POWER OF ATTORNEY

	I, Douglas Holloway, hereby authorize and designate
each of Nathan E. Fagre, John T. Roberts and Peter J. Ekberg signing
singly, as my true and lawful attorney-in-fact to:

	(1)	execute for
and on my behalf, in my capacity as an officer, director and/or greater
than 10% shareholder of ValueVision Media, Inc., a Minnesota corporation
(the "Company"), Forms 3, 4 and 5 in accordance with Section 16(a) of the
Securities Exchange Act of 1934 (the "Exchange Act") and the rules and
regulations promulgated thereunder;

	(2)	do and perform any and all
acts for and on my behalf which may be necessary or desirable to complete
and execute any such Form 3, 4 or 5 and timely file such form with the
Securities and Exchange Commission, any stock exchange or similar
authority, and the NASDAQ Stock Market; and

	(3)	take any other action
of any type whatsoever in connection with the foregoing which, in the
opinion of such attorney-in-fact, may be to my benefit, in my best
interest, or legally required of me, it being understood that the
statements executed by such attorney-in-fact on my behalf pursuant to this
Power of Attorney shall be in such form and shall contain such terms and
conditions as such attorney-in-fact may approve in such attorney-in-fact's
discretion.

	I hereby further grant to each such attorney-in-fact full
power and authority to do and perform any and every act and thing
whatsoever requisite, necessary or proper to be done in the exercise of any
of the rights and powers herein granted, as fully to all intents and
purposes as I might or could do if personally present, with full power of
substitution or revocation, hereby ratifying and confirming all that such
attorney-in-fact, or such attorney-in-fact's substitute or substitutes,
shall lawfully do or cause to be done by virtue of this Power of Attorney
and the rights and powers herein granted.  I hereby acknowledge that the
foregoing attorneys-in-fact, in serving in such capacity at my request, are
not assuming, nor is the Company or any such attorney-in-fact's substitute
or substitutes assuming, any of my responsibilities to comply with Section
16 of the Exchange Act.

	This Power of Attorney shall remain in full
force and effect until I am no longer required to file Forms 3, 4 and 5
with respect to my holdings of and transactions in securities issued by the
Company, unless earlier revoked by me in a signed writing delivered to the
foregoing attorneys-in-fact.  Notwithstanding the foregoing, if any such
attorney-in-fact hereafter ceases to be at least one of the following: (i)
a partner of Faegre & Benson LLP, (ii) an employee of Faegre & Benson LLP,
or (iii) an employee of the Company or any of its subsidiaries, this Power
of Attorney shall be automatically revoked solely as to such individual,
immediately upon such cessation, without any further action on my part.


	I hereby revoke all previous Powers of Attorney that have been granted
by me in connection with my reporting obligations under Section 16 of the
Exchange Act with respect to my holdings of and transactions in securities
issued by the Company.

	IN WITNESS WHEREOF, I have caused this Power
of Attorney to be duly executed as of this 19th day of November, 2004.



						 /s/Douglas Holloway
						 Douglas Holloway