were offset by reductions to exit, restructuring and integration costs which were completed during the second quarter, and lower amortization expense due to an intangible asset being fully amortized at the end of 2009.

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Results of Operations: Nine months ended October 2, 2010 versus nine months ended October 3, 2009

Consolidated Results of Operations

(Amounts in thousands, except percentages):

	Nine Months Ended
	October 2, 2010		October 3, 2009		Percent Change			Percent of Net Sales - 2010		Percent of Net Sales - 2009
Net Sales
Tangible products	$	632,198	$	503,947		25.4			89.2		86.7
Service & software		76,475		77,116		(0.8	)		10.8		13.3
Total net sales		708,673		581,063		22.0			100.0		100.0
Cost of Sales
Tangible products		341,815		291,117		17.4			48.2		50.1
Service & software		29,630		30,703		(3.5	)		4.2		5.3
Total cost of sales		371,445		321,820		15.4			52.4		55.4
Gross profit		337,228		259,243		30.1			47.6		44.6
Operating expenses		233,810		216,679		7.9			33.0		37.3
Operating income		103,418		42,564		143.0			14.6		7.3
Other income (expense)		1,294		776		66.8			0.2		0.2
Income before income taxes		104,712		43,340		141.6			14.8		7.5
Income taxes		31,151		13,866		124.7			4.4		2.4
Net income	$	73,561	$	29,474		149.6			10.4		5.1
Diluted earnings per share	$	1.28	$	0.49

Consolidated Results of Operations – Year to date

Sales

Net sales for the first nine months of 2010 compared with the same 2009 period increased 22.0% due to a broad-based increase in demand for Zebra products and global economic recovery. The increase in sales was largely attributable to increased hardware sales with notable volume increases in high-performance tabletop, desktop, mobile printers and aftermarket parts. Supplies sales increased from greater shipments of labels and thermal ribbons. Printer unit volume increased 28.9% for the first nine months of 2010 compared to levels in 2009.

Sales by product category were as follows (amounts in thousands, except percentages):

	Nine Months Ended
Product Category	October 2, 2010		October 3, 2009		Percent Change			Percent of Net Sales - 2010		Percent of Net Sales - 2009
Hardware	$	502,500	$	383,228		31.1			70.9		65.9
Supplies		125,914		116,836		7.8			17.8		20.1
Service and software		76,475		77,116		(0.8	)		10.8		13.3
Shipping and handling		3,784		3,883		(2.5	)		0.5		0.7
Total net sales	$	708,673	$	581,063		22.0			100.0		100.0

Sales increased in all geographic territories due primarily to the global economic recovery. The sales growth on a percentage basis was greatest in Latin America and Asia Pacific because of higher rates of economic growth in those regions and as a result of greater investment in sales and marketing. Movements in foreign exchange rates decreased sales by $7,369,000 in the Europe, Middle East and Africa regions principally due to a stronger euro against the dollar.

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Sales to customers by geographic region were as follows (in thousands, except percentages):

	Nine Months Ended
Geographic Region	October 2, 2010		October 3, 2009		Percent Change		Percent of Net Sales - 2010		Percent of Net Sales - 2009
Europe, Middle East and Africa	$	246,773	$	211,919		16.4		34.9		36.5
Latin America		64,063		44,864		42.8		9.0		7.7
Asia-Pacific		89,338		60,136		48.6		12.6		10.3
Total International		400,174		316,919		26.3		56.5		54.5
North America		308,499		264,144		16.8		43.5		45.5
Total net sales	$	708,673	$	581,063		22.0		100.0		100.0

Gross Profit

Gross profit increased 30.1% due to higher volumes and an improved product mix, with increased sales primarily in mobile, high-performance and mid-range table top printers, partially offset by $14,776,000 in higher freight costs in 2010. Gross profit was affected by unfavorable foreign currency movements which decreased gross profit by $6,544,000. As a percentage of sales, gross margin improved from 44.6% to 47.6%. The benefit of outsourcing printer production to a third party, higher volumes, improved product mix and continued cost control contributed to the increase in gross margin.

