Exhibit 99.1

New York, New York - July 28, 2010 - Jones Apparel Group, Inc. (NYSE: JNY) today reported results for the second quarter ended July 3, 2010. Revenues for the second quarter of 2010 were $860 million, as compared with $804 million for the second quarter of 2009.

The Company reported adjusted earnings per share ("EPS") of $0.45 for the second quarter of 2010, as compared with adjusted earnings per share of $0.29 in the same period last year. Results for both periods exclude the impact of acquisition-related charges, the impact of severance and other expenses related to the planned closure of certain Company-operated retail stores, and certain other charges (see reconciliation of adjusted earnings to reported earnings in the accompanying schedule).

As reported under generally accepted accounting principles ("GAAP"), the Company reported net income of $0.30 per share for the second quarter of 2010, as compared with net income of $0.15 per share for the same period last year. The 2010 second quarter results include costs and charges of approximately $12 million ($8 million after tax) related to the acquisitions of Stuart Weitzman and Robert Rodriguez and $10 million ($6 million after tax) of other restructuring and strategic review costs. In the prior year quarter, results included charges of approximately $10 million ($6 million after tax) related to the consent solicitation of noteholders and tender offer and the termination of the revolving credit facility and charges of $8 million ($5 million after tax) related to cost savings initiatives and other items.

Wesley R. Card, Jones Apparel Group Chief Executive Officer, stated: "We are very pleased with our second quarter results and the performance of our core brands over the entire Spring/Summer season. Operating margins were much improved and increased in three of the segments compared with the prior year's quarter. Results in Better Apparel and Footwear and Accessories were particularly notable, reflective of sound execution and aggressive inventory management, as well as strong sell-throughs. Jeanswear also continued to perform well and our vertical retail operations results improved, as we remain on track with our retail improvement plan."

The Company noted that it closed 41 retail locations in the second quarter to end the quarter with 880 locations (which includes acquired Stuart Weitzman locations). Consistent with its plan, the Company anticipates closing an additional 80 unprofitable locations by the end of 2010.

Cash provided by operations during the six months was $26 million, compared with cash provided by operations of $74 million in the prior year. The current year results reflect higher earnings offset by higher tax payments and an investment in working capital required to fund revenue growth. The Company continues to have no amounts drawn under its $650 million of committed revolving credit facilities.

John T. McClain, Jones Apparel Group Chief Financial Officer, commented: "We had another solid quarter and our financial position remains strong. We ended the quarter with $133 million of cash, after funding the acquisition of Stuart Weitzman. During the quarter, we received tremendous support from our banking partners in completing an amendment and extension to 2015 of our $650 million credit facility, which remains undrawn. Throughout the remainder of 2010, we will maintain our prudent management of inventories and expenses to conserve cash and improve margins."

Mr. Card concluded: "Moving into the fall season, we are mindful of the current uncertain retail environment and note that recent consumer behavior is more cautious. We are pleased with the contributions of Stuart Weitzman and other recent acquisitions and line expansions, and will continue to search for more opportunities to fill the white space in our portfolio to drive growth. Across the organization, we remain disciplined and committed to performing well, even in challenging macroeconomic conditions."

The Company's Board of Directors has declared a regular quarterly cash dividend of $0.05 per share to all common stockholders of record as of August 13, 2010 for payment on August 27, 2010.

The Company will host a conference call with management to discuss these results at 8:30 a.m. eastern time today, which is accessible by dialing 412-858-4600 or through a web cast at www.jonesapparel.com. The call will be recorded and made available through August 5, 2010 and may be accessed by dialing 877-344-7529. Enter account number 442796. A slide presentation will accompany the prepared remarks and has been posted on the investor relations section of the Company's website.

Financial information discussed in this press release includes both GAAP and non-GAAP measures, which include or exclude certain items. These non-GAAP measures differ from reported results and are intended to illustrate what management believes are relevant period-over-period comparisons. A complete reconciliation of reported GAAP results to the comparable non-GAAP information appears in the financial tables section of this press release.

