Business Segments and Sales by Product Group

12 Months Ended

Jan. 30, 2016

Sales by Product Group [Abstract]

Sales by Product Group

Sales by Product Group

The Company has only one reporting segment, which encompasses digital commerce retailing. The Company markets, sells and distributes its products to consumers primarily through its digital commerce television and online website, evine.com, platforms. The Company's television shopping and online operations have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to the evine.com website whereby many of the online sales originate from customers viewing the Company's television program and then place their orders online. All of the Company's sales are made to customers residing in the United States. The chief operating decision maker is the Chief Executive Officer of the Company. Certain fiscal 2014 and 2013 product category amounts in the accompanying table have been reclassified to conform to our fiscal 2015 product group hierarchy.

Information on net sales by significant product groups are as follows (in thousands):

	For the Years Ended
	January 30, 2016		January 31, 2015		February 1, 2014
Jewelry & Watches	$	248,951	$	256,219	$	253,358
Home & Consumer Electronics	193,931		186,772		203,468
Beauty	87,184		76,268		63,122
Fashion & Accessories	105,616		96,239		64,608
All other (primarily shipping & handling revenue)	57,630		59,120		55,933
Total	$	693,312	$	674,618	$	640,489