EXHIBIT 99

                              FOR IMMEDIATE RELEASE
                 VALUEVISION MEDIA FILES LAWSUIT AGAINST VENDOR

MINNEAPOLIS, Minn., August 30, 2002 - ValueVision Media, Inc. (Nasdaq: VVTV)
announced today that it has filed a lawsuit against one of its vendors, D.G.
Jewelry, Inc. ("D.G."), as well as D.G.'s president and chairman, Samuel Jacob
Berkovits, and D.G.'s executive vice president for sales, Bentzion Berkovits.

The lawsuit, filed in the United States District Court for the District of
Minnesota, is in response to threats by D.G. to start litigation over false and
unfounded allegations that were first raised by D.G. and denied by ValueVision
in 2001. ValueVision's lawsuit seeks a declaratory judgment regarding the
parties' rights and obligations under a December 2001 settlement agreement, in
which ValueVision and D.G. released all claims each might have against the
other.

While consistently denying all of D.G.'s claims, ValueVision endeavored to avoid
the expense and inconvenience of litigation by entering into the settlement
agreement with D.G. In that agreement, which was reviewed and approved by D.G.
and attorneys of its own choosing, D.G. released all claims it had or might have
had against ValueVision. In exchange, ValueVision agreed to continue doing
business with D.G. under certain agreed-upon terms.

Despite the settlement agreement, which ValueVision has honored in all material
respects, D.G. has continued to make false and reckless allegations against
ValueVision and has continued to threaten litigation. In response, ValueVision
has filed its own lawsuit seeking a declaratory judgment confirming that the
parties' December 2001 agreement of settlement and release is valid and binding
and therefore bars the unfounded claims that D.G. has been threatening to
assert. ValueVision's lawsuit also seeks damages arising from D.G. and the
Berkovitses interfering with the relationships between ValueVision and its
employees.

"We regret having to get involved in litigation, but D.G.'s continuous pattern
of inappropriate conduct has left us no choice," ValueVision management said.
"We feel compelled to protect the interests of our company and the well-being of
our employees."

ValueVision Media operates in the rapidly growing converged world of television,
the Internet, and e-commerce. In an effort to capitalize on this industry,
ValueVision Media owns and operates a number of assets and is organized into
five synergistic entities: ShopNBC, ShopNBC Interactive, Enhanced Broadcast
Technologies, ValueVision Direct, and FanBuzz. GE Equity and NBC own
approximately 40% of ValueVision Media. For more information, please see the
company's website at www.valuevisionmedia.com

D.G. (DGJL), based in Toronto, has been a supplier of jewelry sold on ShopNBC's
"Trader Jack," "Diamond Jack" and "Brilliante" programs.




This release contains certain "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements are based
on management's current expectations and are accordingly subject to uncertainty
and changes in circumstances. Actual results may vary materially from the
expectations contained herein due to various important factors, including (but
not limited to): consumer spending and debt levels; interest rates; competitive
pressures on sales, pricing and gross profit margins; the level of cable
distribution for the company's programming and the fees associated therewith;
the success of the company's e-commerce and rebranding initiatives; the
performance of its equity investments; the success of its strategic alliances
and relationships; the performance of the Ralph Lauren Media venture; the
ability of the company to manage its operating expenses successfully; risks
associated with acquisitions; changes in governmental or regulatory
requirements; litigation or governmental proceedings affecting the company's
operations; and the ability of the company to obtain and retain key executives
and employees. More detailed information about those factors is set forth in the
company's filings with the Securities and Exchange Commission, including the
company's annual report on Form 10-K, quarterly reports on Form 10-Q, and
current reports on Form 8-K. The company is under no obligation (and expressly
disclaims any such obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.

For further information, contact ValueVision Media legal counsel Joseph W.
Anthony at 612-349-6969.