Segment Information |
Segment Information The Company’s segment reporting is consistent with the current manner of how the Chief Operating Decision Maker (“CODM”) and the Board of Directors view the business. The Company is focused on expanding its capabilities in database marketing and data analytics in order to position the Company for future business development efforts and revenue growth. In order to position this strategic focus along the lines of how the CODM and management will base their business decisions, the Company reports two segments. Decisions regarding allocation of resources are made and will be made based not only on the individual operating results of the subsidiaries but also on the overall performance of the reportable segments. These reportable segments are the aggregation of various reporting segments. The Company reports in one reportable Strategic Marketing Services segment plus two "other" segments, Performance Marketing Services and corporate. The segments are as follows: | | • | The Strategic Marketing Services segment consists of integrated marketing consulting services firms that offer a full complement of marketing, activation and consulting services including advertising and media, marketing communications including direct marketing, public relations, corporate communications, market research, corporate identity and branding, interactive marketing and sales promotion. Each of the entities within the Strategic Marketing Services Group share similar economic characteristics, specifically related to the nature of their respective services, the manner in which the services are provided and the similarity of their respective customers. Due to the similarities in these businesses, they exhibit similar long term financial performance and have been aggregated together. |
| | • | The Performance Marketing Services segment includes our firms that provide consumer insights and analytics to satisfy the growing need for targetable, measurable solutions or cost effective means of driving return on marketing investment. These services interface directly with the consumer of a client’s product or service. Such services include the design, development, research and implementation of consumer service, media planning and buying and direct marketing initiatives. In addition, services include consumer activation, investor relations and general public insights. |
The significant accounting policies of these segments are the same as those described in the summary of significant accounting policies included in the notes to the consolidated financial statements. The Company continues to evaluate its Corporate Group and the services provided by the Corporate Group to the operating segments. The Company will continue to evaluate the services and amount of time spent directly on the operating segments business operations, and adjust accordingly. | | | | | | | | | | | | | | | | | | For the year ended December 31, 2014 | | Strategic Marketing Services | | Performance Marketing Services | | Corporate | | Total | Revenue | $ | 954,211 |
| | $ | 269,301 |
| | $ | — |
| | $ | 1,223,512 |
| Cost of services sold | 617,914 |
| | 180,604 |
| | — |
| | 798,518 |
| Office and general expenses | 200,716 |
| | 45,224 |
| | 44,133 |
| | 290,073 |
| Depreciation and amortization | 24,158 |
| | 21,229 |
| | 1,785 |
| | 47,172 |
| Operating profit (loss) | 111,423 |
| | 22,244 |
| | (45,918 | ) | | 87,749 |
| Other income (expense): | |
| | |
| | |
| | |
| Other income, net | |
| | |
| | |
| | 689 |
| Foreign exchange loss | |
| | |
| | |
| | (18,482 | ) | Interest expense and finance charges, net | | | | | | | (54,847 | ) | Income from continuing operations before income taxes, equity in non-consolidated affiliates | |
| | |
| | |
| | 15,109 |
| Income tax expense | | | | | | | 12,422 |
| Income from continuing operations before equity in non-consolidated affiliates | |
| | |
| | |
| | 2,687 |
| Equity in earnings of non-consolidated affiliates | | | | | | | 1,406 |
| Income from continuing operations | |
| | |
| | |
| | 4,093 |
| Loss from discontinued operations attributable to MDC Partners Inc., net of taxes | | | | | | | (21,260 | ) | Net loss | |
| | |
| | |
| | (17,167 | ) | Net income attributable to noncontrolling interests | (6,943 | ) | | 53 |
| | — |
| | (6,890 | ) | Net loss attributable to MDC Partners Inc. | | | | | | | $ | (24,057 | ) | Stock-based compensation | $ | 9,616 |
| | $ | 3,553 |
| | $ | 4,527 |
| | $ | 17,696 |
| Capital expenditures from continuing operations | $ | 22,452 |
| | $ | 2,627 |
| | $ | 1,337 |
| | $ | 26,416 |
| Goodwill and intangibles | $ | 560,505 |
| | $ | 376,989 |
| | $ | — |
| | $ | 937,494 |
| Total assets | $ | 891,341 |
| | $ | 476,795 |
| | $ | 280,754 |
| | $ | 1,648,890 |
|