About Jones Apparel Group, Inc.

Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Stuart Weitzman, Robert Rodriguez, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women's footwear under the Dockers (R) and Dockers (R) Women brands and infants', toddlers' and boys' footwear (excluding girls' footwear) under the Dockers (R) and Dockers (R) Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

Forward Looking Statements
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding the Company's expected financial position, business and financing plans are forward-looking statements. The words "believes," "expects," "plans," "intends," "anticipates" and similar expressions identify forward-looking statements. Forward-looking statements also include representations of the Company's expectations or beliefs concerning future events that involve risks and uncertainties, including:

A further description of these risks and uncertainties and other important factors that could cause actual results to differ materially from the Company's expectations can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2009, including, but not limited to, the Statement Regarding Forward-Looking Disclosure and Item 1A-Risk Factors therein, and in the Company's other filings with the Securities and Exchange Commission. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such expectations may prove to be incorrect. The Company does not undertake to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

As required by the Securities and Exchange Commission Regulation G, the following table contains a reconciliation of and other information regarding the non-GAAP adjustments used by the Company in the presentation of its financial results:

(a)	2009 includes the loss and costs associated with the repurchase of 4.250% Senior Notes.
(b)	2009 includes the write-off of deferred financing fees related to our prior revolving credit facility upon extinguishment.
(c)	Represents the periodic adjustment in accordance with GAAP of the remaining consideration payable related to the acquisition of Stuart Weitzman.
(d)	2010 and 2009 include severance, fixed asset impairment and other charges and credits related to the closure of underperforming retail locations announced in April 2009.
(e)	2010 includes the amortization of the acquired order backlog from the acquisitions of Robert Rodriguez and Stuart Weitzman and the fair value adjustment of the contingent consideration payable for the Robert Rodriguez acquisition.
(f)	2010 includes investment consulting fees, legal fees, accounting fees and other items related to the completed transactions and other business development activities.
(g)	2010 and 2009 include severance related to the restructuring of our costume jewelry business and severance related to other cost saving initiatives. 2010 also includes severance associated with the closure of the Texas warehouse.
(h)	2010 and 2009 include costs related to the exit from or restructuring of our moderate sportswear and certain other product lines and other charges not considered by management to be part of ongoing operations. 2010 also includes expenses associated with the closure of the Texas warehouse.

Investor Contact:	John T. McClain, Chief Financial Officer Jones Apparel Group (212) 642-3860
Media Contacts:	Joele Frank and Sharon Stern Joele Frank, Wilkinson Brimmer Katcher (212) 355-4449