Operating Expenses

Operating expenses for the nine-month period increased 7.9% due to greater selling and marketing expenses and research and development expenses. Several categories accounted for these increases, including compensation costs, business development, project expenses, outside professional services, travel and entertainment, and offsite meeting expenses. Amortization of intangibles decreased $710,000 and exit costs decreased $7,063,000 in the first nine months of 2010 as compared to 2009. Amortization decreases were due to an intangible asset being fully amortized at the end of 2009. Zebra’s program for outsourcing its manufacturing operations is complete and the related restructuring costs for this program ended. In addition, integration costs associated with integrating the Zebra Enterprise Solutions (ZES) businesses were completed in 2009.

Operating expenses are summarized below (in thousands, except percentages):

	Nine Months Ended
Operating Expenses	October 2, 2010		October 3, 2009			Percent Change			Percent of Net Sales  2010		Percent of Net Sales  2009
Selling and marketing	$	88,193	$	73,992			19.2			12.4		12.7
Research and development		75,189		64,552			16.5			10.6		11.1
General and administrative		60,889		61,881			(1.6	)		8.6		10.6
Amortization of intangible assets		7,147		7,857			(9.0	)		1.0		1.4
Exit, restructuring and integration costs		2,392		9,455			(74.7	)		0.2		1.6
Asset impairment charges		—		(1,058	)		(100.0	)		—		(.2	)
Total operating expenses	$	233,810	$	216,679			7.9			32.8		37.3

Other Income

Investment income for 2009 was reduced by the write-off of an investment in an international technology company in the amount of $855,000. Considering this item, investment income in 2010 actually declined primarily from lower short-term interest rates in the third quarter of 2010 compared with 2009.

Zebra’s non-operating income and expense items are summarized in the following table (in thousands):

	Nine Months Ended
	October 2, 2010			October 3, 2009
Investment income	$	2,111		$	2,238
Foreign exchange gain (loss)		235			(840	)
Other, net		(1,052	)		(622	)
Total other income (loss)	$	1,294		$	776

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Operating Income (Loss)

The operating income increase for the first nine months of 2010 was the result of increased sales and gross profit as noted above.

Income Taxes

The effective income tax rate for the first nine months of 2010 was 29.7% compared with an income tax rate of 32.0% for the first nine months of 2009. Zebra’s effective tax rate for the first nine months ended October 2, 2010 included a $2,764,000 reduction of federal taxes related to prior years’ adjustments for intercompany profit in ending inventory which reduced our effective rate by 2.6%.

Business Groups

Specialty Printing Group

(Amounts in thousands, except percentages):

	Nine Months Ended
	October 2, 2010		October 3, 2009		Percent Change		Percent of Net Sales - 2010		Percent of Net Sales - 2009
Net Sales
Tangible products	$	616,493	$	493,491		24.9		95.7		95.0
Service & software		27,380		25,943		5.5		4.3		5.0
Total net sales		643,873		519,434		24.0		100.0		100.0
Cost of Sales
Tangible products		328,788		283,777		15.9		51.1		54.6
Service & software		13,304		13,281		0.2		2.0		2.6
Total cost of sales		342,092		297,058		15.2		53.1		57.2
Gross profit		301,781		222,376		35.7		46.9		42.8
Operating expenses		134,324		121,607		10.5		20.9		23.4
Operating income	$	167,457	$	100,769		66.2		26.0		19.4

Specialty Printing Group – Year to date

Net sales in our Specialty Printing Group (SPG) increased 24.0% with the highest percentage growth in sales occurring in Latin America and Asia Pacific, and the highest dollar growth occurring in North America and the Europe, Middle East and Africa region.

The increase in sales was largely attributable to increased hardware sales, with notable increases in sales of high-performance and mid-range tabletop, desktop, mobile printers and aftermarket parts. Supplies sales increased from higher shipments of labels and thermal ribbons.

Gross profit for SPG increased due to higher volumes and an improved product mix, with increased sales primarily in mobile, high-performance and mid-range table top printers, partially offset by $14,776,000 in higher freight costs in 2010. Gross profit was affected by unfavorable foreign currency movements which decreased gross profit by $6,544,000. As a percentage of sales, gross margin increased. The benefit of outsourcing printer production to a third party, higher volumes, improved product mix and continued cost control contributed to the increase in gross margin.

