8-K

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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



                                FEBRUARY 3, 2004
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                Date of report (Date of earliest event reported)



                             VALUEVISION MEDIA, INC.
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             (Exact Name of Registrant as Specified in its Charter)



          MINNESOTA                     0-20243                 41-1673770
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  (State of Incorporation)      (Commission File Number)     (I.R.S. Employer
                                                            Identification No.)



                6740 SHADY OAK ROAD
              EDEN PRAIRIE, MINNESOTA                            55344-3433
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    (Address of principal executive offices)                     (Zip Code)



                        Telephone Number: (952) 943-6000
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              (Registrant's Telephone Number, Including Area Code)


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ITEM 5.  OTHER EVENTS.

         On February 3, 2004, ValueVision Media, Inc. issued a press release, a
copy of which is attached as Exhibit 99 to this Form 8-K and is incorporated
herein by reference.

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

         (c)  Exhibits

              99       Press Release dated February 3, 2004.




                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

Date:  February 3, 2004                      VALUEVISION MEDIA, INC.



                                             By /s/ Nathan E. Fagre
                                                --------------------------------
                                                Nathan E. Fagre
                                                Senior Vice President,
                                                General Counsel and Secretary




                                  EXHIBIT INDEX



No.      Description                                        Manner of Filing
- --       -----------                                        ----------------
                                                      
99       Press Release dated February 3, 2004 ...........   Filed electronically

EX-99

                                                                      EXHIBIT 99


FOR IMMEDIATE RELEASE

       VALUEVISION MEDIA NAMES NEW MERCHANDISING AND PRODUCTION EXECUTIVES
   Brenda Boehler and Scott Danielson join ShopNBC Television Shopping Network

MINNEAPOLIS, MN -- FEBRUARY 3, 2004 -- ValueVision Media (NASDAQ: VVTV) today
announced that it has named Brenda Boehler as executive vice president of
merchandising and Scott Danielson as executive vice president and executive
producer, both reporting to William Lansing, president and CEO.

Ms. Boehler joins ValueVision with more than 16 years of merchandising, direct
marketing, and e-commerce experience. She served as senior vice president of
merchandising at Fingerhut Companies, a leading catalog and Internet retailer.
More recently, Ms. Boehler was in product development and design at Target
Corporation. She began her merchandising career at CVN Companies, a television
home shopping business that was merged into QVC.

Mr. Danielson comes to ValueVision with more than 18 years of experience in
developing, producing, and marketing consumer products and services for
companies such as AOL, ESPN, TNT, and HBO. During his Emmy award-winning career,
he served as president and CEO of PlanetClick, vice president and head of
product design for America Online, senior vice president and general manager at
Prodigy, and cofounder and managing partner of PMcD Design.

"I am very pleased to have both Brenda and Scott join ValueVision and our senior
management team," said Lansing. "They are both highly accomplished professionals
in their fields, and we are excited about what they'll bring to ShopNBC."

Liz Byerly Haesler, executive vice president of TV and internet sales, has left
the company to pursue other opportunities. "We appreciate Liz's contributions to
ValueVision and we wish her the very best going forward," said Lansing.

This release contains certain "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements are based
on management's current expectations and are accordingly subject to uncertainty
and changes in circumstances. Actual results may vary materially from the
expectations contained herein due to various important factors, including (but
not limited to): consumer spending and debt levels; interest rates; competitive
pressures on sales, pricing and gross profit margins; the level of cable
distribution for the Company's programming and the fees associated therewith;
the success of the Company's e-commerce initiatives; the success of its
strategic alliances and relationships; the ability of the Company to manage its
operating expenses successfully; risks associated with acquisitions; changes in
governmental or regulatory requirements; litigation or governmental proceedings
affecting the Company's operations; and the ability of the Company to obtain and
retain key executives and employees. More detailed information about those
factors is set forth in the Company's filings with the Securities and Exchange
Commission, including the Company's annual report on Form 10-K, quarterly
reports on Form 10-Q, and current reports on Form 8-K. The Company is under no
obligation (and




expressly disclaims any such obligation to) update or alter its forward-looking
statements whether as a result of new information, future events or otherwise.

ValueVision Media operates in the converged world of television and e-commerce.
The live home shopping industry, the majority of ValueVision's business, is
$7 billion and growing at a double digit rate annually while the attendant
e-commerce space is many times that size and also growing substantially. The
Company owns and operates the nation's third largest home shopping network,
ShopNBC, with fiscal 2002 sales of $555 million. At the close of fiscal 2002,
ShopNBC was broadcast into approximately 55 million cable and satellite homes.
The Company also operates ShopNBC.com, which contributed $94 million in sales in
fiscal 2002. In addition, the Company operates wholly owned subsidiary FanBuzz,
a leading provider of e-commerce solutions to sports, entertainment, and media
brands, such as the National Hockey League, The Weather Channel, and ESPN.
GE Equity and NBC own approximately 40% of ValueVision Media. For more
information, please visit the Company's website at www.valuevisionmedia.com.



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