Business Segments and Sales by Product Group

3 Months Ended

May 03, 2014

Segment Reporting [Abstract]

Business Segments and Sales by Product Group

Business Segments and Sales by Product Group

The Company has only one reporting segment, which encompasses multichannel electronic retailing. The Company markets, sells and distributes its products to consumers primarily through its electronic multichannel mediums of television and internet website ShopHQ.com. The Company's multichannel electronic television shopping and internet online operations have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to the ShopHQ website whereby many of the internet sales originate from customers viewing the Company's television program and then place their orders online. All of the Company's sales are made in the United States. The chief operating decision maker is the Chief Executive Officer of the Company.

Information on net sales by significant product groups are as follows (in thousands):

	Three-Month Periods Ended
	May 3, 2014		May 4, 2013
Jewelry & Watches	$	68,904	$	66,184
Home & Consumer Electronics	37,301		41,950
Beauty, Health & Fitness	20,385		18,563
Fashion & Accessories	19,279		12,797
All other (primarily shipping & handling revenue)	13,832		11,860
Total	$	159,701	$	151,354