Exhibit 99.1

For Immediate Release

ShopNBC Reports Fiscal Fourth Quarter and Full Year 2009 Results

MINNEAPOLIS, MN — March 16, 2010 — ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced financial results for its fiscal fourth quarter and full year ended January 30, 2010.

Fourth Quarter Results

Fourth quarter revenues were $155.3 million, a 7.4% increase from the same period last year. The company’s e-commerce sales penetration was 39% of total sales in the quarter, up 690 basis points vs. last year. EBITDA, as adjusted, was a loss of ($1.3) million compared to an EBITDA, as adjusted, loss of ($15.1) million in the year-ago period. Net loss for the fourth quarter was ($8.8) million compared to a net loss of ($43.8) million for the same quarter last year.

Full Year 2009 Results

Net sales for fiscal 2009 were $528 million, a decrease of 7% vs. the previous year. The company’s e-commerce sales penetration for the full year was 33.7%, up 170 basis points vs. last year. Full year EBITDA loss, as adjusted, was ($19.4) million, compared to an EBITDA, as adjusted, loss of ($51.4) million last year. For the fiscal year, the company is reporting a net loss of ($42.0) million compared to a net loss of ($97.8) million in the prior year.

Fourth Quarter Highlights

The company noted several key improvements and developments in the quarter:

Bob Ayd Named President. The company appointed Bob Ayd, a multichannel retailing veteran with more than 30 years of experience, as president of ShopNBC, reporting to CEO Keith Stewart. Mr. Ayd brings an extensive background and proven track record of success to the company, including executive leadership roles at multi-billion-dollar retailers QVC and Macy’s. Most recently, he served as Executive Vice President and Chief Merchandising Officer at QVC (U.S.). At Macy’s, Mr. Ayd held a number of executive leadership positions.

Customers. Customer trends continued to improve with new and active customers up 38% and 32%, respectively, in the fourth quarter vs. the same period last year. For the full year, new and active customers were up 63% and 36% respectively. Return rates for the quarter were 19% vs. 26% in the year-ago quarter, reflecting improvements in delivery time, customer service, product quality, and lower price points. For the full year, return rates were 21% vs. 31% in the previous year.

Gross Profit Margin. For the quarter, gross profit margin was 32.4%, 350 basis points higher compared to last year, driven by merchandise rate improvements in several key categories and favorable mix change. For the full year, gross profit margin was 32.9%, up 70 basis points from the year-ago period.

Net Average Selling Price. The fourth quarter net average selling price was strategically lowered to $96 vs. $139 in the year-ago period. For the full year, the net average selling price was lowered to $108 vs. $176 in the previous year.

Net Shipped Units. In the quarter, net shipped units increased by 54% as lower price points and new merchandise drove increased customer activity. Net shipped units for the full year were up 47% vs. prior year.

Cash and Cash Equivalents Balance. Fourth quarter cash and cash equivalents balance ended at $22.1 million, including $5.1 million of restricted cash. This cash and securities balance is a decrease of $10.4 million vs. the prior quarter driven by the EBITDA loss, capital expenditures, and working capital use. In the fourth quarter, the

company entered into a 3-year revolving credit facility for up to $20 million to finance working capital investment and fund other company growth initiatives.

Operating Expenses. Fourth quarter operating expenses decreased $17.4 million year-over-year or 23%. For the full year, operating expenses decreased $56.3 million year-over-year or 21% vs. the prior-year period.

“The fourth quarter proved to be another positive step toward achieving sustained growth and profitability,” said Keith Stewart, ShopNBC’s CEO. “We surpassed the 1 million customer mark. Leading indicators across all fronts continued to trend in the right direction with our Internet business achieving industry-leading e-commerce sales penetration of 39%. As our merchandising strategies continue to take form and be well-received by the customer, we remain excited about the broadening appeal of our business.”

Added Stewart: “I am encouraged by the continued progress made throughout the year to improve ShopNBC’s performance. While we are not providing guidance for 2010, we have clearly defined initiatives in place to further drive sustained sales growth, increased margins, and predictable performance. With a lean cost-structure, I remain confident in our 2010 plans and execution capabilities to deliver on the expectations of the shareholders.”

Conference Call Information

The company has scheduled its conference call for 11 a.m. EST / 10 a.m. CST on Tuesday, March 16, 2010, to discuss the results for the fiscal fourth quarter and full year 2009. To participate in the conference call, please dial 1-888-606-5948 (pass code: SHOPNBC) five to ten minutes prior to the call time. If you are unable to participate live in the conference call, a replay will be available for 30 days. To access the replay, please dial 1-800-945-6332 with pass code 6059802 (keypad: SHOPNBC).

You also may participate via live audio stream by logging on to https://e-meetings.verizonbusiness.com. To access the audio stream, please use conference number 6059802 with pass code: SHOPNBC. A rebroadcast of the audio stream will be available using the same access information for 30 days after the initial broadcast.

