0001104659-21-102769.txt : 20210910 0001104659-21-102769.hdr.sgml : 20210910 20210810143451 ACCESSION NUMBER: 0001104659-21-102769 CONFORMED SUBMISSION TYPE: CORRESP PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20210810 FILER: COMPANY DATA: COMPANY CONFORMED NAME: iMedia Brands, Inc. CENTRAL INDEX KEY: 0000870826 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 411673770 STATE OF INCORPORATION: MN FISCAL YEAR END: 0129 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 6740 SHADY OAK RD CITY: MINNEAPOLIS STATE: MN ZIP: 55344-3433 BUSINESS PHONE: 6129475200 MAIL ADDRESS: STREET 1: 6740 SHADY OAK RAOD CITY: EDEN PRAIRIE STATE: MN ZIP: 55344-3433 FORMER COMPANY: FORMER CONFORMED NAME: EVINE Live Inc. DATE OF NAME CHANGE: 20141117 FORMER COMPANY: FORMER CONFORMED NAME: EVINE Live, Inc. DATE OF NAME CHANGE: 20141117 FORMER COMPANY: FORMER CONFORMED NAME: VALUEVISION MEDIA INC DATE OF NAME CHANGE: 20020516 CORRESP 1 filename1.htm

IMEDIA BRANDS, Inc.

6740 Shady Oak Road

Eden Prairie, MN 55344-3433

Telephone: (952) 943-6000

VIA EDGAR

August 10, 2021

U.S. Securities and Exchange Commission

Division of Corporation Finance

100 F Street, N.E.

Washington, D.C. 20549

	Re:	iMedia Brands, Inc.
		Registration Statement on Form S-3
		File No. 333-258519

Dear Ladies and Gentlemen:

Pursuant to Rule 461 under the Securities Act of 1933, as amended (the “Act”), iMedia Brands, Inc. (the “Company”) hereby requests acceleration of the effective date and time of the above-referenced registration statement (the “Registration Statement”) to August 12, 2021, at 4:00 p.m. Eastern Time or as soon thereafter as is practicable.

Once the Registration Statement is effective, please inform our counsel, Faegre Drinker Biddle & Reath LLP, by calling Jonathan R. Zimmerman at (612) 766-8419.

	Sincerely,

	IMEDIA BRANDS, Inc.

	By:	/s/ Timothy A. Peterman
		Timothy A. Peterman
		Chief Executive Officer

cc: Jonathan R. Zimmerman

Faegre Drinker Biddle & Reath LLP