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Related Party Transactions (Details)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 09, 2021
USD ($)
item
shares
Feb. 18, 2021
USD ($)
shares
Aug. 28, 2020
USD ($)
shares
Apr. 16, 2020
USD ($)
Apr. 14, 2020
shares
May 02, 2019
USD ($)
shares
Jul. 31, 2021
USD ($)
shares
Aug. 01, 2020
USD ($)
Jul. 31, 2021
USD ($)
shares
Aug. 01, 2020
USD ($)
Jan. 30, 2021
USD ($)
shares
Related Party Transaction [Line Items]                      
Common stock and warrant issuance, Shares | shares 4,830,918 3,289,000 2,760,000   1,836,314            
Warrants outstanding | shares             1,714,120   1,714,120    
Proceeds from issuance of common stock and warrants $ 40,400,000 $ 21,200,000 $ 15,800,000           $ 61,368,000 $ 4,000,000  
Restricted Stock Units (RSUs) [Member]                      
Related Party Transaction [Line Items]                      
Granted, shares | shares                 889,000    
Shares issued | shares             1,326,000   1,326,000   942,000
Invicta Media Investments L L C [Member]                      
Related Party Transaction [Line Items]                      
Common stock and warrant issuance, Shares | shares     256,000     400,000     734,394    
Warrants outstanding | shares           252,656 367,196   367,196    
Proceeds from issuance of common stock and warrants           $ 3,000,000     $ 1,500,000    
Michaeland Leah Friedman [Member]                      
Related Party Transaction [Line Items]                      
Common stock and warrant issuance, Shares | shares           180,000     727,022    
Warrants outstanding | shares           84,218 367,196   367,196    
Proceeds from issuance of common stock and warrants           $ 1,350,000     $ 1,500,000    
Retailing Enterprises L L C [Member]                      
Related Party Transaction [Line Items]                      
Common stock and warrant issuance, Shares | shares           160,000          
Proceeds from issuance of common stock and warrants           $ 1,200,000          
Accounts Receivable, Related Parties, Current             $ 264,000   264,000   $ 641,000
Commissions expense                 $ 100,000   263,000
Credit period on watch trade offer                 5 years    
Sterling Time [Member]                      
Related Party Transaction [Line Items]                      
Purchased products from related party                 $ 23,800,000 27,400,000  
Net trade payable owed to related party             222,000   222,000   825,000
Accounts Payable Cap Balance, Fiscal Quarters One Through Three To May 31, 2022       $ 3,000,000              
Accounts Payable Cap Balance, For Fiscal Quarter Four Until May 31, 2022       $ 4,000,000              
Famjams Trading L L C [Member]                      
Related Party Transaction [Line Items]                      
Purchased products from related party                 14,200,000 25,700,000  
Revenue from related parties                 4,000 $ 0  
Net trade payable owed to related party             1,300,000   1,300,000   900,000
Famjams Trading L L C [Member] | Confidential Vendor Exclusivity Agreement [Member]                      
Related Party Transaction [Line Items]                      
Number of largest vendors | item 10                    
Term of agreement 5 years                    
Extension term of agreement 5 years                    
Cash deposit used as working capital $ 6,000,000.0                    
Percentage of interest on cash deposit 5.00%                    
Famjams Trading L L C [Member] | Confidential Vendor Exclusivity Agreement [Member] | Line of Credit [Member]                      
Related Party Transaction [Line Items]                      
Long-term Line of Credit $ 2,000,000.0                    
Famjams Trading L L C [Member] | Confidential Vendor Exclusivity Agreement [Member] | Restricted Stock Units (RSUs) [Member]                      
Related Party Transaction [Line Items]                      
Term of agreement 5 years                    
Value of share based compensation other than option issuable $ 1,500,000                    
Shares issued | shares 147,347                    
Percentage of Units Vested 20.00%                    
T W I Watches L L C [Member]                      
Related Party Transaction [Line Items]                      
Purchased products from related party             260,000 $ 373,000      
Net trade payable owed to related party             $ 157,000   $ 157,000   $ 256,000
IWCA | Confidential Vendor Exclusivity Agreement [Member]                      
Related Party Transaction [Line Items]                      
Term of agreement 5 years                    
Extension term of agreement 5 years                    
Total grant date fair value $ 4,500,000                    
Granted, shares | shares 442,043                    
Percentage of Units Vested 20.00%                    
IWCA | Confidential Vendor Exclusivity Agreement [Member] | IWCA Revolver, First, Second and Third Quarters [Member]                      
Related Party Transaction [Line Items]                      
Long-term Line of Credit $ 3,000,000.0                    
IWCA | Confidential Vendor Exclusivity Agreement [Member] | IWCA Revolver, Fourth Quarter [Member]                      
Related Party Transaction [Line Items]                      
Long-term Line of Credit $ 4,000,000.0