		SECOND QUARTER										FISCAL SIX MONTHS
		2010					2009					2010					2009
Net sales		$	849.0		98.8	%	$	793.4		98.7	%	$	1,725.2		98.8	%	$	1,672.9		98.7	%
Licensing income			10.3		1.2			10.3		1.3			21.3		1.2			21.8		1.3
Other revenues			0.3		0.0			0.2		0.0			0.4		0.0			0.3		0.0
Total revenues			859.6		100.0			803.9		100.0			1,746.9		100.0			1,695.0		100.0
Cost of goods sold			542.4		63.1			521.8		64.9			1,103.5		63.2			1,119.6		66.1
Gross profit			317.2		36.9			282.1		35.1			643.4		36.8			575.4		33.9
SG&A expenses			261.9		30.5			240.0		29.9			511.8		29.3			519.6		30.7
Income from operations			55.3		6.4			42.1		5.2			131.6		7.5			55.8		3.3
Net interest expense and financing costs			(14.3	)	(1.7	)		(19.8	)	(2.5	)		(26.3	)	(1.5	)		(32.7	)	(1.9	)
Loss and costs associated with repurchase of 4.250% Senior Notes			-		-			(2.0	)	(0.2	)		-		-			(2.0	)	(0.1	)
Equity in loss of unconsolidated affiliate			-		-			(0.2	)	(0.0	)		(1.8	)	(0.1	)		(0.5	)	(0.0	)
Income before provision for income taxes			41.0		4.8			20.1		2.5			103.5		5.9			20.6		1.2
Provision for income taxes			15.2		1.8			7.0		0.9			38.3		2.2			7.2		0.4
Net income			25.8		3.0			13.1		1.6			65.2		3.7			13.4		0.8
Less: income attributable to noncontrolling interest			0.1		0.0			-		-			0.3		0.0			-		-
Income attributable to Jones		$	25.7		3.0	%	$	13.1		1.6	%	$	64.9		3.7	%	$	13.4		0.8	%
Earnings per share (1)
	Net income	$	25.8				$	13.1				$	65.2				$	13.4
	Less: income attributable to noncontrolling interest		0.1					-					0.3					-
	Income attributable to Jones		25.7					13.1					64.9					13.4
	Less: income allocated to participating securities		1.2					0.5					3.0					0.5
	Income available to common stockholders of Jones	$	24.5				$	12.6				$	61.9				$	12.9
	Shares outstanding - diluted		82.7					81.8					82.6					81.7
	Earnings per share attributable to Jones - diluted	$	0.30				$	0.15				$	0.75				$	0.16
Percentages may not add due to rounding.
(1)	Earnings per share is calculated under the "two-class method," where income is allocated between common shares and participating securities (unvested restricted shares held by employees that have a nonforfeitable right to dividends). Both our common shares and participating securities share equally in dividend payments and earnings.

All amounts in millions, except per share data		SECOND QUARTER						FISCAL SIX MONTHS
		2010			2009			2010			2009
Income attributable to Jones (as reported)		$	25.7		$	13.1		$	64.9		$	13.4
Provision for income taxes			15.2			7.0			38.3			7.2
Loss and costs associated with repurchase of 4.250% Senior Notes (a)			-			2.0			-			2.0
Write-off of line of credit fees (b)			-			7.9			-			7.9
Adjustment of remaining consideration payable related to acquisition of Stuart Weitzman (c)			0.1			-			0.1			-
Items affecting segment income:
	Impairment and other expenses related to retail store closure plan (d)		0.3			-			0.1			22.6
	Charges associated with the bankruptcy of former U.K. licensee		-			2.6			0.2			3.3
	Charges related to acquired businesses (e)		7.2			-			9.4			-
	Other business development costs (f)		4.6			-			5.7			-
	Severance related to restructuring activities (g)		0.6			5.0			0.9			11.8
	Net loss on leases related to facilities closed in restructuring activities		6.2			-			4.9			1.9
	Other restructuring expenses and certain other charges (h)		2.6			0.3			3.0			3.8
Adjusted income before provision for income taxes			62.5			37.9			127.5			73.9
Adjusted provision for income taxes			23.2			13.4			47.3			25.8
Adjusted income attributable to Jones			39.3			24.5			80.2			48.1
Less: adjusted income allocated to participating securities			(1.8	)		(1.0	)		(3.7	)		(1.9	)
Adjusted income available to common stockholders		$	37.5		$	23.5		$	76.5		$	46.2
Earnings per share - diluted (as reported)		$	0.30		$	0.15		$	0.75		$	0.16
Provision for income taxes			0.18			0.08			0.44			0.08
Loss and costs associated with repurchase of 4.250% Senior Notes (a)			-			0.02			-			0.02
Write-off of line of credit fees (b)			-			0.10			-			0.10
Adjustment of remaining consideration payable related to acquisition of Stuart Weitzman (c)			-			-			-			-
Items affecting segment income:
	Impairment and other expenses related to retail store closure plan (d)		-			-			-			0.27
	Charges associated with the bankruptcy of former U.K. licensee		-			0.03			-			0.04
	Charges related to acquired businesses (e)		0.08			-			0.11			-
	Other business development costs (f)		0.05			-			0.07			-
	Severance related to restructuring activities (g)		0.01			0.06			0.01			0.14
	Net loss on leases related to facilities closed in restructuring activities		0.07			-			0.06			0.02
	Other restructuring expenses and certain other charges (h)		0.03			0.01			0.03			0.04
Adjusted income before provision for income taxes			0.72			0.45			1.47			0.87
Adjusted provision for income taxes			0.27			0.16			0.54			0.30
Adjusted earnings per share - diluted		$	0.45		$	0.29		$	0.93		$	0.57
Non-GAAP adjustments affecting revenue by segment:
	Wholesale better apparel	$	-		$	-		$	-		$	-
	Wholesale jeanswear (h)		-			0.5			-			2.1
	Wholesale footwear and accessories		-			-			-			-
	Retail (d)		-			0.1			-			0.1
	Licensing, other & eliminations		-			-			-			-
	Total	$	-		$	0.6		$	-		$	2.2
Non-GAAP adjustments affecting income by segment:
	Wholesale better apparel (e,g,h)	$	6.1		$	0.2		$	8.3		$	2.9
	Wholesale jeanswear (g,h)		5.5			1.1			5.0			6.5
	Wholesale footwear and accessories (e,g,h)		5.0			6.0			5.3			10.1
	Retail (d,h)		0.3			0.5			(0.1	)		23.9
	Licensing, other & eliminations (f,h)		4.6			0.1			5.7			-
	Total	$	21.5		$	7.9		$	24.2		$	43.4

