Sales by Product Group

12 Months Ended

Feb. 02, 2013

Sales by Product Group [Abstract]

Sales by Product Group

Sales by Product Group

The Company has only one reporting segment, which encompasses multichannel electronic retailing. The Company markets, sells and distributes its products to consumers primarily through its electronic multichannel mediums of television and internet website ShopHQ.com. The Company's multichannel electronic television shopping and internet online operations have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to the ShopHQ website whereby many of the internet sales originate from customers viewing the Company's television program and then place their orders online. All of the Company's sales are made to customers residing in the United States. The chief operating decision maker is the Chief Executive Officer of the Company.

Information on net sales by significant product groups are as follows (in thousands):

	For the Years Ended
	February 1, 2014		February 2, 2013		January 28, 2012
Jewelry & Watches	$	253,359	$	282,275	$	272,689
Home & Consumer Electronics	193,601		146,838		146,917
Beauty, Health & Fitness	75,132		73,247		61,160
Fashion & Accessories	62,465		42,240		34,947
All other (primarily shipping & handling revenue)	55,932		42,220		42,681
Total	$	640,489	$	586,820	$	558,394