0001104659-20-085365.txt : 20200825 0001104659-20-085365.hdr.sgml : 20200825 20200721214424 ACCESSION NUMBER: 0001104659-20-085365 CONFORMED SUBMISSION TYPE: CORRESP PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20200721 FILER: COMPANY DATA: COMPANY CONFORMED NAME: iMedia Brands, Inc. CENTRAL INDEX KEY: 0000870826 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 411673770 STATE OF INCORPORATION: MN FISCAL YEAR END: 0130 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: 6740 SHADY OAK RD CITY: MINNEAPOLIS STATE: MN ZIP: 55344-3433 BUSINESS PHONE: 6129475200 MAIL ADDRESS: STREET 1: 6740 SHADY OAK RAOD CITY: EDEN PRAIRIE STATE: MN ZIP: 55344-3433 FORMER COMPANY: FORMER CONFORMED NAME: EVINE Live Inc. DATE OF NAME CHANGE: 20141117 FORMER COMPANY: FORMER CONFORMED NAME: EVINE Live, Inc. DATE OF NAME CHANGE: 20141117 FORMER COMPANY: FORMER CONFORMED NAME: VALUEVISION MEDIA INC DATE OF NAME CHANGE: 20020516 CORRESP 1 filename1.htm

iMedia Brands, Inc.

6740 Shady Oak Road

Eden Prairie, MN 55344

July 21, 2020

VIA EDGAR

Securities and Exchange Commission

Division of Corporation Finance

100 F. Street, N.E.

Washington, D.C. 20549

Re:

iMedia Brands, Inc.

Registration Statement on Form S-3

File No. 333-239857

Ladies and Gentlemen:

Pursuant to Rule 461 under the Securities Act of 1933, as amended, iMedia Brands, Inc. (the “Company”) hereby respectfully requests that the effective date of the above-captioned Registration Statement (the “Registration Statement”) be accelerated so that it will be declared effective at 4:00 p.m. Eastern Time on July 27, 2020, or as soon thereafter as possible. The Company hereby acknowledges its responsibilities under the Securities Act of 1933, as amended, as they relate to the proposed public offering of the securities specified in the Registration Statement.

Please contact Jonathan R. Zimmerman of Faegre Drinker Biddle & Reath LLP, counsel to the Company, at +1 (612) 766-8419, as soon as the Registration Statement has been declared effective, or if you have any other questions or concerns regarding this matter.

	Sincerely,

	iMedia Brands, Inc.


	/s/ Eric Geppert
	Eric Geppert
	Senior Vice President, General Counsel & Corporate Secretary