NOTIFICATION OF THE REMOVAL FROM LISTING AND REGISTRATION OF THE STATED SECURITIES

The New York Stock Exchange hereby notifies the SEC of its intention to remove the entire class of the stated securities from listing and registration on the Exchange at the opening of business on February 13, 2018, pursuant to the provisions of Rule 12d2-2 (a).

[  X  ] 17 CFR 240.12d2-2(a)(3)  That on February 2, 2018 the instruments representing the securities comprising the entire class of this security came to evidence, by operation of law or otherwise, other securities in substitution therefore and represent no other right except, if such be the fact, the right  to receive an immediate cash payment.

Pursuant to the offer to purchase and merger agreement between YuMe, Inc. and Redwood Merger Sub I, Inc. a wholly-owned subsidiary of RhythmOne plc, which became effective before market open on February 2, 2018, each outstanding share of YuMe Inc. Common Stock not previously tendered was converted into USD 1.70 in cash and 0.7325 Ordinary Shares of RhythmOne plc.

The Exchange also notifies the Securities and Exchange Commission that as a result of the above indicated conditions this security was suspended from trading on February 2, 2018.