-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, I7R1OIOSq1AP8KG/fL6dyjlk3hXM7B8BaJQB8V6ZsJ/4PqRJxOtI1Hq0L2c9/xeC dVjrsqqtvwKZdfS2bkzmTA== 0001193125-04-117066.txt : 20040713 0001193125-04-117066.hdr.sgml : 20040713 20040713062756 ACCESSION NUMBER: 0001193125-04-117066 CONFORMED SUBMISSION TYPE: SC TO-T/A PUBLIC DOCUMENT COUNT: 5 FILED AS OF DATE: 20040713 GROUP MEMBERS: PEPPER ACQUISITION CORP. SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: PEOPLESOFT INC CENTRAL INDEX KEY: 0000875570 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 680137069 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC TO-T/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-42583 FILM NUMBER: 04911101 BUSINESS ADDRESS: STREET 1: 4460 HACIENDA DRIVE CITY: PLEASANTON STATE: CA ZIP: 94588-8618 BUSINESS PHONE: 925-225-3000 MAIL ADDRESS: STREET 1: 4460 HACIENDA DRIVE CITY: PLEASANTON STATE: CA ZIP: 94588-8618 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: ORACLE CORP /DE/ CENTRAL INDEX KEY: 0000777676 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 942871189 STATE OF INCORPORATION: DE FISCAL YEAR END: 0531 FILING VALUES: FORM TYPE: SC TO-T/A BUSINESS ADDRESS: STREET 1: 500 ORACLE PKWY CITY: REDWOOD CITY STATE: CA ZIP: 94065 BUSINESS PHONE: 6505067000 MAIL ADDRESS: STREET 1: 500 ORACLE PARKWAY STREET 2: MAIL STOP 5 OP 7 CITY: REDWOOD CITY STATE: CA ZIP: 94065 FORMER COMPANY: FORMER CONFORMED NAME: ORACLE SYSTEMS CORP DATE OF NAME CHANGE: 19920703 SC TO-T/A 1 dsctota.htm AMENDMENT NO. 61 TO SC TO-T Amendment No. 61 to SC TO-T

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


Amendment No. 61

to

SCHEDULE TO

(RULE 14d-100)

Tender Offer Statement Pursuant to Section 14(d)(1) or 13(e)(1) of

the Securities Exchange Act of 1934

PEOPLESOFT, INC.

(Name of Subject Company)

PEPPER ACQUISITION CORP.

ORACLE CORPORATION

(Names of Filing Persons—Offeror)

COMMON STOCK, PAR VALUE $0.01 PER SHARE

(Title of Class of Securities)


712713106

(Cusip Number of Class of Securities)

Daniel Cooperman

Senior Vice President, General Counsel and Secretary

Oracle Corporation

500 Oracle Parkway

Redwood City, California 94065

Telephone: (650) 506-7000

(Name, Address and Telephone Number of Person Authorized to Receive Notices

and Communications on Behalf of Filing Persons)

Copies to:

William M. Kelly

Davis Polk & Wardwell

1600 El Camino Real

Menlo Park, California 94025

Telephone: (650) 752-2000

CALCULATION OF FILING FEE

     
Transaction Valuation*   Amount of Filing Fee**
$7,662,396,777   $857,534
     
*   Estimated for purposes of calculating the amount of filing fee only. Transaction value derived by multiplying 364,876,037 (the number of shares of common stock of the subject company outstanding as of May 4, 2004 (according to the Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission by the subject company on May 10, 2004) by $21.00 (the purchase price per share offered by Offeror).
**   The amount of the filing fee is calculated in accordance with Rule 0-11 of the Securities and Exchange Act of 1934, as amended, and (i) with respect to the fee paid on February 4, 2004, equals 0.00012670% of the transaction valuation based on Fee Rate Advisory #7 for Fiscal Year 2004 issued by the Securities and Exchange Commission on January 28, 2004, and (ii) with respect to fees paid prior to February 4, 2004, equals 0.00008090% of the transaction valuation based on Fee Rate Advisory #11 for Fiscal Year 2003 issued by the Securities and Exchange Commission on February 21, 2003.
x   Check box if any part of the fee is offset as provided by Rule 0-11(a)(2) and identify the filing with which the offsetting fee was previously paid. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
Amount Previously Paid:   $270,941   Filing Party:   Oracle Corporation
Form or Registration No.:   SC TO-T/A   Date Filed:   February 4, 2004
Amount Previously Paid:   $87,131   Filing Party:   Oracle Corporation
Form or Registration No.:   SC TO-T/A   Date Filed:   July 24, 2003
Amount Previously Paid:   $89,647   Filing Party:   Oracle Corporation
Form or Registration No.:   SC TO-T/A   Date Filed:   June 18, 2003
Amount Previously Paid:   $409,815   Filing Party:   Oracle Corporation
Form or Registration No.:   SC TO-T   Date Filed:   June 9, 2003
¨   Check the box if the filing relates solely to preliminary communications made before the commencement of a tender offer.

Check the appropriate boxes below to designate any transactions to which the statement relates:

x   third-party tender offer subject to Rule 14d-1.
¨   issuer tender offer subject to Rule 13e-4.
¨   going-private transaction subject to Rule 13e-3.
¨   amendment to Schedule 13D under Rule 13d-2.

Check the following box if the filing is a final amendment reporting the results of the tender offer.  ¨

 



Items 1 through 9, and Item 11.

 

This Amendment No. 61 to Tender Offer Statement on Schedule TO amends and supplements the statement originally filed on June 9, 2003, as amended, by Oracle Corporation, a Delaware corporation (“Parent”), and Pepper Acquisition Corp. (the “Purchaser”), a Delaware corporation and a wholly owned subsidiary of Parent. This Schedule TO relates to the offer by the Purchaser to purchase all outstanding shares of common stock, par value $0.01 per share, and the associated preferred stock purchase rights (together, the “Shares”), of PeopleSoft, Inc., a Delaware corporation (the “Company”), at $21.00 per Share, net to the seller in cash, without interest, upon the terms and subject to the conditions set forth in the Amended and Restated Offer to Purchase, dated February 12, 2004, as amended (the “Amended and Restated Offer to Purchase”), and in the related Amended and Restated Letter of Transmittal (which, together with any amendments or supplements thereto, collectively constitute the “Offer”). The information set forth in the Amended and Restated Offer to Purchase and the related Amended and Restated Letter of Transmittal is incorporated herein by reference with respect to Items 1 through 9 and 11 of this Schedule TO.

 

Item 10.    Financial Statements.

 

Not applicable.

 

Item 11.    Additional Information.

 

Closing arguments in the case of United States of America, et al. v. Oracle Corporation are scheduled for July 20, 2004 in the United States District Court, Northern District of California, San Francisco Division, the Honorable Vaughn R. Walker presiding. Parent’s conclusions of law are filed herewith as Exhibit (a)(5)(cxxxiv). Parent’s findings of fact (redacted) are filed herewith as Exhibit (a)(5)(cxxxv).

 

On July 12, 2004, Parent and Purchaser announced that they have extended the Expiration Date of the Offer, as those terms are defined in the Amended and Restated Offer to Purchase, to 12:00 midnight, New York City time, on Friday, August 27, 2004. As of July 12, 2004, approximately 4,693,092 shares of PeopleSoft common stock have been tendered in and not withdrawn from the Offer. The press release issued by Parent announcing the extension of the offer is attached hereto as Exhibit (a)(5)(cxxxiii).


Item 12.    Exhibits.

 

(a)(1)(i)    Offer to Purchase dated June 9, 2003.*
(a)(1)(ii)    Form of Letter of Transmittal.*
(a)(1)(iii)    Form of Notice of Guaranteed Delivery.*
(a)(1)(iv)    Form of Letter to Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(1)(v)    Form of Letter to Clients for use by Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(1)(vi)    Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9.*
(a)(1)(vii)    Form of summary advertisement dated June 9, 2003.*
(a)(1)(viii)    Amended and Restated Offer to Purchase dated July 24, 2003.*
(a)(1)(ix)    Form of Amended and Restated Letter of Transmittal.*
(a)(1)(x)    Form of Amended and Restated Notice of Guaranteed Delivery.*
(a)(1)(xi)    Amended and Restated Offer to Purchase dated February 12, 2004.*
(a)(1)(xii)    Form of Amended and Restated Letter of Transmittal.*
(a)(1)(xiii)    Form of Amended and Restated Notice of Guaranteed Delivery.*
(a)(1)(xiv)    Form of Letter to Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(1)(xv)    Form of Letter to Clients for use by Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(5)(i)    Text of press release issued by Parent, dated June 6, 2003.*
(a)(5)(ii)    Text of press release issued by Parent, dated June 9, 2003.*
(a)(5)(iii)    Text of information on Parent’s website, posted June 10, 2003.*
(a)(5)(iv)    Text of press release issued by Parent, dated June 10, 2003.*
(a)(5)(v)    Slide presentation by Parent, dated June 13, 2003.*
(a)(5)(vi)    Text of press release issued by Parent, dated June 13, 2003.*
(a)(5)(vii)    Complaint and Jury Demand filed in the District Court for the City and County of Denver, Colorado on June 12, 2003.*
(a)(5)(viii)    Complaint filed in the Superior Court of the State of California, County of San Mateo on June 12, 2003.*
(a)(5)(ix)    Advertisement placed by Parent on June 16, 2003.*
(a)(5)(x)    Text of press release issued by Parent, dated June 16, 2003.*
(a)(5)(xi)    Complaint filed in the Superior Court of the State of California, County of Alameda on June 13, 2003.*
(a)(5)(xii)    Advertisement placed by Parent on June 16, 2003.*
(a)(5)(xiii)    Text of press release issued by Parent, dated June 16, 2003.*
(a)(5)(xiv)    Text of information on Parent’s website, posted June 16, 2003.*
(a)(5)(xv)    Text of press release issued by Parent, dated June 18, 2003.*
(a)(5)(xvi)    Complaint filed in the Court of Chancery of the State of Delaware, New Castle County, on June 18, 2003.*
(a)(5)(xvii)    Transcript of Conference Call held by Parent on June 18, 2003.*
(a)(5)(xviii)    Investor presentation by Parent, dated June 18, 2003.*


(a)(5)(xix)    Complaint filed in the United States District Court for the District of Connecticut on June 18, 2003.*
(a)(5)(xx)    Advertisement placed by Parent on June 19, 2003.*
(a)(5)(xxi)    Email statement to press issued by Parent, dated June 18, 2003.*
(a)(5)(xxii)    Text of press release issued by Parent, dated June 20, 2003.*
(a)(5)(xxiii)    Advertisement placed by Parent on June 23, 2003.*
(a)(5)(xxiv)    Text of press release issued by Parent, dated June 24, 2003.*
(a)(5)(xxv)    Advertisement placed by Parent on June 27, 2003.*
(a)(5)(xxvi)    Text of email message to Parent employees dated June 26, 2003.*
(a)(5)(xxvii)    Email statement to press issued by Parent, dated June 29, 2003.*
(a)(5)(xxviii)    Text of press release issued by Parent, dated June 30, 2003.*
(a)(5)(xxix)    Text of information on Parent’s website, posted June 30, 2003.*
(a)(5)(xxx)    Letter to PeopleSoft customers, dated June 30, 2003.*
(a)(5)(xxxi)    Case study dated June 30, 2003.*
(a)(5)(xxxii)    Information regarding Parent customer support dated June 30, 2003.*
(a)(5)(xxxiii)    Text of press release issued by Parent, dated June 30, 2003.*
(a)(5)(xxxiv)    Text of press release issued by Parent, dated July 1, 2003.*
(a)(5)(xxxv)    Text of press release issued by Parent, dated July 2, 2003.*
(a)(5)(xxxvi)    Text of press release issued by Parent, dated July 3, 2003.*
(a)(5)(xxxvii)    Amended text of information on Parent’s internal website, posted July 9, 2003.*
(a)(5)(xxxviii)    Text of material prepared for presentation to analysts, dated July 9, 2003.*
(a)(5)(xxxix)    Transcript of portion of webcast presentation to analysts pertaining to the tender offer, dated July 9, 2003.*
(a)(5)(xxxx)    Text of e-mail message to PeopleSoft User Group, dated July 10, 2003.*
(a)(5)(xxxxi)    Advertisement placed by Parent on July 11, 2003.*
(a)(5)(xxxxii)    Text of press release issued by Parent, dated July 14, 2003.*
(a)(5)(xxxxiii)    Text of letter to partners, sent July 14, 2003.*
(a)(5)(xxxxiv)    Questions and answers for PeopleSoft customers, dated July 14, 2003.*
(a)(5)(xxxxv)    Text of press release issued by Parent, dated July 15, 2003.*
(a)(5)(xxxxvi)    Advertisement placed by Parent on July 15, 2003.*
(a)(5)(xxxxvii)    Transcript of “town hall” presentation to PeopleSoft customers, dated July 17, 2003.*
(a)(5)(xxxxviii)    Advertisement placed by Parent on July 2, 2003.*
(a)(5)(il)    Advertisement placed by Parent on June 30, 2003.*
(a)(5)(l)    Text of press release issued by Parent, dated July 17, 2003.*
(a)(5)(li)    Transcript of “Oracle Beat” presentation to Parent employees, dated July 17, 2003.*
(a)(5)(lii)    Text of press release issued by Parent, dated July 24, 2003.*
(a)(5)(liii)    Text of press release issued by Parent, dated August 8, 2003.*
(a)(5)(liv)    Transcript of portion of webcast comments pertaining to the tender offer, from CIBC World Markets Enterprise Software Conference on August 6, 2003.*
(a)(5)(lv)    Transcript of portion of webcast Q&A session pertaining to the tender offer, from CIBC World Markets Enterprise Software Conference on August 6, 2003.*


(a)(5)(lvi)    Text of portion of slide presentation pertaining to the tender offer, prepared for CIBC World Markets Enterprise Software Conference on August 6, 2003.*
(a)(5)(lvii)    Text of press release issued by Parent on August 12, 2003.*
(a)(5)(lviii)    Text of information on Parent’s website, posted August 15, 2003.*
(a)(5)(lix)    Text of letter to customers, sent August 22, 2003.*
(a)(5)(lx)    Notice of “town hall” meeting, sent August 22, 2003.*
(a)(5)(lxi)    Comments by Parent spokesman, provided August 26, 2003.*
(a)(5)(lxii)    Text of press release issued by Parent, dated August 27, 2003.*
(a)(5)(lxiii)    Transcript of “town hall” presentation to PeopleSoft customers, dated September 3, 2003.*
(a)(5)(lxiv)    Text of press release issued by Parent, dated September 4, 2003.*
(a)(5)(lxv)    Text of employee announcement on Parent’s internal website, dated September 10, 2003.*
(a)(5)(lxvi)    Stipulation and Order Dismissing Case Without Prejudice filed in the Superior Court of the State of California, County of San Mateo on August 15, 2003.*
(a)(5)(lxvii)    Order Granting Stipulation Dismissing Case Without Prejudice, issued by the District Court for the City and County of Denver, Colorado on August 18, 2003.*
(a)(5)(lxviii)    First Amended Complaint filed in the Superior Court of the State of California, County of Alameda on August 12, 2003.*
(a)(5)(lxix)    Demurrer filed in the Superior Court of the State of California, County of Alameda on September 11, 2003.*
(a)(5)(lxx)    Amended Complaint filed in the United States District Court for the District of Connecticut on August 4, 2003.*
(a)(5)(lxxi)    Defendant’s Motion to Dismiss and related documents filed in the United States District Court for the District of Connecticut on August 18, 2003.*
(a)(5)(lxxii)    Transcript of portion of earnings conference call pertaining to tender offer, held September 12, 2003.*
(a)(5)(lxxiii)    Text of press release issued by Parent on October 10, 2003.*
(a)(5)(lxxiv)    Transcript of portion of annual meeting pertaining to tender offer, held October 13, 2003.*
(a)(5)(lxxv)    Redacted slide presentation from annual meeting held October 13, 2003.*
(a)(5)(lxxvi)    Amended text of information on Parent’s internal website dated September 4, 2003.*
(a)(5)(lxxvii)    Order entered by the Superior Court of the State of California, County of Alameda on November 5, 2003.*
(a)(5)(lxxviii)    Text of email message to analysts, dated October 27, 2003.*
(a)(5)(lxxix)    Text of press release issued by Parent on November 7, 2003.*
(a)(5)(lxxx)    Motion to Expedite Proceedings (redacted) filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxi)    Notice of Motion, Motion for Preliminary Injunction and Proposed Order filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxii)    Notice of Motion, Motion for Leave to File Amended Complaint and Proposed Order filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxiii)    Amended Complaint for Declaratory and Injunctive Relief conditionally filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxiv)    Transcript of portion of presentation to Goldman Sachs Software Retreat pertaining to tender offer, held November 13, 2003.*
(a)(5)(lxxxv)    Text of email message to Parent employees dated November 17, 2003.*


(a)(5)(lxxxvi)    Text of press release issued by Parent on November 24, 2003.*
(a)(5)(lxxxvii)    Transcript of conference call held by Parent on November 24, 2003.*
(a)(5)(lxxxviii)    Text of information on Parent’s website, posted November 25, 2003.*
(a)(5)(1xxxix)    Notice of Motion, Revised Motion for Leave to File Amended Complaint and Proposed Order filed in the Court of Chancery of the State of Delaware, New Castle County on December 8, 2003.*
(a)(5)(1xxxx)    Amended Complaint for Declaratory and Injunctive Relief conditionally filed in the Court of Chancery of the State of Delaware, New Castle County on December 8, 2003.*
(a)(5)(lxxxxi)    Second Amended Complaint (Redacted) filed in the Superior Court of the State of California, County of Alameda on December 12, 2003.*
(a)(5)(lxxxxii)    Text of press release issued by Parent on December 19, 2003.*
(a)(5)(lxxxxiii)    Transcript of portion of presentation to Soundview Investor Bus Tour pertaining to tender offer, held January 7, 2004.*
(a)(5)(lxxxxiv)    Text of press release issued by Parent on January 23, 2004.*
(a)(5)(lxxxxv)    Text of press release issued by Parent on February 4, 2004.*
(a)(5)(lxxxxvi)    Text of communication to customers dated February 4, 2004.*
(a)(5)(lxxxxvii)    Text of information on Parent’s website, posted February 4, 2004.*
(a)(5)(lxxxxviii)    Form of summary advertisement dated February 5, 2004.*
(a)(5)(lxxxxix)    Demurrer filed in the Superior Court of the State of California, County of Alameda on January 20, 2004.*
(a)(5)(c)    Transcript of portion of Corporate Q&A at AppsWorld Financial Analyst Day pertaining to the tender offer, held January 28, 2004.*
(a)(5)(ci)    Text of press release issued by Parent on February 9, 2004.*
(a)(5)(cii)    Text of press release issued by Parent on February 10, 2004.*
(a)(5)(ciii)   

Transcript of portion of comments to Merrill Lynch Computer Services and Software:

CEO Conference 2004, held February 11, 2004.*

(a)(5)(civ)    Text of letter to PeopleSoft Stockholder dated February 17, 2004.*
(a)(5)(cv)    Text of letter to PeopleSoft Stockholder dated February 12, 2004; first distributed February 17, 2004.*
(a)(5)(cvi)    Investor Presentation by Parent, dated February 17, 2004.*
(a)(5)(cvii)    Text of press release issued by Parent on February 17, 2004.*
(a)(5)(cviii)    Text of information on Parent’s website, posted February 17, 2004.*
(a)(5)(cix)    Investor Presentation by Parent, dated February 25, 2004.*
(a)(5)(cx)    Text of Editorial in The Wall Street Journal, published February 23, 2004; redistributed by Parent on February 25, 2004.*
(a)(5)(cxi)    Order entered by the Superior Court of the State of California, County of Alameda on February 25, 2004.*
(a)(5)(cxii)    Order entered by the Superior Court of the State of California, County of Alameda on February 25, 2004.*
(a)(5)(cxiii)    Text of press release by Parent, dated February 26, 2004.*
(a)(5)(cxiv)    Text of press release by Parent, dated February 26, 2004.*
(a)(5)(cxv)    Complaint filed in the United States District Court for the Northern District of California, San Francisco Division on February 26, 2004.*
(a)(5)(cxvi)    Transcript of presentation to Quest User Group, held March 1, 2004.*


(a)(5)(cxvii)    Text of letter to J.D. Edwards customers, dated March 1, 2004.*
(a)(5)(cxviii)    Answer by Parent filed in the United States District Court for the Northern District of California, San Francisco Division on March 4, 2004.*
(a)(5)(cxix)    Text of email message to Parent employees dated March 5, 2004.*
(a)(5)(cxx)    Email statement to press issued by Parent, dated March 12, 2004.*
(a)(5)(cxxi)    Text of press release by Parent, dated April 15, 2004.*
(a)(5)(cxxii)    Transcript of portion of comments to JP Morgan Technology & Telecom Conference pertaining to the tender offer, held May 4, 2004.*
(a)(5)(cxxiii)    Text of press release issued by Parent on May 14, 2004.*
(a)(5)(cxxiv)    Transcript of portion of presentation to Merrill Lynch European Roadshow Conference pertaining to the tender offer, held April 27, 2004.*
(a)(5)(cxxv)    Text of information on Parent’s website, revised June 7, 2004.*
(a)(5)(cxxvi)    Text of information on Parent’s website, revised June 4, 2004.*
(a)(5)(cxxvii)    Text of information on Parent’s website, revised June 4, 2004.*
(a)(5)(cxxviii)    Text of information on Parent’s website, revised June 4, 2004.*
(a)(5)(cxxix)    Answer filed in the United States District Court for the Northern District of California, San Francisco Division on March 4, 2004.*
(a)(5)(cxxx)    Trial Memorandum filed in the United States District Court for the Northern District of California, San Francisco Division on June 1, 2004.*
(a)(5)(cxxxi)    List of witnesses intended to be called at trial, delivered March 22, 2004.*
(a)(5)(cxxxii)    Slides displayed during Parent’s opening statement at trial, June 7, 2004.*
(a)(5)(cxxxiii)    Text of press release by Parent, dated July 12, 2004.
(a)(5)(cxxxiv)    Conclusions of Law filed by Parent in the United States District Court for the Northern District of California, San Francisco Division on July 8, 2004.
(a)(5)(cxxxv)    Finding of Fact (Redacted) filed by Parent in the United States District Court for the Northern District of California, San Francisco Division on July 8, 2004.
(b)(1)    Commitment letter described in Section 10, “Source and Amount of Funds” of the Offer to Purchase (the “Commitment Letter”).*
(b)(2)   

Side Letter to the Commitment Letter.*

(b)(3)    364-Day Revolving Credit Agreement described in Section 10, “Source and Amount of Funds” of the Offer to Purchase.*
(b)(4)    Corrected Schedule 2 to 364-Day Revolving Credit Agreement.*
(c)    Not applicable.
(d)    Not applicable.
(e)    Not applicable.
(f)    Not applicable.
(g)    Not applicable.
(h)    Not applicable.

*   Previously filed


SIGNATURE

 

After due inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

Dated:  July 13, 2004

 

ORACLE CORPORATION

 

By:  

    /s/    SAFRA CATZ


    Name:   Safra Catz
    Title:   President
PEPPER ACQUISITION CORP.
By:  

    /s/    SAFRA CATZ


    Name:   Safra Catz
    Title:   President


EXHIBIT INDEX

 

Index No.


    
(a)(1)(i)    Offer to Purchase dated June 9, 2003.*
(a)(1)(ii)    Form of Letter of Transmittal.*
(a)(1)(iii)    Form of Notice of Guaranteed Delivery.*
(a)(1)(iv)    Form of Letter to Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(1)(v)    Form of Letter to Clients for use by Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(1)(vi)    Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9.*
(a)(1)(vii)    Form of summary advertisement dated June 9, 2003.*
(a)(1)(viii)    Amended and Restated Offer to Purchase dated July 24, 2003.*
(a)(1)(ix)    Form of Amended and Restated Letter of Transmittal.*
(a)(1)(x)    Form of Amended and Restated Notice of Guaranteed Delivery.*
(a)(1)(xi)    Amended and Restated Offer to Purchase dated February 12, 2004.*
(a)(1)(xii)    Form of Amended and Restated Letter of Transmittal.*
(a)(1)(xiii)    Form of Amended and Restated Notice of Guaranteed Delivery.*
(a)(1)(xiv)    Form of Letter to Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(1)(xv)    Form of Letter to Clients for use by Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees.*
(a)(5)(i)    Text of press release issued by Parent, dated June 6, 2003.*
(a)(5)(ii)    Text of press release issued by Parent, dated June 9, 2003.*
(a)(5)(iii)    Text of information on Parent’s website, posted June 10, 2003.*
(a)(5)(iv)    Text of press release issued by Parent, dated June 10, 2003.*
(a)(5)(v)    Slide presentation by Parent, dated June 13, 2003.*
(a)(5)(vi)    Text of press release issued by Parent, dated June 13, 2003.*
(a)(5)(vii)    Complaint and Jury Demand filed in the District Court for the City and County of Denver, Colorado on June 12, 2003.*
(a)(5)(viii)    Complaint filed in the Superior Court of the State of California, County of San Mateo on June 12, 2003.*
(a)(5)(ix)    Advertisement placed by Parent on June 16, 2003.*
(a)(5)(x)    Text of press release issued by Parent, dated June 16, 2003.*
(a)(5)(xi)    Complaint filed in the Superior Court of the State of California, County of Alameda on June 13, 2003.*
(a)(5)(xii)    Advertisement placed by Parent on June 16, 2003.*
(a)(5)(xiii)    Text of press release issued by Parent, dated June 16, 2003.*
(a)(5)(xiv)    Text of information on Parent’s website, posted June 16, 2003.*
(a)(5)(xv)    Text of press release issued by Parent, dated June 18, 2003.*
(a)(5)(xvi)    Complaint filed in the Court of Chancery of the State of Delaware, New Castle County, on June 18, 2003.*
(a)(5)(xvii)    Transcript of Conference Call held by Parent on June 18, 2003.*
(a)(5)(xviii)    Investor presentation by Parent, dated June 18, 2003.*


Index No.


    
(a)(5)(xix)    Complaint filed in the United States District Court for the District of Connecticut on June 18, 2003.*
(a)(5)(xx)    Advertisement placed by Parent on June 19, 2003.*
(a)(5)(xxi)    Email statement to press issued by Parent, dated June 18, 2003.*
(a)(5)(xxii)    Text of press release issued by Parent, dated June 20, 2003.*
(a)(5)(xxiii)    Advertisement placed by Parent on June 23, 2003.*
(a)(5)(xxiv)    Text of press release issued by Parent, dated June 24, 2003.*
(a)(5)(xxv)    Advertisement placed by Parent on June 27, 2003.*
(a)(5)(xxvi)    Text of email message to Parent employees dated June 26, 2003.*
(a)(5)(xxvii)    Email statement to press issued by Parent, dated June 29, 2003.*
(a)(5)(xxviii)    Text of press release issued by Parent, dated June 30, 2003.*
(a)(5)(xxix)    Text of information on Parent’s website, posted June 30, 2003.*
(a)(5)(xxx)    Letter to PeopleSoft customers, dated June 30, 2003.*
(a)(5)(xxxi)    Case study dated June 30, 2003.*
(a)(5)(xxxii)    Information regarding Parent customer support dated June 30, 2003.*
(a)(5)(xxxiii)    Text of press release issued by Parent, dated June 30, 2003.*
(a)(5)(xxxiv)    Text of press release issued by Parent, dated July 1, 2003.*
(a)(5)(xxxv)    Text of press release issued by Parent, dated July 2, 2003.*
(a)(5)(xxxvi)    Text of press release issued by Parent, dated July 3, 2003.*
(a)(5)(xxxvii)    Amended text of information on Parent’s internal website, posted July 9, 2003.*
(a)(5)(xxxviii)    Text of material prepared for presentation to analysts, dated July 9, 2003.*
(a)(5)(xxxix)    Transcript of portion of webcast presentation to analysts pertaining to the tender offer, dated July 9, 2003.*
(a)(5)(xxxx)    Text of e-mail message to PeopleSoft User Group, dated July 10, 2003.*
(a)(5)(xxxxi)    Advertisement placed by Parent on July 11, 2003.*
(a)(5)(xxxxii)    Text of press release issued by Parent, dated July 14, 2003.*
(a)(5)(xxxxiii)    Text of letter to partners, sent July 14, 2003.*
(a)(5)(xxxxiv)    Questions and answers for PeopleSoft customers, dated July 14, 2003.*
(a)(5)(xxxxv)    Text of press release issued by Parent, dated July 15, 2003.*
(a)(5)(xxxxvi)    Advertisement placed by Parent on July 15, 2003.*
(a)(5)(xxxxvii)    Transcript of “town hall” presentation to PeopleSoft customers, dated July 17, 2003.*
(a)(5)(xxxxviii)    Advertisement placed by Parent on July 2, 2003.*
(a)(5)(il)    Advertisement placed by Parent on June 30, 2003.*
(a)(5)(l)    Text of press release issued by Parent, dated July 17, 2003.*
(a)(5)(li)    Transcript of “Oracle Beat” presentation to Parent employees, dated July 17, 2003.*
(a)(5)(lii)    Text of press release issued by Parent, dated July 24, 2003.*
(a)(5)(liii)    Text of press release issued by Parent, dated August 8, 2003.*
(a)(5)(liv)    Transcript of portion of webcast comments pertaining to the tender offer, from CIBC World Markets Enterprise Software Conference on August 6, 2003.*
(a)(5)(lv)    Transcript of portion of webcast Q&A session pertaining to the tender offer, from CIBC World Markets Enterprise Software Conference on August 6, 2003.*


Index No.


    
(a)(5)(lvi)    Text of portion of slide presentation pertaining to the tender offer, prepared for CIBC World Markets Enterprise Software Conference on August 6, 2003.*
(a)(5)(lvii)    Text of press release issued by Parent on August 12, 2003.*
(a)(5)(lviii)    Text of information on Parent’s website, posted August 15, 2003.*
(a)(5)(lix)    Text of letter to customers, sent August 22, 2003.*
(a)(5)(lx)    Notice of “town hall” meeting, sent August 22, 2003.*
(a)(5)(lxi)    Comments by Parent spokesman, provided August 26, 2003.*
(a)(5)(lxii)    Text of press release issued by Parent, dated August 27, 2003.*
(a)(5)(lxiii)    Transcript of “town hall” presentation to PeopleSoft customers, dated September 3, 2003.*
(a)(5)(lxiv)    Text of press release issued by Parent, dated September 4, 2003.*
(a)(5)(lxv)    Text of employee announcement on Parent’s internal website, dated September 10, 2003.*
(a)(5)(lxvi)    Stipulation and Order Dismissing Case Without Prejudice filed in the Superior Court of the State of California, County of San Mateo on August 15, 2003.*
(a)(5)(lxvii)    Order Granting Stipulation Dismissing Case Without Prejudice, issued by the District Court for the City and County of Denver, Colorado on August 18, 2003.*
(a)(5)(lxviii)    First Amended Complaint filed in the Superior Court of the State of California, County of Alameda on August 12, 2003.*
(a)(5)(lxix)    Demurrer filed in the Superior Court of the State of California, County of Alameda on September 11, 2003.*
(a)(5)(lxx)    Amended Complaint filed in the United States District Court for the District of Connecticut on August 4, 2003.*
(a)(5)(lxxi)    Defendant’s Motion to Dismiss and related documents filed in the United States District Court for the District of Connecticut on August 18, 2003.*
(a)(5)(lxxii)    Transcript of portion of earnings conference call pertaining to tender offer, held September 12, 2003.*
(a)(5)(lxxiii)    Text of press release issued by Parent on October 10, 2003.*
(a)(5)(lxxiv)    Transcript of portion of annual meeting pertaining to tender offer, held October 13, 2003.*
(a)(5)(lxxv)    Redacted slide presentation from annual meeting held October 13, 2003.*
(a)(5)(lxxvi)    Amended text of information on Parent’s internal website dated September 4, 2003.*
(a)(5)(lxxvii)    Order entered by the Superior Court of the State of California, County of Alameda on November 5, 2003.*
(a)(5)(lxxviii)    Text of email message to analysts, dated October 27, 2003.*
(a)(5)(lxxix)    Text of press release issued by Parent on November 7, 2003.*
(a)(5)(lxxx)    Motion to Expedite Proceedings (redacted) filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxi)    Notice of Motion, Motion for Preliminary Injunction and Proposed Order filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxii)    Notice of Motion, Motion for Leave to File Amended Complaint and Proposed Order filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxiii)    Amended Complaint for Declaratory and Injunctive Relief conditionally filed in the Court of Chancery of the State of Delaware, New Castle County on November 10, 2003.*
(a)(5)(lxxxiv)    Transcript of portion of presentation to Goldman Sachs Software Retreat pertaining to tender offer, held November 13, 2003.*


Index No.


    
(a)(5)(lxxxv)    Text of email message to present employees, dated November 17, 2003.*
(a)(5)(lxxxvi)    Text of press release issued by Parent on November 24, 2003.*
(a)(5)(lxxxvii)    Transcript of conference call held by Parent on November 24, 2003.*
(a)(5)(lxxxviii)    Text of information on Parent’s website, posted November 25, 2003.*
(a)(5)(1xxxix)    Notice of Motion, Revised Motion for Leave to File Amended Complaint and Proposed Order filed in the Court of Chancery of the State of Delaware, New Castle County on December 8, 2003.*
(a)(5)(1xxxx)    Amended Complaint for Declaratory and Injunctive Relief conditionally filed in the Court of Chancery of the State of Delaware, New Castle County on December 8, 2003.*
(a)(5)(lxxxxi)    Second Amended Complaint (Redacted) filed in the Superior Court of the State of California, County of Alameda on December 12, 2003.*
(a)(5)(lxxxxii)    Text of press release issued by Parent on December 19, 2003.*
(a)(5)(lxxxxiii)    Transcript of portion of presentation to Soundview Investor Bus Tour pertaining to tender offer, held January 7, 2004.*
(a)(5)(lxxxxiv)    Text of press release issued by Parent on January 23, 2004.*
(a)(5)(lxxxxv)    Text of press release issued by Parent on February 4, 2004.*
(a)(5)(lxxxxvi)    Text of communication to customers dated February 4, 2004*
(a)(5)(lxxxxvii)    Text of information on Parent’s website, posted February 4, 2004*
(a)(5)(lxxxxviii)    Form of summary advertisement dated February 5, 2004.*
(a)(5)(lxxxxix)    Demurrer filed in the Superior Court of the State of California, County of Alameda on January 20, 2004.*
(a)(5)(c)    Transcript of portion of Corporate Q&A at AppsWorld Financial Analyst Day pertaining to the tender offer, held January 28, 2004.*
(a)(5)(ci)    Text of press release issued by Parent on February 9, 2004.*
(a)(5)(cii)    Text of press release issued by Parent on February 10, 2004.*
(a)(5)(ciii)   

Transcript of portion of comments to Merrill Lynch Computer Services and Software:

CEO Conference 2004, held February 11, 2004.*

(a)(5)(civ)    Text of letter to PeopleSoft Stockholder dated February 17, 2004.*
(a)(5)(cv)    Text of letter to PeopleSoft Stockholder dated February 12, 2004; first distributed February 17, 2004.*
(a)(5)(cvi)    Investor Presentation by Parent, dated February 17, 2004.*
(a)(5)(cvii)    Text of press release issued by Parent on February 17, 2004.*
(a)(5)(cviii)    Text of information on Parent’s website, posted February 17, 2004.*
(a)(5)(cix)    Investor Presentation by Parent, dated February 25, 2004.*
(a)(5)(cx)    Text of Editorial in The Wall Street Journal, published February 23, 2004; redistributed by Parent on February 25, 2004.*
(a)(5)(cxi)    Order entered by the Superior Court of the State of California, County of Alameda on February 25, 2004.*
(a)(5)(cxii)    Order entered by the Superior Court of the State of California, County of Alameda on February 25, 2004.*
(a)(5)(cxiii)    Text of press release by Parent, dated February 26, 2004.*
(a)(5)(cxiv)    Text of press release by Parent, dated February 26, 2004.*


Index No.


    
(a)(5)(cxv)    Complaint filed in the United States District Court for the Northern District of California, San Francisco Division on February 26, 2004.*
(a)(5)(cxvi)    Transcript of presentation to Quest User Group, held March 1, 2004.*
(a)(5)(cxvii)    Text of letter to J.D. Edwards customers, dated March 1, 2004.*
(a)(5)(cxvii)    Text of letter to J.D. Edwards customers, dated March 1, 2004.*
(a)(5)(cxviii)    Answer by Parent filed in the United States District Court for the Northern District of California, San Francisco Division on March 4, 2004.*
(a)(5)(cxix)    Text of email message to Parent employees dated March 5, 2004.*
(a)(5)(cxx)    Email statement to press issued by Parent, dated March 12, 2004.*
(a)(5)(cxxi)    Text of press release by Parent, dated April 15, 2004.*
(a)(5)(cxxii)    Transcript of portion of comments to JP Morgan Technology & Telecom Conference pertaining to the tender offer, held May 4, 2004.*
(a)(5)(cxxiii)    Text of press release issued by Parent on May 14, 2004.*
(a)(5)(cxxiv)    Transcript of portion of presentation to Merrill Lynch European Roadshow Conference pertaining to the tender offer, held April 27, 2004.*
(a)(5)(cxxv)    Text of information on Parent’s website, revised June 7, 2004.*
(a)(5)(cxxvi)    Text of information on Parent’s website, revised June 4, 2004.*
(a)(5)(cxxvii)    Text of information on Parent’s website, revised June 4, 2004.*
(a)(5)(cxxviii)    Text of information on Parent’s website, revised June 4, 2004.*
(a)(5)(cxxix)    Answer filed in the United States District Court for the Northern District of California, San Francisco Division on March 4, 2004.*
(a)(5)(cxxx)    Trial Memorandum filed in the United States District Court for the Northern District of California, San Francisco Division on June 1, 2004.*
(a)(5)(cxxxi)    List of witnesses intended to be called at trial, delivered March 22, 2004.*
(a)(5)(cxxxii)    Slides displayed during Parent’s opening statement at trial, June 7, 2004.*
(a)(5)(cxxxiii)    Text of press release by Parent, dated July 12, 2004.
(a)(5)(cxxxiv)    Conclusions of Law filed by Parent in the United States District Court for the Northern District of California, San Francisco Division on July 8, 2004.
(a)(5)(cxxxv)    Finding of Fact (Redacted) filed by Parent in the United States District Court for the Northern District of California, San Francisco Division on July 8, 2004.
(b)(1)    Commitment letter described in Section 10, “Source and Amount of Funds” of the Offer to Purchase (the “Commitment Letter”).*
(b)(2)    Side Letter to the Commitment Letter.*
(b)(3)    364-Day Revolving Credit Agreement described in Section 10, “Source and Amount of Funds” of the Offer to Purchase.*
(b)(4)    Corrected Schedule 2 to 364-Day Revolving Credit Agreement.*
(c)    Not applicable.
(d)    Not applicable.
(e)    Not applicable.
(f)    Not applicable.
(g)    Not applicable.
(h)    Not applicable.

*   Previously filed
EX-99.(A)(5)(CXXXIII 2 dex99a5cxxxiii.htm TEXT OF PRESS RELEASE BY PARENT DATED JULY 12, 2004 Text of Press Release by Parent dated July 12, 2004

Exhibit (a)(5)(cxxxiii)

 

Contact: Jennifer Glass
     Oracle Corp.
     (650) 633-6192
     jennifer.glass@oracle.com

 

ORACLE REAFFIRMS INTENT TO ACQUIRE PEOPLESOFT

 

Extends Offer For $21.00 Through August 27, 2004

 

REDWOOD SHORES, Calif., July 12, 2004 — Oracle Corporation (NASDAQ: ORCL) announced today that it has extended its previously announced tender offer for all of the common stock of PeopleSoft, Inc. to midnight EDT on Friday, August 27, 2004.

 

The tender offer was previously set to expire at midnight EDT on Friday, July 16, 2004. As of the close of business on Monday, July 12, 2004, approximately 4,693,092 shares had been tendered in and not withdrawn from the offer.

 

 

The solicitation and the offer to buy PeopleSoft’s common stock is only made pursuant to the Offer to Purchase and related materials that Oracle Corporation and Pepper Acquisition Corp. filed on June 9, 2003, as amended and restated on February 12, 2004 and as subsequently amended. Stockholders should read the Amended and Restated Offer to Purchase and related materials carefully because they contain important information, including the terms and conditions of the offer. Stockholders can obtain the Amended and Restated Offer to Purchase and related materials free at the SEC’s website at www.sec.gov, from Credit Suisse First Boston LLC, the Dealer Manager for the offer, from MacKenzie Partners, the Information Agent for the offer, or from Oracle Corporation.

 

###

EX-99.(A)(5)(CXXXIV) 3 dex99a5cxxxiv.htm CONCLUSION OF LAW FILED BY PARENT ON JULY 8, 2004 Conclusion of Law Filed by Parent on July 8, 2004

Exhibit (a)(5)(cxxxiv)

 

LATHAM & WATKINS LLP

J. Thomas Rosch (Bar No. 37668)

Gregory P. Lindstrom (Bar No. 82334)

Daniel M. Wall (Bar No. 102580)

505 Montgomery Street, Suite 1900

San Francisco, California 94111-2562

Telephone: (415) 391-0600

Facsimile: (415) 395-8095

 

ORACLE CORPORATION

Dorian Daley (Bar No. 129049)

Jeffrey S. Ross (Bar No. 138172)

500 Oracle Parkway, 7th Floor

Redwood Shores, California 94065

Telephone: (650) 506-5200

Facsimile: (650) 506-7114

 

Attorneys for Defendant

ORACLE CORPORATION

 

UNITED STATES DISTRICT COURT

 

FOR THE NORTHERN DISTRICT OF CALIFORNIA

 

SAN FRANCISCO JUDICIAL DISTRICT

 

UNITED STATES OF AMERICA, et al.,

  CASE NO. C 04-0807 VRW

Plaintiffs,

  ORACLE CORPORATION’S PROPOSED CONCLUSIONS OF LAW

v.

   
ORACLE CORPORATION,    

Defendant.

   

 

Defendant Oracle Corporation (“Oracle”) hereby proposes the following Conclusions of Law:

 

LATHAM & WATKINSLLP

   ORACLE CORPORATION’S
PROPOSED CONCLUSIONS OF LAW
CASE NO. C 04-807 VRW


TABLE OF CONTENTS

 

THE STATUTE

   2

THE BURDEN OF PROOF

   2

THE BURDEN OF PROVING A RELEVANT MARKET

   2

THE PRODUCT MARKET

   3

The Proposed Relevant Markets Do Not Correspond to the Scope of Real-World Transactions

   3

The Relevant Market Includes EAS Software From So-Called Mid-Market Vendors, Best-of-Breed Vendors, Outsourcing Providers, and Incumbent Systems

   7

“High Function HRM and FMS Software” Is Not a Distinct Product, and is Too Imprecise to Define a Relevant Product Market

   13

Because High-Function Software is in Reality Defined by Customer Characteristics, it Could Support a Market Only if Based on Price Discrimination

   19

Conclusion on Product Market Definition

   22

THE GEOGRAPHIC MARKET

   22

THE BURDEN OF PROVING SUBSTANTIAL LESSENING OF COMPETITION

   26

UNILATERAL EFFECTS

   29

ENTRY AND EXPANSION

   35

BUYER POWER

   38

DYNAMIC COMPETITION AND INNOVATION

   39

HARM TO THE PEOPLESOFT INSTALLED BASE

   41

EFFICIENCIES

   43

CONCLUSION

   46


THE STATUTE

 

1. To violate Section 7 of the Clayton Act, Oracle’s acquisition of PeopleSoft must threaten “substantially to lessen competition or tend to create a monopoly” in a “line of commerce.” 15 U.S.C. § 18.

 

THE BURDEN OF PROOF

 

2. The Plaintiffs have the burden of proving a “reasonable probability” of substantial competitive harm; a mere possibility will not suffice. United States v. Marine Bancorporation, Inc., 418 U.S. 602, 622-23 (1974); United States v. Sungard Sys. Inc., 172 F. Supp. 2d 172, 180 (D.D.C. 2001); New York v. Kraft General Foods, Inc., 926 F. Supp. 321, 358-59 (S.D.N.Y. 1995).

 

3. Public policy dictates strict adherence to the burden of proof in an antitrust case challenging a merger. The government itself has acknowledged in its Merger Guidelines that the “efficiency-enhancing potential” of mergers can “benefit” the economy. Revised Section 4, Merger Guidelines, April 8, 1997. Enjoining a merger that will not actually harm competition can therefore result in significant economic loss. United States v. LTV Corp., 1984-2 Trade Cas. (CCH) ¶ 66,133 at 66,343 (D.D.C. 1984). Thus, in this, as in other instances where significant error costs are associated with misapplication of the antitrust laws, particular care should be taken to ensure that the basis for antitrust intervention is clearly established. Cf. Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 594 (1986) (mistaken inferences can discourage procompetitive pricing); Monsanto Co. v. Spray-Rite Service Corp., 465 U.S. 752, 763-65 (1984) (mistaken inferences can discourage efficient vertical communication).

 

THE BURDEN OF PROVING A RELEVANT MARKET

 

4. As the “first step” in establishing a Section 7 violation, the government has the burden of properly defining the relevant market. FTC v. Tenet Health Care Corp., 186 F.3d 1045, 1051-52 (8th Cir. 1999); Sungard, 172 F. Supp. 2d at 181; California v. Sutter Health Sys., 84 F. Supp. 2d 1057, 1066 (N.D. Cal. 2000), aff’d mem., 217 F.3d 846 (9th Cir. 2000).

 

          ORACLE CORPORATION’S
     2    PROPOSED CONCLUSIONS OF LAW

LATHAM & WATKINSLLP

      CASE NO. C 04-807 VRW


5. The relevant market has both geographic and product dimensions. Brown Shoe Co. v. United States, 370 U.S. 294, 324-28 (1962). The relevant market must be “well-defined” in both respects. Tenet, 186 F.3d at 1052. This means that the government must define the market with sufficient specificity that it can be determined “who is in and who is out of the market,” In re Midcon Corp., 112 F.T.C. 93, 141 (1989), and which sales are relevant to calculating marketing shares. United States v. Eastman Kodak Co., 63 F.3d 95, 102-106 (2d Cir. 1995); see also United States v. General Dynamics Corp., 415 U.S. 486, 494-504 (1974). Otherwise, competitive effects cannot be confidently predicted. Midcon, 112 F.T.C. at 141; United States v. Baker Hughes, Inc., 731 F. Supp 3, 7 (D.D.C. 1980) (“‘[t]he relevant market proposed by the [government] is too amorphous to be subjected to the hard economic analysis required by § 7.’”) aff’d. 908 F.2d 981 (D.C. Cir. 1990) (quoting Carter Hawley Hale Stores v. Limited Inc., 587 F. Supp. 246, 253 (C.D. Cal. 1984)).

 

THE PRODUCT MARKET

 

6. The government claims that the relevant product markets consist of “high function” HRM and FMS software. Complaint ¶ 23. For each of the following reasons, any one of which would be sufficient, the Court rejects the Plaintiffs’ contention that “high-function” FMS and HRM software constitute relevant product markets.

 

The Proposed Relevant Markets Do Not Correspond to the Scope of Real-World Transactions.

 

7. Market definition begins with an understanding of the products of the merging firms, i.e., what they sell in commerce. Merger Guidelines ¶ 1.11. The next steps in the analysis, identifying and assessing current and potential demand and supply responses that constrain competitive behavior, require a clear understanding of market realities – the products and transactions that comprise the interactions between buyers and sellers.

 

8. Plaintiffs’ alleged relevant product markets are limited to FMS and HRM software only, and only to “core” FMS and HRM software. More specifically, Plaintiffs propose to include in the markets only General Ledger, Accounts Payable, Accounts Receivable and Asset Management software in the case of FMS, and only Employee Record, Benefits and Payroll software in the case of HRM. Plaintiffs propose that suites of these most basic software programs in the HR and Financial Management “pillars” are the relevant products.

 

          ORACLE CORPORATION’S
     3    PROPOSED CONCLUSIONS OF LAW

LATHAM & WATKINSLLP

      CASE NO. C 04-807 VRW


9. Plaintiffs thus propose “cluster markets.” See, e.g., United States v. Grinnell Corp., 384 U.S. 563, 572 (1966) (fire and burglary protection were part of a “cluster” of services generally sold and bought together – “accredited central station [alarm] services”); United States v. Central State Bank, 621 F. Supp. 1276, 1291-92 (W.D. Mich. 1985) (rejecting proposed relevant markets of transactional accounts and small loans where those were components of the cluster of banking services sold by the merging parties). There is nothing wrong with this in concept, but a foundational problem with Plaintiffs’ approach is that the proposed clusters – core HRM and/or FMS – rarely correspond to what is actually bought and sold in commerce. That is, very few transactions are just for core HRM and/or FMS. To the contrary, the great majority of the EAS transactions documented in the record are much broader deals involving, often predominantly, software modules or types outside the confines of the alleged relevant product market. These may be “non-core” FMS and HRM modules, other types of EAS software such as SCM or CRM, applications servers and other middleware, and in Oracle’s case, database software. Indeed, the sample of Oracle discount request forms used by the government’s experts for their analyses showed that broader clusters were involved in almost every case.

 

10. Importantly, there is no evidence (nor really any claim) that Oracle or other EAS vendors separately price the core FMS and HRM components of a deal in order to account for the supposed “oligopoly” characteristics of the putative relevant markets. Rather, the evidence indicates the entire bundle of software represented by any deal, whatever its composition, is generally priced as a whole with a so-called “blended discount.” Oracle’s chief economic expert likened this to “salad bar” pricing, in which whatever combination of items a customer selects is weighed and priced as a single product. (Trial Transcript (hereinafter “Tr.”) 3813:23-3814:2 (J. Hausman)). Indeed, in one notable example (because it was selected by Plaintiffs’ expert, Professor Elzinga, as typical), the core HR modules were nominally free (discounted 100%). (Tr. 2398-2399 (K. Elzinga)).

 

          ORACLE CORPORATION’S
     4    PROPOSED CONCLUSIONS OF LAW

LATHAM & WATKINSLLP

      CASE NO. C 04-807 VRW


11. The general prevalence of large, multi-product bundles in the transactions at issue makes it impossible to analyze competition by reference to the Plaintiffs’ concept of core FMS and HRM. Plaintiffs’ own economic analysis demonstrates that in many transactions that Plaintiffs deem typical, there are many competing vendors, including point solution providers, CRM vendors, SCM vendors, middleware vendors and database software vendors. Sometimes these other vendors compete for only a piece of a deal, sometimes teams of vendors compete for the whole. Regardless, all such firms influence and constrain the pricing of the suite vendors because, as noted, the pricing of the suite vendors tends not to distinguish between the particular types of EAS software in the bundles they sell. Furthermore, Plaintiffs do not deny that Oracle faces vigorous competition for the sale of EAS products other than core FMS and HRM, for its database software and for the various services it sells.

 

12. The record shows that Oracle understands that if it were to try to charge supra-competitive prices for its core HRM or FMS software, it would be at risk of losing immediate and future sales of those other products and services. Furthermore, the record shows that the lost profits resulting from such lost sales would be substantial because Oracle’s marginal costs are so low. As a matter of law, that requires either expanding the market to include the broader bundle and the competitors therefor, or factoring in such competition in the analysis of whether Oracle could exercise unilateral market power. See Eastman Kodak Co. v. Image Technical Servs., Inc., 504 U.S. 451, 469 n.15 (1992) (considering argument that systems competition would discipline pricing of allegedly monopolized components: “Whether considered in the conceptual category of ‘market definition’ or ‘market power,’ the ultimate inquiry is the same – whether competition in the equipment market will significantly restrain power in the service and parts market.”). In no event can these real-world competitive forces be ignored. Antitrust law presumes that firms act in their self-interest. Adaptive Power Solutions, LLC v. Hughes Missile Sys. Co., 141 F.3d 947, 952-53 (9th Cir. 1998). Here, that requires the Court to assume that EAS vendors are constrained by all the competition they face as they try to capture as much of the customer’s business as possible.

