Business Segments and Sales by Product Group

6 Months Ended

Aug. 02, 2014

Segment Reporting [Abstract]

Business Segments and Sales by Product Group

Business Segments and Sales by Product Group

The Company has only one reporting segment, which encompasses its digital commerce business. The Company markets, sells and distributes its products to consumers primarily through its digital commerce platforms of television and internet website ShopHQ.com. The Company's television shopping and internet online operations have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to the ShopHQ website whereby many of the internet sales originate from customers viewing the Company's television program and then place their orders online. All of the Company's sales are made in the United States. The chief operating decision maker is the Chief Executive Officer of the Company.

Information on net sales by significant product groups are as follows (in thousands):

	Three-Month Periods Ended				Six-Month Periods Ended
	August 2, 2014		August 3, 2013		August 2, 2014		August 3, 2013
Jewelry & Watches	$	61,212	$	65,083	$	130,115	$	131,267
Home & Consumer Electronics	34,051		38,026		71,352		79,976
Beauty, Health & Fitness	21,091		16,573		41,476		35,136
Fashion & Accessories	25,609		15,629		44,888		28,426
All other (primarily shipping & handling revenue)	14,624		13,253		28,457		25,113
Total	$	156,587	$	148,564	$	316,288	$	299,918