8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported): November 29, 2010

PACIFIC SUNWEAR OF CALIFORNIA, INC.

(Exact Name of Registrant as Specified in Charter)

California	0-21296	95-3759463
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

3450 East Miraloma Avenue
Anaheim, CA	92806-2101
(Address of principal executive offices)	(Zip Code)

(714) 414-4000
Registrant’s telephone number, including area code

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01 Regulation FD Disclosure

On November 29, 2010, the Company announced its same-store sales results for Black Friday, November 26, 2010. The Company issued a press release containing this update, the full text of which is furnished as Exhibit 99.1 to this report.

Item 9.01 Financial Statements and Exhibits.

     (d) Exhibits.

99.1 Press Release issued by the Company on November 29, 2010

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Dated: November 29, 2010

PACIFIC SUNWEAR OF CALIFORNIA, INC.
 

/s/ MICHAEL L. HENRY  

Michael L. Henry 

Sr. Vice President, Chief Financial Officer 

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EX-99.1

Exhibit 99.1

CONTACT:
Michael L. Henry
Chief Financial Officer
(714) 414-4003

FOR IMMEDIATE RELEASE

PACIFIC SUNWEAR ANNOUNCES BLACK FRIDAY
SAME-STORE SALES RESULTS

ANAHEIM, CA/November 29, 2010 — Gary H. Schoenfeld, Chief Executive Officer of Pacific Sunwear of California, Inc. (NASDAQ: PSUN, the “Company”), will be appearing on CNBC today at approximately 9:50 a.m. EST. In advance of Mr. Schoenfeld’s appearance, the Company announced that its same-store sales for Black Friday, November 26, 2010, declined 2% versus Black Friday last year.

About Pacific Sunwear of California, Inc.

Pacific Sunwear of California, Inc. and its subsidiaries (collectively, the “Company”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of November 29, 2010, the Company operates 873 stores in 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.

3450 East Miraloma Avenue • Anaheim, CA 92806 • (714) 414-4000