POWER OF ATTORNEY

I, Jill R. Botway, hereby authorize and designate each of
Teresa Dery, Beth McCartan, Jonathan Zimmerman, Nicole Leimer,
Angie Snavely and Julie Regnier as my true and lawful
attorney-in-fact to:

  (1)  execute for and on my behalf, in my capacity as an
officer and/or director of ValueVision Media, Inc.
(the "Company"), Forms 3, 4 and 5 in accordance with
Section 16(a) of the Securities Exchange Act of 1934
(the "Exchange Act") and the rules and regulations
promulgated thereunder; and other forms or reports on my
behalf as may be required to file in connection with my
ownership, acquisition, or disposition of securities of the
Company, including Form 144;

  (2)  do and perform any and all facts for and on my behalf
that may be necessary or desirable to complete and execute
any such Form 3, 4 or 5 or other form or report, including
the completion, execution and filing for Form ID, and timely
file such form or report with the Securities and Exchange
Commission, any stock exchange or similar authority, and
the Financial Industry Regulatory Authority; and

  (3)  take any other action of any type whatsoever in
connection with the foregoing that, in the opinion of such
attorney-in-fact, may be to my benefit, or legally required
of me, it being understood that the statements executed by
such attorney-in-fact on my behalf pursuant to this Power
of Attorney shall be in such form and shall contain such
terms and conditions as such attorney-in-fact may approve
in such attorney-in-fact's discretion.

I hereby further grant to each such attorney-in-fact full
power and authority to do and perform any and every act
and thing whatsoever requisite, necessary, or proper to be
done in the exercise of any of the rights and powers herein
granted, as fully to all intents and purposes as I might or
could do if personally present, with full power of
substitution or revocation, hereby ratifying and confirming
all that such attorney-in-fact, or such attorney-in-fact's
substitute or substitutes, shall lawfully do or cause to be
done by virtue of this Power of Attorney and the rights and
powers herein granted.  I hereby acknowledge that the
foregoing attorneys-in-fact, in serving in such capacity at
my request, are not assuming, nor is the Company assuming,
any of my responsibilities to comply with Section 16 of the
Exchange Act.

This Power of Attorney shall remain in full force and effect
until I am no longer required to file Forms 3, 4 and 5
with respect to my holdings of and transactions in securities
issued by the Company, unless earlier revoked by me in a
signed writing delivered to the foregoing atorneys-in-fact.
Nothwithstanding the foregoing, if any such attorney-in-fact
ceases to be at least one of the following:  (i) an employee
of the Company, (ii) a partner of Faegre Baker Daniels LLP
or (iii) an employee of Faegre Baker Daniels LLP, then this
Power of Attorney shall be automatically revoked solely
as to such individual, immediately upon such cessation,
without any further action on my part.

I hereby revoke all previous Powers of Attorney that have
been granted to me in connection with my reporting
obligations under Section 16 of the Exchange Act with respect
to my holdings of and transactions in securities issued
by the Company.

IN WITNESS WHEREOF, I have caused this Power of Attorney
to be duly executed as of this 22nd day of February, 2013.


/s/ Jill R. Botway