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Selling Arrangement
6 Months Ended
Jun. 30, 2019
Selling Arrangement  
Selling Arrangement

In 2011, the Company paid to News America Marketing In-Store, L.L.C. (“News America Marketing”) $4,000,000 in exchange for a 10-year arrangement to sell signs with price into News America Marketing’s network of retailers as its exclusive agent. The $4,000,000 is being amortized over the 10-year term of the arrangement. Amortization expense was $150,000 and $300,000 in the three and six months ended June 30, 2019. Amortization expense was $100,00 and $200,000 in the three and six months ended June 30, 3018. Amortization expense is expected to be $600,000 in 2019, $262,000 in 2020 and $55,000 in the year ending December 31, 2021. The acceleration of amortization in 2019 is based on the anticipated recovery period over the remaining term of the contract due to the loss of a significant retailer which exited our retailer network in the first half of 2019 as a result of competitive pressures. The net carrying amount of the selling arrangement is recorded within other assets on the Company’s balance sheet.