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Selling Arrangement
12 Months Ended
Dec. 31, 2016
Selling Arrangement  
Selling Arrangement

In 2011, the Company paid News America Marketing In-Store, LLC (News America) $4,000,000 in exchange for a 10-year arrangement to sell signs with price into News America’s network of retailers as News America’s exclusive agent. The $4,000,000 is being amortized on a straight-line basis over the 10-year term of the arrangement. Amortization expense, which was $400,000 for each of the years ended December 31, 2016 and 2015, and is expected to be $400,000 per year over the next four years, and $117,000 in the year ending December 31, 2021, is recorded within cost of services in the Company’s statements of operations and comprehensive income (loss). The net carrying amount of the selling arrangement is recorded within other assets on the Company’s balance sheet. A summary of the carrying amount of this selling arrangement is as follows as of December 31:

 

    2016     2015  
Gross cost   $ 4,000,000     $ 4,000,000  
Accumulated amortization     (2,283,000 )     (1,883,000 )
Net carrying amount   $ 1,717,000     $ 2,117,000