| | | | | | | | | | | | | | | | | | For the year ended December 31, 2013 | | Strategic Marketing Services | | Performance Marketing Services | | Corporate | | Total | Revenue | $ | 836,936 |
| | $ | 225,542 |
| | $ | — |
| | $ | 1,062,478 |
| Cost of services sold | 535,085 |
| | 169,884 |
| | — |
| | 704,969 |
| Office and general expenses | 190,699 |
| | 38,551 |
| | 126,714 |
| | 355,964 |
| Depreciation and amortization | 24,210 |
| | 10,535 |
| | 1,394 |
| | 36,139 |
| Operating profit (loss) | 86,942 |
| | 6,572 |
| | (128,108 | ) | | (34,594 | ) | Other income (expense): | |
| | |
| | |
| | |
| Other income, net | |
| | |
| | |
| | 2,531 |
| Foreign exchange loss | |
| | |
| | |
| | (5,516 | ) | Interest expense, finance charges, and loss on redemption of notes,net | | | | | | | (100,271 | ) | Loss from continuing operations before income taxes, equity in non-consolidated affiliates | |
| | |
| | |
| | (137,850 | ) | Income tax benefit | | | | | | | (4,367 | ) | Loss from continuing operations before equity in non-consolidated affiliates | |
| | |
| | |
| | (133,483 | ) | Equity in earnings of non-consolidated affiliates | | | | | | | 281 |
| Loss from continuing operations | |
| | |
| | |
| | (133,202 | ) | Loss from discontinued operations attributable to MDC Partners Inc., net of taxes | | | | | | | (9,200 | ) | Net loss | |
| | |
| | |
| | (142,402 | ) | Net income attributable to noncontrolling interests | (6,150 | ) | | (311 | ) | | — |
| | (6,461 | ) | Net loss attributable to MDC Partners Inc. | | | | | | | $ | (148,863 | ) | Stock-based compensation | $ | 7,657 |
| | $ | 3,017 |
| | $ | 89,731 |
| | $ | 100,405 |
| Capital expenditures from continuing operations | $ | 12,338 |
| | $ | 2,339 |
| | $ | 2,132 |
| | $ | 16,809 |
| Goodwill and intangibles | $ | 525,412 |
| | $ | 275,183 |
| | $ | — |
| | $ | 800,595 |
| Total assets | $ | 841,362 |
| | $ | 379,391 |
| | $ | 204,474 |
| | $ | 1,425,227 |
|
| | | | | | | | | | | | | | | | | | For the year ended December 31, 2012 | | Strategic Marketing Services | | Performance Marketing Services | | Corporate | | Total | Revenue | $ | 751,464 |
| | $ | 221,509 |
| | $ | — |
| | $ | 972,973 |
| Cost of services sold | 504,407 |
| | 162,922 |
| | — |
| | 667,329 |
| Office and general expenses | 193,758 |
| | 48,561 |
| | 38,847 |
| | 281,166 |
| Depreciation and amortization | 27,807 |
| | 13,298 |
| | 1,342 |
| | 42,447 |
| Operating profit (loss) | 25,492 |
| | (3,272 | ) | | (40,189 | ) | | (17,969 | ) | Other income (expense): | |
| | |
| | |
| | |
| Other income, net | |
| | |
| | |
| | 450 |
| Foreign exchange loss | |
| | |
| | |
| | (1,138 | ) | Interest expense and finance charges, net | | | | | | | (45,871 | ) | Loss from continuing operations before income taxes, equity in non-consolidated affiliates | |
| | |
| | |
| | (64,528 | ) | Income tax expense | | | | | | | 9,553 |
| Loss from continuing operations before equity in non-consolidated affiliates | |
| | |
| | |
| | (74,081 | ) | Equity in earnings of non-consolidated affiliates | | | | | | | 633 |
| Loss from continuing operations | |
| | |
| | |
| | (73,448 | ) | Loss from discontinued operations attributable to MDC Partners Inc., net of taxes | | | | | | | (5,128 | ) | Net loss | |
| | |
| | |
| | (78,576 | ) | Net income attributable to noncontrolling interests | (6,326 | ) | | (537 | ) | | — |
| | (6,863 | ) | Net loss attributable to MDC Partners Inc. | | | | | | | $ | (85,439 | ) | Stock-based compensation | $ | 9,186 |
| | $ | 8,227 |
| | $ | 14,784 |
| | $ | 32,197 |
| Capital expenditures from continuing operations | $ | 11,600 |
| | $ | 4,555 |
| | $ | 382 |
| | $ | 16,537 |
| Goodwill and intangibles | $ | 542,573 |
| | $ | 240,741 |
| | $ | — |
| | $ | 783,314 |
| Total assets | $ | 849,716 |
| | $ | 374,982 |
| | $ | 120,247 |
| | $ | 1,344,945 |
|
A summary of the Company’s long-lived assets, comprised of fixed assets, goodwill and intangibles, net, as at December 31, is set forth in the following table. | | | | | | | | | | | | | | | | | | United States | | Canada | | Other | | Total | Long-lived Assets | |
| | |
| | |
| | |
| 2014 | $ | 48,884 |
| | $ | 7,099 |
| | $ | 4,257 |
| | $ | 60,240 |
| 2013 | $ | 44,360 |
| | $ | 5,424 |
| | $ | 2,287 |
| | $ | 52,071 |
| Goodwill and Intangible Assets | |
| | |
| | |
| | |
| 2014 | $ | 759,035 |
| | $ | 154,349 |
| | $ | 24,110 |
| | $ | 937,494 |
| 2013 | $ | 720,373 |
| | $ | 80,222 |
| | $ | — |
| | $ | 800,595 |
|
A summary of the Company’s revenue as at December 31 is set forth in the following table. | | | | | | | | | | | | | | | | | | United States | | Canada | | Other | | Total | Revenue: | |
| | |
| | |
| | |
| 2014 | $ | 993,474 |
| | $ | 150,390 |
| | $ | 79,648 |
| | $ | 1,223,512 |
| 2013 | $ | 870,525 |
| | $ | 135,630 |
| | $ | 56,323 |
| | $ | 1,062,478 |
| 2012 | $ | 781,210 |
| | $ | 148,063 |
| | $ | 43,700 |
| | $ | 972,973 |
|
|