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Sales by Product Group
6 Months Ended
Jul. 28, 2012
Sales by Product Group [Abstract]  
Sales by Product Group
Business Segments and Sales by Product Group

The Company has only one reporting segment, which encompasses multichannel electronic retailing. The Company markets, sells and distributes its products to consumers primarily through television and online via its ShopNBC website. The Chief Operating Decision Maker is the Chief Executive Officer of the Company.
Information on net sales by significant product groups are as follows (in thousands):
 
 
Three-Month Periods Ended
 
Six-Month Periods Ended
 
 
July 28,
2012
 
July 30,
2011
 
July 28,
2012
 
July 30,
2011
Jewelry & Watches
 
$
68,842

 
$
68,474

 
$
140,413

 
$
136,031

Home & Electronics
 
32,123

 
31,677

 
59,726

 
74,835

Beauty, Health & Fitness
 
16,391

 
14,749

 
34,450

 
29,627

Fashion & Accessories
 
9,673

 
7,084

 
19,801

 
13,387

All other
 
8,150

 
10,153

 
17,338

 
21,790

Total
 
$
135,179

 
$
132,137

 
$
271,728

 
$
275,670