 

          ORACLE CORPORATION’S
     5    PROPOSED CONCLUSIONS OF LAW

LATHAM & WATKINSLLP

      CASE NO. C 04-807 VRW


13. Plaintiffs have frequently invoked the example of a beer and wine distributor that has a local monopoly in beer distribution. Such a distributor, Plaintiffs claim, would charge supracompetitive prices for beer even if it faced competition in wine. (Tr. 2402:13-2403:4 (Elzinga)). The analogy fails because EAS vendors tend not to distinguish (or discriminate, if you will) between different kinds of software when setting prices. Rather, they tend to sell and discount the entire bundle they are offering as if it were a single product. Indeed, the Oracle “HQApps” discount approval forms about which Plaintiffs make so much do not indicate the proportion of software in any deal that comes from particular pillars or is “core.” This practice cannot be reconciled with Plaintiffs’ argument that the relevant markets are differentiated oligopolies, in which case one would expect Oracle to monitor carefully opportunities to engage in oligopoly pricing.

 

14. It must also be noted that if there were “markets” for the sale to very large (multi-billion dollar) corporations of core HRM and FMS, they would be extremely small, reflecting the minor part these modules play in typical market transactions. Oracle’s Co-President, Safra Catz, testified that when Oracle attempted to identify sales to companies on a Department of Justice-provided “proxy list” of large, global enterprises whose purchases included some HRM or FMS software, it was able to identify only sixteen such transactions over a nine-month period in 2003, collectively accounting for less than $18 million of total EAS revenues, and only $2 million in FMS and HRM revenues. (Tr. 3454:7-3456:16 (S. Catz)). It thus appears that Plaintiffs’ efforts to identify “markets” in which allegations of high concentration seem facially plausible has resulted in a case focused on a tiny slice of the multibillion dollar EAS industry.

 

15. In any event, it is Plaintiffs’ burden, not Oracle’s nor the Court’s, to define the relevant markets. This first reason Plaintiffs have failed to do so is that they have not correctly identified, described and accounted for the scope of the transactions in which core FMS or HRM software is actually sold.

 

          ORACLE CORPORATION’S
     6    PROPOSED CONCLUSIONS OF LAW

LATHAM & WATKINSLLP

      CASE NO. C 04-807 VRW


The Relevant Market Includes EAS Software from So-Called Mid-Market Vendors, Best-of-Breed Vendors, Outsourcing Providers, and Incumbent Systems.

 

16. The government has alleged that the only vendors of “high function” HRM and FMS are Oracle, SAP and/or PeopleSoft. Complaint ¶¶ 9, 31. This effectively limits the pleaded relevant product market to the HRM and FMS of those three vendors (or, for some customers who are not identified, to the products of Oracle and PeopleSoft alone). However, as a matter of law, the relevant product market must include “all alternatives to which customers could practicably turn .... should the merger be consummated and prices become anticompetitive.” Tenet, 186 F.3d at 1052; see also FTC v. Freeman Hosp., 69 F.3d 260, 269 (8th Cir. 1995). Those alternatives must include all products that reasonably could satisfy a customer’s needs, not just the alternatives that a given customer may prefer. Donnelley, 120 F.T.C. at 129 n.65; Robert Pitofsky, New Definitions of the Relevant Market and the Assault on Antitrust, 90 Colum. L. Rev. 1805, 1806 (1990). More specifically, the relevant product market must include the products of all vendors “who have the ‘actual or potential’ ability to deprive each other of significant levels of business.” Rebel Oil Co. v. Atl. Richfield Co., 51 F.3d 1421, 1434 (9th Cir. 1995); Thurman Ind. v. Pay N’ Pak Stores, Inc., 875 F.2d 1369, 1374 (9th Cir. 1989). The Court finds that these principles mandate the inclusion in the relevant markets of what Plaintiffs pejoratively call “mid-market vendors,” plus best-of-breed vendors, outsourcing providers, and incumbent systems.1

 

17. As a preliminary matter, it is important to note that the relevant question from an antitrust perspective is not whether there are other firms that could equal SAP, Oracle or PeopleSoft in terms of scale and scope of product offerings. These three firms are clearly the largest and most ubiquitous EAS vendors in the world, competing in more geographies and industries than others. In general, other vendors are more specialized, concentrating on parts of


1 For convenience, the Court will adopt the convention of referring to EAS vendors other than SAP, Oracle and PeopleSoft as “mid-market” vendors. This should not be taken to imply agreement with Plaintiffs’ argument that such vendors do not compete with SAP, Oracle and PeopleSoft for large enterprise business.

 

          ORACLE CORPORATION’S
     7    PROPOSED CONCLUSIONS OF LAW

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the relevant markets. Ubiquity, however, is not the test for competitiveness. The question in a merger analysis is whether other firms offering competitive products and services could, individually or collectively, constrain post-merger behavior by depriving Oracle of sufficient business to make a post-merger price increase unprofitable. This typically occurs because “marginal customers,” the most elastic, defect to other rivals, and it often takes only a relatively small fraction of the total customer base to defect before a price increase would be unprofitable. See Tenet, 186 F.3d at 1053 (describing “critical loss” analysis); United States v. Engelhard Corp., 126 F.3d 1302, 1306 (11th Cir. 1997) (“If a sufficient number of customers switch to alternative products, then the hypothetical … price increase can become unprofitable. Furthermore, it is possible for only a few customers who switch to alternatives to make the price increase unprofitable, thereby protecting a larger number of customers who would have acquiesced in higher … prices.”). The question, therefore, is whether Plaintiffs’ proposed market of the three largest EAS vendors stands up to the scrutiny of rigorous antitrust analysis. If it does not, it makes no difference that in a non-antitrust sense these three vendors constitute some “Tier 1” grouping.

 

18. Plaintiffs’ experts have done nothing to address the market definition issues in this case with economic rigor. In particular, they have done nothing to study systematically or quantitatively the potential loss of marginal customers to mid-market vendors, best-of-breed vendors, or outsourcing providers should a hypothetical cartel of SAP, Oracle and PeopleSoft raise prices. (Tr. 2291:5-16 (Elzinga)). They have at least implicitly assumed, and in Professor Iansiti’s case explicitly asserted, that a vendor must be able to meet “high-function needs” “consistently” to be included in the market. (Tr. 2084:14-16 (Iansiti) (arguing there are “no additional software vendors capable of consistently meeting enterprise HR and FMS requirements”). This is the wrong standard. If so-called mid-market vendors, best-of-breed vendors, or outsourcing providers (individually or collectively) can deprive Oracle of enough business to render a post-merger price increase unprofitable, their products must be included in the relevant market. Thurman Indus., 875 F.2d at 1374; Rebel Oil, 51 F.3d at 1434.

 

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19. The evidence at trial demonstrates that so-called mid-market vendors have the actual and potential ability to deprive the larger vendors of substantial levels of business, even at current market prices and in the case of large enterprise customers.

 

20. First, numerous vendors other than SAP, Oracle and PeopleSoft have core FMS and HRM products. Microsoft (with its Axapta product), Lawson, AMS, GEAC, SSA Baan, and ADP are among the additional vendors with core HRM and/or FMS products. Dozens of examples were provided at trial of actual wins by these vendors and others for the HRM or FMS business of large and complex enterprises, and many more appearances in the final rounds of EAS procurements. At the very least this evidence required Plaintiffs to demonstrate that the amount of business at risk to mid-market vendors was too small to discipline a post-merger price increase by “high-function” vendors. Plaintiffs failed to carry that burden, attempting instead to marginalize the mid-market vendors’ wins qualitatively, on the grounds they were only serving large customers that, because they employed decentralized EAS strategies, were not complex. No evidence supported this argument. Whether to adopt a centralized EAS system (in which case SAP, Oracle and PeopleSoft products arguably become more attractive) or a decentralized set of solutions is simply a choice that customers make in light of competitive options. A market cannot be defined solely around the products that best meet the needs of those who pursue one of the available product options. See Engelhard, 126 F.3d at 1306 (discussed below).

 

21. In fact, the primary difference between the “high-function” and “mid-market” vendors evident at trial was vertical specialization. Smaller vendors such as Lawson, AMS and SCT tend to concentrate on particular verticals where they can build differentiating industry expertise. Lawson, for example, has become a very strong vendor in the Healthcare vertical (among others), serving seven of the top ten healthcare providers in the United States. AMS specializes in solutions for the public sector. SCT concentrates on the education vertical. J.D. Edwards, before it was acquired by PeopleSoft, concentrated in manufacturing industries. The conclusion to be drawn from this is not that these vendors are noncompetitive with the larger vendors, but simply that the particular “mid-market” vendors most competitive today for large enterprise business varies from vertical to vertical, and perhaps customer to customer. Because they constrain EAS vendor behavior, however, these so-called mid-market vendors must be included in the relevant market.

 

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22. Best-of-breed and point solution providers also have the actual and potential ability to deprive SAP, Oracle and PeopleSoft of substantial levels of business, and for that reason must also be included in the relevant market. It may be true that few customers would separately procure the “core” elements of their HRM and FMS solutions from multiple vendors. That argument, however, is a straw man that does not address the importance of best-of-breed providers to this analysis. Best-of-breed providers have the actual and potential ability to deprive SAP, Oracle and PeopleSoft of substantial levels of business because the typical procurement for FMS and HRM solutions calls for important elements beyond the “core” functionalities, elements that can be and often are addressed by point solutions. To avoid losing these elements to point solution providers, the suite vendors typically discount the entire bundle of software they are offering. In other words, the potential loss of any element of an EAS bundle affects the price of the bundle as a whole. This is another factor that Plaintiffs’ experts never studied in any systematic or quantitative manner.

 

23. The evidence at trial also demonstrates that HR outsourcing providers have the actual and potential ability to deprive SAP, Oracle and PeopleSoft of substantial levels of business, even at current market prices and in the case of large enterprise customers. Outsourcing comes in various forms, from the traditional payroll outsourcing dominated by ADP to the modern “Business Process Outsourcing” in which nearly all of a corporation’s HR function is provided by a third party. Again, the record contains numerous examples of HR outsourcers winning HR business from “in-sourcers” such as SAP, Oracle and PeopleSoft. This at least required Plaintiffs to demonstrate that the potential loss of HRM business was too insubstantial to discipline a post-merger price increase. Plaintiffs failed to meet that burden. To the contrary, the evidence indicates that business process outsourcing, at least in the HR arena, is growing in popularity and becoming increasingly competitive with packaged software alternatives. Plaintiffs’ witness from Verizon testified that Verizon constantly evaluates outsourcing options. (Tr. 604:15-21 (L. Bradley)).

 

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24. Plaintiffs’ efforts to marginalize outsourcing are rejected. First, the Court rejects both factually and legally Plaintiffs’ claim that outsourcers rarely show up in EAS procurements, but rather obviate the need for such a procurement when they convince an enterprise to outsource the business process. In fact, Fidelity’s Mr. Sternklar indicated that Fidelity competes head-to-head with packaged software vendors in formal procurements approximately as often as it does outside formal procurements.

 

25. As a legal matter, Plaintiffs’ argument makes the same fundamental mistake the Antitrust Division made in Engelhard, 126 F.3d at 1306-07. There the Division challenged a proposed merger between parties who collectively accounted for 80% of the sales of GQA, one of several thickening and suspension agents used in a variety of industrial products. The government alleged a GQA-only market based on testimony by GQA users that a 5-10% price increase would not induce them to move to non-GQA thickeners. This is similar to Plaintiffs’ reliance on testimony that existing packaged software users would not switch to outsourcing on account of a 5-10% price increase. However, both the district court and the Eleventh Circuit rejected the argument because it ignored the alternative thickening agents that were available at the “pre-formulation stage,” meaning before a customer committed to GQA. The court explained that although the demand by those who had already selected GQA for their formulations might not be “immediately responsive to changes in the prices of GQA or other industrial thickeners, GQA competes with other thickeners when products are being formulated” and “[o]ver the long run, this pre-formulation competition may protect current GQA users from the exercise of market power.” Id. at 1307. Likewise, even if it were the case that those who commit to undertake a formal HRM procurement do not very often consider outsourcing as part of that procurement, the fact that they can and do consider outsourcing outside the parameters of the procurement – at the pre-procurement stage, if you will – requires the inclusion of outsourcing providers in the relevant market.

 

26. The Court also rejects on both factual and legal grounds Plaintiffs’ argument that HR outsourcers are simply resellers of SAP, Oracle and PeopleSoft software. First, this is simply not true for all outsourcers, including two of the largest, ADP and Fidelity.

 

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ADP’s HR outsourcing offering is based on a combination of its own HR software (“Enterprise HR”) and its own payroll outsourcing engines. Fidelity uses some Oracle software, but has acquired IBM’s HR Access software and is moving toward software independence. Furthermore, the license costs HR outsourcers incur when they do use SAP, Oracle or PeopleSoft software are 1-2 percent of the overall costs of providing the outsourcing solution. (Tr. 3135:3-11 (M. Sternklar)). There is no evidence that the license agreements between SAP, Oracle or PeopleSoft and the outsourcers that use their software constrain the competitiveness of the outsourcers or in any sense control their output. Finally, given the impossibility of SAP, Oracle or PeopleSoft imposing differential pricing on outsourcers in accordance with the characteristics of the outsourcers’ customers – the outsourcing analogue of price discrimination – even if Oracle, PeopleSoft and SAP were regarded simply as resellers of the products of Oracle, PeopleSoft and SAP, their presence in the market ensures that software vendors cannot effectively price discriminate against any of the growing class of customers for whom outsourcing is a realistic option.

 

27. Incumbent systems also provide real competition to “new” EAS systems. Court have recognized previously that it may be appropriate to include in the relevant product market the existing systems used by prospective buyers. This was done in Sungard, where internal disaster recovery systems (called “internal hotsites”) were an alternative to the “Business Continuity/Disaster Recovery” systems alleged to constitute the relevant market. 172 F. Supp. 2d at 186-90. Citing evidence that internal systems were perceived by external hotsite vendors to be genuine competition, the Court found internal hotsites part of the relevant market. Id.

 

28. In this case, virtually all large and complex organizations that could purchase core FMS or HRM software from a packaged software vendor have either done so or chosen not to do so in favor of a home-grown or legacy system. Consequently, sellers of core FMS or HRM software, to the extent they focus on large enterprises, face a replacement market primarily. (Tr. 3111:2-10 (D. Burgum)). In this setting, most prospective buyers have a credible “do nothing” option – an industry term for the alternative to remain with one’s existing system, appropriately upgraded, instead of acquiring a new system. This is not literally “doing nothing,”

 

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as there are costs of remaining on maintenance or upgrading one’s own system. In many cases, however, these costs are a fraction of those incurred to acquire and implement a new system. Potential EAS customers regularly evaluate the option of staying with an incumbent system and in that sense doing nothing. Indeed, a sizable percentage of potential buyers that actually conduct formal EAS procurements nevertheless decide to “do nothing.”

 

29. The evidence clearly demonstrates that the “do nothing option” constrains the pricing of new EAS systems. DaimlerChrysler, for example, was able to obtain competitive prices from PeopleSoft simply by threatening to “do nothing” if an acceptable price was not obtained. (Tr. 1412:4-13 (M. Gorriz)). CH2M Hill did the same. (Tr. 208:6-16 (R. Bullock)). Numerous discount approval forms also list legacy systems or “do nothing” as the justification for a requested discount. Indeed, the government’s expert, Professor McAfee, opined that incumbent systems needed to be accounted for in determining market shares. (Tr. 2569:13-25 (R. McAfee)). Under these circumstances, as in Sungard, it is not appropriate to exclude incumbent systems from the relevant markets.

 

30. In short, there are numerous product and service alternatives that compete with SAP, Oracle and PeopleSoft EAS offerings.

 

“High-Function HRM and FMS Software” Is Not a Distinct Product, and is Too Imprecise to Define a Relevant Product Market.

 

31. As noted, Plaintiffs contend that the relevant markets in which to assess this transaction are “high-function” HRM and FMS software. In fact, it is this concept and this concept only that permits Plaintiffs to attempt to exclude from the relevant markets the various product and service options just discussed. Plaintiffs’ argument, repeated whenever another piece of evidence showed a large and complex enterprise solving its HR or financial management automation needs with a product or service other than SAP, Oracle or PeopleSoft packaged software, was that such customer could not have had “high-function needs.” The argument seems like semantics on its face, and in fact it is. The Court finds the high-function concept insufficiently meaningful or fixed to support a market definition. While Plaintiffs may be correct that they need not define a market with perfect precision, the “high-function” concept as articulated by Plaintiffs falls well below the required degree of specificity.

 

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32. “High-function software” is a term coined by Plaintiffs as “shorthand” to “describe the phenomenon that . . . different customers have different requirements.” (Tr. 30:23- 31:3 (C. Scott)). The term has no independent or industry-standard meaning (Tr. 349:7-10 (R. Bergquist), 2298:6-20 (K. Elzinga)), and the evidence offers no clear guidance on the aspects or dimensions of “high-function software” or the level of quality that would qualify EAS software as “high-function software.” (Compare Tr. 394:17-395:12 (R. Bergquist), with 1612:3-7 (C. Bass) and 2089:14-21 (M. Iansiti)).

 

33. Plaintiffs have attempted to define “high-function software” at various stages in this litigation, including in the Complaint and in response to the Court’s Order of June 25, 2004. The government’s Complaint defined “high function” HRM and FMS in a vague and even circular manner, as when the government alleged that “high function” HRM and FMS have “performance characteristics that meet the demands of multi-faceted organizations with higher level functional needs.” Complaint ¶ 23. A “multi-faceted organization with higher level functional needs” was elsewhere defined as a “large corporation [that] may require a multimillion dollar software solution that is configured to the organization’s needs and can perform these important functions seamlessly and simultaneously across multiple divisions or subsidiaries, multiple lines of business, and multiple legal jurisdictions.” Complaint ¶ 9. Such “large” organizations were distinguished in the Complaint from “mid-market” organizations, which the government alleged did not need “high function” HRM or FMS. Complaint ¶ 11.

 

34. In response to the Court’s Order of June 25, Plaintiffs stated that “high-function software” is their own term for “a category of software products that industry participants call ‘enterprise’ software, ‘up-market’ software, or ‘Tier One’ software.” They further stated that “high-function software” is distinguished from “mid-market” software sold by firms other than SAP, Oracle and PeopleSoft. Plaintiffs contended in this pleading that “high-function” software has “advanced performance capabilities” not found in other EAS software, such as high scalability, high configurability, tight integration, and international capabilities.

 

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However, none of these factors is alleged to be truly definitional. Plaintiffs have consistently argued that these kinds of capabilities are merely indicative of “high-function” software, always leaving themselves the option to claim that a given customer needs or does not need “high-function” software in its peculiar circumstances.

 

35. Nevertheless, Plaintiffs and their experts contended at trial that the putative markets are “traditional” product markets based on product characteristics that only SAP, Oracle and PeopleSoft EAS products have. Plaintiffs contend, in other words, that “high-function” software is a different physical product than so-called mid-market software, and therefore that EAS vendors sell different software to “high-function” and “mid-market” customers. This is clearly incorrect. Oracle, PeopleSoft and SAP in fact sell the same software to both enterprise and mid-market customers, at least down to the $200-300 million annual revenue customer, at which point they may sell pre-configured versions of their products or even separate code to smaller customers. This unquestionably puts the relevant Oracle, PeopleSoft and SAP EAS products in frequent competition with EAS products from Lawson, Microsoft, Baan, ADP, AMS, and other vendors Plaintiffs relegate to the mid-market.

 

36. In fact, the primary product distinction between Oracle, PeopleSoft and SAP solutions, on the one hand, and what the government calls mid-market solutions, on the other hand, is the breadth of the product offering: Oracle, PeopleSoft and SAP have the broadest EAS catalogues, with the most “pillars” covered, the most languages supported, the most localizations, the most vertical solutions, and so forth. Of course, no enterprise, irrespective of size and global reach, buys the full catalogue; like smaller companies, a large company will only buy the parts it wants or needs. Furthermore, the great majority of the differences that distinguish the large vendors’ catalogues are outside “core” HRM and FMS, which in fact is quite standardized on account of legal and accounting requirements. In any case, every part of the SAP, Oracle and PeopleSoft catalogues is offered and sold both to enterprise and mid-market customers. Every part of those catalogues comes into competition with what the government calls mid-market EAS.

 

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37. There are, to be sure, some very large enterprises operating in multiple countries and industries whose EAS requirements are so extensive that, should they choose to standardize on a single EAS vendor, they would exhaust the less-extensive catalogues of some vendors. Such firms might be differentially attracted to Oracle, PeopleSoft and SAP software. (See Tr. 868:3-6 (P. Keating) (“The bigger the company, the more currencies, the more countries, the more legal entities, the more languages, the more Oracle, SAP, and PeopleSoft meet those requirements.”)). This phenomenon, however, is properly viewed as a manifestation of buyer characteristics – a more extensive shopping list, if you will – that, at most, present the possibility of price discrimination markets. It does not detract from the fact that EAS vendors sell the same software to both the huge and the merely large enterprises, and that the same software is therefore in regular competition with products from Lawson, AMS, ADP and so on.

 

38. The factors that make the products of SAP, Oracle and PeopleSoft attractive to very large enterprises do not differentiate them from so-called mid-market software to the degree required to support a separate “high-function” market. To the contrary, this case presents the familiar “continuum problem” where differentiated products fall along a spectrum of capabilities or “quality.” See ABA Antitrust Section, MERGERS AND ACQUISITIONS: UNDERSTANDING THE ANTITRUST ISSUES 51-54 (2d Ed. 2000). In such a case, there must be a clear break in the chain of substitutes in order for separate markets to be found. See, e.g., Liggett & Myers, Inc. v. FTC, 567 F.2d 1273, 1274-75 (4th Cir. 1977) (rejecting distinctions between classes of dog food); New York v. Kraft Foods, Inc., 926 F. Supp. 321, 333 (S.D.N.Y. 1995) (differentiated breakfast cereals in same market); In re Super Premium Ice Cream Distribution Antitrust Litig., 691 F. Supp. 1262 (N.D. Cal. 1988), aff’d without op. sub nom. Haagen-Dazs Co. v. Double Rainbow Gourmet Ice Creams, Inc., 895 F.2d 1417 (9th Cir. 1990) (product quality distinctions “are economically meaningless where the differences are actually a spectrum of price and quality differences”).2 Here, there is no clear break in the chain of substitutes, as


2 The potential exception to this rule is where one can show price discrimination against customers that uniquely value products on one end of the spectrum. This is discussed below.

 

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there is abundant evidence that allegedly less-functional software from the likes of Lawson, AMS, Baan, ADP and Microsoft is competitive with SAP, Oracle and PeopleSoft software for large customers with “high-function” needs. That is true whether such software is considered on a standalone basis or, as EAS is often considered, in conjunction with other commercially available or internally-developed software that “fills out” a vendor’s proposed solution.

 

39. Plaintiffs’ inability to define the “enterprise” market or “up-market” with any consistency or precision also undermines the notion of a distinct “high-function” market. There is no discernable dividing line between the “mid-market” and the “up-market,” and no two witnesses at trial applied the same standard to distinguish these “markets.” Proxies based on customer size do not suffice; Plaintiffs’ own witnesses used enterprise revenue proxies ranging from $500 million to $2 billion in annual revenues, a large enough variation to include or exclude thousands of large companies depending on where the line is drawn. Numerous very large companies such as Johnson & Johnson and Safeway use what Plaintiffs call mid-market software, a fact that further undermines the utility of the “high-function” concept. Indeed, in its opening statement the government conceded that “it is not enough to look at customer size” in order to define enterprises with high-function needs.

 

40. The record establishes that “high function” software cannot be defined by any uniform set of customer needs either. In response to the Court’s request for a definition of the term “high function,” the government described the following attributes: (1) the software must be so “scalable” that it “can process and track virtually unlimited transactions across companies”; (2) the software must be so “highly configurable” that it can “enable unlimited levels of organizations”; (3) the software must perform related transactions so “seamlessly” that no “customized codes” are required; and (4) the software must have “the capability to handle international aspects of business such as multiple currencies, multiple languages and multiple legal requirements” and indeed must be able to support 30 languages. 7/1/04 Stipulation Re. Definitions. However, the government admits that “not all” of these attributes are needed by the “multi-faceted” organizations to which the Complaint refers in defining the relevant market.

 

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41. Plaintiffs’ admission is amply borne out by the record. It shows that most of the customers whose representatives were called as witnesses by the government – i.e. Nextel, Verizon, AIMCO, MetroNorth, Greyhound, Neiman Marcus, North Dakota – were not multi-national organizations and hence had no need at all for HRM or FMS that would support multiple languages or currencies; and that a number of those customers – i.e. AIMCO, MetroNorth, Neiman Marcus – do not have multiple divisions and hence have no need for software that can “enable unlimited levels of organizations.” Indeed, none of the customer witnesses testified to a need for software that would support “virtually unlimited transactions” or “unlimited levels of organizations”; all of them testified to the need to use at least some customized code to knit together their HRM and FMS systems with other software systems; and in fact none of the vendor or systems integrator witnesses testified that the HRM or FMS products of either Oracle or PeopleSoft could meet all of the demanding requirements that Plaintiffs describe as the defining attributes of “high function” HRM and FMS.

 

42. A particularly telling description of the distinction between the alleged “enterprise” and “mid-market” segments was by Plaintiffs’ witness Richard Allen, who eschewed all general metrics in favor of a customer-by-customer determination of “needs” and buying behavior. This testimony undermines the proposed market by all but admitting that one can only “know it when you see it” on a procurement-by-procurement basis. An antitrust market cannot be so ephemeral, lasting only so long as a particular procurement is underway and ceasing to have significance as soon as another customer that defines its “needs” differently comes along. Such a market “‘is too amorphous to be subjected to the hard economic analysis required by § 7.’” United States v. Baker Hughes, Inc., 731 F. Supp. 3, 7 (D.D.C. 1990), aff’d, 908 F.2d 981 (D.C. Cir. 1990) (quoting Carter Hawley Hale Stores v. Limited, Inc., 587 F. Supp. 246, 253 (C.D. Cal. 1984)).

 

43. The inability of Plaintiffs’ experts to utilize the high-function concept in their economic analysis also demonstrates the deficiencies of the putative market definitions. None of the “quantitative” analyses conducted by Plaintiffs’ experts separated market transactions into sales of high-function and other EAS software based on the allegedly

 

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identifying criteria of scalability, configurability, tight integration, and international capabilities. For example, in analyzing market shares and concentration in the “high function” HRM and FMS “markets,” Professor Elzinga used the numerical size of the transaction (greater than $500,000) – not the functionality of the software sold or the complexity of the customer’s needs – as the basis for his analysis. In analyzing direct competition between Oracle and PeopleSoft, as well as in constructing his “econometric” study of pricing, Professor McAfee likewise used the size of the deal, instead of the functionality of the software or the complexity of the customer’s needs, to differentiate sales of “high function” software from other software. If Plaintiffs’ own experts cannot use the high-function concept in their own analyses, there is no basis for asserting that the Court can use it in its analysis. The conclusion becomes inescapable that the high-function concept lacks the specificity needed to determine “who is in and who is out of the market,” In re Midcon Corp., 112 F.T.C. 93, 141 (1989), and to predict competitive effects with confidence. Id.; Baker Hughes, 731 F. Supp. at 7.

 

Because High-Function Software is in Reality Defined by Customer Characteristics, it Could Support A Market Only if Based on Price Discrimination.

 

44. In its Complaint the government alleges that “[t]he price of the software is set based on the circumstances presented by each transaction, and vendors can price discriminate against individual customers.” Complaint ¶ 25. Thus the government pleaded price discrimination markets. The government also stated, in response to Interrogatories seeking clarification of its contentions, that it was claiming that the “long, iterative procurement process” which “large” and “multifaceted” organizations employ “permits price discrimination” against them. Plaintiffs’ Response to Interrogatory No. 26. As noted, however, in their Trial Brief Plaintiffs backtracked. They contended the putative markets are “traditional” product markets based on product characteristics. They denied that the putative markets are “price discrimination” markets based on customer characteristics that cause buyers to “differ significantly in their likelihood of switching to other products in response to a ‘small but significant and nontransitory’ price increase.” Merger Guidelines ¶ 1.12 (“Product Market Definition in the Presence of Price Discrimination”). They asserted that while proof of the

 

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likelihood of such discrimination would “support” its challenge to the acquisition, that proof was not essential to it. Professor Elzinga then testified at trial that he was not advancing a market definition based on price discrimination.

 

45. However, the standard economic intuition is that in the absence of price discrimination, competition will protect both the customers whose “lesser” needs give them more options and the very large enterprises whose allegedly greater needs give them fewer options. (Tr. 2233:17-2234:1 (K. Elzinga)). A traditional market definition (i.e., one not dependent on price discrimination) would therefore conclude that all products in regular competitive interaction are in the same product market. This would be true even if, as Plaintiffs claim, the largest global enterprises, as a class, could procure an acceptable enterprise-wide EAS system from SAP, Oracle or PeopleSoft only.

 

46. Establishing price discrimination markets was therefore not optional for Plaintiffs; they were required to show that sellers can identify and discriminate against buyers that have particular needs for certain products. In re R.R. Donnelley & Sons Co., 120 F.T.C. 36, 159-60; see also Midcon Corp., 112 F.T.C. 93 at 141. Without such a showing, defining a market by reference to customer characteristics will “swallow up the market definition principles established by the federal courts and the [Federal Trade] Commission.” Donnelley, 120 F.T.C. at 159-60; Midcon, 112 F.T.C. at 155, 158.

 

47. Under the federal government’s own Merger Guidelines, Plaintiffs therefore needed to prove, first, that Oracle “can identify” the “targeted buyers”; second, that Oracle can discriminate against the targeted buyers; and third, that it would be profitable for Oracle to engage in price discrimination against those large organizations. Merger Guidelines ¶ 1.12; Donnelley, 120 F.T.C. at 158 (price discrimination market required that “(1) the hypothetical monopolist can identify gravure customers with sufficiently inelastic demand for gravure printing … [and] (2) the hypothetical monopolist can selectively and profitably increase prices to those gravure customers.”).

 

48. There is no evidence that EAS vendors can or do identify and/or price discriminate against some putative class of very large customers whose needs incline them

 

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towards Oracle, PeopleSoft or SAP products. To the contrary, it is undisputed that the very largest customers tend to get the largest discounts.3 Furthermore, while there are price (and discount) differences between deals, the record fails to establish that those differences are attributable to the exercise of market power as opposed to differences in the sizes of the clusters (i.e. deals) involved, the timing of the deal (i.e. whether it occurs at the end of a vendor’s quarter), or other innocuous factors. In particular, there is nothing to suggest that there are certain large organizations that pay more or less for EAS software provided by SAP, Oracle and PeopleSoft, based on whether they could turn to software that Plaintiffs relegate to the so-called “mid-market.”

 

49. The government has also failed to prove that EAS vendors can identify supposedly inelastic customers, let alone with the degree of accuracy needed to sustain profitable price discrimination. In markets such as these, where marginal costs are very small in relation to price, vendors would incur very large losses from incorrect guesses as to which customers are inelastic. Accordingly, a vendor needs to have a very high confidence level before attempting elasticity-based price discrimination. (Tr. 3872-75 (J. Hausman); see also J. Hausman et al., Market Definition Under Price Discrimination, 64 Antitrust L.J. 367 (1996)). Simply knowing the customer’s “functional needs” and the identity of one’s competitor does not allow an EAS vendor to identify inelastic customers to the required degree of consistency. Price discrimination requires understanding the customer’s valuation of all its potential options, and there is no evidence that EAS customers generally share with a vendor their views about the value they place on the vendor’s product relative to the products of others (or of doing nothing). The trial record shows that it is the customers who control the information provided to vendors, disclosing what they deem in their best interests to disclose. Indeed, the pretrial and trial proceedings in


3 Larger customers pay more in absolute terms than smaller customers, but that is because they acquire more intellectual property rights to the software, i.e., rights to more modules and more users. (Tr. 4494:22-4497:16 (D. Teece), 4057:25-4061:16 (J. Hausman)). This is commonplace in intellectual property licensing and in no sense indicates the kind of elasticity-based price discrimination upon which a separate market might be identified. See Areeda & Hovenkamp ¶ 534d at 216 (explanations for price differentials unrelated to market power must be eliminated before turning to price discrimination-based market definition).

 

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this case were repeatedly interrupted by motions and petitions from EAS customers seeking confidentiality orders to protect documents that would reveal their valuations to their suppliers, even months or years after a procurement ended. This dramatically illustrated the artificiality of Plaintiffs’ claim that EAS vendors know enough to price discriminate. At bottom, the characteristics that supposedly identify inelastic high-function customers and distinguish them from others in this industry are far too ambiguous, and far too sporadic in application to any specific customer, to permit anything but isolated and transient possibilities for price discrimination.

 

50. The Court rejects the Plaintiffs’ contention that high-function software is an identifiable product that could support a traditional market definition. Furthermore, because Plaintiffs have failed to prove the basis for price discrimination markets, which they were required to prove according to their own theory of competitive harm, the Court finds the potential for SAP, Oracle and PeopleSoft EAS products to meet more of an enterprise’s functional needs does not warrant a separate market for those products only.

 

Conclusion on Product Market Definition

 

51. Based on the foregoing findings and analysis, the Court finds that Plaintiffs have failed to meet their burden to prove that “high-function” FMS and HRM are relevant “lines of commerce” in which to assess the proposed transaction.

 

THE GEOGRAPHIC MARKET

 

52. The government claims that the relevant geographic market is limited to the United States such that only sales of FMS and HRM products to US-based customers should count for determining market shares.

 

53. The relevant geographic market in an antitrust case is “the area of effective competition . . . in which the seller operates, and to which the purchaser can practicably turn for supplies.” Tampa Elec. Co. v. Nashville Coal Co., 365 U.S. 320, 327 (1961). Where US-based customers can turn to foreign firms for supply, a worldwide market is appropriate. United States v. Eastman Kodak Co., 63 F.3d 95, 104-09 (2d Cir. 1995). As is the case with market definition generally, the question is not whether every buyer could or would turn to foreign suppliers, but rather whether the number of customers switching would impose a sufficient constraint on post-merger pricing. Tenet, 186 F.3d at 1053-54.

 

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54. EAS is produced at many locations around the world and is marketed regionally and globally. The major suite vendors such as SAP, Oracle, PeopleSoft, Siebel and Microsoft all market their EAS solutions globally. Major point solution vendors such as Kronos and Hyperion also market their products globally. While global vendors compete with regional software providers, e.g., AMS in the United States, this does not detract from the predominantly global nature of the market. As in Eastman Kodak, “the area where [EAS] sellers operate [lends] strong support” for a world-wide market. 63 F.3d at 104.

 

55. The Elzinga-Hogarty test, co-authored by Plaintiffs’ principal economist, Professor Elzinga, is commonly used by courts and antitrust enforcement agencies to determine whether a specific area constitutes a relevant geographic market. Under the Elzinga-Hogarty test, a relevant geographic market must satisfy the following two conditions: (1) vendors outside the proposed geographic market do not supply significant amounts of products within the proposed market (the “Little In From Outside” or “LIFO” criterion) and (2) vendors inside the area supply few products to those outside (“Little Out from Inside” or “LOFI” criterion). If either test is not satisfied, the area must be expanded. Only when both tests are met does Elzinga-Hogarty signal the existence of a relevant geographic market. Sutter, 84 F. Supp. 2d at 1069; Pilch v. French Hosp., 2000-1 Trade Cas. (CCH) ¶ 72,935 at 87,966-67 n.5 (C.D. Cal. 2000).

 

56. The Elzinga-Hogarty test indicates a worldwide or at least US-plus-Europe geographic market. (Tr. 3801:3-5 (Hausman)). Professor Elzinga admitted that his test leads to a geographic market including at least Europe, where SAP is based and where it produces its software. (Tr. 2280:13-23 (Elzinga)).

 

57. Transportation costs, i.e., the costs of shipping software code and human assets such as sales personnel and consultants to a distant location, are trivial in relation to the price of an EAS solution. This also suggests a broad geographic market. Eastman Kodak, 63 F.3d at 104.

 

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58. The government’s proposed “high-function” product market is to a large extent based on product features that appeal to global enterprises, such as multi-language, multi-country and multi-currency capabilities. Only a minority of the world’s 2,000 largest enterprises (751, to be exact) are based in the United States. (Tr. 3797:5-15 (Hausman)). It would be anomalous to confine the geographic market to the US for a product alleged to be uniquely demanded by global enterprises, most of which are not US-based.

 

59. Limiting the geographic market to the United States would be especially anomalous in this case, where the largest vendor of HRM and FMS (SAP) is headquartered in Germany. The government has tried to defend this anomaly by claiming that SAP has a greater market share in Europe and the price effects of competition are different in the United States than in Europe. As to the former, SAP’s dominance in Europe and for that matter in a global market is precisely why one must take care to define the geographic market correctly. Otherwise SAP’s position among global enterprise customers could be understated improperly. As to the latter, Professor Elzinga acknowledged that he could not support the claim of different pricing in the U.S. and Europe, and to the contrary Professor Hausman demonstrated based on PeopleSoft data that average discounts in the U.S. and Europe are almost identical. (Tr. 3805:2-3806:4 (Hausman)). Under the economic principle that a market is an area that tends to price uniformity, this indicates that the U.S. and Europe are part of the same geographic market. IIA P. Areeda & H. Hovenkamp, ANTITRUST LAW ¶ 550a at 248 (2002) (“Closely correlated prices and price movements in two regions presumptively indicate a single market.”).

 

60. Plaintiffs’ argument that the inability to arbitrage EAS systems indicates a U.S.-only market is without merit. While it is true that physical arbitrage of installed EAS systems from Europe to the United States is impossible, that is as much true within the United States. Thus, the same “absence of arbitrage” principle could be used to support a claim that the geographic market was California only, Northern California only, or San Francisco only. The inability to arbitrage EAS systems does nothing to support any particular geographic market. Furthermore, it is not necessary for arbitrageurs to ship foreign-made EAS into the United States; the vendors, such as SAP, will do it themselves. United States v. Grinnell Corp., 384 U.S. 563,

 

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575-76 (1966) (affirming national geographic market for “accredited central station [alarm] services,” despite quintessential local nature of service, because it “reflects the reality of the way in which [suppliers] built and conduct their business.”).

 

61. Plaintiffs’ argument that the “relationship” formed between an EAS vendor and a customer indicates a U.S.-only market is also without merit. At best, this relationship is based on human assets that are also easily “transported” (which in substance may include hiring personnel locally throughout the world, as all the major vendors have). More importantly, Plaintiffs have repeatedly stressed the global capabilities of SAP, Oracle and PeopleSoft to serve customers around the world with “24/7” “follow-the-sun” service and support. This cannot be squared with the claim that a local, U.S.-based relationship is the key to selling EAS solutions, thus indicating a U.S.-only market.

 

62. Plaintiffs’ claim of a U.S.-only market leads to absurd conclusions. For example, Professor Elzinga admitted that EAS purchases by global companies such as Toyota and DaimlerChrysler would be included in the alleged relevant market if made by their U.S. subsidiaries but not by the parent corporations based outside the U.S. This makes no economic sense.

 

63. Plaintiffs’ proposed U.S.-only market essentially cuts SAP into two companies – a U.S. company and a rest-of-world company – only one of which (SAP America) counts for the present analysis. This reduces SAP’s share of the U.S. market, and thus necessarily increases the shares of Oracle and PeopleSoft. The Court finds this is arbitrary and unjustified. Whatever the corporate formalities, SAP is one firm whose formidable assets can be deployed wherever its management chooses. See Copperweld Corp. v. Independence Tube Corp., 467 U.S. 762 (1984). If, as a result of this merger or otherwise, prices in the U.S. were to rise relative to other regions, SAP could easily shift its resources to compete away any excess profits. Whether viewed (however arbitrarily) as “entry” by SAP AG or more appropriately as the natural behavior of a global firm in a global market, it is clear that SAP’s overall competitive resources must be accounted for in the Court’s analysis. See Eastman Kodak, 63 F.3d at 103-04 (citing William M. Landes & Richard A. Posner, Market Power in Antitrust Cases, 94 Harv. L.

 

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Rev. 937 (1981) (“[I]f a distant seller has some sales in a local market, all its sales, wherever made, should be considered a part of that local market for purposes of computing the market share of a local seller.”); cf. AD/SAT v. Associated Press, 181 F.3d 216, 227 (2d Cir. 1999) (“[W]here there is cross-elasticity of supply, a would be monopolist’s attempt to charge supra-competitive prices will be thwarted by the existence of firms willing to shift resources to producing the product, thereby increasing supply and driving prices back to competitive levels.”).

 

64. The Court rejects Plaintiffs’ claim of a US-only geographic market.

 

THE BURDEN OF PROVING SUBSTANTIAL LESSENING OF COMPETITION

 

65. In addition to bearing the burden of proving a viable relevant market, the government always bears the burden of persuasion that the acquisition threatens a substantial lessening of competition or tends to create a monopoly in the relevant market. United States v. Baker Hughes Inc., 908 F.2d 981, 987 (D.C. Cir. 1990); Sungard, 172 F. Supp. 2d at 180.

 

66. The likelihood of adverse competitive effects may in some cases be presumed from market statistics demonstrating a substantial increase in market concentration in a concentrated market. This presumption is unavailable, however, when plaintiff has failed to prove a well-defined relevant market. Sungard, 172 F. Supp. 2d at 181; Sutter, 84 F. Supp. 2d at 1068.

 

67. In addition, the presumption of a “substantial lessening of competition” from market concentration statistics has historically been based on the concern that concentration will lead to “coordinated effects” – i.e., that it will enhance the ability of post-merger rivals to coordinate their pricing. Hospital Corp. of America v. FTC, 807 F.2d 1381, 1386 (7th Cir. 1986) (“When an economic approach is taken in a section 7 case, the ultimate issue is whether the challenged acquisition is likely to facilitate collusion.”); see also United States v. Philadelphia Nat’l Bank, 374 U.S. 321, 326 (1963). However, that basis for the presumption does not arise here for several reasons.

 

68. First, neither the Plaintiffs’ Complaint nor its opening statement at trial alleged any likelihood of coordinated effects. Plaintiffs asserted for the first time in their

 

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argument against Oracle’s motion for judgment as a matter of law that SAP might not compete vigorously with Oracle after the acquisition, but this claim was based on the fact that SAP is a substantial reseller of Oracle database software rather than on the acquisition itself. The record belies the claim, showing that SAP has long been a substantial reseller of Oracle’s database software but has nevertheless competed vigorously with Oracle for the sale of applications software. There is no basis in the record for speculation that that will change if Oracle acquires PeopleSoft.

 

69. Second, the record establishes that there is no likelihood that coordinated effects will occur. Tacit coordination is likely only where there is “a stable market environment, fungible products, and a small number of variables upon which the firms seeking to coordinate their pricing may focus.” Brooke Group v. Brown & Williamson Tobacco Corp., 509 U.S. 209, 238 (1993); see also Merger Guidelines ¶¶ 11, 2.12 (coordinated effects are likely only where “product or firm homogeneity” facilitates agreement and “cheating” can be readily detected and punished.) The record shows that these conditions do not exist here. There is no dispute that the products at issue are differentiated rather than fungible. Moreover, the record shows that those products are generally sold as components of larger and even more differentiated bundles of additional products and services. Under those circumstances, vendors of HRM and/or FMS cannot effectively coordinate their prices and terms. There is no realistic prospect that the proposed transaction will enhance the likelihood of coordinated effects.

 

70. This, instead, is a merger challenge under the theory of unilateral effects, a relatively recent doctrine postulating that an acquisition would allow the merged firm to raise prices on its own, and not dependent on an accommodating response from rivals. See generally Merger Guidelines ¶ 2.21; Carl Shapiro, Mergers with Differentiated Products, Antitrust 23 (Spring 1996); see also Kraft, 926 F. Supp. at 366 (assuming, arguendo, that the Merger Guidelines’ concern for this effect is valid). Unilateral effects doctrine applies where competition is “non-uniform (i.e., localized), so that individual sellers compete more directly with those rivals selling closer substitutes.” Merger Guidelines ¶ 2.21. As such, a concentrated market alone, or even a substantial increase in concentration, does not necessarily predict

 

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adverse unilateral effects. At the very least one must establish that the “localized competition” concern is present, substantial and implicated by the merger, i.e., that “a significant share of sales in the market [is] accounted for by consumers who regard the products of the merging firms as their first and second choices.” Id. Furthermore, antitrust courts generally assess the ability of a firm to exercise market power unilaterally by reference to its own market share, not market concentration generally. In Rebel Oil, for example, the Ninth Circuit held that the defendant’s approximately 40% market share was insufficient to infer unilateral market power. Rebel Oil, 51 F.3d at 1438; see also Jefferson Parish Hosp. Dist. No. 2. v. Hyde, 466 U.S. 2, 8, 26 (1984) (30% market share below threshold for market power, as matter of law).

 

71. Because unilateral effects analysis and the assessment of unilateral market power rest on different economic foundations than the coordinated effects concerns underlying antitrust law’s traditional concern with market concentration per se, neither HHI statistics nor a simple competitor count (i.e., “three to two”) permits a presumption or even an inference of likely adverse effects on competition. Accordingly, the Court must proceed to analyze the potential for adverse unilateral effects under the particular framework for that doctrine and in light of all of the facts and circumstances present in the record.

 

72. Finally, even if the government’s market definitions were accepted, a presumption of likely adverse effects from the reduction of sellers from “three to two” would not, in this case, warrant a presumption of adverse effects. There is certainly a history in antitrust law of presuming that “the number of sellers matters” to competitive outcomes, but as Oracle’s expert, Dean Tom Campbell, explained, that presumption rests on experience with markets quite different than those at issue here. EAS products are sold through a process of simultaneous (but separate, except as buyers may dictate) bilateral negotiations typically involving only one or two sellers in the final pricing rounds. The buyers at issue in this case are large, sophisticated, and possess considerable buying power of their own. As Plaintiffs’ experts acknowledged, there is no economic literature supporting an inference of adverse effects from a reduction in the number of market participants in this kind of market. (Tr. 2591:5-11 (P. McAfee)). Consequently, there is no basis for presuming that effect. As in other areas of

 

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antitrust law where experience and economic theory do not warrant presumptions of anticompetitive effects, a fact-based inquiry into the important market realities is required. See, e.g., California Dental Ass’n v. FTC, 526 U.S. 756, 781 (1999).

 

UNILATERAL EFFECTS

 

73. Accepting arguendo Plaintiff’s proposed three-vendor market, the required predicates for a valid unilateral-effects theory are not present here. First, it should be noted that this case does not even arguably present the unilateral effects issue addressed in the Merger Guidelines. That theory does not involve price discrimination to individual inelastic customers – a critical component of Plaintiffs’ approach to this case. Rather, it postulates that acquiring a close substitute may permit a profitable market-wide price increase because sales that would have been lost to the acquired firm pre-merger are internalized to the combined firm post-merger. See Merger Guidelines § 2.21 (“Some of the sales loss due to the price rise merely will be diverted to the product of the merger partner and, depending on relative margins, capturing such sales loss through merger may make the price increase profitable even though it would not have been profitable premerger.”) Plaintiffs in this case have never suggested that kind of adverse unilateral effect. They are in reality proposing a new and heretofore unknown variant of unilateral effects analysis rooted firmly in the potential for price discrimination: namely, that a post-merger Oracle could selectively increase prices to those customers for whom SAP and other alternatives are substantially inferior, relative to PeopleSoft’s current product. That theory necessarily fails for all the reasons, discussed above, that price discriminations markets cannot be established in this case.

 

74. In addition, Plaintiffs have not established the kind of localized competition that even presents a legitimate unilateral effects issue. This is not, for example, a case like FTC v. Staples, Inc., 970 F. Supp. 1066 (D.D.C. 1997), where office supply “superstores” were clearly differentiated from smaller stationary stores, nor like United States v. Vail Resorts, Inc., 1997-2 Trade Cas. (CCH) ¶ 72,030 (D. Colo. 1997), where the government obtained a consent decree prohibiting the merger of two ski resorts that were geographically closer substitutes than other competing resorts. The evidence in this case clearly shows that all

 

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three vendors the government assigns to the alleged relevant markets – SAP, Oracle and PeopleSoft – pursue fundamentally the same strategy of providing comprehensive EAS solutions to large enterprises. As a general matter, there is nothing about SAP that places it in a “product space” that is meaningfully “distant” from Oracle or PeopleSoft.

 

75. This is not to say that SAP, Oracle and PeopleSoft products are fungible. The market is differentiated, and therefore by definition the competing products are not fungible. Furthermore, as in all differentiated-product markets, there are no doubt some buyers that prefer Oracle and PeopleSoft products to SAP products. The Plaintiffs’ problem is that there is no basis for finding the kind or degree of tangible product differentiation that might give a merged Oracle-PeopleSoft a break from the competitive pressures Oracle experiences today. There are no product features Oracle and PeopleSoft have, but SAP lacks, that would, if included in an RFP, reveal customers disinclined to purchase SAP products. There is no identifiable class of large enterprises that cannot credibly threaten to buy SAP products. The threshold requirement of unilateral effects analysis – localized competition dominated by the merging parties – is simply not present in this case.

 

76. The Court notes the government’s various efforts to identify SAP product weaknesses, but rejects these arguments as insubstantial. The most frequently cited, an alleged SAP weakness in the sale of EAS solutions to U.S.-based financial services institutions, was never substantiated by any detailing of what the alleged product deficiency is, or whether it has anything to do with core FMS or HRM. Furthermore, SAP has recently formed a joint venture with Accenture, the systems integrator with the strongest standing in the financial services industries, that is designed to turn the alleged weakness into an area of strength within eighteen to twenty-four months. The government has also done nothing to demonstrate that the number of financial institutions that view Oracle and PeopleSoft as their best substitutes is significant. And no other SAP product weaknesses were even alleged, let alone proven and correlated with an area in which both Oracle and PeopleSoft are strong.

 

77. The government’s only other argument on this score was that enterprises currently using Oracle and PeopleSoft products, but not SAP products, would most likely not

 

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view SAP products to be as attractive an option as adding more Oracle or PeopleSoft products to the enterprise’s EAS footprint. To the extent this is true, it is a reflection of integration costs and the resulting advantages of incumbency, not product differentiation. There is nothing in either the Merger Guidelines or the case law that suggests this kind of an advantage presents a unilateral effects issue. Furthermore, the government has again failed to prove this effect is substantial in relation to the market as a whole. There is no evidence as to how many customers have the required combination of some Oracle EAS, some PeopleSoft, but no SAP EAS. One would expect SAP, as the most successful EAS vendor by far, especially with respect to large enterprises, to enjoy the strongest incumbency advantages in the industry. In the absence of tangible evidence that SAP cannot compete for the comparatively few large enterprises it does not already serve to some degree, the Court is unwilling to find a unilateral effects issue based on this kind of speculation.

 

78. The record evidence, far from indicating that SAP is a distant substitute to Oracle and PeopleSoft, strongly suggests that SAP is in fact the closest substitute for each. This is the logical inference from SAP’s leading market share overall, and its acknowledged dominance among large global enterprises. The inference was confirmed, moreover, by the regressions conducted by the parties’ experts, which, despite their many limitations, indicated that SAP, not PeopleSoft, induces Oracle to give the largest discounts. This is a striking contrast to Staples, where the case turned to a large degree on evidence from the merging parties’ own files that “prices are significantly lower in markets where Staples and Office Depot [the merging parties] compete.” 970 F. Supp. at 1082. Here, it is a non-merging firm, SAP, that most effectively disciplines Oracle’s pricing. The threshold requirement for even conducting a unilateral effects analysis is therefore lacking in this case.

 

79. That said, it is clear that applying the Merger Guidelines’ unilateral effects analysis also leads to the conclusion of no likely adverse effects.

