<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
VALUEVISION INTERNATIONAL INC'S CONSOLIDATED BALANCE SHEET AS OF OCTOBER 31,
2000 AND CONSOLIDATED STATEMENT OF OPERATIONS FOR THE NINE-MONTH PERIOD ENDED
OCTOBER 31, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
CONSOLIDATED FINANCIAL STATEMENTS AS FILED ON FORM 10-Q.

<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-2001
<PERIOD-START>                             FEB-01-2000
<PERIOD-END>                               OCT-31-2000
<CASH>                                          96,495
<SECURITIES>                                   170,946
<RECEIVABLES>                                   59,141
<ALLOWANCES>                                         0
<INVENTORY>                                     31,667
<CURRENT-ASSETS>                               380,290
<PP&E>                                          31,705
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 448,595
<CURRENT-LIABILITIES>                           70,835
<BONDS>                                              0
<PREFERRED-MANDATORY>                           41,831
<PREFERRED>                                          0
<COMMON>                                           387
<OTHER-SE>                                     334,689
<TOTAL-LIABILITY-AND-EQUITY>                   448,595
<SALES>                                        261,920
<TOTAL-REVENUES>                               261,920
<CGS>                                          162,880
<TOTAL-COSTS>                                  253,954
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                               (37,676)
<INCOME-TAX>                                   (7,356)
<INCOME-CONTINUING>                           (30,320)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (30,320)
<EPS-BASIC>                                      (.79)
<EPS-DILUTED>                                    (.79)

<F1>ACCOUNTS RECEIVABLE REPRESENTS AMOUNTS NET OF ALLOWANCES FOR DOUBTFUL ACCOUNTS.
<F2>PROPERTY AND EQUIPMENT REPRESENTS AMOUNTS NET OF ACCUMULATED DEPRECIATION.