EXHIBIT 5.1

Gray, Plant, Mooty, Mooty & Bennett, P.A.

500 IDS Center

80 South Eighth Street

Minneapolis, Minnesota 55402

(612) 632-3000

October 11, 2016

EVINE Live Inc.

6740 Shady Oak Road

Eden Prairie, Minnesota 55344

Ladies and Gentlemen:

We have acted as counsel for EVINE Live Inc., a Minnesota corporation (the “Company”), in connection with the Company’s filing with the Securities and Exchange Commission (the “Commission”) of a Registration Statement on Form S-3 (the “Registration Statement”) under the Securities Act of 1933 (the “Act”) on even date herewith. The Registration Statement relates to the resale from time to time by the selling shareholders identified in the Registration Statement of up to an aggregate of 14,376,939 shares of common stock, par value $0.01 per share, of the Company (the “Common Shares”), consisting of (a) 5,952,381 shares of Common Shares issued to the selling shareholders (the “Private Placement Shares”), (ii) 2,976,190 Common Shares (the “Warrant Shares”) issuable upon exercise of warrants (the “Warrants”) and (iii) an estimated 5,448,368 Common Shares consisting of (A) 3,632,245 Common Shares (the “Option Shares”) issuable pursuant to the exercise of options (“Options”) and (B) 1,816,123 Common Shares (the “Option Warrant Shares”) issuable upon exercise of additional warrants issuable upon exercise of the Options (the “Option Warrants” and together with the Private Placement Shares, the Warrants and the Options, the “PIPE Securities”). The PIPE Securities were sold to accredited investors in a private placement offering which closed on September 19, 2016.

As the counsel to the Company in connection with the Registration Statement, we have examined the actions taken by the Company in connection with the authorization of the issuance of the Common Shares, and such documents as we have deemed necessary to render this opinion. In our examination, we have assumed the genuineness of all signatures, the legal capacity of natural persons, the authenticity of all documents submitted to us as originals, the conformity to original documents of all documents submitted to us as certified or conformed copies and the authenticity of the originals of such copies. As to questions of fact material to this opinion, we have relied, without independent verification, upon certificates or comparable documents of public officials and of officers and representatives of the Company.

We have also assumed that (i) the Registration Statement and any amendments thereto (including post-effective amendments) have become effective and will continue to be effective at the time of the resale of any Common Shares, (ii) if necessary, a prospectus supplement will have been prepared and filed with the Commission describing any Common Shares offered thereby or any selling stockholders, (iii) all Common Shares will be sold in the manner stated in the Registration Statement and, if necessary, the applicable prospectus supplement, and (iv) at the time of the offering, there will not have occurred any changes in the law affecting the authorization, execution, delivery, validity or enforceability of the Common Shares.

Our opinion is limited to the general corporate laws of the State of Minnesota the federal laws of the United States of America and we express no opinion with respect to the laws of any other jurisdiction. No opinion is expressed herein with respect to the qualification of the Common Shares under the securities or blue sky laws of any state or any foreign jurisdiction.

Based upon and subject to the foregoing, it is our opinion that: (i) the Private Placement Shares are validly issued, fully paid and non-assessable, (ii) the Warrant Shares have been duly authorized and, when issued and delivered by the Company upon exercise of the Warrants in accordance with the Warrants and the Registration Statement, including the payment of the exercise price therefor, the Warrant Shares will be validly issued, fully paid and non-assessable, (iii) the Option Shares have been duly authorized and, when issued and delivered by the Company upon exercise of the Options in accordance with the Options and the Registration Statement, including the payment of the exercise price therefor, the Option Shares will be validly issued, fully paid and non-assessable and (iv) the Option Warrant Shares have been duly authorized and, when issued and delivered by the Company upon exercise of the Option Warrants in accordance with the Option Warrants and the Registration Statement, including the payment of the exercise price therefor, the Option Warrant Shares will be validly issued, fully paid and non-assessable.

Please note that we are opining only as to the matters expressly set forth herein, and no opinion should be inferred as to any other matters. This opinion is based upon currently existing statutes, rules, regulations and judicial decisions, and we disclaim any obligation to advise you of any change in any of these sources of law or subsequent legal or factual developments which might affect any matters or opinions set forth herein.

We understand that you wish to file this opinion with the Commission as an exhibit to the Registration Statement in accordance with the requirements of Item 601(b)(5) of Regulation S-K promulgated under the Act and to reference the firm’s name under the caption “Legal Matters” in the prospectus which forms part of the Registration Statement, and we hereby consent thereto. In giving this consent, we do not admit that we are within the category of persons whose consent is required under Section 7 of the Act or the rules and regulations of the Commission promulgated thereunder.

Very truly yours,

Gray, Plant, Mooty, Mooty & Bennett, P.A.