		Wholesale Better Apparel		Wholesale Jeanswear		Wholesale Footwear & Accessories		Retail		Licensing, Other & Eliminations			Consolidated
For the fiscal quarter ended July 3, 2010
Revenues from external customers	$	227.7	$	190.7	$	253.4	$	177.5	$	10.3		$	859.6
Intersegment revenues		33.7		0.6		11.1		-		(45.4	)		-
Total revenues		261.4		191.3		264.5		177.5		(35.1	)		859.6
Segment income	$	31.9	$	13.5	$	21.9	$	4.5	$	(16.5	)		55.3
Segment Margin		12.2%		7.1%		8.3%		2.5%					6.4%
Net interest expense													(14.3	)
Income before provision for income taxes												$	41.0
Segment revenues	$	261.4	$	191.3	$	264.5	$	177.5	$	(35.1	)	$	859.6
Adjustments affecting segment revenues		-		-		-		-		-			-
Adjusted segment revenues	$	261.4	$	191.3	$	264.5	$	177.5	$	(35.1	)	$	859.6
Segment income	$	31.9	$	13.5	$	21.9	$	4.5	$	(16.5	)	$	55.3
Adjustments affecting segment income		6.1		5.5		5.0		0.3		4.6			21.5
Adjusted segment income	$	38.0	$	19.0	$	26.9	$	4.8	$	(11.9	)	$	76.8
Adjusted segment margin		14.5%		9.9%		10.2%		2.7%					8.9%

For the fiscal quarter ended July 4, 2009
Revenues from external customers	$	202.7	$	221.2	$	185.9	$	183.8	$	10.3		$	803.9
Intersegment revenues		29.4		0.6		9.8		-		(39.8	)		-
Total revenues		232.1		221.8		195.7		183.8		(29.5	)		803.9
Segment income	$	19.8	$	22.7	$	3.3	$	2.3	$	(6.0	)		42.1
Segment Margin		8.5%		10.2%		1.7%		1.3%					5.2%
Net interest expense													(19.8	)
Loss and costs associated with repurchase of 4.250% Senior Notes													(2.0	)
Equity in loss of unconsolidated affiliate													(0.2	)
Income before provision for income taxes												$	20.1
Segment revenues	$	232.1	$	221.8	$	195.7	$	183.8	$	(29.5	)	$	803.9
Adjustments affecting segment revenues		-		0.5		-		0.1		-			0.6
Adjusted segment revenues	$	232.1	$	222.3	$	195.7	$	183.9	$	(29.5	)	$	804.5
Segment income	$	19.8	$	22.7	$	3.3	$	2.3	$	(6.0	)	$	42.1
Adjustments affecting segment income		0.2		1.1		6.0		0.5		0.1			7.9
Adjusted segment income	$	20.0	$	23.8	$	9.3	$	2.8	$	(5.9	)	$	50.0
Adjusted segment margin		8.6%		10.7%		4.8%		1.5%					6.2%

