Business Segments and Sales by Product Group

9 Months Ended

Nov. 03, 2018

Segment Reporting [Abstract]

Business Segments and Sales by Product Group

Business Segments and Sales by Product Group

The Company has one reporting segment, which encompasses its interactive video and digital commerce retailing. The Company markets, sells and distributes its products to consumers primarily through its video commerce television, online website, evine.com, and mobile platforms. The Company's television shopping, online and mobile platforms have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to both the evine.com website and mobile applications whereby many of the online sales originate from customers viewing the Company's television program and then placing their orders online or through mobile devices. All of the Company's sales are made to customers residing in the United States. The chief operating decision maker is the Chief Executive Officer of the Company. Certain fiscal 2017 product category amounts in the accompanying table have been reclassified to conform to our fiscal 2018 product category groupings.

Information on net sales by significant product groups are as follows (in thousands):

	Three-Month Periods Ended				Nine-Month Periods Ended
	November 3, 2018		October 28, 2017		November 3, 2018		October 28, 2017
Jewelry & Watches	$	49,417	$	53,586	$	160,052	$	165,359
Home & Consumer Electronics	27,492		34,687		87,200		93,268
Beauty & Wellness	21,174		22,119		76,811		67,741
Fashion & Accessories	21,838		26,468		72,972		84,231
All other (primarily shipping & handling revenue)	11,793		13,352		41,983		44,905
Total	$	131,714	$	150,212	$	439,018	$	455,504