Printer unit volumes and average selling price information is summarized below:

	Nine Months Ended
	October 2, 2010		October 3, 2009		Percent Change
Total printers shipped		781,147		606,130		28.9
Average selling price of printers shipped	$	532	$	518		2.6

For the first nine months of 2010, unit volumes increased in nearly all printer product lines compared to the same period of 2009, with notable volume increases in high-performance tabletop, desktop and mobile printers. These increases were offset by a reduction in photo printers as this line was discontinued in 2009.

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Operating expense related changes for SPG are as follows (in thousands):

	Nine Months Ended
	October 2, 2010		October 3, 2009		Increase / (Decrease)
Payroll and benefit costs	$	81,859	$	72,151	$	9,708
Business development		13,153		11,437		1,716
Outside professional services		7,362		5,215		2,147
Project expenses		4,344		3,248		1,096
Travel and entertainment		5,047		3,717		1,330
Exit, restructuring and integration costs		2,124		6,002		(3,878	)
Other expenses		20,435		19,837		598
Total operating expenses	$	134,324	$	121,607	$	12,717

Operating expenses for SPG increased primarily due to greater selling and marketing expenses from the higher level of business activity and expansion into new markets. Operating expenses are higher due to increases in payroll and benefit costs, advertising and marketing costs, consulting fees, compliance costs, and travel and entertainment expenses. Exit, restructuring and integration costs are being reduced as the outsourcing project was completed in 2010.

Zebra Enterprise Solutions

(Amounts in thousands, except percentages):

	Nine Months Ended
	October 2, 2010			October 3, 2009			Percent Change			Percent of Net Sales - 2010			Percent of Net Sales -2009
Net Sales
Tangible products	$	15,705		$	10,456			50.2			24.2			17.0
Service & software		49,095			51,173			(4.1	)		75.8			83.0
Net sales		64,800			61,629			5.1			100.0			100.0
Cost of Sales
Tangible products		13,027			7,340			77.5			20.1			11.9
Service & software		16,326			17,422			(6.3	)		25.2			28.3
Cost of sales		29,353			24,762			18.5			45.3			40.2
Gross profit		35,447			36,867			(3.9	)		54.7			59.8
Operating expenses		49,638			46,706			6.3			76.6			75.8
Operating loss	$	(14,191	)	$	(9,839	)		44.2			(21.9	)		(16.0	)

Zebra Enterprise Solutions – Year to date

ZES sales increased 5.1% for the first nine months of 2010 compared to 2009 primarily due to higher sales of hardware related to bookings and steady license revenue. Services remained steady in a difficult economy. Margins declined as a result of the change in sales mix.

Operating expense changes for ZES are due to the following (in thousands):

	Nine Months Ended
	October 2, 2010		October 3, 2009			Increase / (Decrease)
Payroll and benefit costs	$	29,816	$	27,121		$	2,695
Business development		1,583		832			751
Outside professional services		1,946		1,247			699
Project expenses		836		336			500
Travel and entertainment		2,735		1,748			987
Exit, restructuring and integration costs		229		3,344			(3,115	)
Asset impairment charge		—		(1,058	)		1,058
Amortization expense		4,980		5,795			(815	)
Other expenses		7,513		7,341			172
Total operating expenses	$	49,638	$	46,706		$	2,932

29

ZES operating expenses for the first nine months of 2010 are higher than the 2009 period due to increases in payroll and benefit costs, consulting, project expenses and travel and entertainment costs. These increases were offset due to the collection of receivables that had been previously considered uncollectible, reduced integration costs, and lower amortization expense due to an intangible asset being fully amortized at the end of 2009.

Liquidity and Capital Resources

(Amounts in thousands, except percentages):

	Nine Months Ended
Rate of Return Analysis:	October 2, 2010			October 3, 2009
Average cash and marketable securities balances	$	254,458		$	224,079
Annualized rate of return		1.1	%		1.3	%

Average cash and marketable securities balances for the first nine months of 2010 increased compared to 2009 as a result of increased cash provided by operations and a lesser amount spent on stock repurchases throughout 2009 compared to 2008.

