<SEC-DOCUMENT>0001104659-21-071529-index.html : 20210525
<SEC-HEADER>0001104659-21-071529.hdr.sgml : 20210525
<ACCEPTANCE-DATETIME>20210525061443
ACCESSION NUMBER:		0001104659-21-071529
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		3
CONFORMED PERIOD OF REPORT:	20210525
ITEM INFORMATION:		Results of Operations and Financial Condition
ITEM INFORMATION:		Financial Statements and Exhibits
FILED AS OF DATE:		20210525
DATE AS OF CHANGE:		20210525

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			iMedia Brands, Inc.
		CENTRAL INDEX KEY:			0000870826
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				411673770
		STATE OF INCORPORATION:			MN
		FISCAL YEAR END:			0130

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-37495
		FILM NUMBER:		21957297

	BUSINESS ADDRESS:	
		STREET 1:		6740 SHADY OAK RD
		CITY:			MINNEAPOLIS
		STATE:			MN
		ZIP:			55344-3433
		BUSINESS PHONE:		6129475200

	MAIL ADDRESS:	
		STREET 1:		6740 SHADY OAK RAOD
		CITY:			EDEN PRAIRIE
		STATE:			MN
		ZIP:			55344-3433

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	EVINE Live Inc.
		DATE OF NAME CHANGE:	20141117

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	EVINE Live, Inc.
		DATE OF NAME CHANGE:	20141117

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	VALUEVISION MEDIA INC
		DATE OF NAME CHANGE:	20020516
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>tm2117461d1_8k.htm
<DESCRIPTION>FORM 8-K
<TEXT>
Document 1 - file: tm2117461d1_8k.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>tm2117461d1_ex99-1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
Document 2 - file: tm2117461d1_ex99-1.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>image_001.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: image_001.jpg

</DOCUMENT>
</SEC-DOCUMENT>