 

80. First, the Merger Guidelines will infer that “a significant share of sales in the market are accounted for by consumers who regard the products of the merging firms as their first and second choices” only when the merging firms have a combined market share of at least

 

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thirty-five percent. Merger Guidelines ¶ 2.211. As previously discussed, Plaintiffs’ failure properly to define the relevant market means that it cannot meet that requirement. Second, the Merger Guidelines specifically provide that “[a] merger is not likely to lead to unilateral elevation of prices of differentiated products if, in response to such an effect, rival sellers likely would replace any localized competition lost through the merger by repositioning their product lines.” Id. The government has not met that requirement either. To the contrary, the record shows that, even without repositioning, SAP could readily replace PeopleSoft in any procurement in which the latter has been the second vendor in the negotiations. In many cases, vendors such as Lawson, ADP and AMS could as well.

 

81. Professor Elzinga criticized the Merger Guidelines for demanding too much of the government. The Court takes this as more of an admission that the requirements of the Guidelines cannot be met than as genuine criticism of the unilateral effects analysis found in the Guidelines. In any event, both Professor Elzinga and Professor McAfee failed to provide any persuasive evidence, consistent with or independent of that required by the Guidelines, that this transaction would likely result in adverse unilateral effects.

 

82. The Court specifically rejects as simplistic and unpersuasive Professor Elzinga’s argument that a reduction in the number of firms capable of serving large enterprises from 3 to 2 will likely lead to an elevation of prices. First, the premise is false. However, even were it true, the circumstances of this case do not permit any finding that prices would rise as the number of qualified bidders falls. To the contrary, the evidence is overwhelming that a substantial majority of prospective EAS buyers voluntarily limit the number of firms with which they negotiate prices to only one or two, and still obtain competitive pricing. Conversely, there is no evidence that the presence of a third competing firm in the pricing rounds materially improves realized prices. Regressions performed by Professor Hausman indicate that the presence of a third firm in a procurement has no meaningful impact on the discounts offered by Oracle. (Tr. 3791:14-21, 3853:6-16, 3888:9-3889:7 (Hausman)).

 

83. The Merger Guidelines explicitly recognize that “[i]n markets where it is costly for buyers to evaluate product quality, buyers who consider purchasing from both merging

 

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parties may limit the total number of sellers they consider.” Merger Guidelines ¶ 2.212. For such cases the Guidelines do not infer adverse effects from a reduction in the number of potential sellers. They state instead that “[i]f either of the merging firms would be replaced in such buyers’ consideration by an equally competitive seller not formerly considered, then the merger is not likely to lead to a unilateral elevation of prices.” Id. In other words, if buyers can replicate the pre-merger pricing environment by replacing a lost firm with “an equally competitive seller not formerly considered,” one should not presume an adverse unilateral effect. That is the case here. In today’s market, two-firm final rounds (“RFQs” or “bake-offs”) are the market norm, presumably because they lead to optimal outcomes for buyers. See Aspen Skiing Co. v. Aspen Highlands Skiing Co., 472 U.S. 585, 604 n.31 (1985) (longstanding market practices are presumptively optimal) (quoting Robert H. Bork, The Antitrust Paradox 156 (1978)). So long as SAP or other vendors can replace, in post-merger negotiations, the competitive pressure now supplied by PeopleSoft (on those occasions when it goes head-to-head with Oracle), there is no basis for finding an adverse unilateral effect.

 

84. The government has failed to prove that, post-merger, buyers that would have taken Oracle and PeopleSoft to the final round could not replace PeopleSoft with “an equally competitive seller.” To do so, the government would need to show that Oracle, post-merger, would be able to tell that its final round rival, whether that was SAP, Lawson or another vendor, was in the buyer’s estimation substantially less attractive than PeopleSoft would have been, permitting Oracle to charge a premium price. As Professor Hausman demonstrated, Oracle would need to be all but certain this was the case to risk losing a deal by pricing so as to exercise unilateral market power. There is no basis, however, for finding that buyers would ever reveal, or that Oracle could ascertain, the kind and quality of information that would permit Oracle to dismiss SAP as a poor substitute for PeopleSoft. Again, SAP is the leading firm in the market and the firm that today causes Oracle to discount most aggressively. Customers could readily propose SAP as a credible alternative to Oracle, and Oracle would need to take SAP very seriously in any procurement where it was the finalist.

 

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85. Neither is there any basis in the record for finding that Oracle could dismiss the presence of other vendors as credible final round competitors. Other vendors already make it into the final rounds of procurements conducted by large and complex enterprises, particularly in the verticals in which they are focused, and often win. Given that track record, it is pure speculation that Oracle could dismiss their presence in post-merger final rounds and successfully exercise market power. Indeed, in order for a so-called mid-market vendor to make the final round of a procurement – as happens frequently in today’s market – it usually must first beat out one or more of the supposed “high-function” software vendors. Such firms cannot be dismissed as weak competitors.

 

86. It is possible, of course, that Oracle might occasionally be able to tell that a given customer is not able to replace PeopleSoft with an equally competitive seller. This does not change the Court’s conclusions. Section 7 requires proof of a likely “substantial” adverse impact on competition in a “line of commerce.” A de minimis impact will not suffice. Brown Shoe, 370 U.S. at 328; Gerlinger v. Amazon.com, Inc., 2004-1 Trade Cas. (CCH) ¶74, 363 at 98, 876 (N.D. Cal. 2004). Where, as here, there is only a possibility of sporadic post-merger effects on specific customers, antitrust intervention is inappropriate.

 

87. The Court also rejects Professor McAfee’s “merger simulation” as simplistic and unreliable. In the first place, this is nothing like the sophisticated merger simulations employed in cases like Staples and discussed in the current economic literature. See, e.g., Gregory J. Werden, Luke M. Froeb and David T. Scheffman, A Daubert Discipline for Merger Simulation, (Feb. 2004 draft available at www.ftc.gov/be/daubertdiscipline.pdf); Jerry A. Hausman & Gregory K. Leonard, Economic Analysis of Differentiated Products Mergers Using Real World Data, 5 Geo. Mason L. Rev. 321 (1997). Such models attempt to estimate the effects of mergers by calculating own- and cross-price elasticities from real-world data. In contrast, Professor McAfee’s model has only two data inputs, market shares (which he obtained from Professor Elzinga, and which are invalid because of the incorrect market definitions employed) and a crude estimate of the degree to which consumers currently capture surplus. The model will always predict a price increase from a merger, and paradoxically it will predict a greater price

 

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increase from a “three to two” merger the more competition thrives under the supposed pre-merger oligopoly conditions. This makes no sense. If, as the facts of this case indicate, competition thrives despite alleged oligopoly conditions, one should question the relationship between market structure and performance, not hard-wire into a merger simulation the belief that the number of competitors is the driver of market performance.

 

88. Professor McAfee’s model is also strikingly at odds with the observed behavior of buyers in the relevant markets. Rooted in auction theory, the model presumes that the number of “bidders” is a primary determinant of realized prices. EAS buyers, however, voluntarily limit the number of firms with which they negotiate prices, typically to one or two. Indeed, of the over 200 procurements Professor McAfee studied for his regressions, SAP, Oracle and PeopleSoft all went head-to-head against one another in less than two percent of the cases. The industry-standard practice of limiting the number of “bidders” would be highly irrational behavior if the assumptions of the McAfee model were reflective of market realities. In reality, EAS buyers do not conduct auctions, but rather engage in free-form simultaneous bilateral negotiations in which not only prices, but the nature and scope of the product sold, service commitments, terms and conditions, and other factors are negotiated. None of this complexity is captured by Professor McAfee’s model, rendering its results wholly unreliable and unpersuasive. See Concord Boat Corp. v. Brunswick Corp., 207 F.3d 1039, 1056 (8th Cit. 2000) (economic model that did not fit facts of industry was inadmissible); Heary Bros. v. Lightning Prot. Inst., 287 F. Supp. 2d 1038, 1066 (D. Ariz. 2003) (same).

 

89. In sum, the evidence provides no basis upon which the Court can find a likelihood of adverse unilateral effects from the proposed transaction. The “localized competition” premise of the theory does not apply, the Merger Guidelines’ analysis suggests there is not a unilateral effects problem, and the contentions of Plaintiffs’ experts that adverse unilateral effects would arise through price discrimination are unfounded.

 

ENTRY AND EXPANSION

 

90. Contemporary merger analysis recognizes that “[i]n the absence of significant [entry] barriers, a company probably cannot maintain supracompetitive pricing for

 

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any length of time,” even in a highly concentrated market. United States v. Baker Hughes Inc., 908 F.2d 981, 987 (D.C. Cir. 1990); see also California v. American Stores Co., 872 F.2d 837, 842-43 (9th Cir. 1989) (“[a]n absence of entry barriers into a market constrains anticompetitive conduct, irrespective of the market’s degree of concentration”). Likewise, if existing firms in the market can expand their output in response to the attempted exercise of market power, i.e., there are insignificant barriers to expansion, the sustained exercise of market power is unlikely. Rebel Oil Co. v. Atlantic Richfield Co. 51 F.3d 1421, 1441 (9th Cir. 1995).

 

91. Plaintiffs have vigorously asserted that entry into the “high-function” HRM and FMS markets would be time-consuming, difficult, and beyond the means of any potential vendors, even Microsoft. Plaintiffs’ entry arguments, however, are riddled with flaws and are unpersuasive.

 

92. In the first place, Plaintiffs relegate all EAS vendors other than SAP, Oracle and PeopleSoft into the category of potential competitors; that is, firms presently not in the relevant markets, and by hypothesis without the right products to compete for large and complex enterprises. This is incorrect. Firms such as Lawson, AMS, ADP and even Microsoft have already “entered” at least parts of the alleged markets. Plaintiffs acknowledge Lawson’s and AMS’s presence, and mostly seek to cabin them to parts of the relevant markets. Plaintiffs deny Microsoft’s presence, but the evidence shows that with its Axapta product Microsoft is already seeking EAS business from large (if not the very largest) enterprises, and has formed an alliance with BearingPoint to target companies in what Microsoft calls the “Corporate Account Space.” That is, by any definition, “entry,” even if in Microsoft’s case it is very recent entry. Accordingly, the question is not whether these firms can enter the alleged relevant markets, but whether as relatively small players today they can expand their positions to discipline the exercise of unilateral market power.

 

93. Second, the lesson to be learned from firms such as Lawson, AMS, Retek and SCT (to name a few), is that one does not need to become SAP, Oracle or PeopleSoft to enter and prosper in the alleged relevant markets. Plaintiffs consistently make the mistake of presuming one must duplicate the scale and scope of PeopleSoft to be a credible competitive

 

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alternative as a seller of “high-function” software. However, as Professor Hausman explained, the relevant question is whether it is feasible for firms not presently serving verticals or other parts of the market where unilateral market power might be exercised to move into those segments and compete away supracompetitive prices. (Tr. 3839:1-3842:2 (J. Hausman)). The success of vendors such as Lawson, AMS, Retek and SCT proves it is feasible, and that there are not significant barriers to entry or expansion into verticals. Whether it is feasible for a new entrant to replicate PeopleSoft is beside the point.

 

94. Third, Plaintiffs’ entry arguments have consistently misstated the relevant standard by which to judge the timeliness of entry or expansion. In their Trial Brief and elsewhere, Plaintiffs have cited the two-year standard of ¶ 3.2 of the Merger Guidelines. They neglect to mention, however, that ¶ 3.2 contains an exception for durable goods: “Where the relevant product is a durable good, consumers, in response to a significant commitment to entry, may defer purchases by making additional investments to extend the useful life of previously purchased goods and in this way deter or counteract for a time the competitive effects of concern. In these circumstances, if entry only can occur outside of the two year period, the Agency will consider entry to be timely so long as it would deter or counteract the competitive effects of concern within the two-year period and subsequently.” Id. EAS systems are durable goods, and the evidence shows that large enterprises can and do delay their purchases of new EAS systems for substantial periods of time, e.g., many years in the case of Plaintiffs’ witness Greyhound. This means a time period longer than two years must be used to assess entry and expansion in this case.

 

95. This is particularly significant in the consideration of Microsoft’s ongoing efforts to build an EAS business, which Plaintiffs (with Microsoft’s support) claim will not put Microsoft in the position to compete for large enterprise HRM and FMS business for several years, perhaps four or five. This argument is undermined factually by Microsoft’s present efforts to market its Axapta products to all but the very largest enterprises. But even putting that aside, were it true that Microsoft would not have a robust FMS and HRM offering for the large enterprise until 2007 or even 2009, the Court would still not dismiss Microsoft as an “untimely

 

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entrant.” Microsoft’s entry into the EAS business is already having profound competitive effects, not the least of which is this proposed acquisition. Furthermore, in a business where “vision” and future direction are so important to customer behavior, the prospect of a new, state of the art Microsoft EAS product in the relatively near future can be expected to cause some buyers to “defer purchases [of EAS systems] by making additional investments to extend the useful life of previously purchased goods,” and thereby to wait for the new Microsoft products. Merger Guidelines § 3.2. This is a phenomenon that creates current competitive pressure on the major EAS vendors, and it cannot be diminished by applying the “timeliness” branch of entry law in an overly-wooden and erroneous manner.

 

96. The Court finds Plaintiffs’ entry and expansion arguments unpersuasive. To the contrary, there appear to be no significant barriers to the kind of entry and expansion that would be required to protect buyers from post-merger competitive harm.

 

BUYER POWER

 

97. Even when the government is entitled to a presumption that an acquisition is likely to have anticompetitive effects, that presumption is rebuttable and can be defeated by evidence suggesting that the statistics on which the presumption is based may inaccurately predict the transaction’s probable effect on competition. See Baker Hughes, 908 F.2d at 984, 987. Those factors include the power and sophistication of the buyers involved. Id. at 986-87; United States v. Archer-Daniels-Midland Co., 781 F. Supp. 1400, 1422 (S.D. Iowa 2001); United States v. Country Lakes Foods, 754 F. Supp. 669, 673, 679-80 (D. Minn. 1990).

 

98. There is little likelihood that an acquisition will substantially lessen competition if the buyers are sophisticated and powerful because under those circumstances, even a vendor with market power is not likely to be able to exercise “power over price.” United States v. Baker Hughes, Inc., 731 F. Supp. 3, 11 (D.D.C. 1990), aff’d 908 F.2d at 981 (D.C. Cir. 1990); United States v. Archer-Daniels-Midland Co., 1991-2 Trade Case. (CCH) ¶ 69, 647 at 67, 918-19 (S.D. Iowa 1981); United States v. Syufy Enter., 903 F.2d 659, 663 (9th Cir. 1990) (Kozinski, J.) (describing government’s monopolization claim as “remarkable” where “the alleged victims are humongous national corporations with considerable market power of their

 

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own.”). The record here establishes that the alleged “vulnerable customers” – the largest and most sophisticated buyers of information technology in the world – have considerable buyer power. They are sophisticated negotiators (often supported by large consulting firms that are true specialists in the negotiation of EAS purchases), with genuine leverage, who use their size, power, and prospective value to the seller as references for future customers – and as future customers for additional products and services – to negotiate highly competitive prices.

 

99. Significantly, the primary sources of buyer leverage are unaffected by the proposed acquisition. They include: (a) the ability to make large purchases (both in terms of the types of software involved and the number of “seats”); (b) the ability to credibly threaten to divert some business to point solution providers or EAS vendor in other pillars; (c) the ability to provide reference value; (d) the ability to justify internal development or IT outsourcing initiatives that smaller companies would find uneconomic; (e) the ability to credibly threaten the “do nothing” option, and (f) the ability to offer or withhold future purchases, specified and unspecified. To be sure, having a viable competitive option to a vendor’s offering is also important, but many such options will remain post-merger, not the least of which will be SAP – the firm that most large enterprises turn to for these products. There is no reason to conclude that the loss of PeopleSoft as one competitive option will undermine the buyer leverage that is so evident today.

 

DYNAMIC COMPETITION AND INNOVATION

 

100. Finally, Plaintiffs claim that the acquisition is likely to chill innovation. The record provides no basis for this conclusion. To the contrary, the intensely dynamic nature of the relevant markets is another reason not to be concerned about adverse competitive effects.

 

101. In the first place, Plaintiffs’ innovation argument rests on a logical fallacy — that the exceedingly narrow product markets advanced to study price effects are the appropriate markets for assessing innovation effects. The government’s own Antitrust Guidelines for the Licensing of Intellectual Property adopt a different approach, choosing to address effects on innovation in “innovation markets” that capture all “research and development efforts, technologies, and goods that significantly constrain the exercise of market power with respect to

 

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the relevant research and development, for example by limiting the ability and incentive of a hypothetical monopolist to retard the pace of research and development.” U.S. Department of Justice and FTC, Antitrust Guidelines for the Licensing of Intellectual Property, available at http://www.usdoj.gov/atr/public/guidelines/ipguide.htm#t321. § 3.2.3. This is a reflection that the forces that promote innovation, and constrain efforts to slow the pace of innovation, are not necessarily contained in “goods markets” defined by the Merger Guidelines. The government has never even addressed innovation effects from this perspective, instead implying that as goes price competition, so goes innovation. This is contrary to the record evidence.

 

102. In this case, the evidence clearly shows that far more than rivalry for “high-function” customers drives innovation. As Professor Teece testified, the same code base is marketed by EAS vendors to large and medium-sized customers alike, requiring them to respond to innovations not only by those vendors serving the largest customers, but by market participants serving all substantial enterprises. These include the many point solution and best-of-breed providers that constantly push the state of the art in particular modules and functionalities. It also includes vertical specialists like AMS, Lawson and Retek. And of course it includes Microsoft, whose large investments in a new EAS code base built on the .NET platform (“Project Green”) would surely induce appropriate competitive responses. In short, the evidence shows this is a highly dynamic market in which the forces of innovation are omnipresent. In this environment, it is sheer speculation to claim that the acquisition of PeopleSoft would retard innovation. See United States v. Microsoft Corp., 253 F.3d 34, 49 (D.C. Cir. 2001) (“Rapid technological change leads to markets in which firms compete through innovation for temporary market dominance, from which they may be displaced by the next wave of product advancements.”) (internal quotations omitted).

 

103. The record also shows that Oracle has, and will continue to have, an incentive to engage in product innovation because it faces vigorous competition from much larger rivals at multiple levels of the technology “stack.” The emergence of the applications integration layer described by Dale Kutnick and Professor Teece is a clear example of this, having brought applications suite vendors into direct competition with middleware providers

 

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such as IBM. There is also clear evidence of “stack-based” competition among SAP, Oracle, IBM and Microsoft that will provide a continuing spur to innovation. This kind of competition is of fundamental importance to the relevant markets and cannot be ignored by asserting that it takes place “outside the market.” In fact, it undermines the government’s market definitions as well as its competitive effects analysis. FTC v. R.R. Donnelley & Sons Co., Civ. A. No. 90-1619 SSH 1990 WL 193674, at *4 (D.D.C. Aug. 27, 1990) (market definition should be expanded because the ability of a substitute product to compete “will be enhanced in the future because of further technological and market developments”).

 

104. In short, the record provides no basis for predicting that the acquisition will reduce innovation. To the contrary, innovation will help assure a competitive post-merger market.

 

HARM TO THE PEOPLESOFT INSTALLED BASE

 

105. As an additional adverse effect on competition, Plaintiffs claim that existing PeopleSoft customers could face migration costs, higher maintenance fees and a reduction in the quality of ongoing upgrades and enhancements should Oracle acquire PeopleSoft. Several current PeopleSoft customers backed this claim at trial, at least by expressing their fears of such an outcome. Nevertheless, this claim is both factually and legally deficient.

 

106. In the first place, the fears expressed by PeopleSoft customers do not relate to any alleged competition-reducing effects of the transaction. See generally Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 429 U.S. 477, 488-89 (1977) (defining “antitrust injury” in the merger context as an injury which occurs “‘by reason of’ that which made the acquisitions unlawful”). Rather, they relate to the potential for the customer’s investment in PeopleSoft products to be stranded because those products may be harder to maintain indefinitely. Such harm (assuming it transpired) would be unrelated to any reduction in competition. That is, a customer’s investment in PeopleSoft products does not become stranded because the proposed competition is anticompetitive; it is stranded if the products are not maintained as long as PeopleSoft might maintain them, whether or not competition is harmed. A competitively benign

 

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acquisition of PeopleSoft by Oracle threatens the same stranded investment as a competitively harmful acquisition. See Tr. 2547:23-2548:2 (P. McAfee) (acknowledging that customers who had invested in the PeopleSoft platform would have incentives to oppose the proposed acquisition even if it did not harm competition). For this reason, the Court does not regard the potential for stranded investment to present an antitrust concern.

 

107. The Court also rejects the claim that Oracle would likely raise maintenance costs or reduce quality. In reaching this conclusion, the Court notes but does not rely on Oracle’s public commitments to support the current PeopleSoft products. Rather, the Court finds that Oracle’s economic incentives, and indeed the entire rationale for the PeopleSoft acquisition, require Oracle to maintain highly competitive support and maintenance practices.

 

108. Numerous courts have recognized that “systems level” competition for new customers and new business generally disciplines any temptations to exploit one’s “installed base” of “aftermarket” customers, whether or not such customers are locked-in by switching costs. As the Court said in SMS Sys. Maint. Servs. v. Digital Equip. Corp., 188 F.3d 11, 18 (1st Cir. 1999):

 

Reputation is important to a firm that constantly competes for new customers, and a manufacturer’s behavior in the aftermarket probably will be scrutinized by customers shopping for the firm’s products in the primary market. If the firm has a bad reputation, that will prompt potential customers to go elsewhere. Moreover, such a firm eventually will suffer defections from its installed base as well, for firms concerned with the long term cannot afford to bite the hands that feed them.

 

109. The evidence demonstrates that Oracle’s desire to compete for new customers and new business, and especially to convince the PeopleSoft customers to remain Oracle customers, would ensure highly competitive behavior toward the acquired installed base. After all (and as Plaintiffs are quick to point out), Oracle is not proposing to buy PeopleSoft for technology or other tangible assets, but rather for the installed base of customers. The acquisition would cease to make economic sense if Oracle turned around and exploited that installed base, a course of action that would most likely drive the current PeopleSoft customers to SAP or other competitors. These customers, it must be remembered, will eventually need to

 

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upgrade to something, either to Oracle products or others’. Oracle can expect to maintain them as customers only by behaving competitively at all times, including for whatever period passes before such customers make an upgrade decision.

 

EFFICIENCIES

 

110. “[E]conomic efficiency is one of the main goals of antitrust . . . .” Thomas B. Leary, Efficiences and Antitrust: A Story of Ongoing Evolution, ABA Section of Antitrust Law Fall Forum 2002, Washington, D.C. (Nov. 8, 2002)(available at http://www.ftc.gov/speeches/leary/efficienciesandantitrust.htm; visited July 7, 2004). The Merger Guidelines now explicitly provide for consideration of efficiencies in the evaluation of mergers under Section 7, noting, “Efficiencies generated through merger can enhance the merged firm’s ability and incentive to compete, which may result in lower prices, improved quality, enhanced service, or new products.” Merger Guidelines ¶ 4; quoted, United States v. Long Island Jewish Med. Ctr., 983 F. Supp. 121, 137 (E.D.N.Y. 1997). “Indeed, the primary benefit of mergers to the economy is their potential to generate such efficiencies.” Merger Guidelines ¶ 4. Assessment of efficiencies is increasingly common in court decisions involving antitrust challenges to mergers.

 

111. “In the context of a merger, efficiencies grow out of the ability of the combining firms to ‘better utilize existing assets’ through integration.” ABA Section of Antitrust Law, MERGERS AND ACQUISITIONS: UNDERSTANDING THE ANTITRUST ISSUES, 2D ED. at 175 (2004) (quoting Merger Guidelines ¶ 4). The two types of efficiencies “most commonly recognized in merger analysis are productive efficiencies and innovative efficiencies.” Id. at 176. The record in this case establishes, to any appropriate standard of proof, that the purpose and likely effect of the proposed acquisition are to capture very substantial efficiencies of this nature.

 

112. More specifically, the record shows clearly that Oracle reasonably contemplates that the acquisition will generate substantial cost savings (possibly exceeding $1 billion annually). These productive efficiencies derive from the opportunity to combine the duplicative research and development, sales and marketing and general and administrative infrastructures of the two organizations. (Tr. 3468:23-3470:2 (S. Catz)). Although more than

 

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$1 billion in annual savings may sound optimistic, even for an upside potential benchmark, the magnitude of these efficiencies derives from the undisputed fact that EAS is a high-fixed-cost/low-marginal-cost activity. By eliminating duplication in fixed costs, Oracle can save very large amounts of money while continuing to serve, and even improving its ability to serve, the R&D and support needs of the combined customer base.

 

113. These estimated cost savings dwarf by several orders of magnitude even the outside estimates of total potential anticompetitive harm asserted by Plaintiffs within the alleged “markets” for “high-function” FMS and HRM software. (Tr. 4416:9-4418:3 (Teece)). Thus, with headroom to spare, the cost efficiencies alone dwarf even the maximum range of any asserted anticompetitive effect. A fortiori, because the effects of the transaction will be procompetitive, efficiencies of this magnitude amply confirm the numerous other grounds for rejecting Plaintiffs’ Section 7 allegations.

 

114. Plaintiffs’ efficiencies expert, Professor Zmijewski, criticized the portion of these efficiencies attributable to the projected cost savings on the grounds that the projections are not sufficiently “substantiated” or “verified”, as the Merger Guidelines prescribe, and may include some costs that will vary with output. However, because PeopleSoft shifted its 2002 position in favor of a combination to one of implacable opposition to acquisition by Oracle, Oracle’s estimates of specific cost savings necessarily relied on publicly available information, as well as certain assumptions based upon Oracle’s careful assessment of its own knowledge and experience in the industry. (Tr. 3480:11-15 (S. Catz)). To demand more than that would mean that efficiencies in the form of cost savings could never be shown in unfriendly transactions.

 

115. Moreover, Oracle’s cost savings projections come with unusually powerful indicia of credibility. They were not prepared specifically for this proceeding but were instead the byproduct of overall financial projections prepared for consideration by Oracle’s board in evaluating the terms of its multi-billion dollar tender offers. (Tr. 3468:8-3470:25 (Catz)). Thus, they cannot be dismissed as self-serving. The sponsor of the cost savings projections testified under oath that they were “bottoms up” cost-savings projections (unrelated to the simultaneous “worst case” revenue projections), and there is no basis in the record for

 

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doubting the veracity of that testimony. (Tr. 3491:6-25 (Catz)). Indeed, Professor Zmijewski testified that he had formed no opinion to the contrary or that the projections were not accurate. (Tr. 4556:6-11; 4580:3-14 (Zmijewski)). In short, this record establishes that the proposed acquisition is likely to yield substantial cost efficiencies that will be used by Oracle in competing for sales of its products to all future customers, including the large customers with whose welfare the government is concerned.

 

116. The record also shows substantial opportunities for the second major type of efficiency, innovative efficiencies. “Innovative efficiencies arise when, for example, merging firms lower costs by eliminating duplicative research and development operations or by combining to expand the benefits of a superior technology.” MERGERS AND ACQUISITIONS, supra at 176. At each level of the technology stack in which Oracle competes (and hopes to compete), it is confronted by rivals with resources and scale that dwarf Oracle’s – i.e., Microsoft and IBM at the database level (Tr. 3436:3-7 (Catz)); IBM and SAP at the middleware level (Tr. 4143:16-4144:22 (Kutnick)); IBM, Microsoft and SAP at the burgeoning integration level (Tr. 4372:5-12 (Teece)); and SAP and Microsoft at the applications level.

 

117. The record is clear and incontrovertible that the rationale for the proposed acquisition is to enable Oracle to catch up to those larger rivals in terms of both resources and scope so that it can effectively compete with them in the future. There is uncontroverted testimony from Dr. Teece regarding the “virtuous cycle” that will result from allowing Oracle’s R&D costs to be spread over the enlarged customer base created by the acquisition, permitting Oracle to compete more effectively at more levels of the technology stack, enabling it to survive and intensify its expanding area of competition with IBM, Microsoft and SAP.

 

118. Finally, the record shows that those cost savings and the economies of scope achieved by the transaction are likely to be substantially shared with the very large organizations that the government refers to in its Complaint. Those organizations are the largest and most sophisticated purchasers of the database software, middleware, integration layer and applications software that Oracle sells and hopes to sell in competition with its much larger rivals.

 

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CONCLUSION

 

119. For the reasons stated above, the Court finds that Oracle’s proposed acquisition of PeopleSoft is unlikely to adversely affect competition in a line of commerce as required to justify a prohibition under Section 7 of the Clayton Act.

 

DATED: July 8, 2004

 

Respectfully submitted,

   

LATHAM & WATKINS LLP

       

J. Thomas Rosch

Gregory P. Lindstrom

Daniel M. Wall

   

ORACLE CORPORATION

       

Dorian Daley

Jeffrey S. Ross

   

By

 

                /s/


       

Daniel M. Wall

Attorneys for Defendant

ORACLE CORPORATION

 

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      CASE NO. C 04-807 VRW


PROOF OF SERVICE

 

United States of America, et al. v. Oracle Corporation

U.S.D.C., Northern District, San Francisco Division, Case No. C 04-0807 VRW

 

I am employed in the County of San Francisco, State of California. I am over the age of 18 years and not a party to this action. My business address is Latham & Watkins LLP, 505 Montgomery Street, Suite 1900, San Francisco, CA 94111-2562.

 

ORACLE CORPORATION’S PROPOSED CONCLUSIONS OF LAW

 

The following parties were served electronically on July 8, 2004 by simultaneously efiling the above-referenced document(s) with the United States District Court, Northern District of California, Case No. 04-CV-0807 VRW:

 

•     Stephen D. Alexander

  alexast@ffhsj.com

•     Jason T. Anderson

  janderson@carrferrell.com

•     Alan Michael Barr

  abarr@oag.state.md.us

•     Gary Honick

  ghonick@oag .state.md.us

•     Todd A. Sattler

  tsattler@state.nd.us

•     John Robert Tennis

  jtennis@oag.state.md.us

•     Kristen Marie Olsen

  kristen.olsen@state.mn.us

•     Mark Bernard Tobey

  mark.tobey@oag.state.tx.us

•     Kyle David Andeer

  kyle.andeer@usdoj.gov

•     Pamela P. Cole

  pam.cole@usdoj.gov

•     Chad S. Hummel

  chummel@manatt.com

•     Theresa K. Hankes

  hankes.theresa@dorsey.com

•     Hway-Ling Hsu

  hhsu@be-law.com

•     Robert J. Katerberg

  Robert.Katerberg@usdoj.gov

•     Andrew Thomas Mortl

  amortl@glynnfinley.com

•     Jeremy Todd Elman

  jelman@fenwick.com

•     David M. Lisi

  dlisi@fenwick.com

•     Conrad John Smucker

  conrad.smucker@usdoj.gov

•     Emmett C. Stanton

  estanton@fenwick.com

•     James Clayton Owens

  jowens@cgsh.com

•     David Jacques Smith

  smithdj@arentfox.com

•     John Mark Gidley

  mgidley@whitecase.com

•     Rajeev Kumar Malik

  rmalik@whitecase.com

•     Jennifer Lynne Edwards

  jeedwards@ag.state.oh.us

•     Beth Ann Finnerty

  bfinnerty@ag.state.oh.us

•     Mitchell Lee Gentile

  mgentile@ag.state.oh.us

•     Jay L. Himes

  jay.himes@oag.state.ny.us

•     Timothy E. Moran

  timothy.moran@ago.state.ma.us

•     Gary Leland Reback

  greback@carrferrell.com

•     Michael J. Bettinger

  mikeb@prestongates.com

•     Erica L. Craven

  elc@lrolaw.com

•     Shawn Hanson

  shanson@jonesday.com

•     Karl Olson

  ko@lrolaw.com

•     Arturo Esteban Sandoval

  asandoval@mwe.com

•     Matthew P. Vandall

  mvandall@jonesday.com

•     William Harrison Wright

  whwright@hhlaw.com

•     George A. Yukas

  gyuhas@Orrick.com

 

LATHAM & WATKINSLLP

    ATTORNEYS AT LAW

        SAN FRANCISCO

   1   

PROOF OF SERVICE

CASE NO. C 04-0807 VRW


On July 9, 2004, I will serve a true copy of the following document(s) described as:

 

ORACLE CORPORATION’S PROPOSED CONCLUSIONS OF LAW

 

to the party listed on the attached service list by First Class Mail:

 

  SEE ATTACHED SERVICE LIST

 

I declare that I am employed in the office of a member of the Bar of, or permitted to practice before, this Court at whose direction the service was made and declare under penalty of perjury that the foregoing is true and correct.

 

Executed on July 8, 2004, at San Francisco, California.

 

/s/            


LINDA C. TAM

 

LATHAM & WATKINSLLP

    ATTORNEYS AT LAW

        SAN FRANCISCO

   2   

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CASE NO. C 04-0807 VRW


SERVICE LIST

 

United States of America, et al. v. Oracle Corporation

U.S.D.C., Northern District, San Francisco Division, Case No. C 04-0807 VRW

 

Renata B. Hesse, Chief

N. Scott Sacks, Assistant Chief

R. Hewitt Pate, Assistant Attorney General

J. Bruce McDonald, Deputy Assistant, AG

Claude F. Scott, Jr., Trial Attorney

UNITED STATES DEPARTMENT OF JUSTICE

Antitrust Division

Networks & Technology Enforcement Section

Patrick Henry Building

601 D Street, Suite 1200

Washington, DC 20530

Telephone: (202) 307-6200

Facsimile:  (202) 616-9937

 

Counsel for Plaintiff United States of America

 

Mark J. Bennett, Attorney General

DEPARTMENT OF THE ATTORNEY GENERAL

425 Queen Street

Honolulu, HI 96813

Telephone: (808) 586-1282

Facsimile:  (808) 586-1239

 

Counsel for Plaintiff State of Hawaii

 

Greg Abbott, Attorney General

Barry R. McBee, First Assistant Attorney General

Edward D. Burbach, Deputy Atty General for Lit.

Kim Van Winkle, Assistant Attorney General

OFFICE OF THE ATTORNEY GENERAL

P.O. Box 12548

Austin, TX 78711-2548

Telephone: (512) 463-2185

Facsimile:  (512) 320-0975

 

Counsel for Plaintiff State of Texas

 

Phillip H. Warren, Chief

Phillip R. Malone, Trial Attorney

UNITED STATES DEPARTMENT OF JUSTICE

Antitrust Division

450 Golden Gate Avenue, Room 10-0101

San Francisco, CA 94102

Telephone: (415) 436-6660

Facsimile:  (415) 436-6687

 

Counsel for Plaintiff United States of America

 

Thomas F. Reilly, Attorney General

Consumer Protection and Antitrust Division

One Ashburton Place

Boston, MA 02108

Telephone: (617) 727-2200, Ext. 2516

Facsimile:  (617) 727-5765

 

Counsel for Plaintiff The Commonwealth of Massachusetts

 

J. Joseph Curran, Jr., Attorney General

Ellen S. Cooper, Assistant Attorney General Chief

OFFICE OF THE ATTORNEY GENERAL

Antitrust Division

200 St. Paul Place, 19th Floor

Baltimore, MD 21202

Telephone: (410) 576-6470

Facsimile:  (410) 576-7830

 

Counsel for Plaintiff State of Maryland

 

LATHAM & WATKINSLLP

    ATTORNEYS AT LAW

        SAN FRANCISCO

   3   

PROOF OF SERVICE

CASE NO. C 04-0807 VRW


Wayne Stenehjem, Attorney General

Consumer Protection and Antitrust Division

OFFICE OF THE ATTORNEY GENERAL

600 E. Boulevard Avenue, Dept. 125

Bismark, ND 58505-0040

Telephone: (701) 328-2811

Facsimile:  (701) 328-3535

 

Counsel for Plaintiff State of North Dakota

 

Michael Cox, Attorney General

Paul F. Novak, Assistant Attorney General

Special Litigation Division

MICHIGAN DEPT. OF ATTORNEY GENERAL

P.O. Box 30212

Lansing, MI 48909

Telephone: (517) 335-4809

Facsimile:  (517) 373-9860

 

Counsel for Plaintiff State of Michigan

 

Richard Blumenthal, Attorney General

Steven M. Rutstein, Assistant Attorney General

Clare E. Kindall, Assistant Attorney General

OFFICE OF THE ATTORNEY GENERAL

Antitrust Department.

55 Elm Street

Hartford, CT 06106

Telephone: (860) 808-5169

Facsimile:  (860) 808-5033

 

Counsel for Plaintiff State of Connecticut

 

Eliot Spitzer, Attorney General

OFFICE OF THE ATTORNEY GENERAL OF NEW YORK

120 Broadway, 26th Floor

New York, NY 10271

Telephone: (212) 416-8282

Facsimile:  (212) 416-6015

 

Counsel for Plaintiff State of New York

 

Jim Petro, Attorney General

Antitrust Section

OFFICE OF THE ATTORNEY GENERAL

150 E. Gay Street, 20th Floor

Columbus, OH 43215

Telephone: (614) 466-4328

Facsimile:  (614) 995-0266

 

Counsel for Plaintiff State of Ohio

 

LATHAM & WATKINSLLP

    ATTORNEYS AT LAW

        SAN FRANCISCO

   4   

PROOF OF SERVICE

CASE NO. C 04-0807 VRW

EX-99.(A)(5)(CXXXV) 4 dex99a5cxxxv.htm FINDING OF FACT (REDACTED) FILED BY PARENT ON JULY 8, 2004 Finding of Fact (Redacted) filed by Parent on July 8, 2004

Exhibit (a)(5)(cxxxv)

 

LATHAM & WATKINS LLP

J. Thomas Rosch (Bar No. 37668)

Gregory P. Lindstrom (Bar No. 82334)

Daniel M. Wall (Bar No. 102580)

505 Montgomery Street, Suite 1900

San Francisco, California 94111-2562

Telephone: (415) 391-0600

Facsimile: (415) 395-8095

 

ORACLE CORPORATION

Dorian Daley (Bar No. 129049)

Jeffrey S. Ross (Bar No. 138172)

500 Oracle Parkway, 7th Floor

Redwood Shores, California 94065

Telephone: (650) 506-5200

Facsimile: (650)506-7114

 

Attorneys for Defendant

Oracle Corporation

 

UNITED STATES DISTRICT COURT

 

NORTHERN DISTRICT OF CALIFORNIA

 

SAN FRANCISCO DIVISION

 

UNITED STATES OF AMERICA, et al.,

 

CASE NO. C 04-0807 VRW

Plaintiffs,

   

v.

 

ORACLE CORPORATION’S PROPOSED

FINDINGS OF FACT

ORACLE CORPORATION,

  (PUBLIC VERSION)

Defendant.

   

 

         Case Number: C 04-0807 VRW
         Oracle Corporation’s Proposed Findings of Fact


TABLE OF CONTENTS

 

I.

  

INTRODUCTION

   1

II.

  

BACKGROUND

   2
     A.    The Parties    2
     B.    The Industry: Enterprise Applications Software    2
     C.    The Acquisition    3
     D.    The Lawsuit    3

III.

  

PRODUCT MARKET DEFINITION

   5
     A.    Industry Definitions    5
     B.    DOJ-Constructed Definitions    7
          1.    “High Function” and “High-Function FMS Software” have no industry meaning    7
          2.    “Large and complex enterprise” has no industry meaning    9
     C.    There is no set of software product characteristics that define “high function”    11
          1.    Core HRM and FMS modules address basic customer needs    11
          2.    There is no distinction between “high-function” and “standard” HRM and FMS software    12
     D.    Customers have many solutions other than Oracle, PeopleSoft, and SAP from which to choose to meet their core HRM and FMS needs    15
          1.    Generally    15
          2.    Incumbent Systems / “do nothing”    18
          3.    Lawson    21
          4.    AMS    23
          5.    Microsoft    25
          6.    Outsourcing competes for large customers    30
          7.    Other competitive alternatives    36
     E.    The government’s witnesses do not support the government’s market definition    37

 

         Case Number: C 04-0807 VRW
         Oracle Corporation’s Proposed Findings of Fact


          1.    Size of the enterprise    37
          2.    Global support    39
          3.    Scalable Solutions    40
          4.    Business Organization    42
     F.    Customer Buying Behavior is Inconsistent with the Government’s Alleged Narrow Market Definition    43
     G.    Broader Competitive landscape    49

IV.

  

GEOGRAPHIC MARKET DEFINITION

   50

V.

  

CONCENTRATION

   55
     A.    Market Shares    55

VI.

  

COMPETITIVE EFFECTS

   58
     A.    Competition Is Not Localized    58
          1.    Experts do not claim competition between Oracle and PeopleSoft is localized    61
     B.    Other firms can enter or reposition    63
          1.    SAP    63
          2.    Lawson    66
          3.    Microsoft    67
          4.    IBM    68
          5.    AMS    69
          6.    The JD Edwards story does not demonstrate difficulty of entry or repositioning    69
     C.    Buyers control the process    70
          1.    Buyers control the down-selection    70
          2.    Buyers control the information that vendors receive    75
          3.    Vendors have to take customer tactics and leverage seriously    82
     D.    Prices are not likely to increase post-merger / Customer leverage and constraints on Oracle pricing exist without PeopleSoft    83
          1.    Without PeopleSoft, customers still have multiple alternatives for procuring HRM an FMS software    83

 

         Case Number: C 04-0807 VRW
    ii    Oracle Corporation’s Proposed Findings of Fact


          2.    Witnesses confirm customers expect to have choices post-acquisition    85
          3.    Without PeopleSoft, customers have continuing leverage over vendors post-license    85
          4.    Without PeopleSoft, vendors still cannot price discriminate in any deleterious sense    88
          5.    Professor McAfee’s auction-based merger simulation does not “predict” post-merger price increases for HRM and FMS software because his model does not fit the structure of competition    91
          6.    Stack competition provides an additional constraint on post-acquisition pricing    98
     E.    Innovation is not likely to decrease post-merger    109
     F.    Exogenous Effects    111

VII.

  

EFFICIENCIES

   113
     A.    The Proposed Transaction Will Yield Significant Cost-Savings    113

 

         Case Number: C 04-0807 VRW
    iii    Oracle Corporation’s Proposed Findings of Fact


I. INTRODUCTION

 

Pursuant to the Court’s June 25, 2004 Minute Order in this matter, Defendant Oracle Corporation hereby submits its Proposed Findings of Fact. Based on the record of the case, including the testimony of witnesses called to trial, exhibits, designated deposition testimony, written discovery, and all other such materials that are before the Court, Oracle submits that the Plaintiffs did not, to a preponderance of the evidence:

 

(a) define a cognizable relevant product market and specifically did not define a sufficiently concrete and definite product market in “high function” financial management or human resources software;

 

(b) prove that products other than newly licensed Oracle, PeopleSoft, and SAP offerings properly are excluded from Plaintiffs’ alleged relevant market;

 

(c) define a cognizable relevant geographic market and specifically did not demonstrate a United States only market is proper;

 

(d) prove that there exists deleterious economic price discrimination against the interests of “high function” or “large complex enterprise” customers that would support price discrimination markets;

 

(e) prove that the proposed transaction would lead to such a concentration of market shares in cognizable relevant markets as to warrant a presumption of adverse competitive effect,

 

(f) prove that concentrated market shares, even if proven, would warrant such a presumption under the circumstances of this case and in light of the nature of the procurement process and buyer power in the subject industry;

 

(g) prove that, as a result of the transaction, Oracle unilaterally could impose a profitable, non-transitory price increase;

 

(h) present any evidence that, as a result of the transaction, Oracle could impose a profitable, non-transitory price increase as a result of coordinating with other competitors; or

 

(i) provide any factual support for Professor McAfee’s auction-based model of expected competitive effect from the proposed transaction.

 

         Case Number: C 04-0807 VRW
    1    Oracle Corporation’s Proposed Findings of Fact


II. BACKGROUND

 

  A. The Parties

 

1. Defendant Oracle Corporation (“Oracle”) is a Delaware corporation with its principal place of business in Redwood City, California. (Joint Stipulations of Fact (6/1/04) at 1.) Oracle provides organizations with database technology, enterprise software applications, consulting services, and related products in the United States and abroad. (Joint Stipulations of Fact (6/1/04) at 1.)

 

2. PeopleSoft, Inc. (“PeopleSoft”) is a Delaware corporation with its principal executive office in Pleasanton, California. (Joint Stipulations of Fact (6/1/04) at 2.) PeopleSoft provides organizations with enterprise software applications and consulting services in the United States and abroad. (Joint Stipulations of Fact (6/1/04) at 2.)

 

  B. The Industry: Enterprise Applications Software

 

3. Human Resources Management software (“HRM”) and Financial Management Systems software (“FMS”) are types of enterprise applications software (“EAS”). (Joint Stipulations of Fact (6/1/04) at 2.) Many organizations (including corporations, federal, state, and local government agencies, and non-profit organizations) use HRM and FMS software in some form to automate their financial management and human resources functions. (Joint Stipulations of Fact (6/1/04) at 2.) Employee records and benefits administration are some of the more common business functions addressed by HRM programs sold by software vendors. (Joint Stipulations of Fact (6/1/04) at 2.) General ledger, accounts payable, and accounts receivable are some of the more common business functions addressed by FMS programs sold by software vendors. (Joint Stipulations of Fact (6/1/04) at 2.)

 

4. Oracle, PeopleSoft, and SAP sell HRM and FMS software in the United States and throughout the world. (6/1/04 Joint Stipulated Facts) Lawson Software, AMS, Microsoft, and other software vendors also sell HRM and FMS products in the United States and throughout the world, (see infra.)

 

5. “Sales” of EAS software typically involve payment by customers of a license basis by which customers pay a license fee and an annual maintenance fee. EAS customers are

 

         Case Number: C 04-0807 VRW
    2    Oracle Corporation’s Proposed Findings of Fact


sensitive to initial license fees, in part because the license fee directly impacts the amount of the maintenance fee, which typically is 15-25% of the license fee. (Tr. 133:12-15 (S. Hatfield); Tr. 655:2-4 (P. Maxwell); Tr. 1385:6-11 (M. Gorriz).) The total cost of ownership for EAS includes the license fee, maintenance, support, implementation, hardware, network, change management, and training costs. (Tr. 1658:13-1660:14 (C. Bass).) Implementation costs typically are substantial, running up to five times or more the amount of the initial license fee. (Tr. at 2475:10-18 (P. McAfee); 1215:8-10, 1284:20-1285:5 (C. Peters); 1565:14-20 (C. Wolfe); 4364:3-21 (D. Teece); 1660:15-1665:21 (C. Bass).) Customers frequently buy HRM or FMS modules as part f a larger cluster of software and technology products.

 

  C. The Acquisition

 

6. Oracle initiated a tender offer for the shares of PeopleSoft on June 6, 2003. (Joint Stipulations of Fact (6/1/04) at 2.)

 

  D. The Lawsuit

 

7. Complaint Filed. Plaintiffs sued Oracle Corporation on February 26, 2004, to enjoin Oracle’s tender offer for PeopleSoft.

 

8. Alleged violation of Clayton Act Section 7. The government has alleged that Oracle’s acquisition of PeopleSoft will violate Section 7 of the Clayton Act and that it would lessen competition substantially in interstate trade and commerce. Complaint 39.

 

9. Allegedly, large enterprise customers are most vulnerable. The Complaint alleges that “a large corporation may require a multi-million dollar software solution that is configured to the organization’s needs and can perform these important [financial management and human resource] functions seamlessly and simultaneously across multiple divisions or subsidiaries, multiple lines of business, and multiple legal jurisdictions,” that the “software used to accomplish these tasks varies greatly depending on the needs of the customer,” and that “customers with the most demanding requirements typically find that the set of vendors that can meet their requirements is limited to Oracle, PeopleSoft and one other firm, Germany’s SAP AG.” Complaint 9. “High-function HRM and FMS software,” according to the Complaint, is required by “customers with high-level functional needs (“enterprise customers”). Complaint 14.

 

         Case Number: C 04-0807 VRW
    3    Oracle Corporation’s Proposed Findings of Fact


10. Alleged product market for “high-function” HRM and FMS software. Based on this premise, the Complaint alleges that the relevant product markets in which competition will be lessened are (a) Human Resource Management (“HRM”) software and accompanying services that can be integrated into some of associated functions for a single vendor with performance characteristics that meet the demands of multi-faceted organizations with high-level functional needs (“high-function HRM software”) and (b) Financial Management (“FMS”) software and accompanying services that can be integrated with suites of associated functions from a single vendor with performance characteristics that meet the demands of multifaceted organizations with higher level functional needs (“high-function FMS software”). Complaint 23. The government acknowledges it coined the term “high-function software” as “shorthand... to describe the phenomenon that everybody in the industry seems to recognize, which is, different customers have different requirements.” (Tr. 30:25-31:3 (C. Scott Opening Statement))

 

11. Alleged geographic market limited to the U.S. The Complaint alleges that the relevant geographic market is limited to the United States. Complaint 26. The government acknowledges it selected a United States market in part because a worldwide market showed that SAP is the clear market leader and the relative shares of Oracle and PeopleSoft were correspondingly diminished in the broader market view. (Tr. 30:2-10 (C. Scott Opening Statement)) The government further alleges that customers in the U.S. demand different functionality than do customers in Europe (Tr. 9:14-10:8 (C. Scott Opening Statement)) and that the complexity of the software requires vendors maintain a “presence” in the U.S. to sell to U.S. customers. (Tr. 10:6-14, 11:20-22 (C. Scott Opening Statement).)

 

12. Alleged unilateral competitive effects. The government argues the proposed merger will reduce competition under a “unilateral effects” theory. (See, Plaintiffs’ Trial Brief, filed June 1, 2004, pages 18-25.) The Complaint alleges that the “elimination of one of only three vendors of high-function software will likely result in higher prices.” In addition, Oracle and PeopleSoft allegedly are the two best alternatives for a significant number of customers that

 

         Case Number: C 04-0807 VRW
    4    Oracle Corporation’s Proposed Findings of Fact


do not view SAP to be a viable substitute. Complaint 31. The government states PeopleSoft is Oracle’s “closest rival” and “many” customers face an Oracle/PeopleSoft “duopoly” today because they are already running Oracle and PeopleSoft in their companies. (Tr. 3330:20-3331:7 (C. Scott Argument).) The government also alleges that currently Oracle and PeopleSoft compete to take sales away from each other (Tr. 3330:16-20 (C. Scott Argument)) and because Oracle and PeopleSoft compete head to head today, the loss of that competition post-merger will result in a price increase. (Tr. 3337:4-13 (C. Scott Argument)) Additionally, the Complaint alleges that “Oracle will no longer have the incentive to innovate in order to differentiate itself from PeopleSoft” and that “enterprise customers within the current installed bases of Oracle and PeopleSoft will likely suffer harm if the merger is permitted.” Complaint 32.

 

13. Alleged relevant market for “each transaction.” In order to clarify the allegations regarding market shape and size in the government’s pleaded claim, Oracle propounded an interrogatory that asked “Do you contend that each transaction by which high-function HRM and FMS software is procured constitutes a relevant antitrust market?” (Interrogatory No. 26.) The government responded that “the vendors in those markets sell diversified products through a long procurement process that permits price discrimination, and no two customers or sales are identical. Therefore, economically speaking, it would be valid to treat every sale of high-end HRM or FMS software as a distinct antitrust market. However, for ease of analysis, Plaintiff has aggregated similarly situated customers into product markets where price discrimination occurs as provided by the Horizontal Merger Guidelines and as reflected in the Complaint.” (Plaintiff’s Response To Interrogatory No. 26.) The government’s principal economist, Dr. Kenneth Elzinga, confirmed that this was “one way to think about” the government’s claim. (Tr. at 2229:1-14 (K.Elzinga).)

 

III. PRODUCT MARKET DEFINITION

 

  A. Industry Definitions

 

14. Enterprise applications software (“EAS”). EAS is “the [broad] universe of software applications that are used by an enterprise to automate its overall business processes.” (Parties’ Joint Submission of Definitions dated July 1, 2004, at 6.) EAS refers collectively to

 

         Case Number: C 04-0807 VRW
    5    Oracle Corporation’s Proposed Findings of Fact


software modules from the following categories (“pillars”) of business process applications: Human Resources Management (HRM), Financial Management Systems (FMS), Supply Chain Management (SCM), Customer Relationship Management (CRM), Product Life Cycle Management, Student Information Systems (SIS), and Business Intelligence (BI) pillars. (Parties’ Joint Submission of Definitions dated July 1, 2004, at 6.)