As of October 2, 2010, Zebra had $262,196,000 in cash, restricted cash, investments and marketable securities, compared with $246,721,000 at December 31, 2009. Factors affecting cash and investment balances during the first nine months of 2010 include the following (changes below include the impact of foreign currency):

• Operations provided cash in the amount of $101,738,000, primarily from net income.

• Accounts receivable increased $14,463,000 due to increased sales.

• Inventories increased $15,972,000 due to increases in raw materials and finished goods.

• Accounts payable increased $6,747,000 due to the timing of payments at period end.

• Accrued liabilities increased $13,861,000, due to increased benefit accruals.

• Taxes payable increased $9,197,000 due to the timing of tax payments.

• Purchases of property and equipment totaled $23,752,000.

• Net sales of investments totaled $74,371,000.

• Purchases of treasury shares totaled $67,384,000.

• Stock option exercises and purchases under the stock purchase plan contributed $7,772,000.

Management believes that existing capital resources and funds generated from operations are sufficient to finance anticipated capital requirements.

Critical Accounting Policies and Estimates

Management prepared the consolidated financial statements of Zebra under accounting principles generally accepted in the United States of America. These principles require the use of estimates, judgments and assumptions. We believe that the estimates, judgments and assumptions we used are reasonable, based upon the information available.

Our estimates and assumptions affect the reported amounts in our financial statements. The following accounting policies comprise those that we believe are the most critical in understanding and evaluating Zebra’s reported financial results.

Revenue Recognition

Product revenue is recognized once four criteria are met: (1) we have persuasive evidence that an arrangement exists; (2) delivery has occurred and title has passed to the customer, which happens at the point of shipment provided that no significant obligations remain; (3) the price is fixed and determinable; and (4) collectability is reasonably assured. Other items that affect our revenue recognition include:

Customer Returns

Customers have the right to return products that do not function properly within a limited time after delivery. We monitor and track product returns and record a provision for the estimated future returns based on historical experience and any notification received of pending returns. Returns have historically been within expectations and the provisions established, but Zebra cannot guarantee that it will continue to experience return rates consistent with historical patterns. Historically, our product returns have not been significant. However, if a significant issue should arise, it could have a material impact on our financial statements.

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Growth Rebates

Some of our channel program partners are offered incentive rebates based on the attainment of specific growth targets related to products they purchase from us over a quarter or year. These rebates are recorded as a reduction to revenue. Each quarter, we estimate the amount of outstanding growth rebates and establish a reserve for them based on shipment history. Historically, actual growth rebates have been in line with our estimates.

Pass Through Rebate Program

Some of our distributors are offered monthly rebates based on distribution of products to our program partners. These rebates are recorded as a reduction to revenue. Each month we estimate the amount of rebate earned and establish a reserve for them based on recent trends of actual activity. The actual distributor rebates paid have historically been in line with our estimates.

Price Protection

Some of our customers are offered price protection by Zebra as an incentive to carry inventory of our product. These price protection plans provide that if we lower prices, we will credit them for the price decrease on inventory they hold. We estimate future payments under price protection programs quarterly and establish a reserve, which is charged against revenue. Our customers typically carry limited amounts of inventory, and Zebra infrequently lowers prices on current products. As a result, the amounts paid under these plans have been minimal.

Software Revenue

We sell four types of software and record revenue as follows:

• ZES has fixed fee software implementation projects, for which we use the percentage of completion method for revenue recognition. Under this method of accounting, we recognize revenue based on the ratio of costs incurred to total estimated costs. If increases in projected costs-to-complete are sufficient to create a loss contract, the entire estimated loss is charged to operations in the period the loss first becomes known.

• Our printers contain embedded firmware, which is part of the hardware purchase. We consider the sale of this firmware to be incidental to the sale of the printer and do not attribute any revenue to it.

• We sell a limited amount of prepackaged, or off-the-shelf, software for the creation of bar code labels using our printers. There is no customization required to use this software, and we have no post-shipment obligations on the software. Revenue is recognized at the time this prepackaged software is shipped.

