<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from (a)
ValueVision International Inc.'s consolidated balance sheet as of July 31, 2000
and consolidated statement of operations for the Six-month period ended July
31, 2000 and is qualified in its entirety by reference to such (b) Consolidated
financial statements as filed on Form 10-Q.

<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-2001
<PERIOD-START>                             FEB-01-2000
<PERIOD-END>                               JUL-31-2000
<CASH>                                         145,955
<SECURITIES>                                   125,967
<RECEIVABLES>                                   50,599
<ALLOWANCES>                                         0
<INVENTORY>                                     24,997
<CURRENT-ASSETS>                               357,578
<PP&E>                                          22,576
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 458,960
<CURRENT-LIABILITIES>                           56,764
<BONDS>                                              0
<PREFERRED-MANDATORY>                              385
<PREFERRED>                                     41,761
<COMMON>                                             0
<OTHER-SE>                                     360,050
<TOTAL-LIABILITY-AND-EQUITY>                   458,960
<SALES>                                        166,679
<TOTAL-REVENUES>                               166,679
<CGS>                                          103,001
<TOTAL-COSTS>                                  162,900
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 10,184
<INCOME-TAX>                                     3,768
<INCOME-CONTINUING>                              6,416
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     6,416
<EPS-BASIC>                                        .16
<EPS-DILUTED>                                      .13

<F1>Accounts receivable represents amounts net of allowances for doubtful accounts.
<F2>Property and equipment represents amounts net of accumulated depreciation.