SC 13D/A

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

(Amendment No. 22)

EVINE Live Inc.

(Name of Issuer)

Common Stock, $0.01 par value per share

(Title of class of securities)

92047K-10-7

(CUSIP Number)

Annie M. Bortolot

President, Chief Executive Officer

GE Capital Equity Investments, Inc.

201 Merritt 7

Norwalk, CT 06851

(203) 956-3659

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

April 29, 2016

(Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rules 13d-1(e), 13d-1(f) or 13d-1(g), check the following box   ☐.

CUSIP No. 92047K-10-7 13D Page 2

1	NAMES OF REPORTING PERSONS
	I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
	GE Capital Equity Investments, Inc.
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP			(a)	☐
				(b)	☒
3	SEC USE ONLY
4	SOURCE OF FUNDS (SEE INSTRUCTIONS)
	Not applicable
5	CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)				☐
6	CITIZENSHIP OR PLACE OF ORGANIZATION
	Delaware
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7	SOLE VOTING POWER
			0 (see Item 5)
		8	SHARED VOTING POWER
			0 (see Item 5)
		9	SOLE DISPOSITIVE POWER
			0 (see Item 5)
		10	SHARED DISPOSITIVE POWER
			0 (see Item 5)
11	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
	0 (see Item 5)
12	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)				☐
13	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
	0.0% (see Item 5)
14	TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
	CO

CUSIP No. 92047K-10-7 13D Page 3

1	NAMES OF REPORTING PERSONS
	I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
	General Electric Company
2	CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP			(a)	☐
				(b)	☒
3	SEC USE ONLY
4	SOURCE OF FUNDS (SEE INSTRUCTIONS)
	Not applicable
5	CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)				☐
6	CITIZENSHIP OR PLACE OF ORGANIZATION
	New York
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH		7	SOLE VOTING POWER
			Disclaimed (see 11 below)
		8	SHARED VOTING POWER
			0
		9	SOLE DISPOSITIVE POWER
			Disclaimed (see 11 below)
		10	SHARED DISPOSITIVE POWER
			0
11	AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
	Beneficial ownership of all shares disclaimed by General Electric Company
12	CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)				☐
13	PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
	Not applicable (see 11 above)
14	TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
	CO

This Amendment No. 22 amends the Schedule 13D filed March 2, 2009, as amended (the “Schedule 13D”), and is filed by GE Capital Equity Investments, Inc. (“GECEI”) and General Electric Company (“GE”) (each of GECEI and GE, a “Reporting Person” and collectively the “Reporting Persons”), with respect to the common stock, $0.01 par value per share (the “Common Stock”), of EVINE Live, Inc. (the “Company”).  Capitalized terms used herein but not defined shall have the meaning attributed to them in the Schedule 13D.

Item 2. Identity and Background.

Item 2 is supplemented as follows:

General Electric Capital Corporation ceased to be a Reporting Person on December 2, 2015, following its merger with and into GE.

Item 4. Purpose of Transaction.

Item 4 is supplemented as follows:

As previously disclosed, on August 14, 2015, GECEI and ASF Radio, L.P. (“ASF”) entered into a Stock Purchase Agreement (the “Stock Purchase Agreement”) pursuant to which GECEI agreed to sell 3,545,049 shares of Common Stock, all of the shares of the Company it owned, to ASF for $2.15 per share, in cash (an aggregate of $7,621,935.48), which represents the average trading price of the Common Stock for the five trading days preceding August 14, 2015.  ASF is an affiliate of Ardian, an independent private equity investment company.  On April 29, 2015, GECEI and ASF entered into a Consent and Amendment No. 1 to the Stock Purchase Agreement in order to correct certain references in the Stock Purchase Agreement.

The closing of the sale occurred on April 29, 2016.  In connection with the closing, GECEI entered into a letter agreement, dated as of April 29, 2016, with the Company and NBCUniversal Media, LLC (formerly NBC Universal, Inc.) (“NBC”), which terminated the Amended and Restated Shareholder Agreement, dated as of February 25, 2009, by and among the Company (formerly known as ValueVision Media, Inc.), GECEI and NBC.

Item 5. Interest in Securities of the Issuer.