• We sometimes provide custom software as part of a printer installation project. We bill custom software development services separate from the related hardware. Revenue related to custom software is recognized once the custom software development services have been completed and accepted by the customer.

• We recognize license revenue when (1) a signed contract is obtained; (2) delivery of the product has occurred; (3) the license fee is fixed or determinable; and (4) collection is probable.

Maintenance and Support Agreements

We enter into post-contract maintenance and support agreements. Revenues are recognized ratably over the service period and the cost of providing these services is expensed as incurred.

Shipping and Handling

We charge our customers for shipping and handling services based upon our internal price list for these items. The amounts billed to customers are recorded as revenue when the product ships. Any costs incurred related to these services are included in cost of sales.

Zebra enters into sales transactions that include more than one product type. This bundle of products might include printers, current or future supplies, and services. When this type of transaction occurs, we allocate the purchase price to each product type based on the fair value of the individual products determined by vendor specific objective evidence. The revenue for each individual product is then recognized when the recognition criteria for that product is fully met.

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Investments and Marketable Securities

Investments and marketable securities at October 2, 2010, consisted of the following:

U.S. government and agency securities	9.0	%
Obligations of government sponsored enterprises (1)	3.8	%
State and municipal bonds	67.3	%
Corporate securities	19.9	%

(1) Includes investments in notes issued by the Federal Home Loan Mortgage Corporation, the Federal National Mortgage Association and the Federal Home Loan Bank.

We classify our debt and marketable equity securities in one of three categories: trading, available-for-sale or held-to-maturity. Trading securities are bought and held principally for the purpose of selling them in the near term. Held-to-maturity securities are those debt securities that Zebra has the ability and intent to hold until maturity. All investments in marketable securities are classified as available-for-sale securities.

Trading and available-for-sale securities are recorded at fair value. Held-to-maturity securities are recorded at amortized cost, adjusted for the amortization or accretion of discounts or premiums. Unrealized holding gains and losses on trading securities are included in earnings. Unrealized holding gains and losses, net of the related tax effect, on available-for-sale securities are excluded from earnings and are reported as a separate component of stockholders’ equity until realized. As of October 2, 2010, Zebra’s investments in marketable debt securities are classified as available-for-sale. In addition, as of October 2, 2010, all of our investments in marketable debt securities with maturities greater than one year are classified as long-term in the consolidated balance sheet due to our ability and intent to hold them until maturity.

Accounts Receivable

We have standardized credit granting and review policies and procedures for all customer accounts, including:

• Credit reviews of all new customer accounts,

• Ongoing credit evaluations of current customers,

• Credit limits and payment terms based on available credit information,

• Adjustments to credit limits based upon payment history and the customer’s current creditworthiness,

• An active collection effort by regional credit functions, reporting directly to the corporate financial officers, and

• Limited credit insurance on the majority of our international receivables.

We reserve for estimated credit losses based upon historical experience and specific customer collection issues. Over the last three years, accounts receivable reserves varied from 1.3% to 3.8% of total accounts receivable. Accounts receivable reserves as of October 2, 2010, were $2,183,000, or 1.3% of the balance due. Accounts receivable reserves as of December 31, 2009, were $2,186,000, or 1.4% of the balance due. The decrease is driven primarily by the collection of previously reserved accounts. We believe our reserve level is appropriate considering the quality of the portfolio as of October 2, 2010. While credit losses have historically been within expectations and the provisions established, we cannot guarantee that our credit loss experience will continue to be consistent with historical experience.

Inventories

We value our inventories at the lower of the actual cost to purchase or manufacture using the first-in, first-out (FIFO) method, or the current estimated market value. We review inventory quantities on hand and record a provision for excess and obsolete inventory based on forecasts of product demand and production requirements for the subsequent twelve months.

Over the last three years, our reserves for excess and obsolete inventories have ranged from 6.8% to 11.0% of gross inventory. As of October 2, 2010, inventory reserves were $9,175,000, or 8.7% of gross inventory compared to inventory reserves of $9,054,000, or 10.2% of gross inventory as of December 31, 2009. We believe our reserve level is appropriate considering the quantities and quality of the inventories as of October 2, 2010.

