Business Segments and Sales by Product Group

6 Months Ended

Aug. 03, 2019

Segment Reporting [Abstract]

Business Segments and Sales by Product Group

Business Segments and Sales by Product Group

The Company has one reporting segment, which encompasses its interactive video and digital commerce retailing. The Company markets, sells and distributes its products to consumers primarily through its video commerce television, online website and mobile platforms. The Company's television shopping, online and mobile platforms have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to both the website and mobile applications whereby many of the online sales originate from customers viewing the Company's television program and then placing their orders online or through mobile devices. All of the Company's sales are made to customers residing in the United States. The chief operating decision maker is the Chief Executive Officer of the Company.

Information on net sales by significant product groups are as follows (in thousands):

	Three-Month Periods Ended				Six-Month Periods Ended
	August 3, 2019		August 4, 2018		August 3, 2019		August 4, 2018
Jewelry & Watches	$	57,927	$	53,842	$	110,070	$	110,635
Home & Consumer Electronics	22,540		28,666		46,567		59,708
Beauty & Wellness	22,981		28,615		44,962		55,637
Fashion & Accessories	16,100		24,562		38,454		51,134
All other (primarily shipping & handling revenue)	11,955		15,114		22,971		30,190
Total	$	131,503	$	150,799	$	263,024	$	307,304