The following description of beneficial ownership gives effect to the closing of the sale of Common Stock pursuant to the Stock Purchase Agreement, as amended, described in Item 4 of this Amendment No. 22.

(a)          The responses of the Reporting Persons to Rows (11) through (13) of the cover pages of this Amendment No. 22, as of April 30, 2016, are incorporated herein by reference.  None of the Reporting Persons, nor, to their knowledge, any of their directors or executive officers, beneficially owns any shares of Common Stock.

(b)          The responses of the Reporting Persons to (i) Rows (7) through (10) of the cover pages of this Amendment No. 22, as of April 30, 2016, and (ii) Item 5(a) hereof are incorporated herein by reference.  None of the Reporting Persons, nor to their knowledge, any of their directors or executive officers, presently has the power to vote or direct the vote or to dispose or direct the disposition of any shares of Common Stock.

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(c)          During the past 60 days ending on and including April 30, 2016, no transactions were effected in the Common Stock by the Reporting Persons except as disclosed in Item 4 hereof and incorporated herein by reference.  To the knowledge of the Reporting Persons, none of the directors or executive officers of the Reporting Persons effected transactions in the Common Stock during the period described above.

(d)          Not applicable.

(e)          On April 29, 2016, the Reporting Persons ceased to be beneficial owners of more than five percent of the Common Stock outstanding.

Item 6. Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer.

The response to Item 4 of this Amendment No. 22 is incorporated herein by reference.

Item 7. Materials to be Filed as Exhibits.

Exhibit 53 Power of Attorney (General Electric Company) (filed herewith)

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SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated:   May 3, 2016

GE CAPITAL EQUITY INVESTMENTS, INC.
By:	/s/ Karen Austin
	Name:	Karen Austin
	Title:	Authorized Signatory
GENERAL ELECTRIC COMPANY
By:	/s/ Robert Roderick
	Name:	Robert Roderick
	Title:	Attorney-in-fact

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Exhibit Index

Exhibit No.	Description
Exhibit 53	Power of Attorney (General Electric Company) (filed herewith)

7

EX-99.53

Exhibit 53

POWER OF ATTORNEY

The undersigned, General Electric Company, a New York company (hereinafter referred to as the “Company”) does hereby make, constitute and appoint each of the persons listed below as the Company’s true and lawful agent and attorney-in-fact (hereinafter referred to as the “Attorney”) to act either together or alone in the name and on behalf of the Company for and with respect to the matters hereinafter described.

Name of Attorney:

Jim Waterbury	Dan Henson
Annie Bortolot	Barbara Lane
Peter Dibiasi	David Nason
Robert Roderick	Louis Natale
Brian Schwinn	Gail Pflederer
Peter Cooke	Michael Pastore
Barbara J. Gould	Paul Halas

Each Attorney shall have the power and authority to execute and deliver any Schedule 13D, Schedule 13G or Forms 3, 4 and 5 or any amendments thereto required to be filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934 on behalf of the Company with regard to any securities owned by the Company or any of its subsidiaries; and, in connection with the foregoing, to execute and deliver all documents, acknowledgments, consents and other agreements and to take such further action as may be necessary or convenient for the Company in order to more effectively carry out the intent and purpose of the foregoing.

Agreements, commitments, documents, instruments and other writings executed by the Attorney in accordance with the terms hereof shall be binding upon the Company without attestation and without affixation of the seal of the Company.  The Power of Attorney conferred hereby shall not be delegable by any Attorney. The Attorney shall serve without compensation for acting in the capacity of agent and attorney-in-fact hereunder.

Unless revoked by the Company, this Power of Attorney shall be governed under the laws of the State of New York and the authority of the Attorney hereunder shall terminate on December 17, 2016.

IN WITNESS WHEREOF, the Company has caused the Power of Attorney to be executed, attested and its corporate seal to be affixed as of the 18^th day of December 2015.

General Electric Company

By:	/s/ Christoph A. Pereira
	Christoph A. Pereira Chief Corporate, Securities & Finance Counsel and Associate Secretary

Attest:

/s/ Brandon Smith

Brandon Smith

Attesting Secretary