Business Segments and Sales by Product Group

6 Months Ended

Jul. 30, 2016

Business Segments and Sales by Product Group

The Company has one reporting segment, which encompasses its digital commerce retailing. The Company markets, sells and distributes its products to consumers primarily through its digital commerce television, online website evine.com and mobile platforms. The Company's television shopping, online and mobile platforms have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to both the evine.com website and mobile applications whereby many of the online sales originate from customers viewing the Company's television program and then place their orders online or through mobile devices. All of the Company's sales are made to customers residing in the United States. The chief operating decision maker is the Chief Executive Officer of the Company. Information on net sales by significant product groups are as follows (in thousands):



	Three-Month Periods Ended				Six-Month Periods Ended
	July 30, 2016		August 1, 2015		July 30, 2016		August 1, 2015
Jewelry & Watches	$	57,972	$	62,044	$	122,146	$	127,852
Home & Consumer Electronics	28,918		31,682		64,564		68,793
Beauty	23,124		22,640		46,364		42,165
Fashion & Accessories	30,991		30,714		58,519		54,042
All other (primarily shipping & handling revenue)	16,134		13,981		32,466		26,660
Total	$	157,139	$	161,061	$	324,059	$	319,512

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
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+ Details