LIMITED POWER OF ATTORNEY FOR SECTION 16 REPORTING OBLIGATIONS

I, Bonnie S. Hammer, hereby authorize and designate each of Nathan E. Fagre,
Teresa Dery, Peter Ekberg and Jonathan Zimmerman as my true and lawful
attorney-in-fact to:

(1) execute for and on my behalf, in my capacity as a director of ValueVision
Media, Inc. (the "Company"), Forms 3, 4 and 5 in accordance with Section 16(a)
of the Securities Exchange Act of 1934 (the "Exchange Act") and the rules and
regulations promulgated thereunder;

(2) do and perform any and all acts for and on my behalf that may be necessary
or desirable to complete and execute any such Form 3, 4 or 5 and timely file
such form with the Securities and Exchange Commission, any stock exchange or
similar authority, and the National Association of Securities Dealers; and

(3) take any other action of any type whatsoever in connection with the
foregoing that, in the opinion of such attorney-in-fact, may be to my benefit,
in my best interest, or legally required of me, it being understood that the
statements executed by such attorney-in-fact on my behalf pursuant to this Power
of Attorney shall be in such form and shall contain such terms and conditions as
such attorney-in-fact may approve in such attorney-in-fact's discretion.

I hereby further grant to each such attorney-in-fact full power and authority to
do and perform any and every act and thing whatsoever requisite, necessary, or
proper to be done in the exercise of any of the rights and powers herein
granted, as fully to all intents and purposes as I might or could do if
personally present, with full power of substitution or revocation. I hereby
acknowledge that the foregoing attorneys-in-fact, in serving in such capacity at
my request, are not assuming, nor is the Company assuming, any of my
responsibilities to comply with Section 16 of the Exchange Act.

This Limited Power of Attorney is granted with the express limitation and
condition that any filing made with the Securities and Exchange Commission,
Nasdaq, or any other governmental or regulatory agency or stock exchange must be
approved by me, Bonnie S. Hammer, by an attorney in the NBC Universal, Inc.
Legal Department or other person designated by me.

This Limited Power of Attorney shall remain in full force and effect until I am
no longer required to file Forms 3, 4 and 5 with respect to my holdings of and
transactions in securities issued by the Company, unless earlier revoked by me
in a signed writing delivered to the foregoing attorneys-in-fact.

IN WITNESS WHEREOF, I have caused this Power of Attorney to be duly executed as
of this 19th day of June, 2008.

/s/ Bonnie S. Hammer