All amounts in millions		Wholesale Better Apparel		Wholesale Jeanswear		Wholesale Footwear & Accessories		Retail			Licensing, Other & Eliminations			Consolidated
For the fiscal six months ended July 3, 2010
Revenues from external customers	$	512.0	$	410.5	$	483.7	$	319.4		$	21.3		$	1,746.9
Intersegment revenues		69.2		1.8		23.2		-			(94.2	)		-
Total revenues		581.2		412.3		506.9		319.4			(72.9	)		1,746.9
Segment income (loss)	$	89.2	$	50.4	$	46.0	$	(18.2	)	$	(35.8	)		131.6
Segment Margin		15.3%		12.2%		9.1%		(5.7%	)					7.5%
Net interest expense														(26.3	)
Equity in loss of unconsolidated affiliate														(1.8	)
Income before provision for income taxes													$	103.5
Segment revenues	$	581.2	$	412.3	$	506.9	$	319.4		$	(72.9	)	$	1,746.9
Adjustments affecting segment revenues		-		-		-		-			-			-
Adjusted segment revenues	$	581.2	$	412.3	$	506.9	$	319.4		$	(72.9	)	$	1,746.9
Segment income (loss)	$	89.2	$	50.4	$	46.0	$	(18.2	)	$	(35.8	)	$	131.6
Adjustments affecting segment income		8.3		5.0		5.3		(0.1	)		5.7			24.2
Adjusted segment income (loss)	$	97.5	$	55.4	$	51.3	$	(18.3	)	$	(30.1	)	$	155.8
Adjusted segment margin		16.8%		13.4%		10.1%		(5.7%	)					8.9%

For the fiscal six months ended July 4, 2009
Revenues from external customers	$	494.4	$	449.5	$	404.3	$	325.0		$	21.8		$	1,695.0
Intersegment revenues		68.6		1.5		28.4		-			(98.5	)		-
Total revenues		563.0		451.0		432.7		325.0			(76.7	)		1,695.0
Segment income (loss)	$	69.3	$	40.0	$	19.3	$	(56.1	)	$	(16.7	)		55.8
Segment Margin		12.3%		8.9%		4.5%		(17.3%	)					3.3%
Net interest expense														(32.7	)
Loss and costs associated with repurchase of 4.250% Senior Notes														(2.0	)
Equity in loss of unconsolidated affiliate														(0.5	)
Income before provision for income taxes													$	20.6
Segment revenues	$	563.0	$	451.0	$	432.7	$	325.0		$	(76.7	)	$	1,695.0
Adjustments affecting segment revenues		-		2.1		-		0.1			-			2.2
Adjusted segment revenues	$	563.0	$	453.1	$	432.7	$	325.1		$	(76.7	)	$	1,697.2
Segment income (loss)	$	69.3	$	40.0	$	19.3	$	(56.1	)	$	(16.7	)	$	55.8
Adjustments affecting segment income		2.9		6.5		10.1		23.9			-			43.4
Adjusted segment income (loss)	$	72.2	$	46.5	$	29.4	$	(32.2	)	$	(16.7	)	$	99.2
Adjusted segment margin		12.8%		10.3%		6.8%		(9.9%	)					5.8%

