-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 D8Q6krGvlgb7PRMSytNfGb27h8qrWYDmMAJYzx0W5zz0oFJ/jCyh2bCaetL+awyd
 kB6ZdkfoCXqY27tsJELVBg==

<SEC-DOCUMENT>9999999995-10-002482.txt : 20100817
<SEC-HEADER>9999999995-10-002482.hdr.sgml : 20100817
<ACCEPTANCE-DATETIME>20100817001511
ACCESSION NUMBER:		9999999995-10-002482
CONFORMED SUBMISSION TYPE:	EFFECT
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20100816
DATE AS OF CHANGE:		20100817
EFFECTIVENESS DATE:		20100816

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			VALUEVISION MEDIA INC
		CENTRAL INDEX KEY:			0000870826
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				411673770
		STATE OF INCORPORATION:			MN
		FISCAL YEAR END:			0131

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-168312
		FILM NUMBER:		101021680

	BUSINESS ADDRESS:	
		STREET 1:		6740 SHADY OAK RD
		CITY:			MINNEAPOLIS
		STATE:			MN
		ZIP:			55344-3433
		BUSINESS PHONE:		6129475200

	MAIL ADDRESS:	
		STREET 1:		6740 SHADY OAK RAOD
		CITY:			EDEN PRAIRIE
		STATE:			MN
		ZIP:			55344-3433

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VALUEVISION INTERNATIONAL INC
		DATE OF NAME CHANGE:	19930328
</SEC-HEADER>
<DOCUMENT>
<TYPE>EFFECT
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0101</schemaVersion>

    <submissionType>EFFECT</submissionType>

    <act>33</act>

    <testOrLive>LIVE</testOrLive>

    <effectiveData>
        <finalEffectivenessDispDate>2010-08-16</finalEffectivenessDispDate>
        <finalEffectivenessDispTime>17:00:00</finalEffectivenessDispTime>
        <form>S-3</form>
        <filer>
            <cik>0000870826</cik>
            <entityName>VALUEVISION MEDIA INC</entityName>
            <fileNumber>333-168312</fileNumber>
        </filer>
    </effectiveData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----