<SEC-DOCUMENT>0001140361-21-015714-index.html : 20210504
<SEC-HEADER>0001140361-21-015714.hdr.sgml : 20210504
<ACCEPTANCE-DATETIME>20210504160332
ACCESSION NUMBER:		0001140361-21-015714
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		3
FILED AS OF DATE:		20210504
DATE AS OF CHANGE:		20210504

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			iMedia Brands, Inc.
		CENTRAL INDEX KEY:			0000870826
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				411673770
		STATE OF INCORPORATION:			MN
		FISCAL YEAR END:			0130

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37495
		FILM NUMBER:		21888326

	BUSINESS ADDRESS:	
		STREET 1:		6740 SHADY OAK RD
		CITY:			MINNEAPOLIS
		STATE:			MN
		ZIP:			55344-3433
		BUSINESS PHONE:		6129475200

	MAIL ADDRESS:	
		STREET 1:		6740 SHADY OAK RAOD
		CITY:			EDEN PRAIRIE
		STATE:			MN
		ZIP:			55344-3433

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	EVINE Live Inc.
		DATE OF NAME CHANGE:	20141117

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	EVINE Live, Inc.
		DATE OF NAME CHANGE:	20141117

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VALUEVISION MEDIA INC
		DATE OF NAME CHANGE:	20020516
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>nc10023923x2_defa14a.htm
<DESCRIPTION>DEFA14A
<TEXT>
Document 1 - file: nc10023923x2_defa14a.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>nc10023923x2_nc01.jpg
<TEXT>
Document 2 - file: nc10023923x2_nc01.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>nc10023923x2_nc02.jpg
<TEXT>
Document 3 - file: nc10023923x2_nc02.jpg

</DOCUMENT>
</SEC-DOCUMENT>