 

15. Enterprise Resource Planning Software (“ERP”). ERP has no generally accepted meaning and “refers, at a minimum, to the set of business applications software that is designed to automate an organization’s back-office functions, such as payroll, general ledger, accounts payable and receivable, benefits management, and employee recordkeeping. It traditionally encompasses HRM and FMS. Some also include one or more other pillars in the definition of ERP, such as Supply Chain Management (SCM) or Customer Relationship Management (CRM).” (Parties’ Joint Submission of Definitions dated July 1, 2004, at 6.) For instance, Christy Bass of Accenture explained that Accenture uses the term ERP today to refer to EAS modules in the HRM, FMS, SCM, CRM, and business intelligence pillars. (Tr. 1675:16-21, 1676:1-3 (C. Bass).) Richard Knowles of SAP, who testified that SAP “invented” the term ERP, indicated that SAP uses ERP to refer exclusively to EAS modules in the HRM and FMS pillars. (Tr. 2810:1-3, 2810:8-17 (R. Knowles).) Curtis Wolfe, the CIO of the State of North Dakota, described North Dakota’s ERP system to include EAS modules in the FMS, HRM, and Student Information Systems (SIS) pillars. (Tr. 1534:10-18 (C. Wolfe).)

 

16. Core HRM. Core HRM means those specific EAS modules that individually or collectively automate Payroll, Employee Tracking and Benefits Administration business processes. (Parties’ Joint Submission of Definitions dated July 1, 2004, at 6.)

 

17. Core FMS. Core FMS means those specific EAS modules that individually or collectively automate General Ledger, Accounts Receivable, Accounts Payable, and Cash and Asset Management business processes. (Parties’ Joint Submission of Definitions dated July 1, 2004, at 5-6.)

 

18. Core HRM and FMS are a small subset of EAS. Core HRM represents only three of tens of modules in the HRM pillar. (Plaintiffs’ Exhibit 3010 (PeopleSoft’s Human

 

         Case Number: C 04-0807 VRW
    6    Oracle Corporation’s Proposed Findings of Fact


Capital Management Solutions) (displayed); Tr. 268:8-269:11 (R. Bergquist). Similarly, core FMS represents only four of tens of modules in the FMS pillar. (Plaintiffs’ Exhibit 3011 (PeopleSoft’s Financial Management Solutions) (displayed); Tr. 270:5-271:12 (R. Bergquist).) HRM and FMS, in turn, represents only two of the at least six pillars that comprise EAS. (Parties’ Joint Submission of Definitions dated July 1, 2004, at 6-7.) As a result, core HRM and FMS comprise only a small fraction of the revenues of the different software vendors. For the first nine months of 2003, for example, Oracle had only nine deals in which a Fortune 500 or Global 2000 customer bought core FMS, and seven where they purchased core HRM. (Tr. 3455:12:3456:10 (S. Catz).)

 

  B. DOJ-Constructed Definitions

 

  1. “High Function” and “High-Function FMS Software” have no industry meaning

 

19. “High-function software” is not an industry-recognized term. High- function software” has no recognized meaning in the industry, (see, e.g., Tr. 349:7-10 (R. Bergquist), 2298:6-20 (K. Elzinga).) Plaintiffs’ witnesses, including its expert Dr. Elzinga, agree “high-function software” is not a term with any standard industry meaning. (Tr. at 349:7-10 (R. Bergquist), Tr. at 2298:6-20 (K. Elzinga).) Professor Elzinga acknowledged that the phrase “high function” was coined for this case, and is not used by anyone in the industry. (Tr. at 2151:24-2152:3, 2181:9-16 (K. Elzinga).)

 

20. Plaintiffs’ proposed definition of high-function software refers to product and vendor features, customer uses, and preferences that occur in various, unpredictable combinations. The government’s definition of “high-function,” which drives its alleged product market definition in this case, is as follows:

 

A “category of software products” (also called “enterprise,” “upmarket,” or “Tier One” software) “capable of executing a wide array of business processes at a superior level of performance,” and which has “at least the following advanced performance capabilities, not all of which each user may demand:” it a) is

 

         Case Number: C 04-0807 VRW
    7    Oracle Corporation’s Proposed Findings of Fact


scalable, b) is highly configurable, c) performs a variety of related transactions seamlessly and d) handles international aspects of a business.

 

(Parties’ Joint Submission of Definitions dated July 1, 2004, at 2-4.) Even witnesses who accepted the government’s concept of high-function software – including Professor Elzinga – could not identify any objective measure that can predictably identify “high function software” in contrast to other types of software. (Tr. 2181:9-16, 2311:3-17 (K. Elzinga).) For instance, Richard Bergquist of PeopleSoft stated that there was no clear cut answer as to the number of concurrent users that would meet the scalability requirement of “high-function software.” (Tr. 353:15-18 (R. Bergquist).)

 

21. No vendor fulfills all “high-function” needs. Plaintiffs’ expert Professor Iansiti acknowledged that no vendor was capable of meeting all of the high-function needs of customers all of the time. (Tr. 2085:3-8 (M. Iansiti).) Moreover, Emerson Electric CEO Charles Peters testified that none of the ERP vendors could meet the truly high function needs of Emerson because “the software vendors that you’re talking about in the financial area have kind of basic functionality. We — we have demands for higher-level functionality than they offer.” (Tr. 1220:2-6 (C. Peters).) Emerson has 45 ERP platform “brands” running within the organization today, and about a hundred different instances. (Tr. 1199:13-17 (C. Peters); Ex. D5168 (Charles A. Peters PowerPoint presentation, “Positioning for the Future”) at 002155).) This includes solutions from ERP vendors, best-of-breed, legacy and home-grown (or custom) applications. (Ex. D5170 (Emerson FMS Footprint).) Christy Bass of Accenture similarly testified that no single vendor offers a comprehensive solution to meet the EAS needs of customers all the time. (Tr. 1657:4-10 (C. Bass); Ex. P3198R (C. Bass 4/21/04 Dep.) at 112:17- 114:5, 138:14-139:2, 176:11-22.)

 

22. Government’s definitions are based on customer preferences or usage. According to Professor Iansiti, “high function” FMS and HRM software matches the needs that flow from “certain characteristics” of large, complex enterprises. (Tr. 2088:21-2089:4 (M. Iansiti).) When asked whether software must meet each and every one of those needs to be

 

         Case Number: C 04-0807 VRW
    8    Oracle Corporation’s Proposed Findings of Fact


considered “high function” software, Professor Iansiti responded that “[t]he more needs that [the software] matches, the more successful it is.” (Tr. 2089:5-8).) Professor Iansiti could not identify a “clear line” distinguishing “high function” software needs from lower-function or mid-market software needs. (Tr. 2090:14-21 (M. Iansiti).) He stated that whether an organization is using EAS software to meet “high function” requirements “depends on how [the organization] [is] using the software....” (Tr. 2107:19-22 (M. Iansiti).) He also testified that whether the software has been implemented and “whether the software is actually working” at an organization is important to understanding if the software matches a “certain type of need” because “[p]eople can make mistakes.” (Tr. 2102:17-18, 2103:10-19, 2104:3-4 (M. Iansiti); see also Tr. 2105:4-10 (M. Iansiti) (“The question, again, is how much the management values those needs, and they would have other ways of running the business. As I explained before, just because – given piece of software can have value to you in certain ways does not mean that you necessarily going to buy it [sic]. You have to make an economic decision, and – trade off values and costs.”); 2108:7-9 (“[t]hey can select to go through more traditional management processes, for example, that don’t require software”).) While he acknowledged that a number of large enterprises were running Lawson software applications, Professor Iansiti did not interview any of these customers to determine if any are using Lawson to meet “high function” needs. (Tr. 2096:19-2097:8) (M. Iansiti).)

 

  2. “Large and complex enterprise” has no industry meaning

 

23. “Large and complex enterprise” is a term created by the government. “Large and complex enterprise” has no independent or industry-standard meaning and the evidence offers no clear guidance regarding the size or level of complexity that would qualify a customer as a “large and complex enterprise.” (Tr. 2087:3-4 (M. Iansiti) (there is no “precise line” in defining enterprises); 2087:16-19 (no precise number of employees required for “large”); 2090:14-21 (describing whether an enterprise is “large and complex” as “a complicated process to assess”).)

 

24. Segmentation of customers by size is for convenience, and does not offer a meaningful way of defining the market. Software vendors may use the terms “large,” “up-

 

         Case Number: C 04-0807 VRW
    9    Oracle Corporation’s Proposed Findings of Fact


market,” “enterprise,” and/or “mid-market” to focus sales and marketing initiatives. (Tr. 2816:6-2818:8 (R. Knowles) (testifying that SAP divided mid-market and large enterprise at $1.5 billion based on SAP’s sales resources and estimated amount of IT “spend” available from those customers).) While many in the software industry differentiate between large customers and mid-market customers, there is no “bright line” test for what is a “large” or “up-market” customer. (Tr. 348:23-349:3 (R. Bergquist) (acknowledging “different parties tend to define it differently”); 2033:1-12 (M. Iansiti); Ex. P3032 (J. Henley 5/4/04 Dep.) at 98:20-25.) Likewise, there is no “bright line” test for what is a “mid-market” customer. (Tr. 2820:9-19 (R. Knowles) (SAP executive noting that the separation between mid-market and large enterprise customers is “not an exact science”); Ex. D7174 (Pollie 5/26/04 Dep.) at 54:14-55:3 (testifying that the meaning of the term mid-market “varies from, from everyone you talk to.”); Ex. P3191 (K. Block 12/16/03 Dep.) at 88:12-21; 94:19-95:3 (noting the term mid-market is used in many different ways by many different people).) EAS vendors, analysts, systems integrators, and others in the industry define the mid-market variously. (See, e.g., Tr. 864:19-865:2 (P. Keating) (noting variability of definitions and that Bearing Point generally refers to mid-market as customers in its General Business Group, which is synonymous with companies having less than $2 billion in revenue), 1846:17-1847:15 (P. Wilmington) (PeopleSoft used to define mid-market as less than $500 million revenue, but after the JDEdwards acquisition raised mid-market to include companies with less than $1 billion revenue).

 

25. Different vendors use different metrics for identifying a large enterprise. There are many different ways to evaluate a customer’s relative size: number of employees, revenues and IT budget are common metrics. Microsoft, for example, distinguishes its corporate and enterprise account segments from mid-market and small business segments on the basis of number of employees, number of PCs, and amount of IT budget. (Tr. 2978:9-16 (D. Burgum).) BearingPoint identifies its Tier 1 customers based on revenues of greater than $100 million and inclusion on the Fortune 2000 and Global 500 lists. (Tr. 865:13-21 (Keating).) Prior to Oracle’s tender offer, PeopleSoft used a proxy of $500 million in revenue to distinguish mid-market customers from large customers. (Tr. 348:5-18 (R. Bergquist).) SAP defines its “large

 

         Case Number: C 04-0807 VRW
    10    Oracle Corporation’s Proposed Findings of Fact


enterprise” market as companies with more than $1.5 billion in revenues. (Tr. 2819:12-20 (R. Knowles).) Oracle segments the market based on the customers’ revenue level or number of employees. (Ex. P3070 (F. Prestipino 5/18/04 Dep.) at 21:5-23:11.)

 

26. Customers of any size may have complex business process automation requirements. Complexity is in the eye of the beholder. Customers need not be large to be “complex.” (Tr. 2908:20-25 (R. Knowles);

 

In an interview before the tender offer, Jeffrey Read, PeopleSoft’s Vice President for Mid-Market market positioning acknowledged, “Few have found that just because the companies we’re dealing with are smaller, their demands are any less complicated.” (Ex. D6074 (PeopleSoft article) at 1.) In a separate interview, Mr. Read acknowledged, “The big challenge for small to mid-sized businesses is that they’re just as complex as large organizations, but they’re trying to do it all faster, with fewer people, and with less money.” (Ex. D6075 (PeopleSoft article) at 2.) Christy Bass confirmed that all of Accenture’s clients have complex functional needs. (Tr. 1613:12-23 (C. Bass).)

 

  C. There is no set of software product characteristics that define “high function”

 

  1. Core HRM and FMS modules address basic customer needs

 

27. Core FMS and HRM address customers’ common basic needs. Core FMS and HRM modules are offered by all the EAS vendors that have HRM and FMS offerings. (P3179 (Ciandrini 1/16/04 Dep.) at 256:2-257:10 (“And I would say in most of these evaluations, in particular for financial accounting applications, for HR and payroll, the functionality is generally all there in all of the competitors.”).) With respect to this basic functionality, there is little differentiation among the products of the EAS vendors. (Tr. 1505:14-18 (M. Glover) (basic HR functionality). Indeed, PeopleSoft recognized the “current dilemma” of seeking to differentiate FMS solutions that offer essentially the same functionality. (D5889 (PeopleSoft PowerPoint slides re Selling Financial Solutions) at 3 (“ERP products, and some niche players

 

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tend to have almost the same core functionality. We can all post to the GL, manage assets, perform tax accounting, manage travel and expenses, etc.”).)

 

28. Core FMS and HRM may not be central to customer needs and preferences. Core HRM and FMS modules typically address the same basic needs in all customers, such as (for FMS) general ledger, accounts payable, accounts receivable, and asset management and (for HRM) employee management and benefits. What EAS modules are considered “core” or important to a specific customer, however, will depend on that customer’s needs and preferences. For instance, the State of North Dakota considers functionality for the administering of grants to be important functionality for an FMS system. (Tr. 1578:5-6 (C. Wolfe); see also Tr. 1230:12-13 (C. Peters) (more critical HR pieces for Emerson are opinion surveys and time and labor reporting).)

 

29. Core FMS and HRM do not address strategic customer needs. Core FMS and HRM automate basic business processes, and are not of high strategic value. (Tr. 1228:9-13 (C. Peters) (HRM is a “simplistic” application, not mission critical); 3208:17-22 (K. Harris) (FMS is not strategic-value EAS).); Tr. 4238:14-4239:3 (D. Kutnick).) As customers evaluate business process solutions, FMS and HRM are necessary but not “strategic” since they do not drive value to the bottom line in the way that CRM or SCM products are more likely to do. (Tr. 4239:1-3 (D. Kutnick).) Government witness Cox Communications, for example, projected $0 in “tangible, assignable benefits” from implementing a new suite of core FMS products, while at the same time Cox projected “tangible, assignable benefits targeted at $70 million over 4 years” from the simultaneous implementation of a new SCM suite. (Ex. P0075R (Cox Project Catalyst) at COX002972;

 

  2. There is no distinction between “high-function” and “standard” HRM and FMS software

 

30. The same software is sold to large and mid-market customers. The FMS and HRM software sold to large customers is the same as that sold to mid-market customers.

 

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(Tr. 819:8-11 (R. Allen), 1787:25-1788:2 (P. Wilmington), 3436:24-3437:11 (S. Catz); Ex. D7166 (D. Morea 5/17/04 Dep.) at 18:15-19:2 (AMS); Ex. P3179 (Ciandrini 1/16/04 Dep.) at 235:15-22 (Oracle).) All the vendors – including Oracle, SAP, and PeopleSoft – have a single product “and that one product is sold up and down the line” to customers of all sizes. (P3171 (Ellison 1/20/04 Dep.) at 148:10-151:15.) Similarly, ADP offers the same product, Enterprise HR, to its clients with 1,500 employees as it does to United Technologies, which has approximately 90,000 employees. (Tr. 4089:10-11,4100:5-9 (J. Rising).) While some EAS vendors have introduced special licensing packages of FMS and HRM that are marketed to smaller customers, the actual software code in the FMS and HRM products sold to both large and mid-market customers is not any different. (Ex. P3070 (Prestipino 5/18/04 Dep.) at 35:19-36:10 (Oracle); Tr. 3437:5-9 (S. Catz).)

 

31. Oracle’s small customer initiative is based upon the technology also sold to larger customers. Oracle has recently launched its E-Business Suite Special Edition to appeal to its smallest customers – those who can use only 50 seats or less. It contains the same code as the software sold to the largest and middle-sized customers, but which arrives pre- configured by the consulting organization. (Tr. 3436:24-3438:5 (S. Catz).) It contains a subset of several of the same modules found in Oracle’s E-Business Suite, including FMS but excluding HRM. (Tr. 3437:5-11 (S. Catz); Ex. P3070 (Prestipino 5/18/04 Dep.) at 25:5-22, 32:19-33:19.) The package is aimed at small manufacturing customers, based on its heavy emphasis on those modules.

 

32. SAP offers the same application suite regardless of customer size. SAP sells a product called MySAP ERP Suite, which includes HRM, FMS, corporate controlling, and corporate services. (Tr. 2811:7-13 (R. Knowles).) MySAP ERP is the same whether sold to a mid-market or large enterprise customer. (Tr. 2819:21-25 (R. Knowles).) SAP offers a product called All-in-One, which is “essentially a scaled-down version of mySAP ERP with a lot of functionality turned off.” (Tr. 2813:20-2814:2 (R. Knowles).) All-in-One is marketed both through an indirect channel of resellers to the $200 million and below customer revenue segment and by SAP’s direct sales force. (Tr. 2813:20-2814:2 (R. Knowles).) SAP also offers a product

 

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    13    Oracle Corporation’s Proposed Findings of Fact


called Business One, which is a “packaged software offering” targeting the $200 million and below customer revenue segment and sold through an indirect channel of resellers. (Tr. 2813:10-17 (R. Knowles).)

 

33. Vendors may market differently to customers of different sizes for reasons unrelated to the complexity of their functional needs. The biggest companies typically have the biggest IT budgets and expect to mix-and-match their software products to optimize performance. (Tr. 1199:13-17 (C. Peters) (testifying Emerson has 45 ERP platform “brands” running within the organization today, and approximately a hundred different instances); Ex. D5169 (Emerson HR Footprint); Ex. 5170 (Emerson FMS Footprint).) Christy Bass confirmed this point, stating that no ERP vendor serves all of the functional needs of Accenture’s Global 2000 clients, and therefore these clients must utilize point solution providers to complete their systems. (Tr. 1657:4-10 (C. Bass); Ex. P3198R (C. Bass 4/21/04 Dep.) at 112:17-114:5, 138:14-139:2,176:11-22; see also Tr. 1219:21-23,1220:5-6 (C. Peters ) (stating no single enterprise-wide ERP solution can meet Emerson Electric’s application needs because Emerson “has demands for higher-level functionality than they offer,” and thus it is “inevitable [Emerson will] have to run a system that accommodates a broad range of software platforms.”).) Smaller customers have more limited budgets and tend to only be able to afford more pre- integrated and even pre-configured software sets that are easier and less expensive to implement. (Ex. 3070 (Prestipino 5/18/04 Dep.) at 32:19-33:19, 37:24-38:12.) This is not to say that small enterprises’ needs necessarily are less complex. PeopleSoft has publicly stated that small and mid-sized businesses are “just as complex” as large organizations. (Ex. D6065 (PeopleSoft article by Jeffrey Read, “How Smaller Companies Can Leverage Big Enterprise Strategies”).)

 

34. There is strong competition for “non-core” and/or “add-on” HRM and FMS functionality. ““Non-core” functionality is sold by lots of vendors, and bought by many customers. “Almost every company has software from multiple vendors,” even those running Oracle’s e-Business suite for their core needs. (Tr. at 3365:5-11 (R.Wohl).) “It’s very, very common for [Oracle’s] customers not only to have existing best-of-breed players, but to be looking at the best possible choices in the industry, which always involve consideration of best of breed players.” (Tr. at 3373:10-14 (R.Wohl).)

 

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    14    Oracle Corporation’s Proposed Findings of Fact


35. Pricing does not set “high-function software” apart. The government was unable to show any differences between the pricing of “high function software” and that of other software. There is nothing in the pricing of EAS that delineates a high-function software market.

 

36. Pre-integration into suites does not set “high-function software” apart. Enterprise and mid-market customers can purchase EAS in either modules, groups of modules, or suites. Pre-integration into suites does not set “high-function software” apart. In fact, “the full package offering, the full suite, is most attractive to companies other than the largest companies” because of the added inconvenience experienced by larger companies installing new suites (Tr. at 3371:10-3 (R.Wohl).) “Smaller companies, mid-size companies, can consider realistically putting the entire suite in. So, it’s a much more credible prospect for them.” (Tr. at 3371:4-7 (R.Wohl).)

 

37. Configurability does not set “high-function software” apart. Customers seek solutions, and like pre-integration, configurability is just one choice. All vendors’ software is configurable to some degree, and knowing that a system is configurable tells you nothing about whether it is “high function.”

 

  D. Customers have many solutions other than Oracle, PeopleSoft, and SAP from which to choose to meet their core HRM and FMS needs

 

  1. Generally

 

38. PeopleSoft concedes that the competition is much broader than the government contends. An internal PeopleSoft PowerPoint Presentation entitled “HRMS The Next Generation” states in part: “The key to thinking about the competitive landscape is to expand our scope much wider than what we typically think of as our competition. We typically think of SAP, Oracle, and maybe a few niche players as competitors. But in reality, the scope of companies that deal with human capital is much broader than that. There are all kinds [sic] of consultancies, business process outsourcers, and outsourcing technology vendors that really need to be looked at if we want to examine where is the human capital market going.” (Ex. D7008 (PeopleSoft HRMS PowerPoint) at 8).) PeopleSoft’s HRMS installation competitors include

 

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    15    Oracle Corporation’s Proposed Findings of Fact


outsource providers such as ADP, Ceridian and Cyborg (Tr. 1934:15-25 (P. Wilmington)), Tesseract and GEAC as legacy systems (Tr. 1935:1-4 (P. Wilmington)), and homegrown systems (1935:5-11 (P. Wilmington). Mr. Wilmington acknowledged that ADP is the number three worldwide vendor of HR payroll and Lawson is fifth. (Tr. 1927:10-19 (P. Wilmington).) Additionally, Mr. Wilmington acknowledged that SAP is its number one competitor, including for HRM software in the United States. (Tr. 1941:10-22 (P. Wilmington); D6011 (Campaign Definition for the Crush SAP Campaign).) Moreover, PeopleSoft competed with Lawson on 27 “enterprise deals” within one year (as opposed to SAP 33 times and Oracle 38) (Tr. 1859:7-11 (P. Wilmington)), and, contrary to plaintiffs’ contentions, Mr. Wilmington acknowledged that customers consider “do nothing” as an option for delaying the purchase of software. (Tr. 1792:17-24 (P. Wilmington).) The breadth of alternatives was underscored in PeopleSoft’s 2003 Operations Review, where legacy and homegrown systems, outsourcing, and Lawson, were all shown as competitors of PeopleSoft for global HRM installations. (Ex. D6320R (PeopleSoft 2003 Operations Review) at 42.)

 

39. Evidence from systems integrators also shows the wide range of competitive alternatives customers considered. IBM’s Nancy Thomas explained that, in the ERP selection process for large and complex commercial enterprises, IBM advises its clients that they have a “continuum” of “several options,” including best of breed, hybrid, and single vendor solutions integrated by custom code or specialized software solutions, such as Hyperion. The continuum of options presented by IBM to its clients also includes the possibility that clients may elect the status quo and remain with their legacy system. (Ex. D5231R (IBM Financial Systems Evaluation Slides) at IBM 500757-758; Tr. 532:14-534:9 (N.Thomas).) Similarly, in a presentation to the State of North Carolina, Deloitte evaluated several approaches (an ERP system, outsourcing, stand alone packages, custom development, enhancements to current system, and best of breed), before noting that the State had three options: an ERP system, enhancements to current system, or a phased best of breed approach including outsourcing. (Ex. D5137 (Deloitte North Carolina Evaluation) at 7-8.)

 

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Sixteen percent of all IBM ERP implementations since 2001 have been for Lawson, Microsoft Great Plains, Axapta, and Hyperion – i.e., application vendors other than SAP, Oracle, PeopleSoft, and J.D. Edwards. (Ex. P0900 (IBM Deal Summaries) at 1-4.)

 

BearingPoint has a Lawson alliance and has recently augmented its Lawson practice by hiring all of the Lawson specialists of the former Arthur Andersen & Co. (Tr. 969:11-23 (P. Keating); Ex. D5050 (BearingPoint Lawson End-to-End Solutions) at BP-LIT-E(1)(000246-251).) As a result, BearingPoint consultants “have delivered more than 50 successful Lawson implementations or upgrades across many industries.” (Ex. D5050 (BearingPoint Lawson End-to-End Solutions) at BP-LIT-E(1)(000247).)

 

40. State plaintiffs have competitive alternatives other than Oracle, PeopleSoft, and SAP. Among state customers for example, plaintiff Michigan considered a wide range of alternatives, and in fact selected Lawson HRM after it outscored Oracle’s HRM software. (Ex. D8103 (D. Johnson 5/28/04 Dep.) at 40:15-23.) Michigan uses FMS provided by KPMG and remains “quite satisfied with it.” (Ex. D8103 (D. Johnson 5/28/04Dep.) at 15:13-17, 19:20 – 20:6.) Plaintiffs Massachusetts and Minnesota are among the many states that has selected AMS; other states which run AMS include Illinois, Missouri, Kentucky, Louisiana and Nevada. (Ex. D5137 (Deloitte North Carolina Evaluation) at 14-15).) Moreover, Arizona’s selection of Lawson HRM software (over PeopleSoft and SAP) further shows that public sector customers pick from a wide range of competitive alternatives. (D8101 (T. Boncoskey 5/21/04 Dep.) at 49:1-18.) Finally, outsourcing is also an option for states. In a presentation made by Deloitte to the State of North Carolina, outsourcing the State’s HR function was presented as a viable option. Indeed, Deloitte noted that the State of Florida had outsourced its HR/payroll

 

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    17    Oracle Corporation’s Proposed Findings of Fact


function. (Ex. D5137 (Deloitte North Carolina Evaluation) at 14; see also Tr. 3150:8-14 (M. Sternklar).)

 

41. Federal customers have competitive alternatives to Oracle, PeopleSoft, and SAP. There are other federal agencies (e.g., NFC and DOI) which provide “cross-servicing” – in effect outsourcing their systems and expertise to serve other agencies’ ERP needs. (Ex. P3059 (M. Johnson 1/13/04 Dep.) at 254:19-257:4.) Also, over 60 federal agencies run AMS for their FM software needs

 

42. Private-sector customers have competitive alternatives to Oracle, PeopleSoft, and SAP. Private-sector customers consider many options as well. FleetBoston considered a wide range of options outside of PeopleSoft and Oracle, including outsourcing their HRMS. (Tr. 3290:12-3291:9 (B. Mearns).) Kerr-McGee initially considered PeopleSoft, Oracle, Lawson, SAP, J.D. Edwards and Baan for its human resources software needs. (Ex. P3062 (S. Elliot 05/20/04 Dep.) at 50:9-51:7; 51:12-24.) The Lutheran Church’s Worker Benefits Plan (“WBP”) considered SAP, Oracle, PeopleSoft, Lawson, and JD Edwards for its EAS software needs. (Ex. D8105 (R. Cushman 05/18/04 Dep.) at 42:21-43:2.) Similarly, Nextel acknowledged that is considered at least five different options for an overall IT approach. (Tr. 1095:6-1096:5 (R. Cichanowicz); see also id. at 1094:20-23 (R. Cichanowicz) (“Yes, there are choices out there. We had choices.”); P4080R at 18).)

 

  2. Incumbent Systems / “do nothing”

 

43. Large enterprises already have core HRM and FMS. However defined, most if not all large customers already have software installed and running today to perform their core HRM and FMS business processes. (Tr. 958:18-22 (P. Keating) (testifying that virtually all BearingPoint Tier 1 clients have core HRM and FMS software installed); 4239:18-21 (D. Kutnick) (“[o]n the high end, it’s a mature market, “ and most such customers have “already bought and they already have it.”); Ex. D7173R (D. Burgum 5/13/04 Dep.) at 174:7-9

 

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    18    Oracle Corporation’s Proposed Findings of Fact


(“Certainly I would expect that all Fortune 500 companies have got a financial system in place.”); Ex. P3059 (M. Johnson 1/13/04 Dep.) at 134:6-135:5 (“Today, I’m not seeing a lot of core HR procurements, I will say. A lot of those procurements have been done many years ago. A lot of what I see today, from an HR perspective, are the surrounding modules...”); Ex. D7143 (S. Mills 5/27/04 Dep.) at 70:5-23.) According to Steve Mills, the head of IBM’s software business, most large enterprises already have a core FMS and HRM solution – either a home-grown solution or package software. (Ex. D7143 (S. Mills 5/27/04 Dep.) at 70:5-23.).) Microsoft, too, recognizes that the companies that the government is concerned about already have HRM and FMS software. Mr. Burgum of Microsoft testified that the large enterprise market is saturated and that competition is for replacement sales. (Tr. 3110:13-3111:10 (D. Burgum).)1 Moreover, one of the risks of acquiring SAP that was identified to the Microsoft Board of Directors was: “Core Business of ERP is a mature market with Fortune 1000 already largely penetrated. Continued market share gains may prove difficult.” (D5332R (Project Constellation, board of Directors Appendix, January 5, 2004), at 19304; Tr. 3111:23-3113:17 (D. Burgum).)

 

44. Customers regularly evaluate their competitive options, including their option to do nothing. Customers regularly evaluate their core HRM and FMS alternatives, including staying with an incumbent system and doing nothing. (Tr. 580:3-9 (L. Bradley).) Customers often begin the software selection process recognizing that they may not make a purchase. (Tr. 1503:19-22 (M. Glover) (Greyhound considered doing nothing, procuring an HRM suite, or doing something in between).) A significant percentage of customers decide to “do nothing,” or not to purchase a new core HRM or FMS product, even after going through a vendor selection process. (Tr. 2710:13-23 (T. Campbell); 1467:16-1468:3 (M. Glover) (Greyhound evaluated an HR system in 1997 but decided to do nothing); 1490:7-22 (M. Glover) (Greyhound evaluated an HR system from 2001 through 2003 and again elected to do nothing).)


1 In an email to Mr. Burgum, Mr. Ayala of Microsoft said the following about the large enterprise space: “I think we all agree that is not the place where the $$$$ are anymore.” (Ex. P0837 (Re: Coverage: Heads up on Oracle and Bloomberg News).)

 

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    19    Oracle Corporation’s Proposed Findings of Fact


Accenture estimates that as many as 20-30 percent of its clients evaluate software but elect to do nothing. (Tr. 1673:14-21 (C. Bass).) BearingPoint estimates that as many as 10 percent of its clients elect to do nothing after an evaluation. (Tr. 930:2-12 (P. Keating).) Mr. Ayala of Microsoft recognizes that one of the difficulties in selling to large enterprises is that they have the option of continuing to run what they already have. (Ex. P3255R (O. Ayala 5/18/04 Dep.) at 52:24-54:9.) Vendors recognize that doing nothing is an option for customers, and will discount accordingly. A PeopleSoft Executive Briefing Document regarding a sales opportunity at United Parcel Service, for example, states that the “Competition” is “Stay with current applications or building in-house.” (Ex. D6225 (PeopleSoft UPS briefing).) A similar document for Fannie Mae dated 03-11-03 States: “We seem to be competing with homegrown and niche solutions.” (see also D6023 (PeopleSoft Executive Briefing Document for Fannie Mae).) (See, e.g., Ex. D7017 (PeopleSoft Laidlaw Briefing) at PS-T2843836 (competition listed as “do nothing” for HRM procurement).) Customers use the threat of doing nothing strategically. Additionally, Emerson, for instance, told Oracle during pricing negotiations that if Oracle did not offer a certain price, there would not be a deal. (Tr. 1245:14-19 (Charles Peters) (testifying that during the Oracle software negotiations, Emerson told Oracle “to make this a deal, you need to meet this price. So it’s either this price or no deal. . . [a]nd no deal, in my mind, is synonymous with in-house integration of best-of-breed products and, as we’ve discussed subsequently, continual maintenance of legacy systems.”) ( Tr. 3214:1-6, 3215:17-23 (K. Harris) (“I’ve had a number of negotiations where my option was do nothing or do something with technology. I mean, those are two viable options, and the important thing . . .is that you make sure that the provider of the technology that you’re negotiating with just understands that, by the way, your other option is do nothing.”)

 

45. Customers can easily extend the life of their current EAS Systems. Customers expect their EAS systems to last. Curtis Wolfe of the State of North Dakota expects the State’s newly implemented PeopleSoft system to last 20-30 years; indeed, the State has been operating its legacy systems for approximately that period of time. (Tr. 1588:15-1591:7, 1572:14-24, 1591:1-7 (C.Wolfe).) Following Neiman’s recent purchase, Phillip Maxwell

 

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    20    Oracle Corporation’s Proposed Findings of Fact


testified that he had no intention of buying another FMS system during his lifetime. (Tr. 722:24-723:6 (P. Maxwell).) Similarly, North Dakota expects to use its ERP system for “30 to 40 years.” (Tr. 1572:16-24(C. Wolfe).) Nextel expects to be out of the market for new ERP systems for ten years (Tr. 1107:16-19 (R. Cichanowicz), while Cox Communications expects no new purchases for FMS and HR for five to ten years. (Tr. 189:12-18 (S. Hatfield).) This is not an unreasonable expectation; core HRM and FMS are mature, stable products, and a customer can keep its system “fresh” by staying on maintenance. There also is a growing availability of low-cost programming resources available that enable a company to extend the life of an incumbent system. (Tr. 1216:8-10 (C. Peters).) Vendors in Asia offer support and maintenance services for enterprise application software products. (Tr. 1214:17-24 (C. Peters).) This offshore support is significantly cheaper. (Tr. 1212:25-1213:2 (C. Peters) (the difference in cost is six-to-one in favor of the Philippines).) Emerson currently has 400 people deployed in the Philippines, helping 30 different Emerson divisions with their back office functions. (Tr. 1213:10-19 (C. Peters).) Some of these employees are “very, very high-end CPAs.” (Tr. 1213:22-25 (C. Peters).) Peters is currently working on providing support for the home-grown EAS systems of Copeland, a $2 billion division of Emerson, in the Philippines/India. (Tr. 1212:2-5 (C. Peters).) Copeland is seeking six people, at $15,000/year, “[s]o for a hundred thousand dollars a year, they feel they can maintain their-their current system and operate it.” (Tr. 1212:8-12 (C. Peters); see also 1467:16-18; 1490:7-15; 1490:23-1491:6; 1466:17-25 (M. Glover) (After evaluations in 1997 and 2001, Greyhound continues to use a legacy HR system that Ms. Glover described as “very old.”), 707:8-10; 722:8-12; 722:13-20 (P. Maxwell) (Neiman Marcus still relies on a 20-year-old legacy system for merchandising accounts payable, a homegrown payroll summary software that was developed almost 30 years ago, and in-house applications for HR workbench functions that were developed eight years ago.) The availability of such low-cost, off-shore programming resources makes the customers “do nothing” threat very credible.

 

  3. Lawson

 

46. Lawson has core HRM and FMS functionality. Lawson sells FMS and

 

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    21    Oracle Corporation’s Proposed Findings of Fact


HRM products, (Tr. 3591:5-8 (J. Coughlan)), and offers core FMS and HRM functionality. (Tr. 3591:13-17, 3592:3-4 (J. Coughlan); Ex. P3062 (S. Elliot 05/20/04 Dep.) at 33:9-25.) Professor Iansiti agreed that Lawson has core HRM and FMS functionality comparable to the functionality of Oracle, PeopleSoft, and SAP. (Tr. 2095:13-21 (M. Iansiti).) Industry analyst Dale Kutnick testified that if PeopleSoft were acquired or otherwise somehow did not survive, his largest and most complex customers could turn to Lawson as an alternative for HR and FMS software. (Tr. 4238:17-4239:11 (D. Kutnick).)

 

47. Many large companies use Lawson. Many large customers use Lawson for core HRM and/or FMS functionality. (See Ex. D7065 (Rule 1006 Summary of PeopleSoft Customer Data) at 1 (PeopleSoft data identifies a number of customers with more than $1 billion in revenue or more than 10,000 employees for whom Lawson was identified as the competition for “core” HRMS or FMS sales). For instance, Lawson’s April 2004 Strategic Account Forum was attended by a variety of large Lawson clients including: Catholic Healthcare; Commerce Bancorp; Federal Reserve Bank; HCA; Johnson & Johnson; Mayo Foundation; McGraw Hill; Northrop Grumman IT; Pathmark; Safeway; Sara Lee; Schlumberger; the State of Arizona; the State of Michigan; Sutter Health; TIAA-CREF; and the University of Wisconsin. (Ex. D7002R (Lawson Strategic Account Forum; Tr. 3268:19-3629:24 (J.Coughlan).) (See also Ex. D7038 (Internal PeopleSoft Profile of Lawson) at 6 (Lawson customers include “nine Fortune 500 commercial banks and nine Fortune 500 insurance companies” including reference customers “TCF Bank, Manufacturer’s Life, Commerce Bancorp, Federal Reserve Bank, Northern Trust,” “eight of the top 15 integrated delivery networks” in healthcare, “five of the top 10 U.S.-based retailers, eight of the top 20 apparel retailers, seven of the top 25 grocery chains, 23 of the top 100 restaurant chains and 20 of the top 100 specialty chains,” public sector reference customers like State of Arizona, Atlanta Public Schools, State of Michigan, State of South Dakota, City of Greensboro North Carolina, and Denver Public Schools and professional services firms include Lucent Technologies, Cisco Systems, Schlumberger, Watson Wyatt, and Northrop Grumman”); D5931 (Executive Briefing Document/McGraw Hill Companies) at 1 (McGraw Hill uses Lawson HR and Payroll); Ex. D6204 (PeopleSoft Executive Briefing on Kinkos) at 1 (Kinkos uses Lawson financials).)

 

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    22    Oracle Corporation’s Proposed Findings of Fact


48. Lawson competes for business from other large companies. The record also contains many examples of Lawson’s competing for large customers against Oracle, PeopleSoft, and others. (See, e.g., Ex. P2356 (PeopleSoft How to Beat Lawson), at 21-31 (analyzing PeopleSoft wins versus Lawson at Amerigroup, Beverly Enterprises, Roundy’s, Albertsons, Dixon’s, South Financial Group, Carlson Companies, Occidental Petroleum, and Ocean Energy; Ex. D5907 (PeopleSoft discount approval form for San Diego USD) (PeopleSoft discount approval form for San Diego Unified School District seeking a 56.8% discount based on a “VERY competitive procurement with SAP and Lawson”); see also Ex. D6236 (PeopleSoft USA Product Competition.xls); Ex. D6236A (modified version to recreate spreadsheet format) (shows deals, by competitor, broken out between “Enter.” and “Mid-Mkt” deals, and reflects 27 “Enter.” deals competing against Lawson).) For instance, Lawson competed with SAP, PeopleSoft, Microsoft, Exact, Ultimate, and Oracle for sale of human resources, payroll, and financials software to ExpressJet, a $1.5 billion regional carrier that spun off from Continental Airlines. (Tr. 2839:19-2841:22 (R. Knowles); Ex. D5641R (SAP Discount Approval for ExpressJet) at 1.) Only Lawson and Oracle made ExpressJet’s short-list. (Tr. 2841:23-2842:6 (R. Knowles); Ex. D5641R (SAP Discount Approval for ExpressJet) at 1-2.) Indeed, PeopleSoft’s internal CRM database (“Customer One”) identifies Lawson as its competitor in over 65 deals, all for large customers (more than $1 billion in revenue or more than 10,000 employees). (Ex. D6236 (USA Product Competition) at 77332).

 

  4. AMS

 

49. AMS has core [HRM and] FMS functionality. AMS’s HRM software includes, but is not limited to, the following functionality: personnel management, payroll, benefits and compensations, competency and management, performance management, and statutory reporting. (Ex. D7166 (D. Morea 5/17/04 Dep.) at 19:3-18.) AMS’s FMS software includes, but is not limited to, the following functionality: accounts payable, accounts receivable, fixed asset management, cash management, and financial reporting. (Ex. D7166 (D. Morea 5/17/04 Dep.) at 19:19-20:9.)

 

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    23    Oracle Corporation’s Proposed Findings of Fact


50. AMS is particularly effective in the public sector. AMS is a frequent and successful competitor for public sector procurements against Oracle, PeopleSoft and SAP. (See Tr. 2883:20-2884:1 (R. Knowles) (SAP competes with AMS frequently in the federal space); Tr. 972:6-15 (P. Keating) (AMS is a viable competitor for large and complex federal procurements, and BearingPoint has lost large procurements to AMS); Tr. 363:14-364:2 (R. Bergquist) (PeopleSoft competes with AMS for FMS deals in the public sector); D5699 (SAP State System List) at SAP 17899-17904 (list of software vendors for each state shows 21 states using AMS for HRM, FMS, or both).)

 

Among AMS’s other customers are

 

(Ex. D7166 (D. Morea 5/17/04 Dep.) at 76:24 - 79:22, 81:22 - 83:12). In reality, AMS has had more successful implementations in public sector customers over the past five years than all of its competitors combined. (Ex. D7166 (D. Morea 5/17/04 Dep.) at 102:7 - 12.)

 

51. DOJ itself chose AMS. Indeed, the government’s competitive effects theory does not even account for its own purchasing choices. Plaintiffs trivialize AMS even though some plaintiffs - including                      and                      - are themselves AMS licensees for HR and/or FMS.

 

Most notably, the Department of Justice itself recently chose AMS FMS over Oracle, PeopleSoft, and SAP. (Ex. D7166 (D. Morea 5/17/04 Dep.) at 21:22-23:21). Finally, AMS has more desirable federal, state, and local public entities as its customers than any other ERP provider. (Ex. P3059 (M. Johnson 1/13/04 Dep.) at 254:19-257:4.)

 

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  5. Microsoft

 

52. Microsoft has core HRM and FMS functionality. The evidence is overwhelming that Microsoft competes in the applications space, including for large customers. Microsoft has a division called Microsoft Business Solutions (“MBS”), which sells EAS. (Tr. 2972:14-18 (D. Burgum.) Microsoft has a few different EAS offerings, including Great Plains, Microsoft CRM, Navision, Solomon, and Axapta. (Tr. 2976:2-2977:12 (D. Burgum).) Microsoft’s EAS solutions offer core HRM and FMS functionality. (Ex. D5334 (MBS-Axapta) at 4; D5338R (MBS Axapata 3.0 Technical Positioning) at p. 3069.)

 

53. Microsoft positions its Axapta product for large enterprises. Axapta is positioned for “multinationals, corporations and spokes.” (Tr. 3095:2-7 (D.Burgum).) Axapta has the flexibility and scalabilty needed to meet enterprise-scale ERP demands. (D5334 (Microsoft Business Solutions – Axapta brochure) at 1.) A March 2004 internal Microsoft email explains the scalability in the context of proposed answers to customer concerns about Microsoft’s statements about this case:

 

Our recent sworn statements to the US Justice Department was intended to define our plans with respect to which customer segments we will proactively market our ERP solutions. It is not intended to say our products are not suitable for larger enterprises. To the contrary, Axapta has the flexibility and scalability needed to address enterprise-scale ERP demands such as those of [CUSTOMER] . We are confident our existing customer references will provide the evidence you need to verify this. Because of our desire to establish a solid footing in the mid-market space, and because of our existing strong relationship with ERP vendors focusing on the large enterprise space (organizations of greater than $5 billion in revenue), we are not proactively marketing our solutions to the largest enterprises.

 

(Ex. D5359 (3/15/04 email re “MBS into Enterprise – Oracle Testimony”) at 2407.)

 

54. Large companies use Microsoft. The record contains several examples of large customers that use Microsoft to meet core needs.

 

  Six Flags, a $1 billion + theme park company with up to 50,000 employees annually, utilizes Microsoft Great Plains. (Ex. D5337 at 1.)

 

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  CDI is a global outsourcing company, providing recruiting, staffing, and managed services, with approximately 30,000 employees and $1.1 billion of revenues in 2003. (Ex. D8109 (S. Holland 5/24/04 Dep.) at 8:11-9:9.) CDI has 800-1000 franchise offices distributed globally across approximately 46 countries. (Ex. D8109 (S. Holland 5/24/04 Dep.) at 18:10-21.) CDI is migrating its financial management systems to the Microsoft E-Enterprise Great Plains perspective. (Ex. D8109 (S. Holland 5/24/04 Dep.) at 31:22-32:6) In selecting a vendor, CDI was looking for scalability, seamless integration into CDI’s existing software, and the ability to function across multiple operating units. (Ex. D8109 (S. Holland 5/24/04 Dep.) at 71:17-73:9). Mr. Holland described the kind of scalability that Microsoft needed to demonstrate for CDI as follows: “I think we were looking at somewhere around 20,000 plus contractors to bill and pay through the system from an overall license perspective. I want to say 500 or so, you know, concurrent users using the system. The ability to have, you know, up to 20,000 or so people using web-based time, which is a module we have not implemented, but are looking to, to collect time via the web, to have them concurrently run.” (Ex. D8109 (S. Holland 5/24/04 Dep.) at 133:1-24).

 

  Omnicom, an $8 billion advertising holding company, is using Microsoft Great Plains to satisfy its back-office accounting needs at its New York headquarters location. (Ex. D7174 (Pollie 5/26/04 Dep.) at 67:20-25, 69:21- 70:6).)

 

 

Esselte, a Swedish office supplies company with approximately $1.1 billion in annual revenues, 6,500 to 6,800 employees, and operations in approximately 60 countries spanning six continents, uses Axapta. (Ex. D7159 (L. Spund 05/25/04 Dep.) at 8:21-9:19; 10:20-11:8; 28:13-30:4.) Esselte needs its EAS software to function in numerous languages, given its global operations. (Ex.

 

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D7159 (L. Spund 05/25/04 Dep.) at 27:8-30:4.) Esselte will roll up data from its 18 of 22 Axapta locations and its four SAP locations into one global instance of Axapta. (Ex. D7159 (L. Spund 05/25/04 Dep.) at 63:11-65:2.) Spund anticipates that “without a doubt” the Axapta implementation will be successful. (Ex. D7159 (L. Spund 05/25/04 Dep.) at 69:4-6.) Government expert Professor Iansiti agreed that “Esselte is definitely a complex enterprise” with “high function” needs. (Tr. 2104:10-2105:3 (M. Iansiti).)

 

55. Microsoft markets to large customers. MBS currently markets its products (primarily Axapta) to large organizations in what it calls the Corporate Account Space. As Mr. Burgum acknowledged, those companies have annual IT spends of up to $45 million and are not “mom and pop” companies. (Tr. 3092:8-3092:23 (D. Burgum).) Indeed, at its customer conference, Microsoft executives met with prospects such as a global leading textile manufacturer with 15,000 employees, a $2 billion per year poultry producer, and an international athletic wear manufacturer with global operations and over $1 billion in annual sales. see also Ex. D7173R (D. Burgum 5/13/04 Dep.) at 168:5-169:6.) In other words, by 2006, Microsoft will target the “hubs” of all but the largest 1,600 companies in the world. (Tr. 3091:18-3092:7 (D. Burgum).) And Microsoft will be poised to serve divisions or spokes of the largest 1,600 corporations in the world. (Tr. 3097:1-6 (D. Burgum).) As an example, earlier this year, Microsoft competed with SAP, PeopleSoft, Lawson, Exact, Ultimate, and Oracle for sale of human resources, payroll, and financials software to ExpressJet, a $1.5 billion regional carrier that was spun off from Continental Airlines. (Tr. 2839:19-2841:22 (R. Knowles); Ex. D4641R (SAP Discount Approval for ExpressJet) at 1.) If there were any doubt about its intentions, they are answered by the recent alliance between Microsoft and one of the leading systems integrators, BearingPoint.

 

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In short, Microsoft has dramatically accelerated its efforts in the business applications and business services space in the last two years, and “we’re at our peril if we’re ignoring Microsoft in ...[a]ny space to do with applications and business — business applications and business services.” (Tr. 4241:13-4242:6 (D. Kutnick).)

 

56. Microsoft’s Project Green is Microsoft’s global EAS project. Microsoft is working on its next generation EAS, code-named “Project Green,” that will include a broad range of functionality, including HRM, FMS, SCM, CRM and analytics. (Tr. 3104:13-19 (D. Burgum).) Microsoft intends to target what it terms the “Corporate Account Space” with “Project Green.” (Ex. D5343 (7/30/03 Green Update) at 19441). Microsoft is expending billions of dollars on this project and its internal documents show that “[u]ltimately, ‘Green’ will scale to serve business needs of small businesses to large corporations.” (Ex. D5344R (Green Strategy Team Feedback Session, July 2003) at 10772.)

 

57. SAP has prioritized “containing” MBS, its ultimate EAS competitor. Numerous SAP internal documents demonstrate increasing concern over Microsoft. In a January 23, 2004 e-mail the CEO of SAP America wrote in reference to Microsoft, “These guys are here!” (Ex. D5636 (SAP E-mail re: Microsoft Q2 2004) at 1; Tr. 2892:2-10 (R. Knowles).) SAP determined by October 2003 that “the Microsoft warning signs should be taken very seriously, as Microsoft is venturing out into SAP territory” and that “the immediate containment of Microsoft in the Business Solution Space must be a priority.” (Ex. D5637 (SAP Email re Findings from the Global Win/Loss Program) at 6; Tr. 2897:9-2898:21 (R. Knowles).) SAP added Microsoft to the list of six most closely watched competitors earlier this year. (Tr. 2862:16-2863:8 (R. Knowles)), and of those, only Microsoft had positive market share gains and revenue gains during 2003 in the EAS market. (Tr. 2863:3-12 (R. Knowles); Tr. 2895:13-2897:8 (R. Knowles); Ex. D5637 (SAP Email re Findings from the Global Win/Loss Program) at 6.) Finally, Leo Apotheker, President, Global Field Operations and Member of the Executive Board at SAP, predicted in an April 20, 2003 email: “We believe that there is going to be two end to end enterprise apps. vendors in the future, SAP and Microsoft.” (Ex. D6018 (PeopleSoft and SAP E-mails Regarding Microsoft).)

 

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58. Oracle believes Microsoft will be a very significant and successful competitor in the EAS market. Larry Ellison sees Microsoft becoming Oracle’s number one U.S. competitor “within 24 months.” (Ex. P3171(Ellison 1/20/04 Dep.) at 181:22-182:2.) Keith Block testified that Microsoft is coming on strong and should be considered a tier one vendor. Ex. P0908 (Oracle Q3 Recap) at 2 (noting that Microsoft was mentioned in license approvals in Q3 2004 50% more than in Q2, which was up 30% more from Ql); Ex. P3033 (J. Henley 5/4/04 Dep.) at 197:1-4; Ex. P3192 (K. Block 1/5/04 Dep.) at 387:10-21.)

 

59. PeopleSoft believes Microsoft will be a very significant and successful competitor the EAS market. PeopleSoft believes Microsoft is a threat. When Microsoft announced it was buying Great Plains, Renee Lorton, General Manager of PeopleSoft’s FMS division, emailed Ram Gupta, PeopleSoft’s Executive Vice President of Products and Technology, with the subject: “Breaking News: Microsoft Buys Great Plains YIKES.” (Ex. D6316 (PeopleSoft e-mail re Microsoft’s Purchase of Great Plains).) In the e-mail, Ms. Lorton says: “This is huge news and should have all of us in the Financials world (and others) shaking in our boots .... And I don’t buy the claims that they are only targeting the mid-market space. As we all know, if he [Gates] can’t own the market, he doesn’t bother. He’s entering with a solid, high quality mid-market product that has good analytical tools and a segue into SCM and CRM. I think he has a gun at our and Oracle’s back.” (Ex. D6316 (PeopleSoft e-mail re Microsoft’s Purchase of Great Plains).) Doug Merritt, then-PeopleSoft General Manager of HCM, said regarding PeopleSoft’s competition: “Of everyone I’m going to mention, I think the biggest long-term threat is Microsoft.” (Ex. D7072 (PeopleSoft Daily Planet Merritt interview).) PeopleSoft’s internal “Competitive Selling Guide for Microsoft Business Solutions” states: “Microsoft executives have publicly stated that, because of its close relationships with a variety of enterprise application vendors (i.e. PeopleSoft and SAP), it does not plan to move up market and cause conflict with its strategy to address large enterprise customers. Important Note: Realistically, however, we have seen MSGP compete in many up-market opportunities. MSGP will state that they are looking at organizations that are less than $400M or so (even smaller as a ‘sweet-spot’). Steve Ballmer has even told our executive team that MBS intends to remain in the

 

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smaller market, however, it is clear that this is not the case. We have seen Microsoft in deals up to $800M and even above.” (Ex. D6057 (PeopleSoft Competitive Selling Guide for Microsoft Business Solutions) (emphasis in original).)

