Sales by Product Group

9 Months Ended

Oct. 29, 2011

Sales by Product Group [Abstract]

Revenue from External Customers by Products and Services [Table Text Block]

Sales by Product Group

The Company operates in one business segment, which encompasses multichannel electronic retailing. The Company markets, sells and distributes its products to consumers primarily through television and online via its ShopNBC website. The Chief Operating Decision Maker is the Chief Executive Officer of the Company.

Information on net sales by significant product groups are as follows (in thousands):

	Three-Month Periods Ended				Nine-Month Periods Ended
	October 29, 2011		October 30, 2010		October 29, 2011		October 30, 2010
Jewelry & Watches	$	62,141	$	64,672	$	198,172	$	196,084
Home & Electronics	35,724		36,632		110,559		106,625
Beauty, Health & Fitness	17,047		12,424		46,674		30,951
Fashion (apparel, outerwear & accessories)	10,464		8,428		23,851		21,018
All other	9,811		10,127		31,601		28,759
Total	$	135,187	$	132,283	$	410,857	$	383,437