EXHIBIT 99

V A L U E V I S I O N.                      MEDIA CONTACTS
                                            ValueVision Media: Anthony Giombetti
                                            Director, Corporate Communications
                                            952-943-6017, agiombetti@shopnbc.com



FOR IMMEDIATE RELEASE
---------------------



         VALUEVISION MEDIA ENTERS AGREEMENT WITH NORWELL TELEVISION LLC
            TO ACQUIRE FULL POWER TELEVISION STATION WWDP IN BOSTON
             TV Station Reaches 1.8 Million Homes in Boston Market

MINNEAPOLIS, MN -- January 15, 2003 -- ValueVision Media (Nasdaq: VVTV) today
announced that it entered into an agreement with Norwell Television LLC to
acquire full power television station WWDP TV-46 in Boston, which reaches
approximately 1.8 million cable households. Financial terms were not disclosed.
The deal is subject to FCC approval.

ShopNBC programming is currently broadcast into approximately 1.7 million cable
homes in the Boston market on television station WNEU TV-60 via a programming
agreement with NBC. Last year, NBC purchased WNEU TV-60 and NBC intends to
broadcast Telemundo programming on that station beginning in April, 2003.

"Considering the importance of our carriage in the attractive Boston market, we
evaluated a number of alternatives to ensure continued access of ShopNBC
programming to viewers," said Dick Barnes, COO & CFO of ValueVision Media, which
owns and operates ShopNBC. "WWDP was for sale at an attractive price that makes
good economic sense for us at this time. The deal is expected to close after FCC
approval, which is anticipated in the first quarter of 2003."

ValueVision Media operates in the rapidly growing converged world of television,
the Internet, and e-commerce. In an effort to capitalize on this industry,
ValueVision Media owns and operates a number of assets and is organized into
five synergistic entities: ShopNBC, ShopNBC Interactive, Enhanced Broadcast
Technologies, ValueVision Direct, and FanBuzz. GE Equity and NBC own
approximately 40% of ValueVision Media. For more information, please see the
Company's website at www.valuevisionmedia.com


                                    - MORE -






This release contains certain "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements are based
on management's current expectations and are accordingly subject to uncertainty
and changes in circumstances. Actual results may vary materially from the
expectations contained herein due to various important factors, including (but
not limited to): consumer spending and debt levels; interest rates; competitive
pressures on sales, pricing and gross profit margins; the level of cable
distribution for the Company's programming and the fees associated therewith;
the success of the Company's e-commerce initiatives; the performance of its
equity investments; the success of its strategic alliances and relationships;
the performance of the Ralph Lauren Media venture; the ability of the Company to
manage its operating expenses successfully; risks associated with acquisitions;
changes in governmental or regulatory requirements; risks and unanticipated
expenses and business disruption related to the company-wide ERP implementation;
litigation or governmental proceedings affecting the Company's operations; and
the ability of the Company to obtain and retain key executives and employees.
More detailed information about those factors is set forth in the Company's
filings with the Securities and Exchange Commission, including the Company's
annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports
on Form 8-K. The Company is under no obligation (and expressly disclaims any
such obligation to) update or alter its forward-looking statements whether as a
result of new information, future events or otherwise.


                                      ###