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Selling Arrangement
3 Months Ended
Mar. 31, 2017
Selling Arrangement  
Selling Arrangement

In 2011, the Company paid News America Marketing In-Store, LLC (“News America”) $4,000,000 in exchange for a 10-year arrangement to sell signs with price into News America’s network of retailers as News America’s exclusive agent. The $4,000,000 is being amortized on a straight-line basis over the 10-year term of the arrangement. Amortization expense, which was $100,000 in each of the three months ended March 31, 2017 and 2016 and is expected to be $400,000 per year over the next three years and $117,000 in the year ending December 31, 2021, is recorded within cost of services in the Company’s statements of operations and comprehensive income loss. The net carrying amount of the selling arrangement is recorded within other assets on the Company’s condensed balance sheet.