Business Segments and Sales by Product Group

9 Months Ended

Nov. 01, 2014

Segment Reporting [Abstract]

Business Segments and Sales by Product Group

Business Segments and Sales by Product Group

The Company has only one reporting segment, which encompasses its digital commerce business. The Company markets, sells and distributes its products to consumers primarily through its digital commerce platforms of television and internet website ShopHQ.com. The Company's television shopping and internet online operations have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to the ShopHQ website whereby many of the internet sales originate from customers viewing the Company's television program and then place their orders online. All of the Company's sales are made in the United States. The chief operating decision maker is the Chief Executive Officer of the Company.

Information on net sales by significant product groups are as follows (in thousands):

	Three-Month Periods Ended				Nine-Month Periods Ended
	November 1, 2014		November 2, 2013		November 1, 2014		November 2, 2013
Jewelry & Watches	$	57,013	$	58,868	$	187,128	$	190,135
Home & Consumer Electronics	40,496		39,485		111,847		119,460
Beauty, Health & Fitness	20,674		18,919		62,151		54,056
Fashion & Accessories	25,372		16,355		70,261		44,781
All other (primarily shipping & handling revenue)	13,551		13,691		42,007		38,804
Total	$	157,106	$	147,318	$	473,394	$	447,236