About ShopNBC

ShopNBC is a multichannel electronic retailer operating with a premium lifestyle brand. Over 1 million customers benefit from ShopNBC as an authority and destination in the categories of home, electronics, beauty, fashion, jewelry and watches. As part of the company’s “ShopNBC Anywhere” initiative, customers can interact and shop via cable and satellite TV in 75 million homes (DISH Network channels 134 and 228; and DIRECTV channel 316); mobile devices including iPhone, BlackBerry and Droid; online at www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social networking sites Facebook, Twitter, and YouTube. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV). For more information, please visit www.ShopNBC.com/IR.

EBITDA and EBITDA, as adjusted

EBITDA represents net loss for the respective periods excluding depreciation and amortization expense, interest income (expense) and income taxes. The company defines Adjusted EBITDA as EBITDA excluding non-operating gains (losses); non-cash impairment charges and write-downs; restructuring and chief executive officer transition costs; and non-cash share-based compensation expense. The company has included the term “Adjusted EBITDA” in our EBITDA reconciliation in order to adequately assess the operating performance of our “core” television and internet businesses and in order to maintain comparability to our analyst’s coverage and financial guidance, when given. Management believes that Adjusted EBITDA allows investors to make a more meaningful comparison between our core business operating results over different periods of time with those of other similar companies. In addition, management uses Adjusted EBITDA as a metric measure to evaluate operating performance under its management and executive incentive compensation programs. Adjusted EBITDA should not be construed as an alternative to operating income (loss) or to cash flows from operating activities as determined in accordance with generally accepted accounting principles and should not be construed as a

measure of liquidity. Adjusted EBITDA may not be comparable to similarly entitled measures reported by other companies.

Forward-Looking Information

This release contains certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer spending and debt levels; interest rates; competitive pressures on sales, pricing and gross profit margins; the level of cable and satellite distribution for the company’s programming and the fees associated therewith; the success of the company’s e-commerce and new sales initiatives; the success of its strategic alliances and relationships; the ability of the company to manage its operating expenses successfully; the ability of the Company to establish and maintain acceptable commercial terms with third party vendors and other third parties with whom the Company has contractual relationships; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting the company’s operations; and the ability of the company to obtain and retain key executives and employees. More detailed information about those factors is set forth in the company’s filings with the Securities and Exchange Commission, including the company’s annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. The company is under no obligation (and expressly disclaims any such obligation) to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

###

VALUE VISION MEDIA, INC.
Key Performance Metrics*
(Unaudited)

	Q4									YTD
	For the three months ending									For the twelve months ending
	1/30/2010			1/31/2009			%			1/30/2010			1/31/2009			%
Program Distribution
Cable FTEs		44,543			43,614			2	%		43,927			43,127			2	%
Satellite FTEs		30,158			28,843			5	%		29,649			28,613			4	%
Total FTEs (Average 000s)		74,701			72,457			3	%		73,576			71,740			3	%
Net Sales per FTE (Annualized)	$	8.32		$	7.98			4	%	$	7.17		$	7.88			-9	%
Customer Counts Year-to-Date
New		168,926			122,311			38	%		523,314			321,054			63	%
Active		491,814			372,292			32	%		1,021,725			753,538			36	%
Product Mix
Jewelry		20	%		29	%					23	%		36	%
Apparel, Fashion Accessories and Health & Beauty		15	%		15	%					13	%		12	%
Computers & Electronics		17	%		28	%					18	%		22	%
Watches, Coins & Collectibles		33	%		22	%					34	%		22	%
Home & All Other		15	%		6	%					12	%		8	%
Net Shipped Units (000s)		1,519			988			54	%		4,537			3,088			47	%
Average Price Point — net units	$	96		$	139			-31	%	$	108		$	176			-39	%
Return Rate		19.0	%		25.9	%	-6.9ppt				21.0	%		31.2	%	-10.2ppt

* Includes ShopNBC TV and ShopNBC.com only.

VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except share and per share data)
(Unaudited)

	For the Three Month Periods Ended						For the Twelve Month Periods Ended
	January 30			January 31			January 30			January 31
	2010			2009			2010			2009
Net sales		155,285		$	144,526		$	527,873		$	567,510
Cost of sales		104,929			102,690			354,101			384,761
(exclusive of depreciation and amortization shown below)
Operating expense:
Distribution and selling		47,117			52,303			178,015			214,956
General and administrative		5,173			5,542			18,373			23,142
Depreciation and amortization		3,597			4,486			14,320			17,297
Restructuring costs		1,588			3,794			2,303			4,299
CEO transition costs		65			(32	)		1,932			2,681
FCC licence impairment		—			8,832			—			8,832
Total operating expense		57,540			74,925			214,943			271,207
Operating loss		(7,184	)		(33,089	)		(41,171	)		(88,458	)
Other income (expense):
Interest income		17			408			382			2,739
Interest expense		(1,600	)		—			(4,928	)		—
Writedown of auction rate investments		—			(11,072	)		—			(11,072	)
Gain (loss) on sale of investments		—						3,628			(969	)
Total other income (expense)		(1,583	)		(10,664	)		(918	)		(9,302	)
Loss before income taxes		(8,767	)		(43,753	)		(42,089	)		(97,760	)
Income tax (provision) benefit		(66	)		—			91			(33	)
Net loss		(8,833	)		(43,753	)		(41,998	)		(97,793	)
Excess of preferred stock carrying value over redemption value		—			—			27,362			—
Accretion of redeemable Series A preferred stock		—			(74	)		(62	)		(293	)
Net loss available to common shareholders	$	(8,833	)	$	(43,827	)	$	(14,698	)	$	(98,086	)
Net loss per common share	$	(0.27	)	$	(1.30	)	$	(0.45	)	$	(2.92	)
Net loss per common share —assuming dilution	$	(0.27	)	$	(1.30	)	$	(0.45	)	$	(2.92	)
Weighted average number of common shares outstanding:
Basic		32,442,541			33,649,843			32,537,849			33,598,177
Diluted		32,442,541			33,649,843			32,537,849			33,598,177