Valuation of Goodwill

We test the impairment of goodwill each year at the end of May or whenever events or changes in circumstances indicate that the carrying value may not be recoverable. We completed our annual assessment during June 2010 and determined that our goodwill was not impaired as of the end of May 2010.

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Goodwill of a reporting unit is tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. Examples of such events or circumstances include:

• Significant adverse change in legal factors or in the business climate,

• Adverse action or assessment by a regulator,

• Unanticipated competition,

• Loss of key personnel,

• More-likely-than-not expectation that a reporting unit or a significant portion of a reporting unit will be sold or otherwise disposed of,

• Testing for recoverability under ASC 360 (formerly SFAS No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets) of a significant asset group within a reporting unit,

• Recognition of a goodwill impairment loss in the financial statement of a subsidiary that is a component of a reporting unit, or

• Allocation of a portion of goodwill to a business to be disposed of.

If we believe that one or more of the above indicators of impairment have occurred, we perform an impairment test. The performance of the test involves a two-step process. The first step of the impairment test involves comparing the fair values of the applicable reporting units with their aggregate carrying values, including goodwill. We generally determine the fair value of our reporting units using three valuation methods: Income Approach – Discounted Cash Flow Analysis, Market Approach – Guideline Public Company Method and Market Approach – Comparative Transactions Method.

Under the “Income Approach – Discounted Cash Flow Analysis” the key assumptions consider sales, cost of sales and operating expenses projected through the year 2016. These assumptions were determined by management utilizing our internal operating plan and assuming growth rates for revenues and operating expenses, and margin assumptions. The fourth key assumption under this approach is the discount rate which is determined by looking at current risk-free rates of capital, current market interest rates and the evaluation of risk premia relevant to the business segment. If our assumptions relative to growth rates were to change or were incorrect, our fair value calculation may change which could result in impairment.

Under the “Market Approach – Guideline Company Method” we identified 12 publicly traded companies, including Zebra, which we believe have significant relevant similarities. For these 12 companies we calculated the mean ratio of invested capital to revenues and invested capital to EBITDA. Similar to the Income approach discussed above, sales, cost of sales, operating expenses and their respective growth rates were the key assumptions utilized. The market prices of Zebra and other guideline company shares are key assumptions. If these market prices increase, the estimated market value would increase. If the market prices decrease, the estimated market value would decrease.

Under the “Market Approach – Comparative Transactions Method” we looked at 22 market based transactions for companies that have similarities to our business segment, including similarities to one or more of the business lines, markets, growth prospects, margins and size. We calculated mean revenue and EBITDA multiples for the selected transactions. These multiples were applied to forecasted Zebra results for that segment to estimate market value. The key assumptions and impact to changes to those assumptions would be similar to those assumptions under the “Income Approach – Discounted Cash Flow Analysis” and the “Market Approach – Guideline Company Method”.

The results of these three methods are weighted based upon management’s determination with more weighing upon the Income approach because it considers anticipated future financial performance. The Market approaches are based upon historical and current economic conditions which might not reflect the long term prospects or opportunities for our business segment being evaluated.

If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, we perform the second step of the goodwill impairment test to determine the amount of impairment loss. The second step of the goodwill impairment test involves comparing the implied fair value of the affected reporting unit’s goodwill with the carrying value of that goodwill.

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Valuation of Long-Lived and Other Intangible Assets

We evaluate the impairment of identifiable intangibles and other long-lived assets whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Factors considered that may trigger an impairment review consist of:

• Significant underperformance relative to expected historical or projected future operating results,

• Significant changes in the manner of use of the acquired assets or the strategy for the overall business,

• Significant negative industry or economic trends,

• Significant decline in Zebra’s stock price for a sustained period, and

• Significant decline in market capitalization relative to net book value.

If we believe that one or more of the above indicators of impairment have occurred and the undiscounted cash flow test has failed in the case of amortizable assets, we measure impairment based on projected discounted cash flows using a discount rate that incorporates the risk inherent in the cash flows.