 

60. Systems integrators believe Microsoft will be a very significant and successful competitor the EAS market. Perry Keating believes that Microsoft will be a strong player in the EAS market: “Microsoft’s not a company that plays for second place.” (Tr. 926:24 (P. Keating).) BearingPoint identified Microsoft (along with IBM and Siebel) as a potential entrant into the Tier One market in response to a questionnaire issued by the European Union. The only barrier to entry identified by BearingPoint was “self-choice.” (Ex. P0203; Tr. 937:14-938:13 (P. Keating).) “[O]ur logic was that given the size, balance sheet, cash position, marketing force of Microsoft, IBM, and Siebel... [they] have the capability, the money, the marketing, the client base, to move into those – to move into that [Tier 1 ERP] market.” (Tr. 921:17-25 (P. Keating).) Keating’s belief is that Microsoft “absolutely” plans to ultimately target the Tier-One client base, the Global 2000 and 500. (Tr. 942:7-13 (P. Keating).)

 

Ms. Bass of Accenture indicated that “[i]t’s just a matter of time” before Microsoft is competing with SAP. (Tr. 1640:8-10 (C.Bass).)

 

61. The government’s experts acknowledged Microsoft’s threat. Professor Elzinga agreed that “Microsoft has a lot of money, and you can only speculate... what would happen if they threw a lot of it into this sector . . .” (Tr. 2244:16-2245:3 (K. Elzinga).) Marco Iansiti stated that “Microsoft is a successful company and that they [sic] have been very innovative in a variety of areas.” (Tr. 2114:13-15 (M. Iansiti).) As an expert for Microsoft in prior litigation, Marco Iansiti stated that Microsoft had an “innovative development” organization, and is “staffed with motivated, knowledgeable individuals with a keen passion for developing software products.” (Tr. 2114:7-9, 16-20 (M. Iansiti).)

 

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  6. Outsourcing competes for large customers

 

  a. Generally

 

62. Outsourcing is a competitive alternative. “Outsourcing” refers to the third-party delivery of a service necessary for a client to run its operation. (Tr. 3128:6-12 (M. Sternklar).) Outsourcing of core HRM business processes is a viable alternative to using EAS software. (Ex. D7134R (Fleet’s HR/Payroll Outsourcing Analysis) at A.4.a – A.4.b. Moreover, Verizon admitted that it could outsource its entire financial management system, an option that is “constantly under evaluation at some level.” (Tr. 604:15-21 (L. Bradley).) Laurette Bradley of Verizon, for example, testified that it would be possible for Verizon to outsource both its HR and its financial management functions, and that Verizon “constantly” evaluates whether it should do so. (Tr. 604:15-21 (L. Bradley).)

 

. (Ex. P3200 (L. Anderson 5/13/04 Dep.) at 133:15-134:10 (under seal).) Accenture offers financial services outsourcing. (Ex. D7156R (Z. Brand 5/17/04 Dep.) at 49:16-19.) The EAS vendors recognize outsourcing as an important competitor in the large enterprise market. (Tr. 4255:22-4256:11 (L. Ellison); Ex. D7008 (PeopleSoft HRMS PowerPoint) at 8.) There is “a market trend for large companies to consider outsourcing, as well as software solutions, in order to meet their global HR payroll administration requirements.” (Ex. D7156R (Z. Brand 5/17/04 Dep.) at 21:23-22:5, 15-25.); see also Tr. 3148:10-20 (M. Sternklar).) The outsourcing field has become more complex in recent years, with different business models, and, more competitors –or as Mr. Rising of ADP put it, “there are more people on the dance floor.” (Tr. 4096:11-14 (J. Rising); see also Tr. 3148:10-20 (M. Sternklar).) Outsourcing has long-term financial benefits because clients can avoid the recurring and significant expense of upgrading and maintaining the technology. (Tr. 3133:2-10, 17-24 (M. Sternklar).)

 

63. Many large companies use BPO as a viable alternative to using EAS software. Business process outsourcing (“BPO”) refers to providing services that are necessary to support a client’s entire business operation, such as running the client’s HR delivery organization. (Tr. 3128:13-20 (M. Sternklar).) Hewitt, Exult, Fidelity, Ceridian, Convergys, Paychecks, and Affiliated Computer Systems offer BPO. (Tr. 3128:24-3129:20, 3149:7-9, 3150:8-10 (M. Sternklar), 4095:20-4096:4 (J. Rising); (Ex. D7061 (Kerr-McGee HR

 

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Outsourcing Assessment) at 30.).) Some systems integrators offer BPO, including IBM Global Services, Deloitte and Accenture. (Tr. 3150:20-23, 3151:2-13 (M. Sternklar)

 

Mellon Financial and Aon (the insurance company), also have HR outsourcing businesses. (Tr. 3150:15-3151:1 (M. Sternklar). There are many large companies currently using BPO. (Tr. 3149:1-3150:2 (M. Sternklar) (Exult, which was recently acquired by Hewitt Associates, provides BPO services to Prudential, Bank of Montreal, and International Paper, and had Bank of America as a client before losing it to Fidelity), 3150:3-5 (M. Sternklar) (Hewitt Associates’ clients include Goldman Sachs, Sony, and Medco), 3150:8-11 (M. Sternklar) (Convergys’s clients include the State of Florida, Sodexho Marriott, and RR Donnelly), 3151:2-10 (M. Sternklar) (IBM Global Services provides outsourcing to Proctor and Gamble); Ex. D7156R (Z. Brand 5/17/04 Dep.) at 66:3-13 (IBM services Proctor and Gamble).)

 

64. Some outsourcers run their own software. Some outsourcers run their own software. (Tr. 3158:15-19 (M. Sternklar) (Hewitt now runs the Cyborg technology it acquired). Fidelity, for example, uses a combination of commercially available products and proprietary technology that has been built or acquired by Fidelity. (Tr. 3129:21-3130:1 (M. Sternklar; Ex. 7020 (HRO: The Wave of the Future?) at 21.) As part of its “Project Voyager,” Fidelity will migrate its clients to its proprietary HR Access within the next 18 to 24 months. (Tr. 3154:3-15 (M. Sternklar).) Similarly, since acquiring its own software code from PeopleSoft to form the base of its proprietary “Enterprise HR” system, ADP has released eight new versions of the software. (Tr. 4085:16-4086:11, 4086:22-25 (J. Rising).) In all of these cases, the customer negotiates a price for “services” with the outsourcer and does not deal directly with the software vendor.

 

  b. ADP

 

65. ADP offers outsourcing for large companies. ADP’s Employer Services Business Division is responsible for providing HR, payroll, and benefit services to corporate clients (Tr. 4081:23-4082:1 (J. Rising).) ADP’s annual revenues are approximately $7 billion, of which over $4 billion comes from the Employer Services Division. (Tr. 4083:25-4084:7 (J.

 

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Rising).) ADP’s HRMS product, named Enterprise HR, is an HR application designed to meet clients’ HR needs while interfacing with ADP’s payroll processing service. (Tr. 4085:25-4086:11 (J. Rising).) ADP’s Enterprise HR is “a very robust HR solution.” (Ex. D7160 (G. Secord 2/19/04 Dep.) at 35:23-36:13.) Companies with multiple unions can use ADP’s Enterprise HR, and such companies have not had any trouble using Enterprise HR to meet their HR needs. (Tr. 4090:4-10 (J. Rising).)

 

66. ADP competes against EAS vendors. In selling Enterprise HR, ADP competes against Oracle, PeopleSoft, SAP, Lawson, IBM, and incumbent/legacy systems. (Tr. 4091:9-4092:15 (J. Rising).) ADP competes with software vendors such as PeopleSoft “at every. . . stage of the sales cycle, from the original qualification to the final decision,” i.e., the “bake off.” (Tr. 4095:10-19 (J. Rising).) Compared to ERP vendors, ADP offers “HR functionality that is fairly comparable to ERP providers,” plus additional outsourcing services that the ERP vendors cannot offer. (Ex. D7160 (G. Secord 2/19/04 Dep.) at 68:23-69:22.) Outsourcing with a company such as ADP lowers risk because the outsourcer takes care of all upgrades and maintains the core platforms, allowing the client to avoid the “upgrade treadmill.” (Tr. 4092:16- 4093:9, Tr. 4094:3-20 (J. Rising).) Outsourcing costs less than maintaining an in-house software system due to the many “hidden costs” of such a system. (Tr. 4093:10-16 (J. Rising).) PeopleSoft, for example, identified 38 examples of ADP as a competitor in large customer opportunities for core HRMS and FMS products. (Ex. D7064 (Oracle presentation).)

 

67. Large companies use ADP. ADP has approximately 30-35 clients with more than 10,000 employees who use Enterprise HR. (Tr. 4098:6-10 (J. Rising).) Those clients include United Technologies, Tyco, Aramark, Comcast, Cintas, Sysco, Xerox, Sempra Energy, Hormel, and ING. (Tr. 4098:11-4099:8, 4100:10-24, 4103:11-13 (J. Rising); Ex. D5010 (ADP Clients with Over 10,000 Pays).) United Technologies services approximately 90,000 employees with Enterprise HR. (Tr. 4089:7-13 (J. Rising).) ADP services approximately 30,000 employees for Xerox; 60,000 employees for Comcast; and 30,000 employees for Cintas. (Tr. 4100:25-4101:8 (J. Rising).); (Tr. 4104:13-25 (J. Rising); Ex. D5010 (ADP Clients with Over 10,000 Pays).)

 

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  c. Fidelity Employer Services Company

 

68. Fidelity offers outsourcing for large companies. Fidelity Employer Services Company recently reorganized to form a single business for delivering more integrated HR outsourcing services to the marketplace. (Tr. 3125:2-23 (M. Sternklar).) Fidelity provides full HR administrative services to its clients, including payroll payment, tax withholding, 401 (k), management tools, learning tools to facilitate training, and customer service relating to benefits and HR. (Tr. 3128:21-3129:20, 3133:25-3134:18, Tr. 3131:24-25 (M. Sternklar).) Fidelity’s outsourcing contracts usually last for a minimum of five years. (Tr. 3141:6-11 (M. Sternklar).) Fidelity’s outsourcing clients always evaluate the HR outsourcing offering on a total cost of ownership basis. (Tr. 3140:13-16 (M.Sternklar).) For its HR outsourcing offering, Fidelity is targeting “larger companies who are pretty complex.” (Tr. 3135:12-3136:1, 3147:5-14 (M. Sternklar).)

 

69. Many large companies use Fidelity. Fidelity’s clients with more than 10,000 employees include Asea Brown Boveri (“ABB”), Agilent Technologies, Bank of America, First American Corporation, Fidelity Investments, Fleet Boston Financial, IBM, Knight Ridder, and Visteon Corporation. (Tr. 3136:10-14, 3137:7-18, 3141:23-3142:6, 3143:12-21, 3144:14-17, 3145:6-20; 3168:23-25 (M. Sternklar); Ex. D5188 (Fidelity Large Market Client List).) Fidelity is servicing approximately 20,000 to 30,000 employees for First American Corporation. (Ex. D5188 (Fidelity Large Market Client List); Tr. 3143:12-18 (M. Sternklar).) Fidelity is servicing approximately 20,000 employees for Knight Ridder. (Ex. D5188 (Fidelity Large Market Client List); Tr. 3144:18-20 (M. Sternklar).) Fidelity is servicing approximately 10,000 employees for Visteon Corporation. (Ex. D5188 (Fidelity Large Market Client List); Tr. 3145:6-11 (M. Sternklar).) Fidelity’s agreement with ABB, which operates in multiple states, covers approximately 12,000 to 14,000 ABB employees. (Ex. D5188 (Fidelity Large Market Client List); Tr. 3137:7-12, 3138:1-5 (M. Sternklar).) ABB had been considering upgrading its technology with a PeopleSoft or SAP solution, but instead chose to outsource with Fidelity. (Tr. 3138:14-3139:13, 3139:19-3140:10 (M. Sternklar).)

 

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70. Bank of America uses Fidelity. After considering upgrading its PeopleSoft HRM system, Fleet Boston looked to outsourcing because they were concerned with cost of upgrading to PeopleSoft 8.0. (Tr. 3990:12-25 (B. Mearns).) Before contracting with Fidelity, Fleet Boston was using a PeopleSoft platform. (Ex. D7020 (HRO: The Wave of the Future?) at 25; Tr. 3282:13-3283:13, 3296:5-24; Ex. D5188 (Fidelity Large Market Client List); Tr. 3144:2-12 (M. Sternklar).) Outsourcing with Fidelity provided all the functionality and more than the PeopleSoft product. (Tr. 3296:19-24 (B. Mearns).) Bank of America, which recently acquired Fleet Boston, selected Fidelity to outsource all its HR/Payroll functions. (Tr. 3300:19-22 (B. Mearns).) Fidelity’s seven-year agreement with Bank of America will cover approximately 170,000 to 180,000 active employees and 70,000 to 80,000 retirees and will entail a wide range of HR and benefits services, such as payroll, timekeeping, personnel administration, employee records, benefits, and stock plans. (Tr. 3145:12-25, 3146:14-20 (M. Sternklar); Ex. D5189 (Bank of America and Fidelity Press Release) at FMR 001847.)

 

71. Fidelity purchased HR Access to use as its base software system. Fidelity purchased HR Access, which is an HR and payroll software program, from IBM in the fall of 2003. (Tr. 3152:3-6, 23-25 (M. Sternklar).) Fidelity purchased HR Access because Fidelity “believe[s] strongly in the need to own [its] own technology that is core to [its] business.” (Tr. 3153:7-23 (M. Sternklar).) Fidelity intends to use HR Access as the platform for Fidelity’s HR outsourcing offering; this is part of Fidelity’s focus on serving the broader outsourcing market, instead of continuing to license or acquire software designed for an individual corporation. (Tr. 3153:12-23 (M. Sternklar).) Fidelity purchased HR Access to replace Oracle as Fidelity’s HR processing engine and data repository. (Tr. 3153:24-3154:2 (M. Sternklar).) Fidelity intends to migrate all of its clients to HR Access because it will allow Fidelity to deliver its services more economically and to have better control over the delivery of its services. (Tr. 3154:16-23 (M. Sternklar).) Fidelity will begin servicing clients with HR Access in the next 18-24 months and expects to migrate all of its clients within approximately five years. (Tr. 3154:11-15, 3154:24-3155:3 (M. Sternklar).) HR Access currently has approximately 500 to 600 clients in Europe. (Tr. 3153:1-6 (M. Sternklar).) Fidelity also pursued HR Access to establish a presence outside the United States and to offer global HR and payroll processing solutions to U.S. clients with international operations. (Ex. D5185 (Fidelity Workplace Services Update) at FMR 000980.)

 

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72. The Oracle license is a minimal part of Fidelity’s cost of providing its offering. Fidelity currently has a license to use Oracle HRM software. Under the agreement, Fidelity has a paid up license for several million users and an option to acquire more at normal costs; as a result, the license fee represents less than                 of the cost of providing the outsourcing offering. (Tr. at 3135:3-11 (M. Sternklar); Tr. at 3135:3-11 (M. Sternklar);

 

  7. Other competitive alternatives

 

73. Customers have other competitive alternatives for addressing their core HRM and FMS needs. As government expert Professor Iansiti acknowledged, an enterprise customer that does not have to use Oracle, PeopleSoft, or SAP software to support their HRM or FMS needs. (Tr. at 2092:19-22 (M. Iansiti) (“a number of different organizations can use more traditional management processes to manage their complexity. There’s a lot of value to these software products, but they also cost a lot of money....”).)Customers can use a variety of other solutions, including other software application suites, home-grown and legacy solutions, point solutions connected over a middleware bus, consolidation software such as Hyperion, system integrators. Tr. 1217:5-1218:9; 1227:71-21; Ex. D5169 (Emerson HRM footprint), Ex D5170 (Emerson FMS footprint).

 

74. Homegrown and/or custom software and extensions to commercially purchased software are competitive alternatives. Many customers use homegrown and/or custom software and extensions of software. (Tr. 1223:4-6 (C. Peters) (Emerson’s “main Java vendor has done, I think, 60 projects for [Emerson] so far in the last two or three years. So, writing our own is very much an alternative.”), 1210:19-1211 (C. Peters) (Emerson’s Copeland division uses a homegrown FMS system that was made in the 1960s); Ex. D7008 (PeopleSoft HRMS powerpoint) at 8 (Apple uses a homegrown system).) Internal PeopleSoft documents identify custom and homegrown software as competition, (see, e.g., D6202 (PeopleSoft Executive Briefing Document for Sprint Corporation); Ex. D6225 (PeopleSoft UPS briefing);

 

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D6353 (Executive Briefing Document for Wal Mart) (identifies “Competition” as “Wal-Mart IT”).) The evolution of middleware makes homegrown and custom software an even more attractive option. (Tr. 1222:17-21 (C. Peters).)

 

  E. The government’s witnesses do not support the government’s market definition

 

75. The customer witnesses do not include the government’s “high function” features among their “needs. Many of the customer witnesses offered by the government as examples of “large and complex” customers that demand “high function software,” in fact, do not have core HRM and FMS business process requirements that distinguish their product demands from those of the so-called mid-market customer demands. (Tr. 1498:4-21 (M. Glover)(Greyhound still uses JD Edwards, which they acknowledged is a “mid-market” product); 1127:21-22 (S. Wesson)(AIMCO has only 6500 employees, which would place it in the mid-market); 1577:12-14 (North Dakota employs only 8430 permanent employees, which would place it in the mid-market).

 

  1. Size of the enterprise

 

76. Customer needs are unique and not defined by a customer’s size. Each EAS customer has unique needs and preferences which will define its preferred solution. ; Tr. 1579:13-21 (C. Wolfe) (North Dakota’s procurement and software needs were unique); D8101 (T. Boncoskey Dep.) at 62:11-16 (Arizona’s procurement and needs were unique); Tr. 1485:11-20 (M. Glover)(Greyhound has “a lot of data that... is pretty unique to us,” which produces unique needs in terms of software.) Whether or not the customer is large and complex or mid-market is an artificial distinction and does not predict the customer’s preferred solution or functional needs for a single software platform. (See, e.g.,Tr. 2820:9-19 (R. Knowles) (establishing separation between the mid-market and large enterprise market is “not an exact science”).

 

77. If anything, large enterprises are more likely than mid-market companies to integrate different solutions into a diverse IT “footprint. Large customers are more likely

 

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    37    Oracle Corporation’s Proposed Findings of Fact


than mid-market customers to use a variety of different EAS and other solutions and to integrate them, including a variety of solutions to meet their core HRM and FMS needs. (Tr. 963:25-964:23 (P. Keating) (estimating 25 percent of BearingPoint Tier 1 clients use best of breed applications connected through a middleware bus instead of an integrated suite of ERP products).) (Ex. D6078 (PeopleSoft Spring CRM Summit: Questions for PeopleSoft and CEO Craig Conway) at 135747 (“I don’t know of many companies that have committed entirely to one vendor end-to-end. Rather, most businesses of any complexity tend to evolve their administrative enterprises through best-of-breed selections over time.”); see also Tr. 755:2-16, 757:21-758:9, and 792:7-21 (R. Allen).) Directly contrary to plaintiffs’ premise that large, complex organizations are the most vulnerable to price increases for ERP suites, very few of IBM clients implement a single ERP vendor. (Ex. D5231R (IBM Financial Systems Evaluation Slides) at IBM 500751; Tr. 531:8-532:16 (N.Thomas).) In the ERP selection process, IBM has informed its clients that it is more difficult to implement a single vendor across financials and HR than it is to use a best-of-breed or hybrid approach; standardization to a single ERP vendor is “disruptive, costly, and culturally difficult,” and thus it must be justified by a “business driver / opportunity.” (Ex. D5231R (IBM Financial Systems Evaluation Slides) at IBM 500757, 762; Tr. 536:7-537:22 (N.Thomas).)

 

78. If anything, large and complex customers have more options than other customers, not fewer. Large or complex customers are not limited to Oracle, PeopleSoft, or SAP for core HRM and FMS software solutions. As they evaluate their current systems and possible future IT investments, they can consider other solutions including Lawson, AMS, Microsoft, outsourcing, best-of-breed or point solutions, decentralizing business processes, middleware bus integration, consolidation solutions, or changing the way they do business in order to ensure they get the best “value proposition” for meeting their needs. Lawson runs HRM or FMS software throughout many large enterprises, including HCA, Safeway, Liberty Mutual, Manulife, and Schlumberger. (Tr. 3600:1-3642:12 (J. Coughlan).) Emerson Electric uses a variety of legacy systems, custom/homegrown applications, best-of-breed vendors, ERP suite solutions and outsourcing to meet its enterprise application needs. (Ex. D5169 (Emerson HR

 

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    38    Oracle Corporation’s Proposed Findings of Fact


Footprint); D5170 (Emerson FMS Footprint); Tr. 1198:4-19 (C. Peters).) Some of IBM’s clients use a hybrid ERP approach; Zurich Insurance Group, for example, uses both SAP and Oracle financials to run the same functionality – financials – in different parts of its business. (Tr. 537:24-539:19 (N. Thomas). Best of breed approaches are used by Royal Bank of Canada, Wachovia, and Morgan Stanley Dean Witter. (Ex. D5231R (IBM Financial Systems Evaluation Slides) at IBM 500760; Tr. 535:3-19 (N. Thomas).) Some of IBM’s clients, such as J.C. Penney’s, elect to maintain a fragmented ERP footprint and use Hyperion to tie together these disparate parts of their enterprise. (Tr. 547:7-21 (N. Thomas).) Hyperion supports several functionalities, including consolidation, planning, budgeting, forecasting, and analysis reporting. One of the things that Hyperion allows a large and complex enterprise to do is to have its subsidiaries or divisions running on different financial management systems, and then it extracts the data and rolls it into a consolidated report for the parent. (Tr. 546:6-547:21 (N.Thomas).)

 

  2. Global support

 

79. The government’s witnesses do not all have global needs. Many of the government’s customer witnesses do not have global core HRM and FMS demands. (Tr. 154:13-15 (S. Hatfield) (Cox Communications operates in the US only); 1089:5-7 (R. Cichanowicz) (Nextel operates in the US only); 1576:21-23 (C. Wolfe) (North Dakota operates in the US only); 1746:15-20 (K. Johnsen) (PepsiAmericas operates in only one currency, and only in English); 1153:4-9 (S. Wesson) (AIMCO operates only in one currency, and only in English).); 695:10-23 (P. Maxwell)(Neiman Marcus operates stores only within the U.S., operates only in one currency, and only in one language).)

 

80. Alternatives to Oracle, PeopleSoft, and SAP also offer global support. Lawson Software supports global core HRM and FMS demands. Lawson supports all major currencies, presently provides language support for French, French Canadian, Spanish, and

 

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    39    Oracle Corporation’s Proposed Findings of Fact


English, and has been implemented by customers such as Schlumberger in more than 100 countries. (Tr. 3645:16-3646:6; 3744:1-3 (J. Coughlan).) Likewise, AMS supports global core FMS needs for public sector customers, and has been installed in 168 countries for the Department of State and handles multi-currency transactions. (Ex. D7166 (D. Morea 5/7/04 Dep.) at 18:6-14; 84:13-86:11.) Microsoft also supports global core HRM and FMS demands. (Tr. 3085:25-3086:12 (D. Burgum); Ex. D5334 (“A Global Solution”) at p.2.) Esselte, for example, chose Microsoft Axapta to support over 6,000 employees worldwide because of its multi-language support. (Ex. D7159 (L. Spund Dep.) at 242:15-25; Ex. D6548 (Esselte presentation) at 9, 12.) Esselte described Axapta as “ideal for maintaining multi-site, multi-country companies” like Esselte. (Ex. D7159 (L. Spund Dep.) at 243:1-17.) Additionally, Outsourcers support global core HRM and FMS demands. ADP for example currently has payroll engines in 26 different countries. (Tr. 4089:24-4090:3 (J. Rising).) ADP also is expanding its current alliance with SAP though “Project Gloria” to provide a global payroll and other HR functions for multinational clients. (Tr. 4106:1-4107:3 (J. Rising); Ex. D7156R (Z. Brand 5/17/04 Dep.) at 15:23-16:6.) Project Gloria is designed to allow ADP to offer a consistent solution across the world, as well as consolidated reporting. (Ex. D7156R (Z. Brand 5/17/04 Dep.) at 58:12-23.) Fidelity also is expanding its offerings to support Europe, having acquired the HR Access platform to establish a presence outside the United States and to offer global HR and payroll processing solutions to U.S. clients with international operations. (Ex. D5185 (Fidelity Workplace Services Update) at FMR 000980.)

 

  3. Scalable Solutions

 

81. Many of the government’s witnesses do not require unlimited scalability. The government’s customer witnesses lack scalability demands. Neiman Marcus, for example, licensed Oracle HRM software, but has not implemented it, and is running its HR on an incumbent architecture. (Tr. 708:6-19 (P. Maxwell).) Similarly, [AIMCO] has licensed PeopleSoft [FMS] software, but still is running on Lawson. (Tr. 1161:15-22 (S. Wesson).) The state of Michigan remains “very satisfied” with the financial management system that it purchased from KPMG in 1993. (Ex. D8103 (D. Johnson 5/28/04 Dep.) at 19:20-20:6; 15:25- 17:3.)

 

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    40    Oracle Corporation’s Proposed Findings of Fact


82. Modern software engineering has solved scalability issues. Modern software programming and distributed computer architectures reduce significantly any concerns about software scalability. (Tr. 3353:16-3357:3 (R. Wohl).) Any vendor writing an application designed to scale up to 5,000 users today could just as easily design it to scale up to 25,000 users, as well. (Tr. 3357:4-3363:7 (R. Wohl).)

 

83. Lawson’s products are scalable. Lawson historically has faced a perception in the marketplace that its product is not scalable. (Tr. 3597:12-15 (J. Coughlan).) Contrary to those perceptions, however, Lawson HRM is running or being implemented throughout the enterprise in several large accounts, including HCA (250,000 employees), Mayo Clinic (40,000 employees); Catholic Care Initiatives (70,000 employees); Polo Ralph Lauren (10,000 employees); Williams-Sonoma (36,000 employees); McDonalds (100,000 employees); Hillsborough County Schools (30,000 employees); State of Arizona (60,000 employees); State of Michigan (65,000 employees); Johnson & Johnson (100,000 employees); Northrop Grumman IT (23,000 employees); Sara Lee (30,000 employees); and the Government of Tanzania (200,000 employees). (Tr. 3599:24-3644:21; 3650:23-3651:6 (J. Coughlan); Ex. D7136 (Lawson Large K-12 Customers).) Similarly, Lawson FMS is operating in highly scaled environments such as Safeway (500,000 postings per day to general ledger and 750,000 per day to Accounts Receivable); Sara Lee (20,000 postings to accounts payable per day, 5,000 invoices per day) and Schlumberger (6,000 users; 1,200 concurrent users). (Tr. 3641:9-20; 3642:3-3643:15; 3645:1-4 (J. Coughlan); Ex. D7002R (Strategic Account Forum) at MI0017914.) The State of Arizona in fact selected Lawson in part because of the product’s scalability. (Ex. D8101 (T. Boncoskey Dep.) at 15:3-10, 20:21-24; 23:13-24; 24:20-25:4.)

 

84. Other alternatives to Oracle, PeopleSoft, and SAP also are scalable. Outsourcers’ HRM software is scalable. FleetBoston, for example, evaluated Fidelity’s HRM offering and concluded it was sufficiently scalable to handle HR for FleetBoston’s 50,000 employees. (Tr. 3280:14-18 (B. Mearns); Ex. D7020 (HRO: The Wave of the Future?) at 21.) Moreover, Bank of America has selected Fidelity to serve the HR needs of its over 170,000

 

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    41    Oracle Corporation’s Proposed Findings of Fact


employees and also its retirees. (Tr. 3145:12-3146:20 (M. Sternklar); Ex. D5189 (Fidelity Press Release Regarding Bank of America.) at FMR 001847.) ADP’s offering also is scalable; ADP has not experienced any limit in terms of the number of employees that its Enterprise HR software can serve. (Tr. 4089:3-6 (J. Rising).) In fact, over 90,000 United Technologies employees currently are served by ADP’s Enterprise HR software solution, and a similar number of Aramark and Tyco employees will be in the near future. (Tr. 4098:16-4100:4 (J. Rising).) Microsoft’s Axapta software also is scalable. According to Microsoft’s internal documents and its marketing brochures, Axapta is highly scalable. For example, the Axapta 3.0 Technical Briefing document indicates that Axapta’s target market includes companies with up to 10,000 employees. (Ex. D5338R, (MBS—Axapta 3.0—Technical Positioning) at MS-OPSUB 000000003068; Ex. D5334 (MBS—Axapta) at 1.) Customers in fact cite scalability as a reason to buy EAS applications from Microsoft. One of the main reasons Esselte chose Axapta, for example, is the product’s scalability, and in particular the ability to deploy it in multiple countries and run it on a small server in each country connected to a large data center. (Ex. D7159 (L. Spund 05/25/04 Dep.) at 86:4-14.) In addition, suppliers that the government characterizes as “mid-market vendors” like JD Edwards also offer scalable software. (D6162 (McKinsey document) at 19; Tr. 804:16-24 (R. Allen); Tr. 826:25-827:23 (R. Allen).)

 

  4. Business Organization

 

85. The government witnesses do not all need support for complex pay scales, unions, or mixed labor forces. No vendor offers software that anticipates every collective bargaining agreement, and customers do not view this type of support as a “core” software function. Oracle also does not have a pensions module for its HRM offering. (Tr. 4311:6-12 (L. Ellison).) Customers typically use best of breed or custom products to address collective bargaining business process requirements. (Tr. 1465:17-1466:6 (M. Glover) explaining that Greyhound uses Kronos time keeping software to manage the different pay rates out of the union contracts the company has.)

 

86. Outsourcers handle union pay. Outsourcers like ADP are able to leverage their payroll expertise to deal with most collective bargaining business process requirements without having to custom-write software code from scratch. (Tr. 4122:15-23 (J. Rising).)

 

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87. Lawson handles complex benefits programs, including union support. Lawson Software’s HRM products include modules for supporting union pay and other complex benefit programs that other vendors do not support. (Tr. 3612:4-20 (J. Coughlan); Ex. D7136 (Lawson Large K-12 Customers).) Customers find Lawson’s ability to handle complex pay or benefits packages attractive; Worker’s Benefit Plans for the Lutheran Church, Missouri Sinod, for example, chose Lawson over PeopleSoft because Lawson was better able to support its 30,000 employees across 6,000 legal entities. (Ex. D8105 (R. Cushman 05/18/04 Dep.) at 9:15-10:24; 12:4-9; 12:16-20; 58:9-59:17; 60:23-61:8.)

 

  F. Customer Buying Behavior is Inconsistent with the Government’s Alleged Narrow Market Definition

 

88. The government’s customer witnesses actually solve their business process needs many different ways. All of the government’s customer witnesses use software to automate their core HRM and FMS business functions, but all of them use different solutions – that is, different combinations of software packages, outsourcing support, custom programs, business processes, and manual procedures – for achieving those functions. Greyhound, for example, uses Oracle and JD Edwards for FMS, consolidates its financials with Hyperion, and uses HR 1 from Ceridian for its HRM needs (Tr. 1496:25-1499:2 (M. Glover).) PepsiAmericas uses EAS software in combination with point solutions that address specific business process needs. (Tr. 1730:2-15 (K. Johnsen).) Nextel uses about a dozen point solutions today and would continue to do so after installing an ERP suite. (Tr. 1091:2-16 (R. Cichanowicz).) AIMCO uses PeopleSoft Financials and Lawson HR. (Tr. 1129:7-21 (S. Wesson).) Pepsi Americas has 2-3 point solutions on HR side and 2-3 point solutions on FMS side. (Tr. at 1730:8-9 (K. Johnsen).) For its HRM needs, Neiman Marcus currently uses Genesys for core HR and payroll, a home-grown system for commissioned salesperson functions, a 30-year old legacy system for their payroll summary function, an in-house system for HR Workbench functions, and a combination of in-house and outsourcing for benefits. (Tr. at 679:7-11; 721:14-22; 722:8-23 (P. Maxwell).) For its FMS needs, Neiman Marcus relies on a combination of Oracle, Chesapeake Software for

 

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    43    Oracle Corporation’s Proposed Findings of Fact


cash management and check reconciliation, and a 20-year old legacy system for merchandising accounts payable. (Tr. at 651:14-16; 707:5-7; 707:11-13 (P. Maxwell).) DaimlerChrysler’s German HR department requested that their ADP PAISY software be retained and not migrated when PeopleSoft was implemented. (Tr. at 1403:22-1404:19 (M. Gorriz).) In evaluating solutions, the government’s customer witnesses did consider more alternatives than Oracle, PeopleSoft and SAP as solutions. Neiman Marcus licensed Oracle’s HR system, and then decided to look beyond Oracle for its benefits and payroll needs, sending an RFP to Ceridian, ADP, Hewitt, Fidelity, and Mellon. (Tr. at 708:17-19; 715:4-14 (P. Maxwell).)

 

89. Indeed, in the market at large, no large enterprise uses one single software solution. The government witnesses were unable to identify a single example of a large complex enterprise who uses only one software vendor or platform for EAS or ERP. (See Tr. 966:12-21 (P. Keating) (“[E]very time I hear the story [of a single solution on a single instance running on a single location] I go look for it but, I can’t find it.”). As PeopleSoft CEO Craig Conway has noted, “I don’t know of many companies that have committed entirely to one vendor end-to-end. Rather, most businesses of any complexity tend to evolve their administrative enterprises through best-of-breed selections over time.” (Ex. D6078 (PeopleSoft Q&A) at PS-C135747.) Indeed, an internal PeopleSoft Operations Review from 2003 reflects the results of a Meta Group study of HRMS “installations” at 455 “global” companies with over 10,000 employees, and the study reflected that many companies had more than one vendor’s HRMS software installed. (Ex. D6320 (PeopleSoft 2003 HCM Operations Reviews) at PS-C378663. PeopleSoft was installed at 45% of the studied companies, while the next most common installation was “Home Grown/Custom” at 23% of the studied companies. (Ex. D6320 (PeopleSoft 2003 HCM Operations Reviews) at PS-C378663. Oracle was installed at 19% of the companies, while SAP was installed at 16% and ADP was installed at 8%. (Ex. D6320 (PeopleSoft 2003 HCM Operations Reviews) at PS-C378663. The study noted that the total exceeded 100% because some companies responded that more than one vendor was installed. (Ex. D6320 (PeopleSoft 2003 HCM Operations Reviews) at PS-C378663. Indeed, the first five vendors alone — out of 13 different options — amounted to 111%. (Ex. D6320 (PeopleSoft 2003

 

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    44    Oracle Corporation’s Proposed Findings of Fact


HCM Operations Reviews) at PS-C378663. Christy Bass of Accenture testified that none of Accenture’s clients are using a single vendor for all of their ERP needs, and that is “unrealistic” for a Global 2000 customer to use a single ERP solution. (Tr. at 1668:5-10 (C. Bass).) These large customers use point-solution software for ERP because the ERP software vendors do not provide the necessary functionality. (Tr. at 1665:5-1669:15) (C. Bass); Tr. at 1730:10-18 (K. Johnsen); Tr. at 1209:7-11 (C. Peters) (Emerson Electric’s plan for FY ‘07 is to grow the Oracle footprint to 57%, maintain the JD Edwards footprint, and still use other ERP systems for the remainder).

 

90. Business processes and needs other than core HRM and FMS (such as supply chain, inventory management, and customer relationship management) drive guarded buying decisions. Customers’ buying decisions often are driven by a need to automate business processes that are outside the scope of core HRM or FMS functions. This may include non-core HRM or FMS solutions, or more likely other EAS software such as CRM or SCM products. (Tr. 3204:6-11 (K. Harris); Ex. P3185 (D. Dortenzo 5/18/04 Dep.) at 337:7-338:7 (under seal).)

 

Likewise, the State of North Dakota testified that its purchasing decision was driven in large part by higher education applications, not FMS or HRM. (Tr. 1578:15-1579:7 (C. Wolfe).) CH2M Hill purchased Oracle FMS in 1993 because of Oracle’s superior project management module. (Tr. 205:20-206:2 (R. Bullock).) Vendors also recognize that more strategic products such as “customer facing” applications drive buyer decisions, and allocate discounts and investment dollars accordingly. (Tr. 4239:18-4240:16 (D. Kutnick).) Professor Elzinga acknowledged, for example, that in the Teradyne deal highlighted in his testimony, Oracle offered a 100% discount on HRM licenses in order to sell the SCM applications that Teradyne was interested in. (Tr. 2398:13-2399:20). These areas of the EAS industry are highly competitive. (Tr. 3340:8-18 (S. Catz).) As Ken Harris testified, Nike’s

 

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    45    Oracle Corporation’s Proposed Findings of Fact


decision to replace its Oracle FMS system with SAP was driven entirely by Nike’s earlier decision to select SAP for its SCM needs. (Tr. 3201:15-3202:10, 3257:1-8 (K. Harris).) Harris also testified that while Gap was negotiating for a renewal of its database system with Oracle, it received a license to Oracle’s financial system thrown in for free after Harris told Oracle that he probably had the budget to afford a certain amount but that Oracle had to “sweeten this pot” to get Gap to sign the contract (Tr. 3216:18-3217:8 (K. Harris).)

 

91. Every customer values HRM and FMS software differently. The value placed on a core HRM and FMS solution differs by customer and is relative to the incumbent system, capabilities of other software products outside core HRM and FMS, competing demands from other IT projects or other business priorities, individual risk tolerances, individual feature preferences, emphasis placed on performance versus cost, and many other internal factors particular to each customer. (See Tr. 3201:10-14; 3202:24-3203:9 (K. Harris).) Every customer values the benefits of automating different aspects of their business processes differently, and their priorities may change over time.

 

92. Customers typically purchase bundles of modules including both core and non-core HRM or FMS, business applications from other pillars and/or one or more stack. Large enterprise customers rarely if ever buy core HRM or FMS modules in isolation. (Tr. at 3461:14-23 (S. Catz).) Professor Hausman testified that FM and HRM software are purchased in bundles with other products, and that it is very rare for a customer to buy core FMS or HRM alone. (Tr. at 3807:21-3808:1 (J. Hausman), see also Tr. at 3813:12-13 (J. Hausman) (“I’ve looked at the data, and the vast majority of customers are buying more than just FMS, more than just HRM.”).) In the PeopleSoft data reviewed by Professor Hausman, the number of different software products purchased in individual deals ranged from 1 to 95, and 85% of the bundles contained at least one product outside of core HRMS and FMS. (Tr. at 3817:16-3818:8 (J. Hausman).) Professor Hausman explained that the product market cannot be limited to just FM and HRM software, because the other products in the bundle have price constraining effects. (Tr. at 3814:3-3816:10(J. Hausman).) Instead, customers almost always purchase a cluster of products such as Oracle’s eBusiness Suite that provide the customer with a “stack” of software

 

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    46    Oracle Corporation’s Proposed Findings of Fact


and technology, which may include core HRM or FMS applications, add-on modules, “customer-facing” business applications such as CRM software, and the infrastructure components (application servers and database) on which the applications run. (Tr. at 3461:14-3462:5 (S. Catz); Tr. at 3807:21-3808:1 (J. Hausman).) The particular mix of products almost necessarily will differ from bundle to bundle, and customer to customer. (Id.) Selling software and technology in a cluster is quite common – indeed, the sample of Oracle discount request forms used by the government’s experts for their analyses showed that broader clusters were evident more than 90% of the time. (Tr. at 3813:9-3814:2 (J. Hausman); Tr. at 3815:7-12 (J. Hausman).)

 

93. Prices are computed on a bundled basis. The evidence indicates the entire bundle of software represented by any deal, whatever its composition, is generally priced as a whole with a so-called “blended discount” and vendors don’t price the individual products separately. (Tr. at 3813:23-3814:2 (J. Hausman).) Oracle’s experts likened this to “salad bar” pricing, in which whatever combination of items a customer selects is weighed and priced as a single product. (Tr. at 4494:22-4495:9 (D. Teece).) This practice makes it hard to compute the price for any particular module, including service, etc. (Tr. at 3814:3-22 (J. Hausman).) Lawson’s John Coughlan testified that Lawson will discount prices where customers purchase several software components at once. (Tr. at 3772:10-3774:23 (J. Coughlan).)

 

94. Customers’ choices are affected by overall IT and corporate budgets. Customers always have more things to do than the budget or dollars to do them, and so they are constantly engaged in a prioritization process. (Tr. 3204:1-3 (K. Harris); Ex. D6447 (PeopleSoft Executive Briefing on Ford) (describing “Competition” as “Do Nothing.” Ford currently has capped discretionary spending across the company. “If it is not building cars or improving car quality, there is a moratorium on spending.”) Neiman Marcus, for example, evaluated an HRM project, procured an Oracle license, and then determined that they could not afford the implement the software, and so shifted their IT budgets to other alternatives. (Tr. 714:9-24 (P. Maxwell).) To this day, Neiman Marcus is running a combination of custom and incumbent applications, and is exploring outsourcing its HR needs instead of allocating its IT budget to

 

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    47    Oracle Corporation’s Proposed Findings of Fact


implementing the Oracle HRM license Neiman Marcus recently acquired. (Tr. 713:11-20 (P. Maxwell).) Greyhound similarly evaluated whether to procure a HRM system, selected PeopleSoft, but did not have the money to acquire and implement the software and instead invested in other aspects of Greyhound’s IT environment. (Tr. 1490:7-22 (M. Glover) FleetBoston decided due to of limited capital not to invest in HR/payroll, but instead to allocate its capital funds to “its core business systems, the revenue generating systems for the bank.” (Tr. 3289:17-3290:11 (B.Mearns).)

 

95. Customers assess TCO as part of their evaluation of alternatives. Total cost, not license prices, often is the number one criteria for purchasing an enterprise application software suite. (Ex. P0203R (BearingPoint E.U. Questionnaire Response) at 9.) And the purchasing criteria used by BearingPoint’s clients for enterprise application software suites – from most important to least important – regarding: scalability, vendor with proven track record, price, ease of integration into existing EAS, and broad features and deep functionality. (Ex. P0203R (BearingPoint E.U. Questionnaire Response) at 9.)

 

Similarly, Fidelity’s outsourcing clients always evaluate the HR outsourcing offering on a total cost of ownership basis. (Tr. 3140:13-16 (M. Sternklar).)

 

96. Customers balance price, features, and many other factors in the evaluation process. Customers do not always choose the best-functioning HRM or FMS product; they trade off between convenience, cost, performance, and many other factors. (Tr. 357:8-17 (R. Bergquist) (acknowledging that customers even in the Fortune 50 can meet their business process automation needs a variety of ways, with high-end HRM or FMS products being just one approach to achieving the same goal); Ex. D7052 (Manulife Case Study); Ex. D7050 (TIAA-CREF Case Study); Tr. at 3619:9-3628:2 (J. Coughlan); see also Ex. P0203R (BearingPoint E.U. Questionnaire Response) at 9 (indicating price is not the most important

 

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    48    Oracle Corporation’s Proposed Findings of Fact


criteria for purchasing enterprise application software).) Professor Iansiti explains that “just because — given piece of software can have value to you in certain ways does not mean that you necessarily going to buy it (sic). You have to make an economic decision, and — trade off values and costs.” (Tr. 2105:4-10 (M. Iansiti).); see also Tr. 2108:7-9 (M. Iansiti) (“They can select to go through more traditional management processes, for example, that don’t require software.”)

 

  G. Broader Competitive landscape

 

97. The government’s market definition is not supported by the evidence. The evidence shows customers purchase unique bundles of software, hardware and database products in unique combinations, for their unique purposes and reasons. There is no consistent definition of the “high-function needs” of enterprise customers, or of “high function software.”

 

98. In contrast, the vendors and analysts do agree that the “technology stack” represents the competitive landscape.

 

LOGO

 

The array of technology customers use to operate their business, including hardware, database, application services and applications, accounts for the variety of services and support that are sold in bundles to customers now and depicts IBM, Microsoft, SAP, and Oracle as being the principal competitors across the stack. (Tr. 4172:4-4174:9 (D. Kutnick); (Tr. 4406:23-4407:15 (D. Teece).) PeopleSoft does not offer multiple stack elements. (See Ex. D6026 (PeopleSoft Email) (Email in which PeopleSoft acknowledges that it is not “on the map,” and “need[s] better integration technology and cannot afford to build it . . . [and that] [t]he problem has not gone away”).)

 

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IV. GEOGRAPHIC MARKET DEFINITION

 

99. Limiting the alleged market to the United States is arbitrary. The government’s alleged market is limited to the United States. (Complaint 26). The government asserts that it “picked” a market limited to the United States because SAP is the largest vendor and its shares are even larger in a worldwide market, which the government claims would “distort” the competitive picture of how Oracle, PeopleSoft and SAP compete in the United States (Tr. 30:2-10 (C. Scott Opening Statement).) In fact, the government’s limited focus on the United States “distorts” the realities of competition. A reliable unilateral effects analysis requires an accurate assessment of market shares; Professor Elzinga admitted “if you get the shares wrong, you are going to get a misleading inference” that will bias the unilateral effects analysis. (Tr. 2269:2-8 (K. Elzinga), see also Tr. 2270:25-2271:3 (K. Elzinga); Tr. 3798:14-21, 3792:21-24, 3793:3-11 (J. Hausman).) Limiting the alleged market to the United States is arbitrary.

 

100. SAP has global operations. SAP is headquartered in Walldorf, Germany. SAP has global operations, including major business operations in more than a dozen countries and customers in more than 120 countries around the globe. (Tr. 2805:20-2806:2 (R. Knowles).) SAP has six sales regions worldwide. (Tr. 2808:8-15 (R. Knowles).) SAP America, Inc. is responsible for sales in the United States and Canada. Tr. 2808:16-19 (R. Knowles).) SAP America is in business to sell software solutions created by SAP. (Tr. 2808:8-15, 2806:16-17 (R. Knowles).) In addition to selling software solutions created by SAP, the largest price discounts offered by SAP America – the discounts that the government asserts will be impacted by the proposed acquisition – must be approved by SAP. (Tr. 2836:22-24 (R. Knowles).)

 

101. Oracle has global operations. Oracle is headquartered in Redwood Shores, California, but it too has extensive global operations. Oracle has over 4,000 General & Administrative employees around the world, with three shared service centers operating 24/7. (Tr. 3485:10-12 (S. Catz).) In addition, Oracle has offices in over 80 countries and sells its products in over 120 countries. (Tr. 3486:16-18 (S. Catz).)

 

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    50    Oracle Corporation’s Proposed Findings of Fact


102. PeopleSoft has global operations. PeopleSoft is headquartered in Pleasanton, California. Although its global operations are not as extensive as either SAP or Oracle, it sells its software worldwide. (Ex. D7149 (PeopleSoft Form 10-K for the period ending December 31, 2002) at 7.) “We market and sell our software products in most major world markets through a direct sales organization. The domestic direct sales organization is based in over 25 field sales offices located in major metropolitan areas throughout the United States. International sales activities are conducted out of our offices located near major concentrations of users in Europe, Japan, Asia-Pacific, Latin America and other parts of the world.”)

 

103. The System Integrators have global operations and focus on providing services to the largest companies in the world. Each of the five largest systems integrators has global operations, including practices which implement the software solutions sold by SAP, Oracle and PeopleSoft. For example, Accenture has operations in 48 countries. (Tr. 1610:17-20 (C. Bass).) IBM Global Services also has global operations. (Tr. 465:14-21; 467:5-11 (N. Thomas).) Accenture, BearingPoint, IBM Global Services and the other systems integrators focus much of their practice on assisting the largest companies in the world – multinational companies in the Global 2000 or Fortune 500. (Tr. 1611:16-14 (C. Bass).); (Tr. 866:14-21; 951:22-952:2 (P. Keating); (Tr. 467:21-468:16 (N. Thomas).); Ex. P0825 (IBM Financial Management Solutions) at IBM 500831; Ex. 5139 (Deloitte Lawson City of Dallas Implementation) at DS000003).)

 

104. The government itself alleges global support is critical to large enterprise customers. As part of its effort to ignore Lawson, Fidelity, ADP and other companies as potential restraints on post-acquisition pricing, the government asserted that the solutions offered by those companies do not have sufficient “multi-language,” “multi-currency,” or “multi-jurisdictional” capabilities. (E.g., Tr. 3736:3-3738:10 (J. Coughlan).) Indeed, Professor Elzinga claimed that one of the distinguishing characteristics of “high function” software, in his mind, is that it is “capable of being implemented around the globe.” (Tr. 2281:16-2282:13 (K. Elzinga).) As Professor Hausman explained, the explicitly international characteristics of the “high function” software market defined by plaintiffs require a worldwide geographic market. (Tr. 3796:3-3797:1 (J. Hausman).) In short, the government’s product market definition strongly infers that the relevant geographic market is global.

 

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105. The government nonetheless excludes the majority of the Global 2000 from the analysis. Only 751 of the members of the Global 2000 are U.S.-based companies. (Tr. 3797:8-15 (J. Hausman).) Professor Elzinga acknowledged that he attempted to exclude from his calculations all sales to Global 2000 companies that are not based in the United States. (Tr. 2260:16-23 (K. Elzinga).) That means that the majority of the “complex” enterprises to whom SAP, Oracle and PeopleSoft attempt to sell products and services are not included in the relevant market or Professor Elzinga’s market share analysis. (Tr. 2261:4-18 (K. Elzinga).)

 

106. DaimlerChrysler illustrates that the market is worldwide. For example, one of the government’s emphasized customer witnesses, DaimlerChrysler AG, is headquartered in Stuttgart, Germany.2 Under Professor Elzinga’s approach, business applications software purchase decisions made by DaimlerChrysler in the United States would be included in the market, but purchase decisions made in Stuttgart would be excluded. (Tr. 2262:20-2263:3 (K. Elzinga).) This is particularly confounding as the same individuals within DaimlerChrysler are responsible for purchasing decisions and concede they could have made their purchase inside or outside the United States (Tr. 1421:16-1422:2 (M. Gorriz).)3 Similarly, Prof. Elzinga’s methodology would include a sale to Toyota if the purchase decision was made in the United States, but exclude a sale to Toyota if the decision was made in Japan. (Tr. 2261:21-2262:7 (K. Elzinga).) Since there is no justifiable rationale for this arbitrary approach {see infra), Professor Elzinga’s methodology cannot withstand scrutiny.


2 SAP typically characterizes the nationality of a customer by the location of its headquarters. (Tr. 2828:7-11 (R. Knowles).) SAP would consider DaimlerChrysler a German firm. (Tr. 2828:12-22 (R. Knowles).)

 

3 In its opening statement, the government asserted that customers in the U.S. demand different functionality than do customers in Europe. (Tr. 9:14-10:8 (C.Scott Opening Statement).) If that were true, one would have expected government witness Dr. Gorriz (who spends time in Auburn Hills, Michigan and Stuttgart, Germany) to have explained the different functional demands of European and U.S. customers. Instead, there was testimony about how both Daimler and Chrysler separately selected SAP’s FMS software prior to the merger (Tr. 1370:3-16 (M. Gorriz)), and testimony about the selection of PeopleSoft for the U.S. and Germany (Tr. 1371:17-1372:8, 1378:3-9 (M. Gorriz).)

