0001209191-11-022796.txt : 20110413 0001209191-11-022796.hdr.sgml : 20110413 20110413172438 ACCESSION NUMBER: 0001209191-11-022796 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110411 FILED AS OF DATE: 20110413 DATE AS OF CHANGE: 20110413 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Steinberg Carol CENTRAL INDEX KEY: 0001465477 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-20243 FILM NUMBER: 11757802 MAIL ADDRESS: STREET 1: 6740 SHADY OAK ROAD CITY: EDEN PRAIRIE STATE: MN ZIP: 55344 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: VALUEVISION MEDIA INC CENTRAL INDEX KEY: 0000870826 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 411673770 STATE OF INCORPORATION: MN FISCAL YEAR END: 0130 BUSINESS ADDRESS: STREET 1: 6740 SHADY OAK RD CITY: MINNEAPOLIS STATE: MN ZIP: 55344-3433 BUSINESS PHONE: 6129475200 MAIL ADDRESS: STREET 1: 6740 SHADY OAK RAOD CITY: EDEN PRAIRIE STATE: MN ZIP: 55344-3433 FORMER COMPANY: FORMER CONFORMED NAME: VALUEVISION INTERNATIONAL INC DATE OF NAME CHANGE: 19930328 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2011-04-11 0 0000870826 VALUEVISION MEDIA INC VVTV 0001465477 Steinberg Carol 6740 SHADY OAK ROAD EDEN PRAIRIE MN 55344 0 1 0 0 SVP of E-Commerce Common Stock 2011-04-11 4 S 0 4000 5.7518 D 49811 D Reflects the weighted average price of 4,000 shares of Common Stock of ValueVision Media, Inc. sold by the reporting person in multiple transactions on April 11, 2011, with the sale prices ranging from $5.75 to $5.752 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. The sale was made in accordance with the terms disclosed in the Prospectus Supplement filed with the Securities and Exchange Commission on March 30, 2011. /s/ Teresa Dery, Attorney-in-Fact 2011-04-13