POWER OF ATTORNEY

I, Robert Korkowski, hereby authorize and designate each of
Nathan E. Fagre, Teresa Dery, Peter Ekberg and Jonathan
Zimmerman as my true and lawful attorney-in-fact to:

  (1)  execute for and on behalf, in my capacity as an officer
and/or director of ValueVision Media, Inc. (the "Company"),
Forms 3, 4 and 5 in accordance with Section 16(a) of the
Securities and Exchange Act of 1934 (the "Exchange Act") and the
rules and regulations promulgated thereunder;

  (2)  do and perform any and all acts for and on my behalf that
may be necessary or desirable to complete and execute any such
Form 3, 4 or 5 and timely file such form with the Securities
and Exchange Commission, any stock exchange or similar authority,
and the National Association of Securities Dealers; and

  (3)  take any other action of any type whatsoever in
connection with the foregoing that, in the opinion of such
attorney-in-fact, may be to my benefit, in my best interest,
or legally required of me, it being understood that
the statements executed by such attorney-in-fact on my behalf
pursuant to this Power of Attorney shall be in such
form and shall contain such terms and conditions as such
attorney-in-fact may approve in such attorney-in-fact's discretion.

I hereby further grant to each such attorney-in-fact full
power and authority to do and perform any and every act and thing
whatsoever requisite, necessary, or proper to be done in the
exercise of any of the rights and powers herein granted, as fully
to all intents and purposes as I might or could do if personally
present, with full power of substitutes or revocation,
hereby ratifying and confirming all that such attorney-in-fact, or
such attorney-in-fact's substitute or substitutes, shall lawfully do
or cause to be done by virtue of this Power of Attorney and the
rights and powers herein granted.  I hereby acknowledge that
the foregoing attorneys-in-fact, in serving in such capacity
at my request, are not assuming, nor is the Company assuming,
any of my responsibilities to comply with Section 16 of the
Exchange Act.

This Power of Attorney shall remain in full force and effect
until I am no longer required to file Forms 3, 4 and 5 with
respect to my holdings of and transactions in securities
issued by the Company, unless earlier revoked by me in a
signed writing delivered to the foregoing attorneys-in-fact.

    IN WITNESS WHEREOF, I have caused this Power of Attorney to be
duly executed as of this 30th day of September, 2010.

/s/ Robert Korkowski