Net intangible assets, long-lived assets and goodwill amounted to $288,819,000 as of October 2, 2010.

Income Taxes

Zebra has identified, evaluated, and measured the amount of income tax benefits to be recognized for all of our income tax positions. Included in deferred tax assets are amounts related to federal and state net operating losses that resulted from our acquisition of WhereNet Corp. Zebra’s intention is to utilize these net operating loss carryforwards to offset future income taxes owed.

Zebra has concluded all U.S. federal income tax audits for years through 2006. The tax years 2006 through 2009 remain open to examination by multiple state taxing jurisdictions. Tax authorities in the United Kingdom have completed income tax audits for tax years through 2006.

Zebra’s continuing practice is to recognize interest and/or penalties related to income tax matters as part of income tax expense. For the three and nine month periods ended October 2, 2010 and October 3, 2009, we did not accrue any interest or penalties into income tax expense.

The effective income tax rate for the first nine months of 2010 was 29.7% compared with an income tax rate of 32.0% for the first nine months of 2009. Zebra’s effective tax rate for the nine months ended October 2, 2010 included a $2,764,000 reduction of federal taxes related to prior years’ adjustments for intercompany profit in ending inventory which reduced our effective rate by 2.6%.

Significant Customer

ScanSource, Inc. is our most significant customer. Our net sales to ScanSource, Inc., an international distributor of Zebra products, as a percentage of total net sales, were as follows:

	Three Months Ended						Nine Months Ended
	October 2, 2010			October 3, 2009			October 2, 2010			October 3, 2009
Net Sales to ScanSource, Inc.		17.1	%		16.8	%		17.5	%		14.9	%

No other customer accounted for 10% or more of total net sales during these periods.

Safe Harbor

Forward-looking statements contained in this filing are subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995 and are highly dependent upon a variety of important factors which could cause actual results to differ materially from those reflected or implied in such forward looking statements. These factors include:

• Market acceptance of Zebra’s printer and software products and competitors’ product offerings and the potential effects of technological changes,

• The effect of market conditions in North America and other geographic regions,

• Our ability to control manufacturing and operating costs, including the success of migrating final printer product assembly offshore to a third-party manufacturer,

• Success of acquisitions and their integration,

• Interest rate and financial market conditions because of our large investment portfolio,

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• Foreign exchange rates due to the large percentage of our international sales and operations, and

• The outcome of litigation in which Zebra is involved, particularly litigation or claims related to infringement of third-party intellectual property rights.

When used in this document and documents referenced, the words “anticipate,” “believe,” “estimate,” “will” and “expect” and similar expressions as they relate to Zebra or its management are intended to identify such forward-looking statements. We encourage readers of this report to review Item 1A, “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2009, for a further discussion of issues that could affect Zebra’s future results. Zebra undertakes no obligation, other than as may be required by law, to publicly update or revise any forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this report.

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Item 3. Quantitative and Qualitative Disclosures About Market Risk

There were no material changes in Zebra’s market risk during the quarter ended October 2, 2010. For additional information on market risk, refer to the “Quantitative and Qualitative Disclosures About Market Risk” section of our Form 10-K for the year ended December 31, 2009. See Note 3 to the Consolidated Financial Statements included in this report for further discussion of investments and marketable securities.

In the normal course of business, portions of Zebra’s operations are subject to fluctuations in currency values. We manage these risks using derivative financial instruments. See Note 7 to the Consolidated Financial Statements included in this report for further discussion of derivative instruments.

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Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)) as of the end of the period covered by this Form 10-Q. The evaluation was conducted under the supervision of our Disclosure Committee, and with the participation of management, including our Chief Executive Officer and Chief Financial Officer. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective to provide reasonable assurance that (i) the information required to be disclosed by us in this report on Form 10-Q was recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and (ii) information required to be disclosed by us in our reports that we file or furnish under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

In January 2008, Zebra began a program to update substantially all of its key financial systems over a three year period. As pieces of these systems are completed, they will be subject to the requirements related to internal control over financial reporting. The requirements for internal control over financial reporting will be a fundamental element of the design and implementation of these systems.

