Document and Entity Information - USD ($)	12 Months Ended
	Jan. 29, 2022	Apr. 21, 2022	Jul. 31, 2021
Document Information [Line Items]
Document Type	10-K
Document Annual Report	true
Document Period End Date	Jan. 29, 2022
Entity Registrant Name	iMedia Brands, Inc.
Document Transition Report	false
Entity File Number	001-37495
Entity Incorporation, State or Country Code	MN
Entity Tax Identification Number	41-1673770
Entity Address, Address Line One	6740 Shady Oak Road,
Entity Address, City or Town	Eden Prairie,
Entity Address, State or Province	MN
Entity Address, Postal Zip Code	55344-3433
City Area Code	952
Local Phone Number	943-6000
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Entity Public Float			$ 117,966,034
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
ICFR Auditor Attestation Flag	true
Entity Shell Company	false
Auditor Name	DELOITTE & TOUCHE LLP
Auditor Firm ID	34
Auditor Location	Minneapolis, Minnesota
Entity Central Index Key	0000870826
Current Fiscal Year End Date	--01-29
Document Fiscal Year Focus	2021
Document Fiscal Period Focus	FY
Amendment Flag	false
Entity Common Stock, Shares Outstanding		21,730,523
Common Stock
Document Information [Line Items]
Title of 12(b) Security	Common Stock, $0.01 par value
Trading Symbol	IMBI
Security Exchange Name	NASDAQ
8.5% Senior unsecured notes
Document Information [Line Items]
Title of 12(b) Security	8.5% Senior Note due 2026
Trading Symbol	IMBIL
Security Exchange Name	NASDAQ