			July 3, 2010		July 4, 2009
ASSETS
CURRENT ASSETS:
	Cash and cash equivalents	$	133.2	$	112.5
	Accounts receivable		380.7		366.6
	Inventories		414.9		428.4
	Prepaid income taxes		9.0		9.1
	Deferred taxes		25.9		22.9
	Other current assets		33.3		32.2
	TOTAL CURRENT ASSETS		997.0		971.7
Property, plant and equipment, at cost, less accumulated depreciation and amortization			241.4		258.1
Goodwill			161.8		160.7
Other intangibles, less accumulated amortization			778.3		589.7
Deferred taxes			-		13.1
Other assets			129.4		114.6
		$	2,307.9	$	2,107.9
LIABILITIES AND EQUITY
CURRENT LIABILITIES:
	Short-term borrowings	$	-	$	20.9
	Current portion of long-term debt and capital lease obligations		2.2		10.2
	Current portion of acquisition consideration payable		10.3		-
	Accounts payable		200.6		158.7
	Accrued expenses and other current liabilities		116.4		109.0
	TOTAL CURRENT LIABILITIES		329.5		298.8
NONCURRENT LIABILITIES:
	Long-term debt and obligations under capital leases		529.8		527.6
	Income taxes payable		9.2		11.4
	Deferred taxes		2.7		-
	Acquisition consideration payable		196.2		-
	Other		79.4		75.6
	TOTAL NONCURRENT LIABILITIES		817.3		614.6
	TOTAL LIABILITIES		1,146.8		913.4
EQUITY			1,161.1		1,194.5
		$	2,307.9	$	2,107.9

All amounts in millions				Fiscal Six Months Ended
					July 3, 2010			July 4, 2009
CASH FLOWS FROM OPERATING ACTIVITIES:
	Net income			$	65.2		$	13.4
	Adjustments to reconcile net income to net cash provided by operating activities, net of acquistions:
		Loss and costs associated with repurchase of 4.250% Senior Notes			-			2.0
		Amortization of employee stock options and restricted stock			13.7			6.6
		Depreciation and other amortization			44.2			37.6
		Impairments of property, plant and equipment			2.1			21.2
		Equity in loss of unconsolidated affiliate			1.8			0.5
		(Recovery of) provision for losses on accounts receivable			(0.3	)		1.8
		Deferred taxes			8.2			7.8
		Write-off of deferred financing fees			-			7.9
		Other items, net			0.3			0.5
		Changes in operating assets and liabilities:
			Accounts receivable		(55.5	)		(7.9	)
			Inventories		(20.0	)		82.0
			Accounts payable		12.1			(72.9	)
			Income taxes payable/prepaid taxes		(8.2	)		(3.9	)
			Other assets and liabilities, net		(37.6	)		(22.9	)
			Total adjustments		(39.2	)		60.3
	Net cash provided by operating activities				26.0			73.7
CASH FLOWS FROM INVESTING ACTIVITIES:
	Capital expenditures				(16.3	)		(13.9	)
	Acquisition of Stuart Weitzman Holdings, LLC, net of cash acquired				(159.3	)		-
	Acquisition of Moda Nicola International, LLC				(14.4	)		-
	Investment in GRI Group Limited				-			(15.2	)
	Other				0.1			-
	Net cash used in investing activities				(189.9	)		(29.1	)
CASH FLOWS FROM FINANCING ACTIVITIES:
	Repurchase of 4.250% Senior Notes, including consent fees and related costs				-			(252.4	)
	Costs related to secured revolving credit agreement				(7.2	)		(30.0	)
	Net increase in short-term borrowings				-			20.9
	Principal payments on capitalized leases				(1.4	)		(1.6	)
	Cash distributions to selling members of Stuart Weitzman Holdings, LLC				(19.0	)		-
	Distributions to noncontrolling interest				(0.3	)		-
	Payments related to acquisition consideration payable				(0.7	)		-
	Dividends paid				(8.6	)		(8.5	)
	Proceeds from exercise of employee stock options				0.6			-
	Net cash used in financing activities				(36.6	)		(271.6	)
EFFECT OF EXCHANGE RATES ON CASH					0.3			1.2
NET DECREASE IN CASH AND CASH EQUIVALENTS					(200.2	)		(225.8	)
CASH AND CASH EQUIVALENTS, BEGINNING					333.4			338.3
CASH AND CASH EQUIVALENTS, ENDING				$	133.2		$	112.5