 

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    52    Oracle Corporation’s Proposed Findings of Fact


107. There is no basis for confining the “market” to only U.S.-based companies with “global needs.” Professor Elzinga conceded that the “general decision calculus” for a business considering the purchase of HRM and FMS software “would be similar” for Global 2000 customers located outside the United States. (Tr. 2278:2-13 (K. Elzinga).) Moreover, Professor Elzinga could think of “no systemic difference” between the HRM and FMS buying behavior of members of the Global 2000 that are located in the United States and those that are located in other countries. (Tr. 2279:24-2280:2 (K. Elzinga).) In sum, buyer behavior provides no basis to exclude the majority of the Global 2000 from the market.

 

108. SAP, Oracle and PeopleSoft design and sell their products into a global market. As Professor Hausman explained, SAP, Oracle and PeopleSoft are designing and selling their products to companies based both inside and outside of the United States. (Tr. 3797:24-3798:13 (J. Hausman).) Oracle and PeopleSoft design software primarily in the United States and ship it throughout the world. SAP primarily designs its software outside of the United States and ships it into the United States. In such circumstances, “there’s no doubt... that the Elzinga-Hogarty test is satisfied for a worldwide market.” (Tr. 3801:3-5 (J. Hausman).) In addition, Professor Elzinga admits that looking at the software code, the Elzinga-Hogarty test would lead to the conclusion that the relevant geographic market is broader than the United States. (Tr. 2280:13-23 (K.Elzinga).)

 

109. The similarity in pricing inside and outside of the United States confirms that there is a global market. Professor Elzinga admitted that he had not conducted any study of relative prices in the United States versus other regions. (Tr. 2284:12-15 (K. Elzinga).) Professor Elzinga did agree, however, that similar prices in different regions would suggest that there is “one true economic market,” because in a single geographic market “the buying and selling of those products... would collapse those products into one price if they’re homogenous or into an array of prices that just compensate for quality differences or transportation differences between the products.” (Tr. 2283:19-2284:11 (K. Elzinga).) Professor Hausman did conduct a comparison of PeopleSoft’s price discounts in the United States and outside of the United States. That analysis demonstrated that discounts were essentially the same outside of the United States (45.1%) and within the United States (45.2%). (Tr. 3804:25-3806:4

 

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    53    Oracle Corporation’s Proposed Findings of Fact


(J. Hausman).) The virtually identical discounts demonstrates that the relevant geographic market is global.

 

110. Unlike many products, sales of software are not constrained by transportation costs. Professor Elzinga repeatedly conceded that software code is a “textbook example of something that can be shipped around the world... almost instantaneously at almost no cost.” (Tr. 2155:4-8 (K. Elzinga), see also Tr. 2204:18-20, 2155:9-12 (K. Elzinga).) The lack of meaningful transportation costs further confirms that the relevant geographic market is global.

 

111. Professor Elzinga did not perform any critical loss analysis. In addition to failing to conduct any study of relative prices in different regions of the world (Tr. 2284:12-15 (K. Elzinga)), Professor Elzinga admitted that he did not perform any sort of critical loss analysis. (Tr. 2290:3-2291:16 (K. Elzinga).) In other words, Professor Elzinga performed no analysis of how much U.S. business would have to be lost to overseas business (e.g., additional sales by SAP AG if split into a European company and a US company as the government’s geographic market definition requires) to make a price increase unprofitable.

 

112. The availability of lower priced programming talent in India and other countries confirms that the market is global. Members of the Global 2000 are increasingly turning to programmers in countries such as India and the Philippines for assistance in supporting EAS. (See, e.g., Tr. 602:19-603:21 (L. Bradley); Tr. 1214:17-24,1217:6-8 (C. Peters).) Those programmers are high-quality and much cheaper than programmers in the United States. (Tr. 603:2-6 (L. Bradley); Tr. 1215:16-22 (C. Peters); see also Tr. 3821:10- 3824:8 (J. Hausman).) That pool of lower-priced, high-quality programmers enables Global 2000 companies to maintain legacy systems. (Tr. 1215:23-1216:10 (C. Peters).) It also provides members of the Global 2000 with options for implementation and maintenance services that are used leverage in negotiations with SAP, Oracle and PeopleSoft. (Tr. 3240:4-22 (K. Harris).)

 

113. If Professor Elzinga’s “presence” test is applied, then the relevant geographic markets are very local, and not the “U.S.” Professor Elzinga conceded that if the relevant geographic market is where every vendor has a “presence,” then under his methodology, “you could think of looking at this merger on not just a Bay Area versus a Detroit area market,

 

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but on a customer-by-customer basis” in which each customer is its own geographic market. (Tr. 2277:3-6 (K. Elzinga);4 see also Tr. 3802:18-3803:5 (J. Hausman).)

 

114. If Professor Elzinga’s “relationships” test is applied, then each procurement is its own separate market. Professor Elzinga attempted to justify the government’s geographic market definition by asserting that relationships are crucial in the business applications software industry and “you’re buying a relationship, and that relationship is localized” (Tr. 2280:24-2281:10 (K. Elzinga).) Of course, if Professor Elzinga is correct, then each procurement is its own separate market because of the relationship between the local salesperson and the customer. However, the fact that sales people in this industry develop a relationship with their customers does not justify defining a U.S.-only market; in fact, many worldwide markets involve such relationships. (Tr. 3801:12-3802:17, 3803:9-20 (J. Hausman).) Moreover, Professor Elzinga admitted that SAP can and does redirect personnel and other resources around the globe in response to competitive opportunities. (Tr. 2283:2-12 (K. Elzinga).)

 

V. CONCENTRATION A. Market Shares

 

115. A reliable unilateral effects analysis requires an accurate assessment of market shares. Professor Elzinga acknowledges that “if you get the shares wrong, you are going to get a misleading inference” that will bias the unilateral effects analysis. (Tr. 2269:2-8 (K. Elzinga), see also Tr. 2270:25-2271:3 (K. Elzinga) (same).)

 

116. Limiting the geographic market to the U.S. vastly understates SAP’s significance. A U.S.-only geographic market produces incorrect and biased market shares because of SAP’s strength in the worldwide market. (Tr. 3798:14-21, 3792:21-24 (J. Hausman).) Given SAP’s strong market position outside of the United States, Oracle and PeopleSoft’s market shares decrease in a worldwide geographic market. (Tr. 2263:4-25 (K. Elzinga), see also Tr. 2302:20-25 (K. Elzinga) (same); Tr. 3793:3-11 (J. Hausman.)


4 Professor Elzinga conceded that software cannot be arbitraged from one location within the United States to another and that the inability to arbitrage software does not mandate a U.S. market. (Tr. 2286:9-2287:4 (K. Elzinga).)

 

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    55    Oracle Corporation’s Proposed Findings of Fact


117. SAP is the leader in the global applications market. SAP’s Richard Knowles testified that SAP has the largest share of the global EAS market with approximately 16%. (Tr. 2834:8-13 (R. Knowles).) He also confirmed that SAP has the largest share of the EAS market in the United States with approximately 7%. (Tr. 2834:17-21 (R. Knowles).)

 

118. SAP is the leader in the global HRM market. IDC estimates the worldwide HRM market share leaders between 2000 and 2002 as: SAP (11.86%), PeopleSoft (11.29%), ADP (8.56%), followed by Kronos. (Ex. D5815 (July 23, 2003 IDC Report at 6); see also Ex. D5646R (SAP Market Analysis) at 1 (SAP has number one share position in world wide EAS revenue attributable to HR in 2002); Tr. 2867:25-2868:10 (R. Knowles).)

 

119. SAP is the leader in the global FMS market. SAP’s Final Market Analysis for 2002 presents the relative market shares for financials from 2001 to 2003 based on license revenue for five vendors: SAP, Oracle, PeopleSoft/JD Edwards, Microsoft, and Intuit. (Exhibit D5646R (SAP Final Market Analysis) at 41.) SAP has the largest share of the market. (Id.) Even though Oracle and PeopleSoft/JD Edwards are second and third, their relative market shares combined would not equal SAP’s share. (Id.) PeopleSoft acknowledged that SAP is its number one competitor for HRM. (Exhibit D6011 (PeopleSoft 2003 Campaign Definition: Crush SAP) at 1.)

 

120. A combined Oracle and PeopleSoft have substantially less than a 35% share in global HRM market. A combined Oracle and PeopleSoft would not have a 35% share of the global HRM market. In 2002, PeopleSoft had a 11.29% market share and Oracle had a 3.04% market share. (Ex. D5815 (IDC Worldwide HRM Applications Forecast Analysis) at 6).

 

121. A combined Oracle and PeopleSoft have substantially less than a 35% share in global FMS markets. In a 2003 analyst briefing, IBM stated that “Finance Applications service offers tied to the Big 3 [SAP, Oracle, and PeopleSoft] represent about 48% of FMS sales globally.” (Ex. P0825 (IBM Financial Management Solutions) at IBM 500845.) Within the 48% market share belonging to the “Big 3,” IBM represents that “SAP FICO sales represent almost 40% of Finance Apps sales followed by Oracle at about 35% and PeopleSoft

 

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around 25%.” Id. Accordingly, even a combined Oracle and PeopleSoft would not have a 35% share of the global FMS market.

 

122. Market shares for HRM and FMS are further diluted by the “do nothing” option, incumbent systems, and outsourcing. For example, Christy Bass testified that Accenture clients outsource their entire HR departments to Accenture, and cited DuPont, BellSouth and Best Buy as examples. (Tr. 1646:25-1648:19 (C. Bass); Ex. P3198R (C. Bass 4/21/04 Dep.) at 150:5-15, 151:17-19, 154:1-12.). Ms. Bass also confirmed that the outsourcing market is “rapidly growing.” (Tr. 1655:10-13 (C. Bass); Ex. P3198R (C. Bass 4/21/04 Dep.) at 154:13-22.). In addition, Ms. Bass’s testimony also confirms that about 20% to 30% of all software selection processes end up with the customer deciding to “do nothing.” (Tr. 1673:14-21 (C. Bass); Ex. P3198R (C. Bass 4/21/04 Dep.) at 166:7-9.). Vendor market share calculations are “overstated” where a customer chooses to maintain its current ERP system unless vendor percentage shares are proportioned over the maintenance period. (Tr. 2712:9-2713:5 (T. Cambell); see also, e.g., Tr. 2513:22-2514:9 (P. McAfee).)

 

123. Professor Elzinga’s market share calculations, which fail to account for “do nothing” and outsourcing options, are not reliable. A customer’s option of relying on its incumbent systems and not purchasing HRM or FMS must be accounted for in a proper market share calculation. As Dean Campbell testified, “It is wrong to assign zero” to the market share calculations for the do nothing option in such an industry (Tr. 2759:11-14.) In an industry where customers consider doing nothing even down into the final stages of an evaluation process, vendors’ market shares are “overstated” unless vendor percentage shares are proportioned over the maintenance period. (Tr. 2712:9-2713:5 (T. Campbell).) In calculating market shares, however, Professor Elzinga did not count outsourcing, best of breed solutions, incumbent systems, or other alternatives for customers of HRM and FMS products. (See, e.g., Tr. 2320:25-2321:8 (K. Elzinga); Tr. 2325:1-13 (K. Elzinga).) It may be impossible to tell what the correct market shares may be in this case, but certainly a substantial amount of commerce goes to these other options. That this overstates the included vendors’ market shares is so plain that even Professor McAfee was compelled to adjust Professor Elzinga’s market share

 

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calculations and make some accounting for incumbent systems in his merger simulation.. (Tr. 2759:19-2760:16 (T. Campbell).)

 

VI. COMPETITIVE EFFECTS

 

  A. Competition Is Not Localized

 

124. SAP is the largest vendor of EAS in the world, and its U.S. shares are increasing. SAP essentially coined the phrase “ERP software.” (Tr. 2810:1-3 (R. Knowles).) Today, SAP is “the world’s leading provider of business software solutions.” (Tr. 2805:15-19 (R. Knowles) citing SAP’s website.) Its market share has continued to increase even as the EAS market has been declining over recent years. (Tr. 2874:8-11; Ex. D5646R (SAP Market Analysis) at 1.) In particular, SAP’s market share in the United States has continued to increase. (Tr. 2874:21-2875:4 (R. Knowles).) More specifically, of the Global 500 companies, SAP’s customers include 86% of those in Consumer Products, 67% in Retail, 87% in Aerospace & Defense, 87% in Automotive, 69% in Engineering & Construction, 97% in High Technology, 100% in Chemicals, 86% in Milling, 100% in Mining, 93% in Oil & Gas, 100% in Pharmaceuticals, 54% in Banking, 48% of Financial Service Providers, 37% in Insurance, 63% in Media, 76% of Service Providers, 81% in Telecommunications, and 78% in Utilities. (D5000 (SAP Customers Within Global 500); Tr. 2825:1-2828:6 (R. Knowles).)

 

125. SAP has core HRM and FMS functionality. SAP offers core FMS and HRM functionality. (Ex. P3041 (B. Patel Dep.) at 186:6-14; Ex. P3062 (S. Elliot 05/20/04 Dep.) at 33:9-25.) SAP’s core FMS product is called mySAP Financials. (Tr. 2812:4-13 (R. Knowles).) SAP’s core HRM product is called mySAP Human Capital Management or mySAP HR. (Tr. 2812:14-23 (R. Knowles).) SAP offers a bundled product called SAP ERP, which includes financials and human resources functionality as well other additional functionality. (Tr. 2810:8-17 (R. Knowles).) SAP supports global core HRM and FMS demands, and SAP’s product is highly scalable, as well. Market analysts have stated that “SAP has long had the reputation for being the most scalable ERP system on the market.” (Ex. P3065 (Accenture AOL ERP Evaluation) at ACCEN-00001040; Ex. P3065 (Accenture AOL ERP Evaluation) at ACCEN-00001028, 1039.)

 

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126. SAP is a formidable competitive constraint on Oracle, now and for the future. A formidable market force like SAP can discipline Oracle’s pricing single-handedly. (See Tr. 2852:12-16 (R. Knowles).; Ex. D5649R (SAP Discount Approval for Kellog Brown & Root showing a “horse race” between Oracle and SAP); Tr. 2853:3-2854:22 (R. Knowles).). Should Oracle be permitted to acquire PeopleSoft, some analysts predict a coming “battle royale” between a post-merger Oracle and SAP over accounts where both PeopleSoft and SAP are present today. (Tr. 2860:25-2861:6 (R. Knowles).) Plaintiffs’ expert Kenneth Elzinga conceded that he could not identify any objective criterion to support plaintiffs’ contention that SAP would be less appealing than Oracle and PeopleSoft for a particular customer, and Professor Elzinga could not identify any vertical industries in which SAP is not a good substitute for Oracle and PeopleSoft. (Tr. 2367:9-2368:6 (K. Elzinga).)

 

127. The evidence shows SAP’s competitiveness in core HRM and FMS. At trial, third parties confirmed SAP’s commercial appeal and resulting power. If Cox Communications had not received the price that it wanted on financial management software from Oracle or PeopleSoft, it could have considered other options, including SAP. (Tr. 186:22-187:24 (S. Hatfield) (5/11/04 Dep. at 183:8-25).) Kerr-McGee’s Scott Elliot views SAP as a competitor to Oracle and PeopleSoft. (Ex. P3062 (S. Elliot 05/20/04 Dep.) at 144:23-25.) PepsiCo., which has been an Oracle client since 1997, recently licensed the mySAP Business Suite. (Tr. 2864:6-21 (R. Knowles).) And thirty-five percent of all IBM ERP implementations since 2001 have been SAP implementations. (Ex. P0900 (IBM Deal Summaries) at 1-4.) Verizon considers SAP HRMS and FMS offerings to be nearly equivalent to its counterpart PeopleSoft products, and was even willing to license SAP products in order to obtain leverage against Oracle “just in case” the merger went through. (Tr. 623:4 – 624:9 (L. Bradley).)

 

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128. PeopleSoft recognizes SAP’s dominance as well. PeopleSoft acknowledges that SAP is its number one competitor, including for HRM software in the United States. (Ex. D6011 (PeopleSoft 2003 Campaign Definition: Crush SAP) at 1).) In 2003, PeopleSoft acknowledged that “SAP is our primary competitor for HCM, FMS and SCM.” (Ex. D6011 (PeopleSoft 2003 “Crush SAP”) at 1.) Chuck Teller of PeopleSoft, in discussing SAP’s composite applications strategy, warned that “SAP is going to eat our lunch. We are late to the game.” (Ex. D7009 (PeopleSoft Teller email).) PeopleSoft 2003 Operations Reviews for HCM, stating on slide 2: “While HR is still a ‘local’ game, the battle for worldwide leadership is now clearly between SAP and PeopleSoft.”

 

129. SAP is Oracle’s closest competitor and PeopleSoft’s closest competitor. SAP– not PeopleSoft – generally is considered Oracle’s closest substitute. Industry consultants recognize SAP is a clear substitute for either Oracle or PeopleSoft. In the course of evaluating EAS providers for Nextel, for example, five different consultants treated SAP or Oracle as the best vendor for Nextel. (Tr. 1096:6-1097:11 (R. Cichanowicz) (authenticating P 4075 R at 23).) Likewise, PeopleSoft recognizes SAP as its primary competitor. (Ex. D6011 (PeopleSoft 2003 Campaign Definition: Crush SAP) at 1.)

 

130. Oracle discounts are just as deep when SAP is the competition as when PeopleSoft is the competition. Professor Hausman’s regressions demonstrate that the percentage discount offered by Oracle does not depend upon whether it is competing against PeopleSoft or against SAP. (Tr. 3887:16-25 (J. Hausman) (6-28-04) (“So, what this says is, that PeopleSoft on average is not a closer competitor than SAP, because, in fact, they have exactly the same effect, the same estimated effect on Oracle’s average discount.”) This makes sense, as Oracle’s President Safra Catz testified that she does not consider the identity of a customer in determining the discount. (Tr. 3464:4-14 (S. Catz).) Professor McAfee’s regressions show that the presence of SAP in a deal is correlated with the same or higher discounts from Oracle than the presence of PeopleSoft is. (Ex. P4023A, Tr. 2584:10-15 (P. McAfee) (“This regression does predict that the effect of SAP on the discount is larger than the effect of PeopleSoft.”); Tr. 2576:12-13 (P. McAfee).) In fact, Professor Hausman demonstrated that, after correcting a joint endogeneity problem in one of Professor McAfee’s regressions, the effect of PeopleSoft on

 

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Oracle’s discounts almost disappears but the effect of SAP remains robust. (Tr. 3894:3-3896:13 (J. Hausman).) Professor Hausman explained that competition from SAP produces discounts from Oracle that are just as high as those provoked by PeopleSoft, and the customer “can’t get both discounts.” (Tr. 3887:16-3888:11 (J. Hausman).)

 

  1. Experts do not claim competition between Oracle and PeopleSoft is localized.

 

131. Government’s experts do not show localized competition between Oracle and PeopleSoft. Dean Tom Campbell concluded that adverse “unilateral effects” are unlikely from this merger, because this industry is characterized by bilateral negotiations with powerful buyers, not “groups of small consumers surrounding a particular node in product or geographic space for which the unilateral effects doctrine was developed.” (Tr. 2702:20-2703:7, 2721:3-8, 2721:20-2722:3 (T. Campbell).) To the contrary, none of plaintiffs’ economic experts made a contrary showing – i.e., that the products of Oracle and PeopleSoft are particularly close substitutes, or that PeopleSoft constrains Oracle’s pricing discretion more than other competitive alternatives do. Professor Elzinga conceded that he did not conduct any demand or cross-price elasticity studies on the products in this market (Tr. 2291:17-2292:25 (K. Elzinga).), nor performed any statistical regressions. (Tr. 2293:1-6 (K. Elzinga).) And his market share calculations afford no basis for inferring that Oracle and PeopleSoft are uniquely close substitutes, or that PeopleSoft forces Oracle to compete more aggressively than do other alternatives.

 

132. Professor Eliznga’s analysis of discount approval forms (“DAFs”), which intended to show Oracle and PeopleSoft are best substitutes, is unreliable. Professor Elzinga testified that he reviewed approximately 210 Oracle discount request forms. (Tr. at 2316:18 - 2317:11 (K. Elzinga).) More than 188 boxes of these forms were produced to DOJ. (4/16/04 Hearing Transcript at 21; “[Oracle] rented the entire cargo hold of the last redeye on United Airlines...to get the 188 boxes of documents to [DOJ].”) The selection was too narrow to be representative. Moreover, Professor Elzinga concluded based on tabulations of discount approval forms that “do nothing” was not a sufficiently common occurrence for it to be allocated

 

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market share in an analysis of concentration. (Tr. at 2195:20—2197:11 (K. Elzinga). Professor Elzinga, however, ignored discount request forms where no specific competitor was identified (Tr. at 2318:19—2319:5 (K.Elzinga)), which necessarily understates customer’s use of their “do nothing” options. Moreover, Professor Elzinga testified he did not look at any PeopleSoft or SAP discount approval forms, and as a result, he has no idea whether the occasions of direct competition between Oracle and PeopleSoft that he observed constitute a large or a tiny proportion of any overall “high function” market. (Tr. 2351:6-2352:3 (K. Elzinga).) Moreover, Professor Elzinga’s limited review to transactions of $500,000 or more in net license revenue involving U.S. companies, but made no attempt to employ Dr. Iansiti’s “high-function” definition (Tr. at 2314:16—2315:14 (K. Elzinga), nor any attempt to screen out many customers that obviously do not have “high-function” needs, including the YMCA of Greater Hartford, Connecticut. (Tr. 2323:1-16 (K. Elzinga).)

 

133. Professor McAfee’s results are flawed and do not show PeopleSoft and Oracle are the closest competitors to one another. There are three fundamental flaws with Professor’s McAfee’s results, (a) He includes in his data only eBusiness Suite transactions. As discussed above, eBusiness Suite deals necessarily involve a bundle of software, for which he made no effort to account for or isolate the HRM or FMS dimension of the transaction or apply a “high function test.” (b) Professor McAfee’s summary statistics demonstrate only that Oracle competes with PeopleSoft in “larger transactions about half the time.” (Tr. 2495:4-13 (P. McAfee).) In the set of deals over $5 million in license revenue, SAP appeared three times and PeopleSoft appeared only once. (Tr. 2568:22-2569:1 (P. McAfee).) In the set of deals between $1 million and $5 million in net license revenue, PeopleSoft appeared 28 times but SAP appeared 20 times. (Tr. 2569:2-8 (P. McAfee).) (c) Professor McAfee conceded that he made a mistake in tabulating how frequently “other” firms appeared in his summary statistics tabulation, because he accidentally counted “others” only when neither PeopleSoft nor SAP were present. (Tr. 2569:13-25 (P. McAfee).) Professor McAfee has not recalculated the summary statistics to correct that error, but testified that he would not be surprised to learn that “other” firms appear in more than three-quarters of the deals. (Tr. 2570:12-20 (P. McAfee).). As noted above,

 

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Professor McAfee’s regressions do not demonstrate that Oracle and PeopleSoft are particularly close competitors; to the contrary, they suggest that Oracle discounts more heavily when it is competing with SAP than when it is competing with PeopleSoft. Professor McAfee discussed several selected “case study” vignettes of competition between Oracle and PeopleSoft, but did not attempt to ensure that they were a significant or representative sample of overall competition in the market. (Tr. 2541:3-9 (P. McAfee).) In fact, he conceded that the discount forms he discussed were not “typical or representative of what [he] found overall,” and that he carefully selected examples that would show clear competition between Oracle and PeopleSoft. (Tr. 2548:11-2549:2 (P. McAfee).) And Professor McAfee’s analysis of Oracle’s discount approval forms does not demonstrate that Oracle and PeopleSoft are particularly close or “localized” competitors. Professor McAfee conceded that Oracle necessarily encounters PeopleSoft more often than other competitors, simply because PeopleSoft is bigger and offers more products in more pillars and verticals. (Tr. 2490:16-2491:14 (P. McAfee).) That does not mean that PeopleSoft’s products are uniquely similar to Oracle’s. Professor McAfee also made no effort to ensure that the discount approval forms he reviewed were exclusively or even primarily focused on the products at issue in this case, and in fact conceded that they generally involved other products. (Tr. 2493:19-23, 2491:15-2493:18, 2550:5-13, 2555:25-2556:3 (P. McAfee).) He also made no effort to ensure that those forms dealt with large, complex, or “high function” customers as opposed to small or “mid-market” customers. (Tr. 2549:12-19 (P. McAfee).)

 

  B. Other firms can enter or reposition

 

134. The government’s theory of competitive harm fails if following the merger other vendors can enter or reposition to fill any gaps in competition, which they can. Professor Elzinga acknowledged that unilateral effects are unlikely in differentiated products markets if rival sellers could replace any localized competition lost as a result of the merger by repositioning their product lines. (Tr. 2368:15-21 (K. Elzinga).)

 

  1. SAP

 

135. Nothing in the record suggests SAP would be unable to reposition with particular functionality if and as desired. SAP’s Richard Knowles testified that there is

 

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no vertical or market segment where SAP would be unable to compete effectively with a post-merger Oracle for core FMS or core HR sales. (Tr. 2964:16-21 (R. Knowles).) Professor Elzinga conceded that he is unaware of any reason, barrier, or ‘resource constraint’ that would prevent SAP from repositioning to replace any localized competition lost as a result of this merger, “[o]ther than the lack of skill and management to do so....” (Tr. 2368:22-2370:8 (K. Elzinga).) In fact, SAP has ample resources, with some 8,000 software developers (Tr. 2871:17-19 (R. Knowles)) and a research and development budget exceeding $1 billion per year (Tr. 2871:13-16 (R. Knowles) (SAP spent $1.3 billion on research and development in 2003 and $900 million in 2002).)

 

136. Even in verticals where it is alleged to be relatively less able to complete, SAP has significant established customers. For example, Deloitte & Touche, PricewaterhouseCoopers, and Accenture are SAP customers in the professional services sector. (Tr. 2829:2-11 (R. Knowles).) SAP has engineering firm customers including Flour Daniel and Halliburton. (Tr. 2829:12-25 (R. Knowles).) SAP counts 11% of U.S. large enterprise utilities as customers, including PG&E. (Tr. 2830:3-13 (R. Knowles).) SAP’s telecommunications customers in the U.S. include SBC, T-Mobile, and MCI. (Tr. 2830:14-19 (R. Knowles).) AOL is an SAP customer in media. (Tr. 2830:22-25 (R. Knowles).) In retail, The Home Depo, Starbucks, Barnes & Noble, and Nike are all SAP customers. (Tr. 2831:12-19 (R. Knowles).) SAP currently competes for large complex federal procurements and counts among its customers U.S. Customs, Navy, Army Logistics, IRS, Department of Interior, and NASA at the federal level. (Tr. 2881:14-2882:3 (R. Knowles).) At the state level, SAP’s state-wide implementations include Pennsylvania, Florida, Arkansas, and Washington. (Tr. 2883:8-16 (R. Knowles).)

 

137. SAP can and does target verticals where it has a below-average share of the market. SAP’s efforts to penetrate under-exploited vertical markets does not require improvements to its “core” FMS and HRMS offerings. (Tr. 2963:25-2964:15 (R. Knowles) (discussing focus on financial services vertical).) However, SAP can and does develop industry specific functionality to enter and expand specific verticals. (Tr. 2963:25-2964:15 (R. Knowles).) For example, SAP has also developed a new billing solution specifically targeting

 

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insurance companies. (Tr. 2880:4-20 (R. Knowles); Ex. D6289 (PeopleSoft E-mail re: “SAP – FSI”) at 1.) In the public sector, North Dakota initially viewed SAP as no competitive threat to a post-merger Oracle, but sees SAP as a more credible threat now that SAP has developed higher education functionality. (Tr. 1587:12-18 (C. Wolfe); see also Tr. 2882:18-2883:7 (R. Knowles) (SAP has sold its recently-developed student administration system to Higher Education customers including Duke University, Johns Hopkins, and the University of Kentucky).)

 

138. SAP specifically has targeted the North American financial services market. SAP has recently targeted the North American financial services sector by (1) entering into an alliance with Accenture to develop additional industry specific solutions, (2) developing a national financial services practice with dedicated sales resources, and (3) recruiting new leadership for the team. (Tr. 2875:5-2876:16 (R. Knowles); Ex. D6289 (PeopleSoft E-mail re: “SAP – FSI”).) As a result of SAP’s efforts, PeopleSoft sees SAP as posing “a real threat” in the financial services space and recognizes SAP as “an incredibly strong new competitor” in that space. (Ex. D6289 (PeopleSoft E-mail re: “SAP – FSI”) at 1; see also Ex. D6014 at 1 (PeopleSoft E-mail stating “SAP is coming into two of our current strongholds – Higher Ed and Banking.”) at 1.) SAP now has customers among North American banks, insurance companies, and capital markets firms, including Allstate Insurance, American Express, Visa, Bank One, Farmer’s Insurance, Employers Reinsurance Company, MassMutual, New York Life, and the New York Stock Exchange. (Tr. 2878:10-2879:6 (R. Knowles).)

 

139. Acquisitions provide another means for SAP to enter and exploit emerging markets. IBM’s internal assessment of Oracle’s acquisition of PeopleSoft describes the applications market as a “predators’ ball” and identify SAP, along with Microsoft, Accenture, and Hewlett Packard, as potential acquirers. (Ex. D5240R (IBM Analysis: Implications of PeopleSoft/Oracle Merger) at IBM 500367 (potential acquisition targets include Intuit, McKesson, Fiserv, Sungard Data Systems, Dassault Systems, PeopleSoft, Siebel, Synopsys, Amdocs, Cadence Design, Ceridian, Autodesk, Reynolds & Reynolds, Cerner, Hyperion, Ariba, Kronos, Mentor Graphics, Lawson, Peregrine, MSC Software, Freemarkets, and the Manugistics Group); see also (Ex. 3034 (D. Morea 5/17/04 Dep.) at 46:2-19 (SAP & AMS discussed a

 

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possible merger in June, 2000); Tr. 700:1-25 (P. Maxwell) (SAP could reposition through acquisition to improve its offerings to the retail vertical).)

 

  2. Lawson

 

140. Lawson is already in the large enterprise market, and its vertical focus allows it to target any area where it sees significant revenue potential. Lawson’s verticals-focus business strategy is ideally suited to enable Lawson to reposition and constrain a merged Oracle-PeopleSoft’s unilateral conduct. As Professor Hausman testified, Lawson does not plan to fully replace PeopleSoft after the transaction, nor does it need to; what is important is that Lawson can and will bring to bear its strategy of vertical strength to compete for large enterprise customers. (Tr. 3839:1 - 3840:13 (J. Hausman).) (“[Lawson doesn’t] have to be everywhere. They don’t have to replace PeopleSoft. They just have to have the ability if price goes up they can get into that segment and compete and bring the prices back down, and of course, they will have every economic incentive to do so, and they’ve demonstrated that they can do it in the verticals they’ve gone after.”); Tr. 3654:16-3655:1 (J. Coughlan).) Lawson also has significant support from system integrators. BearingPoint already has 35-40 individuals dedicated to Lawson (Tr. 881:13-14 (P. Keating)), Deloitte & Touche has a dedicated Lawson team of about 70 individuals; and IBM is Lawson’s largest implementor. (Tr. 515:10-16 (N. Thomas).) Lawson has a strategic alliance with Deloitte, which has already completed many large, complex Lawson implementations, including implementations for has strong relationships with Cap Gemini.


5 Lawson also

 

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Lawson has been very successful in the verticals it has focused on, and nothing would prevent it from repositioning if an opportunity arose. (Tr. 3841:3-13 (J. Hausman), see also Tr. 3911:9-15 (J.Hausman) (“If the price goes up in a vertical, Lawson is very likely to move in.”).) Professor Hausman explained that Lawson does not have to be a broad-based competitor like PeopleSoft in order to constrain Oracle’s pricing; they can focus on particular verticals if prices increase there. (Tr. 3839:4-3840:21, 3841:14-3842:2 (J. Hausman).)

 

  3. Microsoft

 

141. Microsoft is capable of expanding into any part of the market it chooses. BearingPoint regards Microsoft, IBM, and Siebel as potential entrants to “a specific market for supplying EAS (e.g., HR, FM) to large companies (e.g., companies with more than 10,000 employees or turnover in excess of 1 billion euros)” within the next two years. (Ex. P0203R (BearingPoint E.U. Questionnaire Response) at 14-15.) In BearingPoint’s opinion, the only conditions that prevent market entry by these firms are “self choice.” (Id.) All three are presently active in “all markets” – “in some cases, small but growing market shares.” (Id.) IBM’s internal analysis of the Oracle acquisition makes it clear that IBM sees Microsoft competing head-to-head with Oracle and SAP in the evolving applications market. (Ex. D5242RA (IBM Analysis: Oracle Acquisition of PS) at IBM 500666, 500668.) PeopleSoft’s

 

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Richard Allen testified that it would simply take time and a “boat load of money” for Microsoft to enter the “up-market.” (Tr. 827:24-828:7 (R. Allen).) And he acknowledged that Microsoft has the required “boat load of money.” (Tr. 828:8-10 (R. Allen).) Indeed, the day after Oracle’s tender offer for PeopleSoft was announced, Microsoft began considering a potential acquisition of SAP. . (Exs. D5324R (Gates-Ballmer email entitled “PeopleSoft and SAP and us??”), 5326R (Bates email to Ballmer, Gates and others entitled “Mensa/Sagittarius Combination”); Tr. 3069:4-3072:22 (D.Burgum).) A company that seriously considered spending many tens of billions of dollars to acquire the leading EAS supplier in the world cannot be discounted as a potential entrant.

 

  4. IBM

 

142. IBM has the resources to compete in the software applications market. IBM executive Steve Mills recently stated that IBM is not presently in the EAS applications business, but he made it clear that IBM’s software business is “one of the major... building blocks of the company going forward.” He added: “The IBM company has been producing software since there was such a thing. Even back when our business was entirely mainframe centric there was... many, many thousands of IBM developers that were... the principal architects and inventors [of] a good deal of base technology that’s used across the industry today. So the skills have always been there.” Mills noted that market analysts and competitors did not initially take IBM’s software business seriously, but “we’ve been relentless at this” and today “more than 45,000 people work in IBM software,... it’s about $15 billion of revenue,... we have more than 10,000 dedicated sales people, [there are nearly 1,000 people in telesales, 1,000 people in marketing, [and] literally tens of thousand of ISV and invaluable partnerships.” (Ex. D5252 (IBM Lehman Brothers Presentation) at 4, 6.) In a prime example of how quickly IBM can enter and dominate a software market, IBM went from a market entrant to a market leader in the Web portal business with its WebSphere product in a mere eighteen months – and, in that instance, IBM wrote the software code from scratch. (Ex. D5252 (IBM Lehman Brothers Presentation) at 23-24.)

 

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143. IBM considered buying PeopleSoft itself. After Oracle announced that it intended to acquire PeopleSoft, IBM’s management considered reentering the applications market. IBM’s strategic internal documents raise the question directly: “do we need to purchase PeopleSoft and reenter the application business to stay in the market or be locked out by SAP, Oracle, and [Microsoft].” (Ex. D5242RA (IBM Analysis: Oracle Acquisition of PS) at IBM 500672.)

 

  5. AMS

 

144. Though AMS has been most successful in the public sector, it is not foreclosed from commercial space. Indeed PeopleSoft recognizes AMS as a potential threat outside the public sector. In a July, 17, 2003 e-mail attaching a competitive profile of AMS, Scott Rollins of PeopleSoft states that salespeople in PeopleSoft’s E&G group “knew of AMS and competed against them in pretty much every deal.... [I]t is important to note they have gained some traction in the commercial space (especially in financial services and telecom) and should be taken seriously anytime you run into them in the field.” (Ex. D5935 (PeopleSoft e-mail to E&G Management Team).)

 

  6. The JD Edwards story does not demonstrate difficulty of entry or repositioning

 

145. JD Edwards sold core HRM and FMS to large customers in 2001, and in 2003. As early as May of 2001, JD Edwards had an installed base of at least 260 “large enterprise” customers (D6162 (Developing a Product Market Strategy for JD Edwards, dated May 3, 2001, at 18).), including Dole Foods Company with $5 billion in revenue, LVMH with $12 billion in revenue, and Shell International Petroleum Company with over $75 billion in revenue. (P4875 (JD Edwards Product Marketing Strategy: Making it Actionable, dated May 31, 2001, at 10).) Prior to its merger with PeopleSoft, JD Edwards sold core HRM and FMS software to numerous large and complex enterprises. In 2003, in response to CID No. 22504 in connection with the proposed Oracle/PeopleSoft merger, JD Edwards identified 504 customers meeting the government’s definition of “large and/or complex” organizations. (D7163 (Fed. R. Evid. 1006 Summary of Exhibit D6158/JD Edwards Response to CID 22504, Answer 4(a)(2)/Exhibit 4a2: Products Sold to Large and/or Complex Organizations).)

 

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146. External factors and management issues, not technology limitations limited JD Edwards’ ability to execute on its strategy to enter the up-market. In 2001, JD Edwards decided to focus on certain “core” verticals in the “mid-market,” which JD Edwards defined to include companies with between $500 million and $3 billion in revenue. (P4875 (JD Edwards Product Market Strategy: Making it Actionable) at JDEC-01-030441.) That decision, however, was not driven by any inability of JD Edwards to meet the needs of large enterprise customers. Instead, the decision was driven by the fact that the large enterprise market was “saturated,” and therefore the “mid-market” presented significantly more “new potential ERP customers” and greater revenue opportunities for JD Edwards than the up-market. (D6163 (Developing a Product Market Strategy for JD Edwards/May 7, 2001) at JDEC-04-002691, JDEC-04-002695, JDEC-04-002697, JDEC-04-002699, JDEC-04-002710).) Indeed, the McKinsey and Company analysis used by JD Edwards in formulating its mid-market strategy specifically noted that enterprise customers within JD Edwards’ “core” verticals needed “similar functionality” as mid-market customers, and therefore JD Edwards’ products would have to address the same feature/functionality “gaps” for either market. (D6163 (Developing a Product Market Strategy for JD Edwards/May 7, 2001) at JDEC-04-002711).) McKinsey also concluded that JD Edwards’ technology “appears to be scalable,” although JD Edwards had not yet convinced large enterprise customers. (D6163 (Developing a Product Market Strategy for JD Edwards/May 7, 2001) at JDEC-04-002711).)

 

  C. Buyers control the process

 

  1. Buyers control the down-selection

 

147. Negotiating with two vendors is optimal for buyers. If it were consistently preferable to have three vendors rather than two, then buyers would never “voluntarily restrict the number of potential vendors” by down-selecting to two or even one — as customers regularly do in this industry. (Tr. 2723:11-2724:3 (T. Campbell); see also Ex. 3255R (O. Ayala 5/18/04 Dep.) at 136:13-19 (testifying that one cannot generalize that a customer will pay more money by down-selecting to two than if they down selected to three.) In this case, the witnesses demonstrate the adequacy of two vendors competing: core HRM and FMS buyers

 

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usually “whittle” down the competitors to two (sometimes three) finalists and then use them as leverage against each other in negotiations. (Tr. 2848:21-2849:12 (R. Knowles).) “Generally what happens is that a prospect says to two vendors ‘We think either of you can do it.’” Then they may say ‘“Give me a price proposal and a contract and let’s dialogue about legal terms and conditions.”’ (Ex. P3179 (Ciandrini 1/16/04 Dep.) at 147:16-22.) Evaluations are costly and two finalists yields a sufficiently competitive outcome; “I think it is fair to say that we didn’t anticipate getting a sufficiently better outcome with SAP [as a third vendor] to overcome the cost of adding them to the evaluation.” (Tr. 184:5-185:7 (S. Hatfield)) IBM’s Nancy Thomas testified that software purchases “very quickly” go down to one or two vendors for selection of software packages. (Ex. D5238 (IBM Package Selection Services) at 4; Tr. 556:5-558:2 (N.Thomas).) Experienced EAS buyer Ken Harris testified that he prefers to narrow down to two solutions to examine in further detail. “To get to an optimal solution, in my opinion, as long as you have at least two viable competing options, you can get there, and so it’s really a matter of, by and large, a matter of efficiency why you would narrow it down.” (Tr. 3215:12-15 (K. Harris).) Pitting two vendors against each other allows for competitive pricing while maximizing efficiency. (Tr. 3254:5-10, 3252:21-24 (K. Harris).) Professor Campbell explains why: “So the answer is, there are many characteristics in bilateral negotiation where the product is different, and that’s the key here. It’s not that less is better than more. It is that you can get a better combination of functionalities where you have a negotiation carried out between two parties that you couldn’t if it was between one party and a plethora or substantially larger on the other side.” (Tr. 2730:6-12 (T. Campbell).) Professor Hausman also explained that, if more competitors produced higher discounts, we would expect to see customers inviting as many vendors to compete for their business as possible. (Tr. 3897:21-3898:10 (J. Hausman).) But in approximately 75-80% of the buying situations Professor Hausman observed, customers voluntarily down-selected to 2 or fewer vendors. (Tr. 3791:8-21, 3878:12-3880:24 (J. Hausman).) In the Oracle discount approval forms selected by Professor McAfee, Oracle, SAP and PeopleSoft were all competing for the customer’s business only 1.8% of the time. (Tr. 3883:5-16 (J. Hausman).) Professor Hausman’s statistical regressions demonstrated that having

 

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three vendors rather than two competing for the customer’s business does not produce higher discounts. (Tr. 3791:14-21, 3853:6-16, 3888:9-3889:7 (J. Hausman).)

 

148. The evidence shows large and complex customers down-select to two finalists for negotiations (and sometimes just one). Third-party customers’ experiences (and trial testimony) confirm the norm of selecting down to two vendors:

 

  North Dakota benefited from the head-to-head competition between PeopleSoft and Oracle, as just two finalists competing against each other. (Tr. 1570:17- 1571:3 (C. Wolfe).) Dropping to just PeopleSoft and Oracle still produced large savings for North Dakota, so two finalists yielded a competitive outcome. (Tr. 1561:8-11 (C.Wolfe).)

 

  FleetBoston down-selected to two outsourcers when making a final decision. (Tr. 3293:3-7 (B. Mearns).)

 

  Kerr-McGee’s Scott Elliot believed that Kerr-McGee would be able to get a good price with two vendors competing, Oracle and PeopleSoft, each of which met virtually all of the company’s RFI criteria. (Ex. P3062 (S. Elliot 05/20/04 Dep.) at 116:17-117:2.) Sure enough, both Oracle and PeopleSoft discounted prices to Kerr-McGee, PeopleSoft by approximately 45 percent. (Ex. P3062 (S. Elliot 05/20/04 Dep.) at 120:19-121:11.)

 

  In the ExpressJet competition, only Lawson and Oracle made the short-list, out of a group that initially also included SAP, PeopleSoft, and Microsoft. (Tr. 2841:23- 2842:6 (R. Knowles); Ex. D4641R (SAP Discount Approval for ExpressJet) at 1.)

 

  In negotiating for its German HR system, DaimlerChrysler only considered SAP and PeopleSoft and did not bring in Oracle as a third competitor. (Tr. 1412:4-6, 13 (M. Gorriz)) DaimlerChrysler did not give any thought to bringing Oracle in as a third competitor to drive down the prices of PeopleSoft and SAP. (Tr. 1412:2-13 (M. Gorriz))

 

 

CH2M Hill recognized that it had two “very strong candidates” in Oracle and PeopleSoft and “We really didn’t need to consider SAP,” so didn’t bother to look

 

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at SAP. (Tr. 208:6-16 (R. Bullock).) CH2M Hill had no reason to think they would get a better deal by involving a third vendor. (Tr. 243:9-11 (R. Bullock).)

 

  Richard Cichanowicz testified that Nextel down-selected to two finalists – PeopleSoft and AmDocs – in every procurement he handled. (Tr. 1104:23-1105:3; 1107:8-13 (R. Cichanowicz).)

 

  Cox Communications chose to go into the final rounds of negotiations with its systems integrator already having down-selected to just Oracle and PeopleSoft, even though SAP also could meet Cox’s functional needs. (Tr. 181:11-182:2 (Hatfield).)

 

  Esselte evaluated only Microsoft Axapta and SAP as potential ERP solutions. (Ex. D7159 (L. Spund 05/25/04 Dep.) at 50:22-51:10.)

 

  Before selecting Microsoft, CDI evaluated only Microsoft and Deltek as potential providers of a new financial management system. (Ex. D8109 (S. Holland 5/24/04 Dep.) at 57:22-58:12.)

 

  Neiman-Marcus was confident that it would be able to get a fair price out of a negotiation with only two vendors in the selection process. (Tr. 709:22-710:4 (P. Maxwell).)

 

  Professor Elzinga conceded that, in the Teradyne deal he used as an example in his testimony, two-firm competition between Oracle and PeopleSoft — even without the competitive influence of a viable legacy system — drove PeopleSoft to “discounting at a level of desperation and committing unnatural acts.” (Tr. 2354:14-2355:8 (K. Elzinga).).

 

  The Lutheran Church’s Worker Benefits Plan (“WBP”) narrowed its selection process down to two vendors, PeopleSoft and Lawson, in order to expedite its search process. (Ex. D8105 (R. Cushman 05/18/04 Dep.) at 45:12-24.) The Church’s WBP had faith that it could negotiate a favorable price on its ERP software with just two vendors competing in the final round. (Ex. D8105 (R. Cushman 05/18/04 Dep.) at 72:21-73:1.)

 

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149. The two finalists are not always software vendors. The two finalists can include a credible “do nothing” option, outsourcing, and best of breed alternatives. DaimlerChrysler narrowed its choices for its United States payroll system down to two choices: its legacy payroll system and PeopleSoft. (Tr. 1415:9-18 (M. Gorriz)) DaimlerChrysler narrowed its choices for its United States HRM for blue collar workers down to two choices: its homegrown legacy system and PeopleSoft. (Tr. 1417:17-1418:3(M. Gorriz)) Had WBP not been able to obtain a satisfactory price on core HRM and FMS software, it could have delayed purchasing any new system, and considered upgrading its existing system. (Ex. D8105 (R. Cushman 5/18/04 Dep.) at 73:18-25.) Emerson Electric’s Charles Peters explained that “[n]o deal” with Oracle would have meant “in-house integration of best-of breed products and... continual maintenance of legacy systems.” (Tr. 1245:11-19 (C. Peters).) Similarly, CH2M Hill’s negotiating strategy with Oracle was to say that if they couldn’t strike a reasonable deal, CH2M Hill was prepared to stay with what it had in place. (Tr. 233:24-234:2 (R. Bullock); Tr. 1467:16-18,1490:7-15, 1490:23 – 1491:6 (M. Glover) (Greyhound on two occasions decided not to purchase new core HRM software because they could not obtain a satisfactory price; on both occasions they decided to upgrade some systems and otherwise use their legacy systems.)

 

150. These are negotiations, not “bids.” Procurements in this industry are not conducted as bidding situations or auctions, but as negotiations in which “the very good in question, or service in question, changes during the course of deciding how much will be paid for it, and what components will be offered into it.” (Tr. 2695:8-12 (T. Campbell), see also Tr. 2699:2-5 (T. Campbell) (“you’re actually defining the product and service and the price at the same time.”). The customers’ testimony confirmed this. (See Tr. 629: 19-20 (Bradley)(“We engage in very, very complex, tough negotiations with every one of our major vendors.”); Tr. 705:19-706:5 (Maxwell) (Neiman Marcus used professional negotiators for price discussions with the vendors); (Tr. 1408:7-9 (Gorriz) (DaimlerChrysler also relied on “specialized people for negotiating”).) Professor Hausman explained that the procurements in this industry are “structured as negotiations, not auctions.” (Tr. 3900:25-3901:6 (J. Hausman).) Professor Hausman explained that if these procurements were in fact bidding situations rather than

 

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negotiations, customers would never voluntarily down-select to a limited number of competitors. (Tr. 3901:15-3902:7 (J. Hausman).)

 

151. Negotiations with two alternatives includes a variety of combinations. Outsourcers such as ADP have appeared in “bake-offs” with software vendors such as PeopleSoft, SAP and Oracle. (Tr. 4095:10-19 (J. Rising), 1415:9-18 (M. Gorriz).) Alternatively, some head-to-head competitions feature a software vendor competing against a company’s current legacy systems. (Tr. 1245:11-19 (C. Peters), 233:24 – 234:2 (R. Bullock).) And some companies down-select to two finalists, one being a Tier 1 vendor competing against a Tier 2 vendor. For instance, ExpressJet down-selected to a bake-off between Lawson and Oracle, and Esselte down-selected to a competition between Microsoft and SAP. (Tr. 2841:23 – 2842:6 (R. Knowles), Ex. D7159 (L. Spund 05/25/04 Dep.) at 50:22 – 51:10).)

 

152. Economics cannot predict results of bilateral negotiations. The economic theories relied upon by the government to predict that prices will increase if the number of vendors declines from three to two are not applicable in situations like this, involving bilateral negotiations and substantial buyer power. (Tr. 2722:4-2723:7, 2737:8-20 (T. Campbell).) Economic theory makes no determinate predictions about the results of such negotiations. (Tr. 2703:8-22 (T. Campbell).) In fact, fewer vendors can be preferable in bilateral negotiations, because it may lead to a more flexible and complete discussion of potential options. (Tr. 2730:16-2731:20 (T. Campbell).)

 

153. Negotiations are sometimes just bilateral, with no other “second” alternative. Given the leverage and tactics employed by buyers, the presence of competing vendors is not necessarily needed to obtain a favorable price. Esselte, for example, only evaluated and negotiated with one vendor, Microsoft, in its ERP procurement process, and nevertheless received favorable terms. (Ex. D7159 (L. Spund 05/25/04 Dep.) at 227:17-228:4; 230:22-231:3; 231:8-12.)

 

  2. Buyers control the information that vendors receive

 

154. Customers have the negotiating power. SAP’s Richard Knowles observed that customers “control the selection process, and I would characterize it that it’s the

 

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customers, along with maybe their consulting arm or maybe one of the analyst information services that they’ve subscribed to that’s coaching them, they have the power. They control the information flow, they control the negotiations. So we [at SAP] don’t characterize it that we’re in a position to take advantage of anybody.” (Tr. 2850:21-2851:7 (R. Knowles).) They are “sophisticated negotiators.” (Tr. 2850:13-16 (R. Knowles).) Similarly, Professor Elzinga conceded that customers and their chosen integrators – often the world’s largest consulting firms – structure the procurement process for the customer’s advantage. (Tr. 2345:13-17 (K. Elzinga).) As Laurette Bradley of Verizon made clear, customers are not afraid to use threats as a negotiating tactic with software vendors. (Tr. 644:17 – 645:15 (L. Bradley).) Customers have significant negotiation leverage and “the negotiation process... if done right, is skewed dramatically... in the buyer’s favor.” (Tr. 3225:14-15 (K. Harris).)

 

155. Customers control the information flow. Dean Campbell observed that, in bilateral bargaining, the purchaser controls what information is disclosed to vendors. (Tr. 2700:12-21, 2714:16-24, 2766:24-2767:4 (T. Campbell).) Dean Campbell testified that the documents he reviewed convinced him that buyers “control how much information and when it was released, sometimes not informing the vendor... of a competing bid even, or maintaining the presence of a possible competing bid from [another] vendor, even though it had long since disappeared.” (Tr. 2700:12-2701:4 (T. Campbell).) The witnesses confirmed this. Except in the rare cases where bidding is all public, customers have much more information than do vendors. (Ex. 3034 (D. Morea 5/7/04 Dep.) at 53:1 – 55:1) For example, North Dakota controlled the information flow and monitored the amount of information obtained by the vendors. (Tr. 1586:15-16 (C. Wolfe).) In its ERP procurement, MetroNorth “didn’t tell any other vendors anything about another vendor.” (Ex. P3061 (S. DeSimone 5/19/04 Dep.) at 167:13-14) Thus, “Oracle would never have the information that the customer would have that would be – that would be required to develop a valid ROI.” (P3179 (Ciandrini 1/16/04 Dep.) at 90:18-91:19; see also Ex. P3179 (Ciandrini 1/16/04 Dep.) at 102:1-10 (“a buyer is not going to tell me exactly how much they can spend.”)) SAP’s Richard Knowles testified that vendors never have perfect information about their competition and that “the information is cloudy oftentimes.” (Tr.