VALUEVISION MEDIA, INC.
AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(In thousands except share and per share data)

	January 30,			January 31,
	2010			2009
	(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	17,000		$	53,845
Restricted cash and investments		5,060			1,589
Accounts receivable, net		68,891			51,310
Inventories		44,077			51,057
Prepaid expenses and other		4,333			3,668
Total current assets		139,361			161,469
Long term investments		—			15,728
Property and equipment, net		28,342			31,723
FCC broadcasting license		23,111			23,111
NBC Trademark License Agreement, net		4,154			7,381
Other Assets		1,246			2,088
	$	196,214		$	241,500
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	58,777		$	64,615
Accrued liabilities		26,487			30,657
Deferred revenue		728			716
Total current liabilities		85,992			95,988
Deferred revenue		1,153			1,849
Long Term Payable		4,841			—
Accrued Dividends — Series B Preferred Stock		4,681			—
Series B Mandatorily Redeemable Preferred Stock $.01 par value, 4,929,266 shares authorized; 4,929,266 shares issued and outstanding		11,243			—
Total liabilities		107,910			97,837
Commitments and Contingencies
Series A Redeemable Convertible Preferred Stock, $.01 par value, 5,339,500 shares authorized		—			44,191
Shareholders’ equity:
Common stock, $.01 par value, 100,000,000 shares authorized; 32,672,735 and 33,690,266 shares issued and outstanding		327			337
Warrants to purchase 6,022,115 and 29,487 shares of common stock		637			138
Additional paid-in capital		316,721			286,380
Accumulated deficit		(229,381	)		(187,383	)
Total shareholders’ equity		88,304			99,472
	$	196,214		$	241,500

VALUEVISION MEDIA, INC.
AND SUBSIDIARIES

Reconciliation of EBITDA, as adjusted, to Net Loss:

	For the Three Month Periods Ended						For the Twelve Month Periods Ended
	January 30			January 31			January 30			January 31
	2010			2009			2010			2009
EBITDA, as adjusted (000’s)	$	(1,259	)	$	(15,078	)	$	(19,411	)	$	(51,421	)
Less:
Non-operating gains (losses) and equity in income of RLM		—			—			3,628			(969	)
FCC license impairment		—			(8,832	)		—			(8,832	)
Write down of auction rate investments		—			(11,072	)		—			(11,072	)
Restructuring costs		(1,588	)		(3,794	)		(2,303	)		(4,299	)
CEO transition costs		(65	)		32			(1,932	)		(2,681	)
Non-cash share-based compensation		(675	)		(931	)		(3,205	)		(3,928	)
EBITDA (as defined) (a)		(3,587	)		(39,675	)		(23,223	)		(83,202	)
A reconciliation of EBITDA to net loss is as follows:
EBITDA, as defined		(3,587	)		(39,675	)		(23,223	)		(83,202	)
Adjustments:
Depreciation and amortization		(3,597	)		(4,486	)		(14,320	)		(17,297	)
Interest income		17			408			382			2,739
Interest expense		(1,600	)		—			(4,928	)		—
Income taxes		(66	)		—			91			(33	)
Net loss	$	(8,833	)	$	(43,753	)	$	(41,998	)	$	(97,793	)

(a) EBITDA as defined for this statistical presentation represents net income (loss) for the respective periods excluding depreciation and amortization expense, interest income (expense) and income taxes. The Company defines EBITDA, as adjusted, as EBITDA excluding non-operating gains (losses); non-cash impairment charges and writedowns, restructuring and CEO transition costs; and non-cash share-based compensation expense.

     Management has included the term EBITDA, as adjusted, in its EBITDA reconciliation in order to adequately assess the operating performance of the Company’s “core” television and Internet businesses and in order to maintain comparability to its analyst’s coverage and financial guidance when given. Management believes that EBITDA, as adjusted, allows investors to make a more meaningful comparison between our core business operating results over different periods of time with those of other similar companies. In addition, management uses EBITDA, as adjusted, as a metric measure to evaluate operating performance under its management and executive incentive compensation programs. EBITDA, as adjusted, should not be construed as an alternative to operating income (loss) or to cash flows from operating activities as determined in accordance with GAAP and should not be construed as a measure of liquidity. EBITDA, as adjusted, may not be comparable to similarly entitled measures reported by other companies.