UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934 (Amendment No.    )

Filed by the Registrant  þ

Filed by a Party other than the Registrant  ¨

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¨	Preliminary Proxy Statement
¨	Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
¨	Definitive Proxy Statement
þ	Definitive Additional Materials
¨	Soliciting Material Pursuant to §240.14a-12
VALUEVISION MEDIA, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
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***  Exercise Your Right to Vote  ***

Important Notice Regarding the Availability of Proxy Materials for the

Shareholder Meeting to Be Held on June 13, 2012.

		Meeting Information
	VALUEVISION MEDIA, INC.	Meeting Type:         Annual Meeting
		For holders as of:    April 27, 2012
		Date:   June 13, 2012         Time:   9:00 AM  CDT
		Location:    ValueVision Media, Inc.             6690 Shady Oak Road             Eden Prairie, MN 55344 For directions to the Meeting go to www.proxyvote.com
	VALUEVISION MEDIA, INC.	You are receiving this communication because you hold shares in the above named company.
	6740 SHADY OAK ROAD EDEN PRAIRIE, MN 55344-3433	This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side).
		We encourage you to access and review all of the important information contained in the proxy materials before voting.
		See the reverse side of this notice to obtain proxy materials and voting instructions.

— Before You Vote —

How to Access the Proxy Materials

	Proxy Materials Available to VIEW or RECEIVE: NOTICE AND PROXY STATEMENT            FORM 10-K How to View Online: Have the information that is printed in the box marked by the arrow (located on the following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET:       www.proxyvote.com 2) BY TELEPHONE:   1-800-579-1639 3) BY E-MAIL*:           sendmaterial@proxyvote.com *  If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow (located on the following page) in the subject line. Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 30, 2012 to facilitate timely delivery.
	— How To Vote — Please Choose One of the Following Voting Methods
	Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

Voting Items
The Board of Directors recommends you vote FOR the following:
1.      Election of Directors
Nominees:
01)   Joseph F. Berardino	06)   Sean F. Orr
02)   John D. Buck	07)   Randy S. Ronning
03)   Catherine Dunleavy	08)   Keith R. Stewart
04)   William F. Evans
05)   Patrick O. Kocsi
The Board of Directors recommends you vote FOR the following proposals:
2.      Ratification of Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending February 2, 2013.
3.      Approval, by non-binding vote, of executive compensation.
NOTE: Such other business as may properly come before the meeting or any adjournment thereof.