 

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2844:3-7 (R. Knowles).) Customers have significant negotiation leverage and “the negotiation process . . . if done right, is skewed dramatically... in the buyer’s favor.” (Tr. 3225:14-15 (K. Harris).)

 

156. Customers control the product evaluation process. At the RFI stage of the procurement cycle, there are typically still eight to 15 vendors involved; the customer is still trying to understand its alternatives (including outsourcing) and which ones are viable. This will be determined by a number of factors including budget, functionality, costs, desired “productivity gains,” objectives, etc. (Ex. P3179 (Ciandrini 1/16/04 Dep.) at 96:3-101:22.) Several months into the procurement cycle, however, sales people are “probably talking to the prospect about what they think the functional requirements are to address the recognized need.” (Ex. P3179 (Ciandrini 1/16/04 Dep.) at 95:4-15.) Greyhound, for example, scored its potential vendors based on how well they met Greyhound’s functional requirements and on whether each requirement was a must-have, something that would save Greyhound “some headache,” or something that really did not matter. (Tr. 1476:9-16 (M. Glover).)

 

157. Customers may reveal identity of finalists as a negotiating tactic. SAP Richard Knowles lamented that, after “whittling” the number of competitors down to two (or sometimes three) finalists, customers may disclose the finalists’ identities, but they do so to use as leverage in negotiations. (Tr. 2848:21-2849:12 (R. Knowles).) The State of Arizona’s Timothy Boncoskey confirmed that customers have control over the bidding process and can release the names of competitors at will. (D8101 (T. Boncoskey 5/21/04 Dep.) at 62:17-22.) WBP disclosed to PeopleSoft and Lawson the fact that they were competing against each other as finalists in WBP’s ERP selection process, viewing this as advantageous because it allowed each to highlight relative strengths and weaknesses as compared to the other. (Ex. D8105 (R. Cushman 05/18/04 Dep.) at 66:24-67:12.) Nextel made sure PeopleSoft and Oracle knew they

 

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were bidding against each other using “the logistics of the process” ensuring they would pass each other on the way to demos, etc. (Tr. 1074:12-18 (R. Cichanowicz)) In any event, the competitors’ identities are unhelpful to vendors without some idea of the customer’s relative views of each – which rarely is revealed. (Tr. 3464:4-14 (S. Catz).)

 

158. Customers do not reveal their preferences or finalists’ “performance scores” to finalists. To help them make a final selection, customers often subject finalists’ demonstrations to complex, multi-criteria scoring. Neither these scores nor any other indication of which finalist is in the lead is likely to be shared, however. For example, Metro North did not disclose its perception of its chosen finalists’ functional differences to the vendors. (Ex. P3061 (S. DeSimone 5/19/04 Dep.) at 171:25-172:4). North Dakota did not tell Oracle how it was faring “from a competitive perspective.” (Tr. 1586:2-4 (C. Wolfe).) Cox’s Scott Hatfield admitted that Cox withheld its “bake off scoring results and explained that these are the sort of data Cox would keep from any vendor. (Tr. 176:15-177-20 (S. Hatfield).) And Nextel continued negotiating with both Oracle and PeopleSoft, even though Nextel had decided to select PeopleSoft. Nextel did not tell PeopleSoft it preferred their product, and Nextel “[was] in control of the process.” (Tr. 1106:5-1107:15 (R. Cichanowicz).)

 

159. Customers tell finalists about the weaknesses of their proposals to create greater leverage. Customers are much more likely to be forthcoming when it comes to telling finalists why they may lose, to encourage further vendor concessions. “I would say, we, forever, if I’m in a negotiating process, I am forever going to tell the vendor where their product is weak, where I don’t need their product, where I’d prefer not to have their product, where I prefer not to have their product because I don’t want to have to put in a new release that includes a whole bunch of tests I don’t want to have to test for, et cetera. So I am forever going to be telling the vendor about the flaws, and I don’t necessarily always tell the vendor how important the flaws are or are not. I make it sound all very important.” (Tr. 3239:12-22 (K. Harris).)

 

160. Customers do not reveal their internal valuations of HRM and FMS product features to finalists. Customers do not tell finalists what value they place on the products that are subject to negotiation. (Tr. 3517:25-3518:9 (S. Catz.).) Dean Campbell

 

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testified that in bilateral bargaining, the customer has a strong economic interest in controlling dissemination of information to the vendors – “particularly the value that the software constitutes to the purchaser,” which determines the customer’s reserve price. (Tr. 2700:22-2701:4, 2714:16- 24 (T. Campbell).) Professor Hausman similarly explained that the customers in this industry are “very sophisticated bargainers,” and would never “tell you what their value is, because they know you’ll use that information against them.” (Tr. 3873:9-12, 3877:6-19 (J. Hausman).) Thus, when CH2M Hill was negotiating with Oracle, Oracle was not told how it had scored relative to PeopleSoft. (Tr. 239:11-14 (R. Bullock).) Customers will tell vendors through the RFP and product demonstration process what business processes they would like to consider automating, what features they would like their software solution to have, and whether their current incumbent systems do or do not address those business needs, (Tr. 3518:19-3520:18 (S. Catz).) Customers do not share with vendors their internal valuation of satisfying those needs or alternatives, however, or even what particular needs or features are the drivers of the customer decision. (Tr. 3518:19-3520:18 (S. Catz.); Ex. P3061 (S. Desimone 5/19/04 Dep.) at 171:14- 172-4.) Customers recognize how they internally value products is extremely valuable information to vendors, and protect the information accordingly. (Tr. 177:6-20 (S. Hatfield); see also                                                                   Vendors learn as much as they can about a customer’s “needs” in the evaluation process, but vendors cannot know how much the customer actually values the various aspects of a vendor’s software.

 

161. Customers often will time negotiations for end of a vendor’s financial quarter. Customers know that if they wait until the end of the fourth quarter, discounts will go up. (Ex. P3050 (T. Kender 5/11/04 Dep.) at 244:17-245:11.) One PeopleSoft executive lamented: “We have created a monster in the software industry – the quarter end deal. . . . Many customers are now being coached or have experience with the quarter/year end software offers.” (Ex. D5956 (PeopleSoft Field Observations email).) Customers Aimco, Cox and CH2M Hill all acknowledged the effectiveness of this tactic. (Tr. 1144:1-7 (S.Wesson)); 179:11-24 (Hatfield); 243:4-7 (Bullock).) Charles Peters testified that Emerson “often negotiate[s] around end of quarters” and that when Emerson signed its deal for Oracle’s broad EAS suite near the end of a

 

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quarter or fiscal year, there was “a great deal of negotiation about quarters and whose revenue would count in what quarter, and the like.” (Tr. 1204:5-10 (C. Peters).) Ken Harris recalled that, when he was negotiating with finalists, “I kept a calendar on my desk of the year-end for every vendor... whether it should be this way or not, the marketplace is such that software vendors try to get sales in the current quarter, so they can report good results to the marketplace.” (Tr. 3235:2-8 (K. Harris).) In the Oracle deal that Harris negotiated for the Gap, after letting two quarters more pass, in the third quarter, he waited and finally the Oracle salesperson “got in a cab and raced over to their office with the signed document, and I got my last concession from them at 11:15... you get an awful lot of power from timing.” (Tr. 3235:11-17 (K. Harris).) Systems integrators, like Deloitte, actually advise their clients on timing purchases to a software vendor’s year and quarter end as a negotiating strategy. (Ex. P3186 (D. Dortenzo 5/18/04 Dep.) at 320:23-327:1.)

 

162. Customers employ various other negotiating tactics to secure a good prices. A common customer negotiation tactic is to tell the vendor that the customer needs more products and/or services to be provided, given the total amount of money willing to be spent. Customers also use reference value as a bargaining chip. As Verizon’s Laurette Bradley observed, “[i]t is the fact that PeopleSoft is in a market where it cannot dare to put Verizon at a significant disadvantage with poor maintenance or exorbitantly high costs because it would risk losing us as a reference, formal or informal, for a tremendous number of other customers that it is seeking for its software.” (Tr. 596:2-7 (L. Bradley).) Similarly, DaimlerChrysler’s Michael Gorriz acknowledged that Daimler uses its value as a references to bargain for lower prices. (Tr. 1410:2-9 (M. Gorriz).) Esselte CIO Lani Spund has a “portfolio of negotiation tactics” that he uses, including the “good guy/bad guy approach,” and utilizing surrogate potential third parties that he does not plan to buy from to put pressure on other vendors. (Ex. D7159 (L. Spund 05/25/04 Dep.) at 235:16-236:12.) Other customers demand multiple “final” offers (Tr. 1560:22-1561:3 (C. Wolfe)); use their large size as a negotiating advantage (Tr. 1407:15-1408:1 (M. Gorriz)); and use idle threats of doing nothing to extract vendor concessions in the course of negotiation. (Tr. 1434:2-6 (M. Gorriz). Ken Harris confirmed that customers let the vendor

 

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know how they might solve the problem otherwise, the other things they can do — from doing nothing for the time being, choosing point solutions, choosing other vendors, limiting the scope of the package to be acquired from the vendor at hand (Tr. 3225:14-23 (K. Harris).) “The objective that you are always trying to reach and you keep ringing the bell about is that there are always other things that you can do, and you make that vendor know that.” (Tr. 3234:13-16 (K. Harris).) Thus, Harris has had two negotiations going on in proximity, in two separate conference rooms with glass walls between them, so that each vendor can see the negotiations occurring with their competitors. (Tr. 3235:18-24 (K. Harris).) He has had one competitor’s negotiation convene early so that the other would see its competitor leave early and think that the deal had been wrapped up and that they were in danger of losing the opportunity (Tr. 3236:1-13 (K. Harris).) and he has left marketing literature out from other companies. (Tr. 3236:14-15 (K. Harris); Professor Elzinga explained that purchasers “mak[e] threats... all the time when they’re negotiating to buy a capital good.” (Tr. 2355:15-24 (K. Elzinga).) He also acknowledged that “as a matter of bargaining strategy,... knowing what I know about this market [were I] a purchasing agent looking at high function enterprise software, I probably would, to some extent, give strong hints that, hey, I may just stay with my incumbent system.” (Tr. 2356:1-17 (K. Elzinga).)

 

163. Customers can and do hire negotiations specialists and other industry experts to assist them. Neiman Marcus used the services of a “negotiation support company,” which they believe saved their corporation $500,000 in negotiating price with Oracle. (Tr. 705:19 – 706:23 (P. Maxwell); see also Ex. P3186 (D. Dortenzo 5/18/04 Dep.) at 320:23-327:1 (stating Deloitte advises its clients on various strategies for obtaining the best possible prices from software vendors, including timing purchases to a software vendors year and quarter end); Ex. P3198R (C. Bass 4/21/04 Dep.) at 133:24-135:2 (stating Accenture does not engage in price negotiations; however, about 30% of the time Accenture is asked by clients to advise on strategies for obtaining the lowest price or to put pressure the vendor to reduce its price).)

 

164. Customers can “do nothing” or credibly threaten to do nothing. During negotiations, customers can, and often do, threaten to not procure an HRM or FMS

 

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solutions, and instead continue to use the customer’s existing systems. (See, e.g., Tr. at 1245:14-19 (C. Peters). This threat is legitimate, as a significant percentage of customers decide to “do nothing,” or not to purchase a new core HRM or FMS product, even after going through a vendor selection process. (Tr. 2710:13-23 (T. Campbell); Tr. at 1490:7-22 (M. Glover) (Greyhound evaluated an HR system from 2001 through 2003 and again elected to do nothing for reasons unrelated to the tender offer).) Accenture estimates that as many as 20-30 percent of its clients evaluate software but elect to do nothing. (Tr. 1673:14-21 (C. Bass).) Vendors recognize that doing nothing is an option for customers, and will discount accordingly. (Tr. at 1792:17-24 (P. Wilmington).)

 

  3. Vendors have to take customer tactics and leverage seriously.

 

165. The initial sale is just the starting point. Negotiations with vendors continue long after the initial purchase is made. (Tr. 3241:25-3242:19 (K. Harris).) As Ken Harris explained, “[T]he process of getting value out of software – getting solutions for business – is not equivalent to buying apples. When you actually finalize a negotiation to buy some software you are actually at the very beginning of a pretty painful and extensive process called ‘implementing’ software, changing the business using the software. And so, the fact that you have now negotiated to acquire some technology is really only the starting.” (Tr. 3242:7-15 (K. Harris).) The incumbent vendor enjoys advantages, such as making follow-on sales more readily (Tr. 3245:7-8 (K. Harris)), but incumbency can be a double-edged sword because if the incumbent’s technology is problematic, or the customer is getting bad service it operates as a real negative, and the vendors will not only lose any other business from the customer, the word will get out to other CIOs and people in the industry about the negatives. (Tr. 3218:19-3219:1; 3242:25-3243:10 (K. Harris).) Thus, customers retain leverage over incumbent vendors even after the initial purchase.

 

166. The loss of a customer is very costly to a vendor in the present and in the future. The loss of a customer or potential customer results in significant lost revenues and revenue opportunities. For instance, if Oracle lost a sales opportunity, it would lose revenue from not only the initial software license, but also lose revenue that could be derived from the

 

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sale of additional modules, annual maintenance contracts, and consulting services. (Tr. at 3458:1-22 (S. Catz).) Jay Coughlan of Lawson characterized it as a “zero sum game,” stating “you either win and get it all or you get zero.” (Tr. at 3774:24-3774:3 (J. Coughlan).) Indeed, Oracle committed to support PeopleSoft products in an effort to maintain the PeopleSoft customer base post-acquisition. Maintaining these customers will enable Oracle to sell additional application software, database, application servers, and outsourcing services. (Tr. at 3448:23-3450:2 (S.Catz); Tr. at 4263:20-4264:7 (L. Ellison).)

 

167. Vendors value customers on a total value basis, with little regard for the actual modules and functionality purchased and more with an eye to the long term prospective opportunities. The factors that Oracle includes in approving a discount include: whether the customer is in a vertical or industry in which Oracle is interested in establishing a presence, whether the customer would be a good reference, whether this is a new Oracle customer, and whether there is potential to sell additional products. (Tr. 3460:11-20; 3462:16- 3463:21 (S. Catz); Tr. 2845:12-25 (R. Knowles).) Discounting is common in this industry- in fact, Knowles from SAP testified that during his tenure, he never denied a discount. Mr. Knowles’ behavior would be irrational if the only thing at stake were the initial license fee; however, what is at stake is the (much larger) total value of the customer, including revenue from maintenance fees, and implementation services, and indirect benefits such as references.

 

  D. Prices are not likely to increase post-merger / Customer leverage and constraints on Oracle pricing exist without PeopleSoft

 

  1. Without PeopleSoft, customers still have multiple alternatives for procuring HRM an FMS software.

 

168. Alternatives to PeopleSoft exist now and will remain post-merger. For example, Emerson Electric Company signed its deal for Oracle’s broad ERP suite, including FMS and HRM and SCM functionality, after considering the options of best of breed, continuing with its legacy system, SAP, JD Edwards, and Oracle. (Tr. 1200:11-1201:1; 1264:19-21 (C. Peters).) Emerson’s Charles Peters does not believe that the acquisition of PeopleSoft would result in higher prices for software because Emerson had been “very, very successful” in its

 

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negotiations for Oracle’s ERP suite and, as he did not use PeopleSoft for leverage in that negotiation, PeopleSoft’s acquisition “provides no negatives for me.” (Tr. 1235:11-24 (C. Peters).)

 

169. SAP is and will continue to be an alternative. SAP will continue to be an alternative. SAP is the acknowledged leader in the EAS industry, and is strong in every vertical. (Tr. at 2834:8-21, 2825:13-15 (R. Knowles); D5000 (SAP Customers Within Global 500).) SAP will continue to be the market leader after this transaction. (Ex. D5633 (SAP Acquisition Scenarios Analysis) at SAP29027.) The government has suggested that SAP is less strong in certain verticals such as financial services; however, there is no evidence that this is due to a lack of core HRM or EMS functionality, and in fact, SAP does compete heavily for deals in the financial services space. (Tr. at 2875:5-2876:16 (R. Knowles); Tr. at 950:10-951:12 (P. Keating).) Moreover, SAP is investing in plans to move into this segment with its Accenture partnership. (Tr. at 1632:25-1636:12 (C. Bass); Tr. at 2875:16-2876:4 (R. Knowles).)

 

170. Lawson is and will continue to be an alternative – Law son has the demonstrated ability to serve large enterprise customers in its verticals. (Tr. 3599:18-3623:7 (J. Coughlan).); Tr. 2096:8-10 (M. Iansiti).) Lawson’s business strategy is to develop deep expertise in certain industry verticals. (Tr. 3592:20-3595:7 (J. Coughlan).) This strategy is well-suited to serve as a constraint on a merged Oracle-PeopleSoft post-merger, in part because the verticals in which Lawson is strongest (healthcare, retail, and increasingly financial services) are areas where SAP is not already dominant. (Tr. 3597:19-25, 3602:22-3603:7, 3608:11-20, 3617:4-3618:2 (J. Coughlan); Tr. 2942:16-25 (R. Knowles).); Tr. 3839:4-3840:21, 3841:14-3842:2 (J. Hausman).) Lawson has experienced recent wins with this strategy, including its selection by the State of Arizona over PeopleSoft and SAP. (Ex. D8101 (T. Boncoskey 5/21/04 Dep.) at 29:12-17.) Lawson also has the incentive and the opportunity to reposition itself into other verticals, post- transaction.

 

171. AMS is and will continue to be a viable alternative in the public sector. AMS has been particularly effective in the public sector with more successful implementations in public sector customers over the past five years than all of its competitors

 

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combined (Ex. 3034 (D. Morea 5/7/04 Dep.) at 101:7 – 18). Indeed, the Department of Justice recently chose AMS’s FMS over Oracle, PeopleSoft, and SAP (Ex 3034 (D. Morea 5/7/04 Dep.) at 21:22-23:21).

 

172. None of the other alternatives will disappear if PeopleSoft goes away. Point source or “best-of-breed” will continue to be an alternative; outsourcing will continue to be a viable alternative; Doing nothing will continue to be an alternative.

 

  2. Witnesses confirm customers expect to have choices post-acquisition.

 

173. Oracle’s acquisition of PeopleSoft will not prevent CIOs from negotiating effectively in their EAS purchases. Debra Anderson of Novell testified that even if Oracle and PeopleSoft were to merge she would continue using the numerous negotiation techniques at her disposal, including using other vendors such as SAP as leverage in the negotiation process. (Ex. D8107 (D. Anderson 06/03/04 Dep.) at 181:1-14.) Anderson does not believe that a merger between Oracle and PeopleSoft would prevent Novell from obtaining the ERP products it needs at a competitive price. (Ex. D8107 (D. Anderson 06/03/04 Dep.) at 180:18-22.) Verizon also can obtain EAS products at a competitive price after the merger, since they licensed SAP products “just in case” the merger went through, thus locking in a low price for redundant software. (Tr. 623:4 – 624:9 (L. Bradley).) Nextel’s Richard Cichanowicz testified that he had been told by the “Big Five” consulting firms that SAP could meet Nextel’s functional needs. (Tr. 1103:18-21 (R. Cichanowicz).) Harris also testified that he did not believe the merger would ruin his ability to negotiate effectively because he “find[s] the solutions I need. It would simply be a different fact pattern, and the fact pattern is changing all the time. It is always changing. So, I don’t think would have any negative effect whatsoever.” (Tr. 3248:1-6 (K. Harris).)

 

  3. Without PeopleSoft, customers have continuing leverage over vendors post-license

 

  a. Reference value

 

174. Vendors still desire reference customers. Remaining vendors will still desire, and make price and other concessions to get good references from large customers.

 

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Existing customers may provide references for a vendor. (Ex. P3184 (D. Dortenzo 5/5/04 Dep.) at 194:9-195:20 (it is “critical” for a vendor to have client references in order to be considered a viable alternative); Tr. at 2845:12-2846:22 (R. Knowles); Tr. at 3463:1-6 (S. Catz).) Customers use their value as a reference to get concessions out of vendors. (D8101 (T. Boncoskey Dep.) at 51:18-25; (Ex. D7159 (L. Spund 5/25/04 Dep.) at 56:19-58:17; 75:8-21.).)

 

175. Vendors still need to tend reference customers. It remains in vendors’ interests to develop and maintain good reference accounts. (See, e.g., Ex. P3041 (B. Patel 6/3/04 Dep.) at 107:2-14 (vendors have to value a company like Ford for its reference value as well as the purchases it makes”).) As Ken Harris explained, “When you’re doing good by me, I have a vested interest in being a reference account for you because I want you to succeed, and you have a very vested interest in having me be a positive reference.” (Tr. 3219-12 (K. Harris).) Indeed, poor service and support from an incumbent vendor can lead customers to switch. Harris testified that while he was at the Gap, and using some portions of PeopleSoft FMS, Gap had a “very difficult time getting support from PeopleSoft” and that was a factor in Gap ultimately choosing Oracle for FMS. (Tr. 3205:2-15 (K. Harris); see also Tr. 3243:4-6 (K. Harris) (CIO’s communicate frequently, whether at industry conferences or directly by telephone); Ex. P3041 (B. Patel 6/3/04 Dep.) at 112:23-113:9.) (loss of a customer like Ford would result in the loss of much more than just immediate license fees”).)

 

176. Customers still use the references. Customers use the references in their procurements, and the vendors know it. (Ex. P3184 (D. Dortenzo 5/5/04 Dep.) at 194:9-195:5 (“Maybe 65, 70 percent of the time clients ask for references” and in perhaps “60 percent of those occasions they follow through in calling those references.”).) Lawson’s reference customers were important to the State of Arizona in its ultimate selection of Lawson. (Ex. D8101 (T. Boncoskey 5/21/04 Dep.) at 27:3-9; see also 3230:25-3231:5 (K. Harris) (“For vendors of technology, the acquisition of a big customer, the power of incumbency is so great that as a CIO of a large company, I get constantly — I get all kinds of companies coming at me offering to make all kinds of deals if I will, you know, use their technology, and be a good reference for them.”);

 

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177. Pricing and discounting is done on a bundle or “blended” basis. EAS is most often sold and priced in a bundle of modules from one or more pillars along with associated services. (Tr. 3453:16-3454:2; 3455:14-3456:10 (S. Catz).) The discount negotiated between supplier and customer can be a blended discount across the various parts of the bundled software. (Tr. 3813:12-3814:22 (J. Hausman).) What really matters to customers is the total amount of the deal, including services, not the price of any individual item. (Tr. 3774:19-23 (J. Coughlan).) License fees and discounts are negotiated for the cluster of modules a customer is considering, not on a module-by-module basis. (Tr. 3772:10-3774:23 (J. Coughlan); Tr. 3453:16-3454:2 (S. Catz); (Tr. 3814:8-3815:12 (J. Hausman).)

 

  b. Future module or “add on” sales

 

178. Vendors still want to make add-on sales. Remaining vendors will still desire, and make price and other concessions to protect the prospect of additional future sales to a customer. (See Tr. at 2846:24-2847:25 (R. Knowles) (SAP considers the possibility of follow- on consulting sales and the potential for future product sales in making price discount decisions); Tr. at 2557:24-2558:10 (P. McAfee) (McAfee conceded that the possibility of selling Oracle consulting services to a customer “would make [Oracle] more aggressive on the price generally”); see also Tr. 3463:7-12 (S. Catz) (prospect for future sales influences discounting decisions).) Control of follow-on business is one of the reasons that buyers have greater bargaining power than vendors. Tr. 2359:19-24 (Elzinga).); Tr. 361:1-362:25 (R. Bergquist); (Ex. 3034 (D. Morea 5/7/04 Dep.) at 56:20-24).)

 

179. Government expert agrees future sales are very important to vendors. The government’s expert, Professor Elzinga, acknowledged vendors have the “prospect or the hope . . . that once they get their foot in the door” they may be able to sell additional modules, including modules outside the FMS and HRM pillars—and that that prospect will constrain vendors’ pricing strategies. (Tr. 2356:25-2358:8 (K. Elzinga).) Professor Elzinga further explained that it would be costly to a vendor if it attempted to raise prices for FMS and HRM because it could “tick[] off” customers and “lose sales” that might have been made to that customer in other pillars. (Tr. 2361:4-2362:1 (K. Elzinga).) Professor Elzinga has studied the

 

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importance of reputation as a constraint on opportunistic pricing in connection with his expert work for Kodak, and he acknowledged the powerful effect of a vendor’s reputation for fair dealing in securing future sales in this industry. (Tr. 2363:11-2366:1 (K. Elzinga).) Professor McAfee also acknowledged that the possibility of future follow-on sales “could be relevant to the discount that’s struck” and that “from an economic perspective . . . you would want to account for that” though he had been “unable to do that.” (Tr. at 2551:6-17, 2556:13-2557:3 (P. McAfee).)

 

  c. Future sales of adjacent products, database, and stack components

 

180. The desire for future sales of products and services beyond the FMS and FRM pillars provide customers with significant post-license leverage. As Professor Elzinga confirmed, the desire for future sales of products “outside the FMS and HRM pillars” (i.e., CRM, SCM, etc.) impacts vendor pricing strategies. Professor Teece agreed and testified that Oracle’s behavior with respect to the applications market and pricing in that market is going to be conditioned on the fact that Oracle wants to sell the customers other things in additiona to applications. (Tr. 4394:7-4395:6 (D. Teece).) Professor Teece explained that under the basic economics of the this industry “when Oracle’s trying to sell [customers] other things from the stack . . . [i]t would be the most foolish thing in the world, they’d be shooting themselves in the foot if they then disaffected those customers through over-pricing or whatever strategy the government contemplates, because the idea is to sell them Oracle application service, Oracle databases, and to generate the revenues to fuel innovation.” (Tr. at 4394:18-4395:1 (D. Teece); Tr. 3463:13-21, 3523:5-24 (S. Catz) (Oracle’s discounting decisions influenced by prospect for future database sales and opportunity to expand Oracle infrastructure “through that enterprise more and more, so it will be an Oracle platform company”).)

 

  4. Without PeopleSoft, vendors still cannot price discriminate in any deleterious sense

 

181. The identity of competitors may be relevant, but it is not a significant factor in a vendor’s ultimate pricing decisions. SAP is “competitor agnostic” in making

 

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pricing decisions – the identity of competitors is “insignificant” because “it is not about the competitor, it’s about winning.” (Tr. 2848:1-10 (R. Knowles).) In the ExpressJet competition, Knowles testified that SAP’s discounting would not have been different if the short-list had included Microsoft and Lawson rather than Oracle and Lawson. (Tr. 2848:11-20 (R. Knowles).) Similarly, Oracle’s discounting decisions are based on winning the deal, not on who the competitor is. (Tr. 3436:4-14, 3523:25-3524:17 (S. Catz).)

 

182. Vendors cannot identify vulnerable, inelastic customers. As, Professor Elzinga testified, while “price discrimination” might occur in a literal sense whenever a seller sells a product at two different prices where the difference is not accounted for by differences in cost (Tr. 2221:23-2222:2 (K. Elzinga)), he was clear to explain that a vendor cannot engage in a price discrimination strategy to prevent marginal customers from disciplining the prices charged to infra-marginal customers, unless it can reliably distinguish between those customers with elastic demand for the product and those with inelastic demand: (Tr. 2222:24 - 2224:11 (K. Elzinga); see also (Tr. 2715:11-13 (T. Campbell) (Dean Campbell and Professor Hausman explained that price differences—and even price differences unrelated to differences in costs— are not the same thing as a systematic price discrimination strategy).) Prices and discount vary in this market for a number of reasons unrelated to any systematic price discrimination strategy. (Tr. 2717:10-24 (T. Campbell) (because the components being purchased are different in every transaction; Tr. 2718:4-9 (T. Campbell) (because some customers have greater bargaining power and can use it to secure a better price); Tr. 2718:10-16 (T. Campbell) (because some customers are particularly valuable to vendors as a potential reference); Tr. 2729:4-10 (T. Campbell) (because vendors are more eager to sell at the end of their fiscal year or quarter); Tr. 2718:17-21 (T. Campbell) (because some customers are just better negotiators than others, or hire sophisticated consultants to help them negotiate the best possible price).)

 

183. There are no criteria by which vendors can identify inelastic customers. Professor Elzinga explained that customers are “inelastic” if they have fewer realistic options (Tr. 2338: 23-25 (Elzinga), but when asked what the three best markers to distinguish an inelastic customer would be, Professor Elzinga conceded that he does not know.

 

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(Tr. 2341:23-2342:2 (K. Elzinga).) Ms. Catz confirmed that Oracle does not have full information and cannot identify which customers might be vulnerable such that Oracle could take advantage and price discriminate. (Ex. P3031 (S. Catz 5/20/04 Dep.) at 98:1-99:3).)

 

184. Large customers tend to get better prices. Professor Elzinga admitted that he had not studied whether a customer’s size and complexity indicate its inelasticity. To the contrary, he suspects that, generally speaking, larger enterprises get higher discounts. (Tr. 2336:18-2337:15 (K. Elzinga).) Professor McAfee also acknowledged that customers “who have big deals get a bigger discount just for that reason.” (Tr. 2500:11-2501:5 (P. McAfee).) Professor Elzinga also acknowledged that he has not attempted to study whether there is any correlation between how many countries, languages, or currencies a customer operated in and the discounts they received. (Tr. 2343:7-2344:5 (K. Elzinga).) This is borne out in the vendors’ behavior. SAP, for example, provides automatic standard discounts off of the list price based on the amount the customer will spend. (Tr. 2836:25-2837:7 (R. Knowles).) While the government suggests that large companies pay a higher total amount for software than do smaller purchasers, there is no proof that these differences are the result of anything other than the fact that larger purchasers are buying more “units” - that is, the right for more of its employees to use the software. The government has not shown, for example, that large companies who buy on a centralized basis get larger or smaller discounts than large companies who buy on a decentralized basis. (Tr. 3816:15-21; 3869:24 - 3870:8 (J. Hausman); Tr. 3465:16 - 3466:3 (S. Catz).)

 

185. Vendors make no effort to identify inelastic customers. The remaining vendors recognize that large complex enterprises are not necessarily “inelastic” customers. SAP makes no effort to analyze whether a customer is “vulnerable” when it makes discounting decisions and is not in a position to “take advantage of anybody.” (Tr. 2850:17-2851:7 (R. Knowles).) Oracle cannot price discriminate because it cannot determine which customers are so vulnerable that would allow Oracle to increase its prices. (Tr. 3458:1-22 (S. Catz).)

 

186. Vendors can not dependably isolate the “prices” for FMS or HRM because it’s sold in a bundle that is of a total negotiated value. Dean Campbell explained that Oracle’s discount approval forms sometimes request a 100% discount on certain products, “but

 

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obviously the Oracle company is... making up a zero price for [that] software with a non-zero price in servicing, or in a non-zero price for another product.” (Tr. 2717:19-24 (T. Campbell).) Professor McAfee agreed that the discounts offered in these transactions are often “blended” across all of the products being sold in the bundle, including products that are not in the relevant markets for this case. (Tr. 2493:4-18 (P. McAfee).) When asked by the Court whether the discount request forms he reviewed in fact combine “apples, oranges, pears and kumquats,” Professor McAfee conceded that “[t]hey do include some things that, in a perfect world, would not be present.” (Tr. 2493:19-23 (P. McAfee).)

 

187. Vendors risk the total value of the transaction (beyond the HRM and FMS fees) if they “guess wrong” about the customer’s elasticity. Professor Elzinga acknowledged that in calculating the “critical loss” of business that would render a hypothetical price increase unprofitable in this industry, it would be appropriate to count profits lost on the entire bundle of products that would have been sold to that customer. He has not, however, attempted to calculate how much business Oracle would need to lose on other modules or pillars in order to render an attempted price increase on core HRMS or FMS unprofitable. (Tr. 2361:4- 2362:1 (K. Elzinga).) Ms. Catz confirmed that Oracle would not be able to charge some customers higher pries post merger because “the customers have many alternatives, because we don’t have full information of who even these quote, vulnerable customers would be so that in the event that we guess wrong, we would lose much more than we could possibly gain by raising their price say ten percent or whatever it is, and the risk of being wrong so outweighs any potential value of increasing prices on these customers.” (See (Tr. 3466:8-3467:18 (S. Catz); Ex. P3031 (S. Catz 5/20/04 Dep.) at 98:1-99:3).)

 

  5. Professor McAfee’s auction-based merger simulation does not “predict” post-merger price increases for HRM and FMS software because his model does not fit the structure of competition

 

188. Core HRM and FMS are not sold in an “oral ascending auction.” Though his model assumes that competition is characterized as an “English auction or oral ascending auction” that assumes that there are “multiple rounds of bidding” (Tr. 2511:12-22,

 

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2586:9-20, 2587:15-19 (P. McAfee)) Professor McAfee testified that he had not in fact reached a professional conclusion based on his own economic analysis that that was true in the sale of HRM and FMS software. (Tr. 2540:3-20 (P. McAfee); Professor Hausman explained that if procurements in this industry genuinely resembled auctions or “bidding,” then customers would never limit the number of vendors that they invited to compete. (Tr. 3901:3-3902:7, 4070:18-23 (J. Hausman).)

 

189. McAfee model does not apply to negotiations. Professor McAfee acknowledged that auctions are an appropriate economic model for bidding situations, and that bidding is distinct from negotiation or “bargaining.” (Tr. 2509:9-2510:22, 2589:16-2590:21 (P. McAfee).) Professor McAfee conceded that he was not familiar with any economic literature discussing the economic effects of mergers in markets characterized by simultaneous bilateral negotiations. (Tr. 2591:5-11 (P. McAfee).)

 

190. HRM and FMS software is sold through negotiations, not bidding. Professor McAfee testified that “many, not all, but many [discount approval forms] show... multiple rounds of bidding. That is, it’s not a one-time best and final offer, but instead an iterative process in which the pieces are adjusted and readjusted.” (Tr. 2459:14-18 (P. McAfee).)

 

191. The McAfee model incorrectly assumes the vendors know the prices other vendors are offering. Professor McAfee’s model assumes the vendors know what prices the other vendors are offering to the customer throughout the “bidding.” (Tr. at 2588:3-15 (P. McAfee).) However, this information generally is not provided to the vendor. (Ex. D7166 (D. Morea 5/17/04 Dep.) at 51:24-52:4) (uncommon for customers to share with AMS the competing vendor’s prices or details of their offerings); Ex. P3198R (C.Bass 4/21/04 Dep.) at 133:8-135:2 (price negotiations are typically extremely confidential between the software vendor and the customer buying the software); Tr. at 1586:11-16 (C. Wolfe) (North Dakota did not reveal final prices to the finalists, resulting in Oracle bidding $3 million less than PeopleSoft); Ex. D8109 (S. Holland 5/24/04 Dep.) at 77:21-78:1 (CDI did not disclose to either competing vendor – Microsoft and Deltek –the price being offered by the other vendor.); Tr. at 1205:3-5 (C. Peters) (Emerson Electric did not reveal to Oracle that JD Edwards had increased its price during early

 

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negotiations); Ex. P3179 (Ciandrini 1/16/04 Dep.) at 152:11-153:9 (Oracle has “very incomplete potentially inaccurate information” when negotiating and “very rarely” knows “whatever [the] competitor is offering”).)

 

192. The McAfee model incorrectly assumes the vendors have “full information” about how the buyer values the software. Professor McAfee’s model assumes that all participants “know the values that the buyer places on the software” of each vendor. (Tr. at 2518:21-2519:11, 2561:9-16, 2588:20-2589:2 (P. McAfee).) However, even Professor McAfee recognized that this assumption was not realistic. (Tr. at 2561:1-4 (P. McAfee); see also Tr. at 2700:22-2701:4, 2714:16-24 (T. Campbell) (testifying that in bilateral bargaining, the customer has a strong economic interest in controlling dissemination of information to the vendors – “particularly the value that the software constitutes to the purchaser,” which determines the customer’s reserve price).) And in fact it is not true – vendors do not know what value customers place on the software. (Tr. at 2849:16-2850:3 (R. Knowles) (customers do not reveal vendors the “reserve value” or what the software is really worth to the customer); Tr. at 3873:9-12, 3877:6-19 (J. Hausman) (customers in this industry are “very sophisticated bargainers” and would never “tell you what their value is, because they know you’ll use that information against them”).)

 

193. The McAfee model has only two “real world” inputs, neither of which is factually established. Professor McAfee’s auction model depends on only two “real world” inputs: market shares and a parameter estimating the proportion of the value of these products that is captured by customers (i.e., consumer surplus). (Tr. 2516:17-2517:3, 2591:12-24 (P. McAfee).) Professor McAfee did not use any actual prices or transaction-level data from this market in his model. (Tr. 3899:3-20, 3905:24-3906:7 (J. Hausman).) Neither of the inputs that Professor McAfee used to calibrate his model are adequately supported by the evidence.

 

194. McAfee assumptions on price/value relationship are unsupported. To estimate the consumer surplus parameter, Professor McAfee simply assumed that Oracle’s list prices are equal to the total value of these products, at least to smaller buyers. (Tr. 2517:5-2518:12 (P. McAfee); Ex. P4024A (McAfee Demonstrative).) Professor McAfee provided no

 

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evidence to justify that assumption, and he conceded that Oracle’s eBusiness discounts off of list price are essentially automatic for deals over $250,000, and that if he had used the discounted list price to estimate the consumer surplus parameter then his model would have predicted smaller price effects. (Tr. 2593:9-2594:4 (P. McAfee).)

 

195. The McAfee model dependence on Elzinga shares is unsupported. Professor McAfee also conceded that he used market shares to proxy consumers’ preferences for different products in his simulation, and that he relied entirely on Professor Elzinga’s market share calculations. (Tr. 2563:6-9, 2513:11-2514:9, 2522:21-2523:5, 2599:11-2600:3 (P. McAfee), Ex. P4024A (McAfee Demonstrative).) Professor McAfee assumed that a vendor is the second or third choice of customers in the same proportion that it is their first choice—in other words, in proportion to that vendor’s market shares. (Tr. 2616:14-17 (P. McAfee).)

 

196. The McAfee model is not accurate if market shares are not accurate. Professor McAfee agrees that the predictions of his model are only as good as the market share numbers. (Tr. 2600:13-15 (P. McAfee).) For example, Professor McAfee’s model predicts much smaller price effects in the FMS market solely because Professor Elzinga’s market shares for SAP are higher in FMS than in HRM. (Tr. 2531:6-19 (P. McAfee).)

 

197. Professor McAfee concedes that his results are unrealistic. The price increase predictions of Professor McAfee’s model vary wildly with changes in these mathematical assumptions. (Ex. P4024A (McAfee Demonstrative).) Professor McAfee’s auction simulation projects price increases that are not credible since no Oracle customer will pay double what it pays now before switching to SAP or some other alternative. (Tr. 2596:23- 2597:11, 2597:20-23 (P. McAfee); (Tr. 4147:20-21 (D. Kutnick); (Tr. 4254:6-4258:4 (L. Ellison); D5613R, page 31 (Financial Model) (showing decrease in average sales price over time).) Professor McAfee admitted that the 30% price increase predicted by his model – across all customers – under certain assumptions is “jarring” and unrealistic. (Tr. 2598:5-11 (P. McAfee).); (Ex. P4024A (McAfee Demonstrative).) Ultimately the only conclusion Professor McAfee was willing to draw from his simulation was that “a significant economic effect is consistent with basic economic analysis,” and that it is not possible to say “from a theoretical

 

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perspective” that the numbers produced by his regressions are “too large” to be credible. (Tr. 2531:24-2532:14 (P. McAfee).)

 

198. McAfee model always predicts a price increase. Professor McAfee conceded that his auction model will predict a price increase from any merger. (Tr. 2600:16-20 (P. McAfee).)

 

199. McAfee model does not predict any post-merger harm for customers who view SAP as a close alternative. Professor McAfee acknowledged the economic theory of his simulation is that the merger would affect prices only for those customers who currently rank Oracle and PeopleSoft as their first and second choices. (Tr. 2595:6-21 (P. McAfee).) Professor McAfee explained that the price in an auction is ultimately set by “the value offered by... the best losing bidder.” (Tr. 2512:8-11 (P. McAfee).) Customers for whom SAP (or any other alternative) is their first or second choice will not, under Professor McAfee’s economic theory, be affected at all. (Tr. 2595:11-2596:3 (P. McAfee).)

 

200. Even if SAP is a close third, Professor McAfee predicts no conomic harm from the merger. Even a customer who currently ranks Oracle and PeopleSoft #1 and #2 will not be harmed if the gap between the #2 and #3 options for that customer is not substantial. (Tr. 2596:4-12 (P. McAfee).) Further, he says, “[i]f these products are all very similar, then the market is going to be pretty competitive, and you don’t have to go very far down the list in order to reach the third” bidder. (Tr. 2529:11-15 (P. McAfee).) In order to produce average price effects as large as 15-30%, therefore, Professor McAfee’s model is in fact projecting that the individual customers who currently rank Oracle and PeopleSoft #1 and #2 “would pay double what they are paying now before they would turn to SAP.” (Tr. 2596:23-2597:11, 2597:20-23 (P. McAfee).)

 

201. Oracle’s new market position would spark enhanced competition between Oracle and SAP. In a post-merger world, SAP anticipates “a much more highly competitive environment to try to win business.” (Tr. 2860:6-7 (R. Knowles); see also 2858:9- 21 (R. Knowles).) The merger would allow Oracle to leap past SAP as the number one EAS provider in the United States. (Tr. 2859:1-2860:7 (R. Knowles).) Richard Knowles testified that

 

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SAP’s “analysis and our intelligence tells you that that’s going to create a hugely more competitive environment, because Oracle would gain No. 1, and they’ll want to maintain that No. 1 position. So, they’ll do anything that they are going to do to keep that position.” (Tr. 2859:1-2860:7 (R. Knowles).) Indeed, some analysts are predicting a coming “battle royale” between a post-merger Oracle and SAP over accounts where both PeopleSoft and SAP are present today. (Tr. 2860:25-2861:6 (R. Knowles).)

 

202. Professor McAfee relied on Professor Elzinga’s flawed market shares and some profound assumptions about causation. Professor McAfee’s statistical regressions afford no basis for inferring that Oracle and PeopleSoft are uniquely close substitutes, or that PeopleSoft forces Oracle to compete more aggressively than other alternatives. At most, Professor McAfee’s regressions demonstrate only that the presence of PeopleSoft in a deal is modestly correlated with higher discounts from Oracle. (Tr. 2497:7-9 (P. McAfee).) Professor McAfee assumes that correlation is synonymous with causation, so that if PeopleSoft were not available as a competitor, Oracle’s prices would therefore go up. (Tr. 2450:8-11, 2497:7-9 (P. McAfee).)

 

203. Professor McAfee acknowledges that customer reference value and the prospect for future sales – not just PeopleSoft’s presence — are likely cause for Oracle to discount. But Professor McAfee’s regressions did not account for many other factors that can – in some instances by his own admission – affect discounts, such as whether the customer had value as a reference customer or a buyer of follow-on products or services, whether the sale took place late in the quarter, whether the customer had had a good or bad previous experience with Oracle. (Tr. 2551:6-17, 2556:13-2557:3 (P. McAfee) (acknowledging that “from an economic perspective. . . you would want to account for” whether a customer was a good prospect for further sales, but that he was “unable to do that”); 2564:18-21; 2557:24-2558:17; 2562:6-22; 2564:22-2565:1; 2578:14-19 (P. McAfee).) So it is no surprise that his regressions explain no more than a third of the overall variation in Oracle’s discounts. (Ex. P4023A, Tr. 2576:14- 2577:5, 2585:6-10 (P. McAfee), Tr. 2504:3-20 (P. McAfee) (acknowledging that PeopleSoft could be “proxying for” some other unidentified factor in the data).)

 

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204. Professor McAfee did not isolate sales of core HRM and FMS in his regressions. Professor McAfee’s regressions were based on “bundle” deals that included lots of products outside of the market. (Tr. 2499:6-9 (P. McAfee) (“All of the data concerns the E-Business Suite product.”), Tr. 2573:16-2574:25 (P. McAfee) (conceding that it is “possible” that the customer acquired E-Business Suite only for SCM or CRM functions); see also id. at 2582:22-2583:2 (P. McAfee) (conceding that “I didn’t have a systematic way of identifying the extent in which deals were of – of the relevant products for this case.”), see also Tr. 2550:5-13, 2575:1-7, 2578:20-2579:16 (P. McAfee).) Professor McAfee conceded that the discounts offered in these forms are often “blended” across all of the products being sold in the bundle, including products that are not in the relevant markets for this case. (Tr. 2493:4-18 (P. McAfee).) When asked by the Court whether the discount request forms he reviewed in essence combine “apples, oranges, pears and kumquats,” Professor McAfee conceded that “[t]hey do include some things that, in a perfect world, would not be present.” (Tr. 2493:19-23 (P. McAfee).) In fact, Professor McAfee made no effort to exclude from the sample he regressed deals that (like the Hanover Compression transaction discussed in his testimony) appeared to involve no HRM or FMS software at all. (Tr. 2580:9-2581:23 (P. McAfee).)

 

205. Professor McAfee did not apply Professor Iansiti’s definition or any other screen for “high-function” software. Like Professor Elzinga, Professor McAfee did not attempt to apply Dr. Iansiti’s definition of “high-function” or otherwise try to ensure that the discount forms he reviewed pertained to “high function” as opposed to “mid-market” customers. (Tr. 2549:12-19 (P. McAfee).)

 

206. Professor McAfee did not use “typical” or representative case studies from Oracle, nor did he review discount forms from PeopleSoft or SAP. Professor McAfee discussed several selected “case study” vignettes of competition between Oracle and PeopleSoft. He did not attempt to ensure that these vignettes were a significant or even a representative sample of overall competition in the market. (Tr. 2541:3-9 (P. McAfee).) In fact, he conceded that the discount forms he discussed were not “typical or representative of what [he] found overall,” and that he carefully selected examples that would show clear competition between

 

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Oracle and PeopleSoft. (Tr. 2548:11-2549:2 (P. McAfee).) When the Court asked Professor McAfee whether PeopleSoft is “much more likely to appear in the Oracle request forms” simply because it is “a much bigger player,” Professor McAfee conceded that on “the HR side that would be correct.” (Tr. 2490:16-2491:14 (P. McAfee).)

 

  6. Stack competition provides an additional constraint on post-acquisition pricing

 

  a. The Infrastructure Layer

 

207. The development of the “infrastructure layer” in the technology stack. The development of the infrastructure layer, also known as “application services” or “composite applications,” refers to an emerging category of software that standardizes many of the functions and capabilities traditionally housed in the business applications themselves. (Tr. 4138:18-4139:11, 4140:17-4141:1, 4142:25-4143:15 (D. Kutnick); 4366:19-4367:5; 4369:5-9; 4397:15-4398:1 (D. Teece); 2885:15-2886:6 (R. Knowles).) The head of IBM’s $15 billion plus software business, Steve Mills, has stated that the main driver of the applications market is no longer “back-office administrative automation,” but rather integration of existing technology and “horizontal connection of processes.” Mills explained that companies have spent trillions of dollars replacing their infrastructure and the next step is gaining value from this investment by virtue of horizontal integration. (Ex. D5252 (IBM Lehman Brothers Presentation) at 17-18; Ex. 5255 (IBM Executive Presentation On Demand) at 14; Ex. D7143 (S. Mills 5/27/04 Dep.) at 37:8-38:13, 56:20-58:13.)

 

208. Vendors historically bundled the delivery of business applications and infrastructure components. Until recently, business applications, which contain the business logic of any particular application (such as General Ledger, or Payroll), also always contained a substantial amount of software – up to 60% of the total code – dedicated to functions that “support” the specific business logic and repetitive as across different business applications. (Tr. 4140:17-4141:1 (D. Kutnick).); 4364:3-8, 4366:19-4367:5 (D. Teece).) These support functions include directory services, security features, content management tools, and so forth and are required by all sorts of business applications, regardless of the business applications particular

 

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focus. For instance, applications dedicated to paying payroll, tracking time and attendance, managing accounts payable and tracking customer contacts all have the need to employ directory services and content management tools. (Tr. 4139:19-4141:1; 4141:23-25 (D. Kutnick).)

 

209. There are problems with the bundled applications/infrastructure approach. A major problem with the bundled delivery of business applications and infrastructure is that it’s “duplicative from application to application,” or redundant. (Tr. 4142:7- 18. (D. Kutnick).) Another problem is that the bundling results in a certain amount of inflexibility, because it is very difficult for a user who created certain capabilities in one of its products to use that capability in another of its products having a different infrastructure. (Tr. 4142:19-24 (D. Kutnick).)

 

210. The “hollowing out” of business applications. A new layer of software has arisen to perform these common tasks, leaving the business logic pieces of the applications “alone” at the applications layer. (Tr. 4366:19-4367:5 (D. Teece), 4145:16-4146:12 (D. Kutnick).) Companies have in essence decoupled the infrastructure/middleware components from the applications, and are providing such decoupled infrastructure products separately in the marketplace (Tr. 4145:10-15 (D. Kutnick).) These new infrastructure or middleware technologies are designed to simplify the process of horizontal integration for a company with a fragmented technology footprint. (Ex. D7143 (S. Mills 5/27/04 Dep.) at 59:20-60:18, 61:13-19 (IBM’s middleware technologies allow companies to achieve horizontal integration without purchasing a prepackaged ERP suite); Tr. 2886:20-2889:7 (R. Knowles) (SAP’s NetWeaver has an open architecture that allows integration of various SAP and non-SAP applications); Ex. D5002 (SAP NetWeaver Brochure) at 5.) These technologies also facilitate the process of upgrading between versions of the same system.

 

211. The development of the “infrastructure layer” in the technology stack is a major technology advance that is changing dramatically the development of and competition in the sale of business applications software. Competition in applications will increase with the development of the infrastructure layer. The infrastructure products do not eliminate the need for business applications (Tr. 4144:8-11 (D. Kutnick).) However, the

 

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infrastructure products will have, and already are having, a profound impact on all applications and will change the way that business applications are written. (Tr. 4144:24-4145:8 (D. Kutnick).) This is so because it will be “much simpler for application developers in the future to develop applications, because they don’t need to be concerned about all of these application services,” but instead could call upon whatever such services they needed from the infrastructure platform on which their application is being built. (Tr. 4145:16-4146:1 (D. Kutnick).) Business application developers will therefore need to worry much less about the redundant 60% of the infrastructure built into the suites today. (Tr. at 4146:2-11 (D. Kutnick).)

 

212. Expected increase in business applications innovation and competition. The development of the new infrastructure products will lead to an increase in applications vendors and that the evolution in applications services in fact “will be the basis for new application industry that will be funded by venture capitalists.” (Tr. 4146:19-4147:8 (D. Kutnick).) Industry analyst Dale Kutnick believes that these infrastructure products will unquestioningly lead to greater innovation in applications, because it will cost an application developer a lot less money to develop specific applications. (Tr. 4146:13-18 (D. Kutnick).) In addition, Mr. Kutnick believes that the emergence of the infrastructure products will cause prices to “drop precipitously in the application space” (Tr. 4147:20-21; 4179:5-9 (D. Kutnick).) The infrastructure developments will also help the established applications vendors likes Oracle, SAP and PeopleSoft by enabling them to improve the speed with which they can add new enhancements and add innovations at far less cost. (Tr. 4148:1-12, 4152:24-4153:10 (D. Kutnick) (testifying that the infrastructure developments will make it simpler and less expensive for vendors to upgrade because “to create upgrades you have to change the whole underlying infrastructure and all of the connections that the infrastructure makes, the app services make to these business applications. In the new world, you could leave the infrastructure as is. There’s an interface that comes down from the app service, and you could then have that particular upgraded package would be written to that particular interface. . .[i]t would make it simpler, faster, and as a result, less costly.”).)