As of January 1, 2010, we changed the functional currency of our UK subsidiary from the pound to the U. S. dollar. As a result we modified and enhanced our reconciliation and management review controls over this subsidiary. The modified controls have been in effect since the conversion date.

During the first nine months of 2010, we made additional changes to our controls and procedures as part of our ongoing monitoring of our controls. None of these changes has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. In addition, there were no other changes that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Inherent Limitations on the Effectiveness of Controls

Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within Zebra have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

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PART II - OTHER INFORMATION

Item 1. Legal Proceedings

See Note 9 to the Consolidated Financial Statements included in this report.

Item 1A. Risk Factors

In addition to the other information included in this report, you should carefully consider the factors discussed in Part I, “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2009, and the factors identified under “Safe Harbor” at the end of Item 2 of Part I of this Quarterly Report on Form 10-Q, which could materially affect our business, financial condition, cash flows or results of operations. The risks described in our Annual Report on Form 10-K are not the only risks facing Zebra. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition, cash flows and/or results of operations.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

Treasury Shares

During the third quarter of 2010, Zebra purchased 764,749 shares of Zebra’s Class A Common Stock at a weighted average share price of $26.96 per share, as follows:

ISSUER PURCHASES OF EQUITY SECURITIES

Period	Total number of shares purchased		Average price paid per share		Total number of shares purchased as part of publicly announced programs		Maximum number of shares that may yet be purchased under the program
July 2010 (July 4 – July 31)		514,749	$	25.93		514,749		0
August 2010 (August 1 – August 28)		139,215	$	28.34		139,215		2,860,785
September 2010 (August 29 – October 2)		110,785	$	30.01		110,785		2,750,000

(1) In July 2010 the remaining shares yet to be purchased under the program were depleted. On August 3, 2010, Zebra’s Board authorized the purchase of up to an additional 3,000,000 shares under the same terms as previous authorizations. The August 2010 authorization does not have an expiration date.

(2) During the third quarter, Zebra acquired 2,069 shares of Zebra Class A Common Stock through the withholding of shares necessary to satisfy tax withholding obligations upon the vesting of restricted stock awards. These shares were acquired at an average price of $33.30 per share.

Item 5. Other Information

In lieu of filing under Form 8-K, Zebra is making this filing under Item 5 of Form 10-Q.

Amendment to Employment Agreements

On November 1, 2010, the Compensation Committee of the Board of Directors of Zebra approved a form of amendment to the employment agreement of each of the executive officers of Zebra other than Anders Gustafsson, the Chief Executive Officer, and recommended to the Board for its approval an identical amendment to Mr. Gustafsson’s Amended and Restated Employment Agreement with Zebra (the “Amendment”). On November 2, 2010, the Board approved the Amendment to Mr. Gustafsson’s employment agreement. The Amendment was approved as a result of guidance from the Internal Revenue Service clarifying when severance payments may commence following an employee’s execution of a waiver and release. The Amendment is intended to establish the 60th day after an executive’s termination of employment as the date by which severance payments, if any, payable under an employment agreement would commence.

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Item 6. Exhibits

10.1	+	Form of Amendment to Employment Agreement between Zebra Technologies Corporation and executive officers
31.1		Rule 13a-14(a)/15d-14(a) Certification
31.2		Rule 13a-14(a)/15d-14(a) Certification
32.1		Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2		Certification Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101		The following financial information from Zebra Technologies Corporation Quarterly Report on Form 10-Q for the quarter ended October 2, 2010, filed with the SEC on November 5, 2010, formatted in XBRL (Extensible Business Reporting Language): (i) the consolidated balance sheets; (ii) the consolidated statements of earnings; (iii) the consolidated statements of cash flows; and (iv) notes to consolidated financial statements.
		+	Management contract or compensatory plan or arrangement required to be filed as an exhibit to this Report

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	ZEBRA TECHNOLOGIES CORPORATION
Date: November 5, 2010
	By:	/s/ Anders Gustafsson
		Anders Gustafsson
		Chief Executive Officer
Date: November 5, 2010	By:	/s/ Michael C. Smiley
		Michael C. Smiley
		Chief Financial Officer

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