 

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213. While applications initially will be written to particular stacks, the stacks themselves will be able to communicate. The competitive market should be viewed as “multi-sided” involving a number of different groups of participants competing on a number of levels. The markets at issue are properly analyzed as “multi-sided,” involving a number of players including integration layer product providers and independent applications vendors. (Tr. 4382:15-4384:15 (D. Teece).) The integration layer providers need to develop a “virtuous cycle” in which the integration layer product is viewed as sufficiently well accepted to entice independent applications developers to write code for that product further embellishing the product and making it appear to additional developers even more likely to be accepted. (Id.) The “virtuous cycle” between stack players and independent applications vendors benefits customers. (See Tr. 1235:25-1236:4 (C. Peters) (as an Oracle customer “you want as many applications as possible written available to you on the Oracle platform, and the bigger and more important they are, the more significant the number of those will be”).) Though the integration layer products are to some extent interoperable (Tr. 4434:20-4435:1, 4483:1-17 (D. Teece)), because of the cost associated with developing applications for any particular integration layer, independent application vendors will tend to write applications to one, or at most a few, of the integration layer products. (Tr. 431:11-20, (D. Teece).) To be competitive in the future, an independent PeopleSoft would have to choose to either develop its own integration layer product (for which it does not have the resources) or “hook into somebody else’s.” (Tr. 4396:23-4398:21 (D. Teece); see also Tr. 4164:12-18, 4166:6-15 (D. Kutnick) (“PeopleSoft would have difficulty competing in the apps services space”; rather than competing in this space PeopleSoft has “another choice, that is, they could give up trying to do application services and simply turn to Microsoft or IBM or some other people to acquire those”).)

 

  b. The stack is here today.

 

214. Stand-alone infrastructure layer products are already being sold and used today. The move to the infrastructure layer is not just a future concept, it is happening today. Already, there are tens of thousands of companies running today’s versions of applications services; ten thousand alone are running on just one such product, SAP’s NetWeaver (Tr. 4148:16-17 (D. Kutnick).) Thousand of third parties are now developing

 

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applications for WebSphere, just one of the infrastructure products, alone. (Tr. 4150:25-4151:6 (D. Kutnick).)

 

215. IBM is the leader with WebSphere. IBM participates is the leading provider of applications services with its WebSphere product, which has been on the market for about 5 years. IBM also sells database, hardware, and operating systems. (Tr. 4143:20-22 (D. Kutnick).)); see also Ex. D5252 (IBM Lehman Brothers Presentation) at 24 (IBM is presently the market leader in virtually every component of the technology stack, including application servers, transaction processing, web portals, and business integration).) Sales of IBM’s WebSphere product were in the multi-billions in 2003. (Tr. 4148:17-20 (D. Kutnick).) The applications services layer in general is of significant importance to IBM, as the preponderance of IBM’s $15 billion plus software business is in the applications services space, particularly its database and infrastructure offerings. (Tr. 4155:14-19 (D. Kutnick).) The move toward the greater stack competition is also clear to IBM, as demonstrated in its internal documents.

 

D5255 (IBM Executive Presentation On Demand) at 16-20.)

 

216. SAP is the fastest growing stack competitor with NetWeaver. SAP is currently engaged in rapidly de-coupling its application services from the underlying business applications, and is doing this perhaps faster than any of the other application vendors. (Tr. 4160:23-4161:6 (D. Kutnick).) It is also making a concerted effort to attract application developers to write new applications to NetWeaver, which is a different approach for SAP and is very unusual in general for business applications package application firm. (Tr. 4160:23-4161:6 (D. Kutnick).) NetWeaver already has at least 10,000 users, (Tr. 4148:16-17 (D. Kutnick), which is around half of SAP’s base of approximately 20-25,000 applications installations . (Tr. 4162:12-17, 4163 3-5 (D. Kutnick).) It has been received very favorably in the marketplace. (Tr. 4162:7-9 (D. Kutnick).)

 

217. Microsoft is giving away its .NET platform to customers. Microsoft is providing its applications services product as part of its current product bundles. Shortly, .NET will come embedded in all Microsoft’s products—SQL Server, BusinessTalk, or Office, and

 

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“most of Microsoft products already have it in there, kind of like a Trojan horse, ready to be turned on.” (Tr. 4159:8-16 (D. Kutnick).) As industry analyst Dale Kutnick testified, “we’re at our peril if we’re ignoring Microsoft in . . . [a]ny space to do with applications and business — business applications and business services.” (Tr. 4241:13-4242:6 (D. Kutnick).)

 

218. Oracle is a new competitor in applications services. Oracle’s infrastructure offering is fourth behind IBM, SAP, and Microsoft. (Tr. 4176:2-7 (D. Kutnick).) According to industry analyst Dale Kutnick, unless Oracle is able to do a better job separating its infrastructure product from its business applications, like SAP has done with NetWeaver, Oracle is in significant competitive danger from SAP. (Tr. 4176:10-21 (D. Kutnick).) If Oracle decided to just keep selling its business applications product and not compete with infrastructure products like SAP’s NetWeaver and IBM’s WebSphere, Oracle’s applications would be marginalized and “hollowed out” by the other vendor’s infrastructure offerings and applications built on those infrastructure platforms, until customers wind up with very few, or zero, Oracle applications. (Tr. 4177:15-4178:7) (D. Kutnick).) This diminishing process would begin with the 60% of the applications suite that is comprised of infrastructure. (Tr. 4178:8-12) (D. Kutnick).)

 

219. Customers are helping to drive the phenomenon. Customers have significant leverage to gain from the infrastructure phenomenon through the reduction of integration costs and through the stimulation of best-of-breed vendors that will result. (Tr. 4150:9-19 (D. Kutnick).) For example, applications built to WebSphere will be much more interoperable, and “pre-integrated” because they’ll be using the same infrastructure. (Tr. 4150:25-4151:6 (D. Kutnick).) As a result, the infrastructure phenomenon is being pushed by customers, including customers such as Emerson Electric that are requiring applications vendors to write programs on infrastructure platforms such as WebSphere. (Tr. 4149: 8-14 (D. Kutnick); (Tr. 1222:10-16 (C. Peters).) These developments are evidenced in Requests for Proposals, where companies are beginning to specify that an application that they are buying is compliant or compatible with .NET or WebSphere, or another infrastructure platform. (Tr. 4149:4-7 (D. Kutnick).)

 

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  c. The move towards stack competition

 

220. Customer desire to reduce the number of IT vendors with which to do business is pushing the market toward stack competition. Lawson’s Jay Coughlan explained that “[i]f you were to ask CIOs why they want to buy, you get an answer a lot of times that, I want to buy from less vendors. They don’t mean app. vendors. They mean less vendors. Their organizations get very complex on the amount of players they have to deal with that are represented on the left-hand side. So the real force behind changing from the left-hand side to moving to a stack I would say is more on the buying behavior of the customers, and they starting to say, I want to buy from less vendors. They don’t just mean apps, they don’t mean hardware. They mean, I want to line up behind this stack or this stack or this stack. How quickly that moves or how much power they have in changing that process is the bigger dynamic than what anybody on the sheet wants to do.” Tr. 3778:16– 3779:5 (J. Coughlan).) When asked by the Court why the market might undergo such a change, Coughlan stated: “I would say . . . over time, it’s trying to reduce the complexity of what they’re doing in their IT shops. You know, their IT shops are a hodgepodge of a whole bunch of different companies, whether it’s infrastructure, software companies, hardware companies, web service companies, and every time they’re adding additional vendors to that mix – which are not even just the names on this sheet, but there’s hundreds of them – they’re adding to the complexity and cost of their operations. They’re reporting up to an executive somewhere that’s just trying to become more efficient in his business.” Tr. 3779:8-18 (J. Coughlan).)

 

221. All the stack competitors are dedicating substantial R&D resources to developing additional applications services. Industry analyst Dale Kutnick estimates that SAP has invested billions of dollars in NetWeaver over the last few years, and that SAP’s Research and Development budget is probably “an order of magnitude” greater than PeopleSoft’s, and probably 4-6 times greater than Oracle’s. (Tr. 4163:19-4164:1, 4164:5-9 (D. Kutnick).) SAP has approximately 8,000 developers, (Tr. 4164:10-11 (D. Kutnick)), which was greater than the entire employee base of PeopleSoft before their acquisition of JD Edwards. IBM employs “thousands and thousands of programmers that are working diligently every day . . . creating

 

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technology” in order to dominate the competition for integration solutions. (Ex. D5252 (IBM Lehman Brothers Presentation) at 39-42.) IBM is also actively acquiring additional companies to add to the 60 business-integration solutions that are already in IBM’s portfolio. (Id.)

 

222. Scale is essential to the development of applications services, in part because of the high fixed costs. Research and development expenditures are critical to competing in this emerging market. (Tr. 4164:2-4 (D. Kutnick).) Company size is in turn vitally important to the amount of R&D expenditures because the range of allowable R&D expenses is based on a percentage of overall revenue. (Tr. 4167:5-14 (D. Kutnick).)

 

223. Added scale would assist Oracle in ramping up its technology and competing more effectively in this space. By acquiring PeopleSoft, Oracle would gain more customers in which to supply its infrastructure and it would gain more R&D dollars to invest in infrastructure; these would, in turn, enable Oracle to become a more solid fourth competitor in this emerging space. (Tr. 4179:18-23; 4215:20-22 (D. Kutnick).) Added scale also will serve to increase the number of applications written on the Oracle platform. (Tr. 1235:25-1236:4 (C. Peters).)

 

224. Lawson sees the move toward “stack” competition. When asked by the Court about a diagram in a Lehman Brothers deck (Ex. P3001R (Lehman Bros. Slide deck: Project Star Wars – 10/2/02) at 23) depicting the future of the technology industry, Lawson’s CEO Jay Coughlan stated: “What it’s saying is that over time the consolidation of the technology won’t be a by-product of any individual area consolidating; in our particular case, just applications software. But ultimately, over time, there will be a formation of what’s called stacks, which will have a consulting, the application software, the infrastructure software, hardware. And what they’re depicting is, in this, is 2002 to some time in the future, the beginning of those stacks forming in some way, shape or form.” Tr. 3777:12-21 (J. Coughlan).) Coughlan confirmed in response to questioning by the Court that the market has already begun to undergo such a change. Tr. 3779:19-21 (J. Coughlan).) When asked by the Court for his reasons for thinking that the market has begun to undergo such a change, Coughlan stated: “You look at the fact that IBM represents a big part of the stack, you look at the fact that Microsoft has

 

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applications today, you look at the fact that...at one point they were talking [to] SAP. You’re looking at the fact that customers...they want it, I don’t know about demanding, as – but they want it.” Tr. 3779:23 – 3780:4 (J. Coughlan).)

 

225. Microsoft considered buying SAP, in large part, because of concerns about its stack. Microsoft’s immediate response to Oracle’s proposed acquisition of PeopleSoft was a realization that it had the potential to profoundly impact Microsoft’s business and stack competition. In an email to his team at MBS the morning after Oracle’s tender offer was announced, Mr. Burgum wrote: “One real threat to Microsoft behind all of this is the veriticalization of the stack. Paul shared with me yesterday that [X] percent of the JDE business and [Y] percent of the PeopleSoft business is on the SQL server. Oracle being pro-Linux, Oracle database would drive to these SQL numbers to zero if they control these apps.” (Ex. D5341R, (Email entitled “Update on 2 Big Stories”); Tr. 3066:2-3067:15 (D. Burgum).) The acquisition pushed Microsoft to consider acquiring SAP; the internal analyses of the proposed acquisition of SAP reveal that concerns about the stack and competition with IBM and Oracle were primary drivers. As Ms. Bates explained in her email to Mr. Gates, Mr. Ballmer and others: “[r]egardless of the outcome, the dynamics in the industry have changed. We should think proactively in determining our fate, as no doubt the folks in Armonk are doing.” (Ex. D5326R (Bates email to Ballmer, Gates and others entitled “Mensa/Sagittarius Combination”) p. 015746.) The Project Constellation analysis set forth a potential 3 player (IBM, Microsoft and Oracle) ecosystem (or set of stack offerings) and noted that “Such a 3-player ecosystem without a strong Enterprise Apps play could put Mensa in a very weak position in the enterprise.” (Ex. D5326R (Bates email to Ballmer, Gates and others entitled “Mensa/Sagittarius Combination”) p. 015753; see also Tr. 4408:5-22 (D. Teece).) Microsoft’s documents concerning its own next generation EAS, Project Green, also recognize the importance of stack competition. Indeed, those documents recognize not just Oracle and IBM as stack competitors of Microsoft, but also the open source movement. (Ex. D5343R, p. 019445.)

 

226. Though IBM does not have an EAS business, it immediately recognized the competitive implications of Oracle’s tender for PeopleSoft on competition

 

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for the stack. IBM is a major stack competitor of Oracle and Microsoft; indeed, its products run the entire gamut of the technology stack - hardware platforms, software technologies, middleware/database and integration services. (Ex. D7143 (S. Mills 5/27/04 Dep.) at 17:1-24, 20:24-21:9, 23:14-24:11.) IBM concluded that Oracle’s acquisition of PeopleSoft would lead to a “migration away from IBM platforms,” which includes its database business. (Ex. D5242RA (IBM Analysis: Oracle Acquisition of PS) at IBM 500656.) That is why the Steve Mills, the head of IBM’s software business, has publicly stated that he would prefer that Oracle not be able to acquire PeopleSoft. (Ex. D7143 (S. Mills 5/27/04 Dep.) at 90:12-91:7.) Following Oracle’s tender offer, IBM analyzed the negative ramifications of the proposed transaction, concluding that IBM is “exposed to potential consolidation of the ISV [“independent software vendor”] space, especially to acquisitions by hostile players.” IBM identified its alternatives, including “continue to work with VCs to identify emerging ISVs.” IBM also suggested that it should “establish more control over acquisitions in this space” by (a) “direct/indirect acquisition of blocking stakes in key ISVs,” (b) “lobbying efforts against ISV concentration with customers / influencers / regulators,” and (c) “taking tighter direct / exclusive control (e.g., Dassault Systems).” (Ex. D5240R (IBM Analysis: Implications of PeopleSoft/Oracle Merger) at IBM 500368.)

 

227. PeopleSoft sees the move toward stack competition. Internal PeopleSoft documents confirm that PeopleSoft is aware of the need, and its inability, to move toward stack competition:

 

 

PeopleSoft’s Chuck Teller wrote in a July 15, 2003 e-mail to several PeopleSoft personnel, including Executive Vice President of Products and Technology Ram Gupta, and attaching Gartner report entitled “Business Applications and Infrastructure Entwined”: “The stack in the attached PDF looks a lot like the pitch that we have been making in support of Composite Apps. We need better integration technology and we can not afford to build it. The problem has not gone away.” (Ex. D6026

 

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(PeopleSoft Teller e-mail).) The preceding e-mail lower on the page, from Roy Satterthwaite to Mr. Teller, says: “Here is the latest from Gartner on Bus Apps combined with Infrastructure. We need to get PSFT on the map here.” (Id.) The attached Gartner report says: “The resultant market will be one in which enterprises make a primary choice from a top tier of vendors – IBM, Microsoft, SAP, Oracle (if it is successful [with the PeopleSoft merger]) and maybe a few others – and then from a secondary market of specialized vendors.” (Id. (page 5 of the attached report).)

 

  An internal PeopleSoft presentation entitled “PeopleSoft AppConnect Market Update” states: “Enterprise application market is moving to its next major phase” and “PeopleSoft has traditionally been an innovator, but is at risk of being left behind.” (Ex. D6096 (PeopleSoft: App Connect Market Update Slides) at 28). On page 10 of the presentation, the “stack” from the Gartner report on “Business Applications and Infrastructure Entwined” is depicted under the headings: “As a result, App Vendors Are Vertically Integrating Technology” and “Enterprise App Vendors are increasingly embedding the technology stack.” (Ex. D6096 (PeopleSoft: App Connect Market Update Slides) at 10).

 

  Another internal PeopleSoft PowerPoint presentation regarding “Composite Applications” says: “The enterprise applications market has changed - customers want to extend existing systems without upgrades, small deals/projects are becoming the norm” and “SAP has responded to this market dynamic with x-Apps – SAP’s challenge is great with the majority of customers on old releases.” (Ex. D7165 (PeopleSoft Composite Application presentation) at PS-E0039123.)

 

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  Discussing the company’s approach to “composite applications” in a January 3, 2003 e-mail, Bergquist of PeopleSoft wrote: “My concern is that we are not/don’t have the resources to deploy ‘the next big thing.’” (Ex. D7009 (PeopleSoft e-mail re: composite applications) at PS-C124549.) Teller responded: “I could not agree with you more. TOE is good, but the resource balance is out of whack. SAP is going to eat our lunch. We are late to the game.” (Ex. D7009 (PeopleSoft e-mail re: composite applications) at PS-C124549.)

 

228. PeopleSoft (alone) cannot sustain its own infrastructure product and will likely have to migrate to one of the other platforms. (Tr. 4398:6-21; 4411:2-6 (D. Teece); An internal PeopleSoft presentation entitled “PeopleSoft AppConnect Market Update” states: “Enterprise application market is moving to its next major phase” and “PeopleSoft has traditionally been an innovator, but is at risk of being left behind.” (Ex. D6096 (PeopleSoft: App Connect Market Update Slides) at 28). “We need to get PSFT on the map here.” (Ex. D6026 (PeopleSoft Teller e-mail).)

 

  E. Innovation is not likely to decrease post-merger

 

229. This EAS market is dynamic and innovative, and will remain so without an independent PeopleSoft. Professor Elzinga has written in his prior academic work that the software industry is exceptionally dynamic and innovative. He believes that “[n]early every development in the industry is propelled by technological innovation,” (Tr. 2255:13- 2256:9 (K. Elzinga), and that “because of innovative activity and industry dynamics the dominance manifested by a large share of PC software sales is impermanent,” (Tr. 2256:24- 2257:21 (K. Elzinga).) Professor Elzinga also believes that that even a monopolist in software cannot enjoy “a quiet life,” (Tr. 2252:12-19 (K. Elzinga), and that “[t]echnological change thus far has kept the industry from exhibiting the ‘dead hand of monopoly,’” (Tr. 2257:22-2258:9 (K. Elzinga), see also Tr. 2255:6-12 (K. Elzinga) (recognizing that the high tech sector is “frequently

 

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characterized by roiling technological change.”).) Indeed, Ken Harris expects Oracle’s acquisition of PeopleSoft to lead to greater, not lesser, innovation in the marketplace. He testified: “I think that this proposed acquisition would, in fact, create greater innovation in the marketplace. This is an unbelievably dynamic industry. . . . [J]ust ten years ago, 15 years ago, the major players aren’t even around now. It changes— and . . . they got there by a number of incremental steps. As a large company CIO I can put a company on the map in the space just by what I do. I have that option. And -. . . innovation tends to come to fill in a void. And so, I think what actually will happen is, you’re going to see more solution with newer technology which will tend to be because the newer technology is more flexible, more— more technologically advanced.” (Tr. 3248:17-3249:6 (K. Harris).) Indeed, IBM’s internal analysis of the Oracle acquisition indicates that the top 10 software vendors earn 20% of all software license and maintenance revenue, but over 700 other players compete for the remaining 80% of the market. IBM’s analysis further indicates that no individual software vendor dominates any single applications category, and the market includes a myriad of niche players. In the HRM and payroll verticals alone, IBM includes Lawson, ADP, Kronos, Siebel, Datev, Sage, Intuit, Ceridian, and Cyborg. (Ex. D5240R (IBM Analysis: Implications of PeopleSoft/Oracle Merger) at IBM 500364-65, 500380.)

 

230. The EAS market is highly competitive and will remain so without an independent PeopleSoft. Professor McAfee opined that these markets are “highly competitive” in the sense that vendors are “aggressively trying to take each other’s market share away” and are “very aggressive in their product innovation,” even though they do not display the characteristics that economics textbooks call “perfect competition” in commodities markets like wheat. (Tr. 2485:10-2487:1 (P. McAfee).) Professor McAfee recognized that “perfect competition” is not an appropriate model for evaluating industries with high fixed costs and very low marginal costs, and that in such industries firms often compete by attempting to “leapfrog each other technologically” rather than forcing price down to unsustainable levels. (Tr. 2624:13-2627:12 (P. McAfee) Moreover, BearingPoint has indicated that innovation is customer driven, and it will continue without an independent PeopleSoft: “We [BearingPoint] expect that there

 

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will continue to be innovation with increased functionality, scalability, and ease of use for the interface - all independent of the requested transaction.” BearingPoint reasons that “[u]sers and potential user companies will continue to make their needs known to the EAS vendors. EAS vendors will have to respond to their customers. All of this will occur independent of the planned transaction.” (Ex. P0203R (BearingPoint E.U. Questionnaire Response) at 16.) Similarly, Christy Bass, of Accenture, testified that a lot of pressure to innovate in the ERP market is provided by best of breed providers. (Ex. P3198R (C.Bass 4/21/04 Dep.) at 140:5-11.); see also Tr. 3200:1-10 (K. Harris) (“most of the innovation that’s happening in the software space is happening not with more established vendors but with more startup vendors, so... companies who want to be taking advantage of some of the more recent technology advancements tend to be looking at what we would call ‘point solution’ or ‘best-of-breed’ and integrating them in”).)

 

  F. Exogenous Effects

 

231. The government’s customer witnesses are not raising complaints about competition, but about their stranded PeopleSoft investments and the prospects of change. Dean Campbell explained that customers often oppose mergers because they have an investment in a particular vendor or technology and want that vendor to survive. (Tr. 2789:13-20 (T. Campbell).) Professor McAfee testified that he would expect customers who had invested in the PeopleSoft platform to have reasons to oppose this deal even if it did not harm competition. (Tr. 2547:23-2548:2 (P. McAfee).) Indeed, Verizon’s Laurette Bradley testified that Verizon is “very nervous” about the merger because “we have made a very considerable investment in PeopleSoft in our company, and we would not like to see that investment harmed in any way, and we certainly don’t want to make an even larger investment in PeopleSoft in terms of convergence of financial systems if, in fact, it would be in harm’s way.” (Tr. 591:20-592:13 (L. Bradley).) Similarly, Michael Gorriz testified that DaimlerChrysler expects post-merger costs of $1 million to $2 million annually if it does not receive software upgrades from Oracle (Tr. 1383:7-1384:9, 1435:24-1436:1 (M. Gorriz)), and costs of $50 million to $100 million if it has to switch from its PeopleSoft software. (Tr. 1427:24-1428:1 (M. Gorriz).) North

 

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Dakota, too, is concerned about its PeopleSoft investment. (Tr. 1572:4-1573:9 (C. Wolfe) (concern is that Oracle will not provide maintenance upgrades as frequently as expected); 1572:14-18 (C. Wolfe) (“sold the legislature” on the idea that the PeopleSoft investment would last 30 to 40 years if not indefinitely).)

 

Ford is also very concerned that if Oracle de-supported the PeopleSoft product after the merger, Ford would have to undergo a costly migration. (Ex. P3041 (B. Patel Dep.) at 118:17-119:3.) Nextel’s concerns with the merger are (1) “that at some point [Nextel] would have to migrate over to Oracle, and that would come at a tremendous cost to us, ten[s] and ten[s] of millions of dollars of costs associated with that migration”; and (2) “that while Oracle has stated that they would continue to maintain the software, they would not continue to upgrade the software in the manner that PeopleSoft has upgraded the software.” (Tr. 1081:1-16 (R. Cichanowicz).) But all of these customers’ stated concerns are no different than if PeopleSoft were to go out of business. (See Tr. 1751:15-17 (K. Johnsen) (conceding that Pepsi Americas would face the same risk of no enhancements if PeopleSoft went bankrupt).) These concerns are not a function of the competition between Oracle and PeopleSoft, and they do not indicate any anti-competitive harm.

 

232. The government’s customer witness complaints do not arise from the loss of pre-merger competition between Oracle and PeopleSoft. Dean Campbell testified that in his experience as an antitrust regulator, “virtually every merger that [he] analyzed at the [FTC] Bureau of Competition was characterized by customers complaining about the merger,” but that “that didn’t mean that it was an anticompetitive merger.” (Tr. 2789:2-12 (T. Campbell), see also Tr. 2742:5-8 (T. Campbell) (“there are people who oppose virtually every merger. They have comfortable relations, they don’t wish to see them changed.”).) Professor McAfee conceded that the customer declarations submitted in this case are “a biased sample of what the full set of customers think.” (Tr. 2541:15-18 (P. McAfee).) He explained that “if you only read... the set of declarations of those [customers] who complained about a transaction you wouldn’t expect that to be representative,” and therefore “if you were looking for market definition, that’s a bad

 

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source of information or a bad source to rely on exclusively at least.” (Tr. 2606:16-22 (P. McAfee).) In fact, Professor McAfee coauthored an academic paper earlier this year which mentions PeopleSoft’s efforts to get its customers to complain to the Department of Justice as an example of “strategic abuse of the antitrust laws.” (Ex. D7105 at 18; Tr. 2544:22-24 (P. McAfee).)

 

VII. EFFICIENCIES

 

  A. The Proposed Transaction Will Yield Significant Cost-Savings

 

233. Efficiency Analysis. Oracle initially prepared an internal financial model (a typical pre-merger “pro forma”) to evaluate a proposed transaction between Oracle and JD Edwards in 2002. (Tr. 3468:23-3470:2 (S. Catz).) That financial model was updated in June 2003 to evaluate the proposed transaction with PeopleSoft, and included both PeopleSoft and JD Edwards, because Oracle was not sure whether one or both of the companies would be acquired. (Tr. 3468:23-3470:2 (S. Catz).) The model is atypical only in the sense that because the proposed acquisition is unsolicited, Oracle relied on publicly available information and certain assumptions based upon Oracle’s own experience in the industry. (Tr. 3480:11-15 (S. Catz); Tr. 3553:19-21 (S. Catz).)

 

234. Estimated annual cost-savings of over $1 billion. Oracle’s estimate of the cost-savings it will achieve post-acquisition are based in the July 17, 2003 version of the financial model. (Tr. 3470:12-3471:1 (S. Catz); Ex. D5613R (July Financial Model); Ex. D7132 (Efficiency Summary).) Oracle anticipates annual anticipated cost-savings of $1.1775 billion. (Ex. D7132) (Efficiency Summary).

 

235. Oracle will achieve significant R&D cost-savings. In preparing the July financial model, Oracle examined its own Research & Development department in estimating the needs of the company post-acquisition. Oracle has over 6,000 application developers currently. (Tr. 3483:12-3483:24 (S. Catz).) Ms. Catz estimated the R&D needs of the combined company in light of the fact that Oracle would no longer be developing separate PeopleSoft or JD Edwards products, but would instead be creating one superset product. (Tr. 3483:25-3484:8 (S. Catz); Tr. 3450:19-3451:5 (S. Catz).) Ms. Catz also estimated the R&D needs to support the PeopleSoft

 

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products going forward. (Tr. 3483:25-3484:8 (S. Catz).) Ms. Catz formed these estimates in speaking with Mr. Ellison, who is the head of Oracle’s Research & Development Group, and after speaking with the direct reports to Mr. Wohl, Oracle’s Executive Vice President, Applications Development. (Tr. 3484:9-22 (S.Catz)) Ms. Catz examined SEC public filings and analyst reports to determine the pre-acquisition headcounts and costs of JD Edwards and PeopleSoft. (Tr. 3473:12-3474:2 (S. Catz); 3480:11-15 (S.Catz).) Oracle estimates that it will need an additional 1,575 employees, which will be a reduction of 2,077 employees of the combined companies and result in a net savings of approximately $265.6 million. (Ex. D5613R, page 30 (July Financial Model); D7132 (Efficiency Summary).)

 

236. Oracle will achieve significant General & Administrative cost-savings. In determining its needs in G&A post-acquisition, Oracle first examined its current infrastructure. Oracle already had 4,000 G&A personnel around the world, three-shared service centers operating 24/7, and 11,000 million square feet in leased space. (Tr. 3485:5-3486:1 (S. Catz).) Ms. Catz then spoke with Oracle’s controller and members of the Finance department to determine the needs of the combined company post-acquisition. (Tr. 3486:2-12 (S.Catz).) Oracle determined that its current G&A could handle the combined company’s needs by adding an additional 195 employees post-acquisition. (Ex. D5613R, page 30 (July Financial Model).) Based on public filings and other publicly available documents like analyst reports, Oracle determined that it could reduce the combined company’s G&A headcount by 1,342 employees, which will result in cost-savings of approximately $176.6 million. (Tr. 3473:12-3474:2 (S. Catz); Ex. D7132 (Efficiency Summary).)

 

237. Oracle will achieve significant Sales & Marketing cost-savings. In estimating the company’s sales and marketing personnel needs post-acquisition, Oracle first considered the fact that it has 10,000 sales and marketing personnel operating in 80 countries and selling to over 120 countries. Oracle also considered the fact that post-acquisition it would not be actively marketing or selling PeopleSoft or JD Edwards products, but would instead focus on selling Oracle’s own product line. Consequently, Oracle would not need to have two separate public relations, marketing, or advertisement agencies, and would not need the entire sales forces

 

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of PeopleSoft and JD Edwards (Tr. 3486:13-3487:9 (S. Catz). In determining how much additional sales and marketing personnel was needed, Ms. Catz consulted the heads of sales for the three largest geographical regions, North America, Europe, Middle East & Africa (EMEA), and Asia-Pacific. (Tr. 3486:13-3487:9 (S. Catz).) Ms. Catz also looked at public filings and other publicly available documents such as analyst reports to determine the current headcount for PeopleSoft and JD Edwards. (Tr. 3480:11-15 (S. Catz).) Post-acquisition, Oracle estimates adding an additional 92 sales and marketing personnel. (Ex. D5613R, page 30 (July Financial Model).) Oracle will reduce the combined companies sales and marketing headcount by 2,509 employees, which will result in cost savings of approximately $735.3 million. (Ex. D5613R, page 30 (July Financial Model); D7132 (Efficiency Summary).)

 

238. The estimated cost savings greatly exceed projected acquisition costs. Oracle estimated acquisition costs of $1,293 billion. (Tr. 3491:25-3492:23 (S. Catz); Ex. D5613R, page 16). These one-time acquisition costs are far exceeded by the year-over-year estimated cost-savings. (Tr. 3492:24-3493:5 (S. Catz).) Moreover, Ms. Catz believes the cost- savings estimates are conservative, and that they likely will increase in future years (although this is not reflected in the financial model). (Tr. 3493:13-3494:4 (S. Catz).) The net present value of the cost-savings, calculated at a 16% discount rate, will be approximately $4 billion. Id.

 

239. The estimated cost-savings are reasonable and undisputed. Although Oracle did not have access to PeopleSoft and JD Edwards documents, the projections of cost- savings and headcount reductions are realizable because they are within Oracle management’s control. (Tr. 3490:3-17 (S. Catz).) Dr. Jerry Hausman believed that the cost-savings would be “very large” because of the high fixed-costs in the industry and because Oracle will have larger scale, and because Oracle will focus on building a super-set product, as opposed to maintaining three different products. (Tr. 3911:16-3914:7 (J. Hausman).) The government’s expert, Dr. Zmijewski, testified that the arithmetic in the cost-savings analysis was “perfect.” (Tr. 4556:6-11 (M. Zmijewski).) Dr. Zmijewski also confirmed that the pre-acquisition baseline costs for JD Edwards and PeopleSoft used in the financial model that the efficiency analysis derived from was “accurate” and “verifiable.” (Tr. 4557:6-14 (M. Zmijewski).) Dr. Zmijewski did not contest

 

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any of the judgments made by Oracle as to the personnel needs of the company post-acquisition. (Tr. 4564:17-24 (M. Zmijewski).)

 

240. Dr. Zmijewski did not contest Oracle’s cost-savings assumptions or arithmetic. Dr. Zmijewski did not criticize Oracle’s model, but observed it was based on certain assumptions that he could not independently verify through documents. (Tr. 4564:17-24 (M. Zmijewski); Tr. 4566:10-16 (M. Zmijewski).) Dr. Zmijewski acknowledged that while Oracle’s documentation of cost-savings did not comply with certain accounting standards, that those standards do not really apply in this case. (Tr. 4565:17-4566:13 (M. Zmijewski).) The Statement of Financial Accounting Concepts, Number 2, relied upon by Dr. Zmijewski “do not establish standards prescribing accounting procedures or disclosure practices.” (Tr. 4567:1-4568:17 (M. Zmijewski); Ex. D7150, page 8 (Statement of Financial Accounting Concepts No. 2).) However, Dr. Zmijewski also acknowledged he has never before applied those standards of verifiability in a hostile merger where the opportunities for empirical verification are limited by the other side’s lack of cooperation. (Tr. 4569:6-9 (M. Zmijewski).) Dr. Zmijewski conceded that the other two standards he cites have no relevance in assessing Oracle’s estimates of the cost-savings. The SEC Final Data Quality Assurance Guidelines is not applicable to the public; it is used internally at the SEC. (Tr. 4570:21-4571:4 (M. Zmijewski); (Ex. D7146 (Securities and Exchange Commission Final Data Quality Assurance Guidelines).) The second document applies to the creation of information by federal agencies—it also does not apply to the public. (Tr. 4571:10-4572:3 (M. Zmijewski); Ex. D7151 (OMB: Guidelines for Ensuring and Maximizing the Quality, Objectivity, Utility, and Integrity of Information Disseminated by Federal Agencies).)

 

241. The July 2003 cost-savings estimates are accurate even today. Estimates of cost-savings from the more recent versions of the pro forma financial models would be similar to those derived in the July 17, 2003 model because the concepts used to derive the estimates have not changed. The July 2003 model was provided to the government in its initial investigation. (Tr. 3473:2-11 (S. Catz).) Ms. Catz did not then use the more recent models because she wanted to remain consistent and not stand accused of changing the efficiency

 

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analysis, and because the later models were not prepared directly by Oracle. (Tr. 3472:2-3473:11 (S.Catz).)

 

242. Oracle did not include any possible efficiencies from JD Edwards/PeopleSoft merger. In its estimate of cost-savings, Oracle did not include any estimate of cost savings arising directly from the JD Edwards/PeopleSoft merger because they were impossible for Oracle to estimate. (Tr. 3494:5-3494:13) (S. Catz).) The government’s expert did not estimate or opine on whether PeopleSoft achieved any cost-savings in R&D, sales and marketing, or general and administrative in its acquisition of JD Edwards. (Tr. 4578:24-4579:3 (M. Zmijewski).)

 

  B. The Efficiencies Achieved From Eliminating Redundancy Are Independent From Any Possible Loss of Output

 

243. The estimated cost-savings are fixed costs. The estimated cost-savings are fixed costs because they are infrastructure costs and do not vary with any increase or decrease in sales. (Tr. 3490:18-3491:5 (S.Catz).) This is expected because in software, most of the costs are not variable costs—they are fixed and research and development costs. (Tr. 3912:7-17 (J. Hausman).)

 

244. The estimated cost-savings were calculated independent of revenue. The cost-savings estimates were prepared from the “bottom-up.” That is, they were made without regard to Oracle’s revenue estimates post-acquisition. As Ms. Catz testified, “The revenue doesn’t drive the number of people. We inputted – input specific numbers, 1575 for R&D people, and then we calculated out what they cost, what they cost historically and what they cost at Oracle, and that’s how we got to the cost numbers. Whether we sold a lot or a little wasn’t going to change that. This is what we were planning on doing.” (Tr. 3491:6-24 (S. Catz).)

 

245. The estimated cost-savings do not derive from any potential loss of output. The estimated cost-savings achieved in research and development, general and administrative, and sales and marketing are independent from any revenue estimates post- acquisition. (Tr. 3491:6-24 (S. Catz).) The government’s expert witness on efficiencies did not

 

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conduct any analysis to determine whether these cost-savings were related in any way to reductions in products or services. He had no opinion on this subject. (Tr. 4577:12-24 (M. Zmijewski) (“I did not do any analysis of that sort whatsoever”). Oracle did, however, estimate that it would save an additional $800 million in cost-savings, but these cost-savings were tied to a potential decline in revenue, and therefore omitted from Oracle’s estimate of $1.1775 billion in cost-savings. (Tr. 4576:22-4577:11 (M. Zmijewski).)

 

246. Post-Merger, there will not be a reduction in output. Dr. Hausman does not expect any decrease in output post-merger. (Tr. 3913:12-3914:7 (J. Hausman).) The decrease in revenues post-transaction in the financial model was based upon a “worst-case” scenario. (Tr. 3488:22-3490:2 (S. Catz).)

 

  C. The Increase in Scale Will Help Oracle Compete in the New Competitive Space

 

247. Scale is critical to R&D Development. The basic economics of this industry is that a larger customer base is crucial to generating revenues to fuel innovation. (Tr. 4394:18-4395:1 (D. Teece).) SAP, PeopleSoft, Oracle, and Lawson all recognized the importance of scale. SAP believes that scale is necessary as it effects development resources and improves market reach. (Tr. 2870:5-23 (R. Knowles).) Lawson recognizes that an increase in scale improves profitability, as the more volume a company sells, the more profitable it is. (Tr. 3775:6-16 (J. Coughlan)) (“the more volume you get the more profitable you are”). An increase in scale—i.e., an increase in its customer base— will allow Oracle to both improve their products and offer them at lower prices. (Tr. 4257:13-4258:4 (L. Ellison).) Scale is particularly important as the market matures and IT budgets shrink. (Tr. 4250:25-4251:11 (L. Ellison).) PeopleSoft too has recognized the importance of scale. In June 2002, PeopleSoft proposed a merger between Oracle and PeopleSoft in part because they believed the combined company’s increase in scale would allow it to better compete against SAP and Siebel. (Tr. 3443:16-25 (S. Catz).) PeopleSoft has also recognized that they lacked the scale necessary to increase its research and development and better compete with Oracle and PeopleSoft. (D6233 (Internal PeopleSoft e- mail from Doug Merritt to Jenni Latham, cc’d to several PeopleSoft personnel, including Rick Bergquist, dated 6/12/2002, re: Enterprise Portal Loss at Merrill Lynch).) The company

 

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recognized it needs to either “1) find a way to dramatically raise our relative investment rate to get into the SAP and Oracle neighborhood. (This is probably through increasing our size); or 2) by adjusting our focus so we’re not trying to match their footprint and spread ourselves too thin.” (D 6092 (Internal PeopleSoft e-mail from Rick Bergquist to Craig Conway dated 02/24/2003 re: “Thoughts about the 3 March meeting”).) Increase in scale is good for customers. Emerson Electric’s Charles Peters testified that the Oracle acquisition will lead to positive results because it will give Oracle more scale, which is important to him for a number of reason. He explained that as a customer “you want as many applications as possible written available to you on the Oracle platform, and the bigger and more important they are, the more significant the number of those will be.” (Tr. 1235:25-1236:4 (C. Peters).) Additionally, “you need more and more implementation resources, because the real key number that I concern myself with is what can I negotiate implementation for, not so much the software licenses, and so I’m looking for a vendor who’s attractive to all the firms throughout India, all the firms throughout the Philippines.” (Tr. 1236:5-10 (C. Peters).) Peters also believe that the merger will give Oracle the scale to be a more effective competitor with SAP. (Tr. 1236:18-24 (C. Peters).)

 

248. Scale drives greater R&D spend. A larger scale—larger revenues and a larger customer base—justifies spending additional resources on research and development as the expenditures can be amortized over a larger customer base. (Tr. 4403:12-4404:2 (D. Teece); Tr. 4167:5-14 (D. Kutnick) (“So size is very important, because it’s not an absolute number, but there’s a range of acceptability as a percentage of revenue that you can spend in R&D.”).) Greater scale will permit Oracle to invest in research and development and spread large fixed costs over a larger customer base. (Tr. 3438:14–3439:14 (S. Catz); Tr. 4257:13-4258:4 (L. Ellison); 4294:11-14 (L. Ellison) (“Having more customers which allow us to invest more engineering, which makes our products better. It’s a whole virtual cycle, lower price, increased investment in engineering. Size is an advantage.”).) An increase in revenue and scale would increase research and development expenditures at Oracle, PeopleSoft, and Lawson. (Ex. D 6092 (Internal PeopleSoft e-mail from Rick Bergquist to Craig Conway dated 02/24/2003 re: “Thoughts about the 3 March meeting”); Tr. 4261:25-4262:13 (L. Ellison); Tr. 3685:8-3686:18

 

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(J. Coughlan) (R&D budget is at 15-18% of sales). Indeed, scale is important because it gives a vendor more resources to innovate and to meet the needs and demands of customers. (Tr. 2870:24-2871:12).

 

249. Greater R&D spend is critical to innovation and long term success. Software vendors need to be future-looking and invest in future technologies to survive. (Tr. 4405:22-4406:9 (D. Teece); Tr. 4164:2-4 (D. Kutnick) (R&D is critical in the emerging market of the applications layer); Tr. 4179:17-23 (D. Kutnick) (“I think that by acquiring PeopleSoft, Oracle would gain more R&D dollars to invest in infrastructure – after all this is big investment game as we talked about – and I think Oracle would, you know, then become a more solid fourth competitor in what we’ve described as the new world.”).) All of the software vendors recognize the importance of research and development in the industry. Lawson spends 17-18% of its revenues on research and development, and still gets criticized for the small size of its investment. (Tr. 3761:5-24 (J. Coughlan).) SAP spends almost $1.3 billion on research and development and has almost 8,000 developers. (Tr. 2871:13-19 (R. Knowles).) Mr. Knowles of SAP believed research was important because “without the proper amount of development resources you—you need to have in order to, one, innovate your software product or innovate product, and also, to meet the needs or demands of your customers.” (Tr. 2870:24-2871:9 (R. Knowles).) PeopleSoft spends approximately $420 million on R&D, and recognized that their overall R&D expenditures was too low—at “the level of investment usually associated with a graying cash cow.” (Tr. 337:16-338:9 (D. Bergquist); Ex. D6233 (Internal PeopleSoft e-mail from Doug Merritt to Jenni Lehman, cc’d to several PeopleSoft personnel, including Rick Bergquist, dated 06/12/2002, re: Enterprise Portal Loss at Merrill Lynch).)

 

250. Scale drives additional sales and marketing. Scale also increases a company’s ability to sell additional products and services. (Tr. 3913:12-3914:7 (J. Hausman). Even the government recognized that scale is important in its opening argument. A larger scale increase the number of applications that can be written and sold on a particular platform. (Tr. 1235:25-1236:4 (C. Peters).) Greater scale allows vendors to provide customers with the most options and flexibility in terms of the hardware, selection, operating system, and database. (Tr.

 

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1646:13-23 (C. Bass).) It also increases implementation resources, which in turn provides more outsourcing opportunities. (Tr. 1235:25-1236:24) (C. Peters).)

 

251. The merger improves Oracle’s scale. The merger of Oracle and PeopleSoft will give Oracle deliver scale by combining complementary customer bases. It will bring additional annuity revenue ($1.2 billion) which will permit Oracle to invest more in research and development and spread its large fixed costs over a large customer base. (Tr. 3438:14-3439:14 (S. Catz). Greater scale will help Oracle compete in CRM and SCM, which is over 70% of the enterprise application market. (Tr. 3440:8-18 (S. Catz).) It will also help Oracle compete against SAP, which is four times the size of either Oracle or PeopleSoft. (Tr. 3443:16-25 (S. Catz).) It will also help Oracle compete in the emerging stack competition. (Tr. 3439:22-3440:7 (S. Catz).) Although Oracle could increase its scale through other acquisitions, PeopleSoft had a larger customer base than other potential acquisition targets. (Tr. 4294:19-22; 4295:13-24 (L. Ellison).) This increase in scale will make Oracle a more viable competitor in the market. (Tr. 4179:17-23 (D. Kutnick).) It will have pro-competitive efficiencies because it will allow Oracle to build future technology. The additional scale and scope will allow him to justify spending additional R&D. (Tr. 4405:22-4406:9 (D. Teece).)

 

252. Microsoft recognized the greater competitiveness and scale benefits to Oracle of the merger. It is impossible to understand competition in the enterprise applications market without understanding the stack. At the bottom of the stack are database and operating systems on which the enterprise applications run. Competition for applications inevitably involves competition for database as well, since applications only run on certain systems. PeopleSoft is not a stack-based player, and therefore, will be unable to compete in the future. (See, e.g., Tr. at 4362:3 - 4372:12 (D. Teece).) After the merger was announced, Microsoft’s Doug Burgum wrote to Orlando Ayala and stated that the threat to the merger was the “verticalization of the stack.” (Tr. 3066:2-3067:15 (D. Burgum). Mr. Burgum wrote, “One real threat to Microsoft behind all of this is the verticalization of the stack. Paul shared with me yesterday that [X] percent of the JDE business and [Y] percent of the PeopleSoft business is on the SQL server. Oracle being pro-Linux, Oracle database would drive to these SQL numbers to

 

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zero if they control these apps.” (Tr. 3066:2-3067:15 (D. Burgum). They were concerned Oracle would try and capture Microsoft’s database business. (Tr. 3067:16-18 (D. Burgum).) Mr. Burgum also believed that the acquisition reflects the slow-down of the enterprise space and the natural consolidation to gain industry efficiencies. He recognized that there was an efficiency rational for the deal. (Tr. 3113:4-12 (D. Burgum); Ex. D5341R (e-mail from Doug Burgum to Orlando Ayala and other Microsoft personnel dated 07/07/2003 re: Update on 2 big stories)) He believed that the merger was a typical phenomena and that the companies are looking for synergies across R&D, sales and marketing and across corporate headquarters. (Tr. 3113:13-21 (D. Burgum).)

 

253. Microsoft reacted immediately to the news of the merger with a proposed acquisition of SAP. On June 7, 2003—the day after the tender offer was announced, Microsoft’s Chairman Bill Gates wrote to Steve Ballmer and suggested that “its time we bought SAP.” (Ex. D5324R (e-mail from Bill Gates to Steve Balmer, dated 6/07/2003 re: PeopleSoft and SAP and us?).) Shortly thereafter, Microsoft began exploring a possible merger with SAP. (Tr. 3028:14-3029:8 (D. Burgum).) In a document exploring the possible combination, Microsoft noted that “overall industry R&D and S&M spending are not justified by current levels of license revenue.” (Ex. D5326R (e-mail from C. Bates to S. Ballmer and B. Gates and other Microsoft personnel, attaching presentation outlining preliminary view of SAP/Microsoft Combination, dated 6/17/2003). Microsoft believed that the acquisition would strengthen its platform and would have significant efficiency savings. (Ex D5324R (e-mail from Bill Gates to Steve Balmer, dated 6/07/2003 re: PeopleSoft and SAP and us?). Microsoft also believed the acquisition would provide it with a global partner in the vertical stack competition, would increase selling opportunities in the SQL servers and operating system platform, and enhance Microsoft’s enterprise selling capability. (Ex. D5326R).

 

254. SAP recognized the greater competitiveness and scale benefits to Oracle of the merger. SAP anticipates a more highly competitive environment post-merger because Oracle would become the number one supplier of enterprise applications in the U.S. and would seek to retain that status. It would give Oracle a more competitive application business

 

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combined with its database business. (Tr. 2859:1-2860:7 (R. Knowles).) Oracle’s size would become more comparable to SAP, which has 30,000 employees worldwide (Tr. 2806:3-4 (R. Knowles).), $7 billion in revenues (Tr. 2806:5-6 (R. Knowles).), and 22,000 customers worldwide with 70,000 implementations. (Tr. 2806:7-11 (R. Knowles).)

 

255. IBM recognized the greater competitiveness and scale benefits to Oracle of the merger. Shortly after the tender offer was announced, IBM studied the implications of the PeopleSoft/JD Edwards and Oracle merger would have on IBM. (Ex. D5240R (Implications of the PeopleSoft/JDE/Oracle merger and ISV consolidation on IBM, 6/13/2003 PowerPoint presentation).) One particular page entitled “Predator’s ball,” IBM highlighted the numerous potential acquisitions targets for Oracle, Microsoft, Accenture, HP, and SAP. (Ex. D5240R, page IBM 500367). IBM noted that they are “exposed to potential consolidation” of independent software vendors, and that one potential IBM response would be to grow their ecosystem—in other words, to build capabilities in one area to gain customers in other areas. (Ex. D5240R, page IBM 500368; Tr. 4387:16-4389:22 (D. Teece).) IBM also noted that it was their belief that the reason for the tender offer was in part because independent software vendors were choosing IBM//J2EE and Microsoft over Oracle’s platform. (Ex. D5240R, page IBM 500374).

 

256. PeopleSoft also knows it is in trouble without additional scale. PeopleSoft recognized the need of additional scale when they first proposed a merger between Oracle and PeopleSoft. PeopleSoft suggested the merger because it would help the combined entity compete against Siebel and SAP. (Tr. 3439:22-3440:7 (S. Catz); Tr. 4246:1-10 (L. Ellison).) Internal PeopleSoft documents also demonstrate that PeopleSoft believed its scale was inadequate to fund research and development and compete in the future. In 2001, an analysis performed by McKinsey and Company for Craig Conway noted that PeopleSoft was “[d]isadvantaged vis-a-vis SAP and Oracle in support and R&D scale (Ex. D6309 PeopleSoft e- mail from Lenny Mendoca of McKinsey to Craig Conway dated 08/08/2001 re: should we try again?).) In 2002, the General Manager of PeopleSoft’s Human Capital Management division, Doug Merritt, expressed concern over the lack of R&D investment in PeopleSoft’s HR products.

 

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He wrote, “the sad reality is that the HR products group has been getting less than 8% of it’s revenue contribution back into it’s R&D budget for the past 3 years..... and with the budget cuts this year, we’ll likely be at the 5 – 6% range. This is the level of investment usually associated with a graying cash cow.” He concluded: “We are at the food, shelter and clothing run on Maslow’s ladder.” (Ex. D6233 (Internal PeopleSoft e-mail from Doug Merritt to Jenni Lehman, cc’d to several PeopleSoft personnel, including Rick Bergquist, dated 06/12/2002, re: Enterprise Portal Loss at Merrill Lynch).) In 2003, PeopleSoft’s Chief Technology Officer Rick Bergquist expressed similar concerns to CEO Craig Conway. In an e-mail in advance of an off-site executive meeting, Mr. Bergquist identified several “PeopleSoft Core Problems,” including “Lack of focus,” “Tactical focus only,” and “Under Investment.” In that regard, Mr. Bergquist wrote that PeopleSoft is “fundamentally investing less absolute dollars on the initiatives we put forward than our competitors. Relative to these players they have 3 to 5 times our developer count (and probably in most other areas too). Yet we are trying to cover fundamentally the same footprint that they do.” Mr. Bergquist suggested that PeopleSoft had two choices—either adjust its focus so as not to compete with Oracle and SAP’s footprint or “dramatically” raise its relative investment rate to get into the SAP and Oracle neighborhood, probably through an increase in PeopleSoft’s size. (Ex. D6092 (Internal PeopleSoft e-mail from Rick Bergquist to Craig Conway dated 02/24/2003 re: “Thoughts about the 3 March meeting”).)

 

257. The Transaction is pro-competitive. The Transaction will enable Oracle and PeopleSoft to better compete with SAP, Microsoft and IBM, as well as outsourcers and business process outsourcers. (Tr. at 4254:6-4257:4 (L. Ellison). The merger will provide Oracle and PeopleSoft with the scale and scope, and will improve Oracle’s integration layer to make it a more viable competitor with IBM, Microsoft, and SAP. (Tr. at 4406:16-4407:9 (D. Teece).) It will also improve the customer base, which will enable Oracle to spend additional funds on research and development. (Tr. at 4406:16-4407:9 (D. Teece); (Tr. at 4257:13-4257:21 (L. Ellison).) The merger will also enhance Oracle and PeopleSoft’s ability to compete in the stack. (Tr. at 4407:10-15 (D. Teece).) Given the fact that customers’ IT budgets are decreasing, the merger will enable Oracle to both improve its product offerings and provide a lower cost of

 

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ownership to its customers. (Tr. at 4257:5-24 (L. Ellison).) These procompetitive benefits are ignored by the government.

 

DATED: July 8, 2004

     

Respectfully Submitted,

       

LATHAM & WATKINS LLP

J. Thomas Rosch

Gregory P. Lindstrom

Daniel M. Wall

       

ORACLE CORPORATION

Dorian Daley

Jeffery S. Ross

            BY:    
               

Daniel M. Wall

Attorneys for Defendant

ORACLE CORPORATION

 

         Case Number: C 04-0807 VRW
    125    Oracle Corporation’s Proposed Findings of Fact
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